Long wait is worth it at Coco Fresh Tea & Juice, Ugong

Considering I’ve been such a milk tea fan for several years now, it’s wonder that I’ve only discovered this relatively new milk tea brand just now, and quite by accident at that.

I was scouting the restos and cafes in the Rockwell Business Center area for something new to try when I overheard someone ask the security guard where “Coco” is. When I espied the outlet (situated at the back of Tower 2 so it’s understandable that people would have trouble finding it), and saw the surprisingly long line of customers waiting to order or claim their drinks, my curiosity was picqued. What about Coco Fresh Tea & Juice would engender such a following? I must find out.

It seems that aside from the foot traffic coming in from the workers in the compound, as well as the patients and medical personnel from The Medical City nearby that comprise Coco’s clientele, quite a number of the people lining up and waiting are actually Grab riders who will deliver the drinks to their clients. Kuya Gary, one of the riders, advised me to book my order via GrabFood next time to avoid the lines and waiting. (Yep, will take note of that.)

The store has a small area, probably able to fit twenty or so diners inside at the most. With all the people there, there was hardly space for everyone to sit comfortably while waiting.

Given the amount of transactions within the store, it seems that Coco is a bit undermanned, with just to service crew and a store manager present to facilitate orders.

Storage space seems to be an issue as well, since boxes of supplies are placed in the store area.

After waiting in line for quite a while, I was informed at the cashier that waiting time for my order is 40 minutes.

Say what?!?

Well, since I’ve waited for quite some time already, and I was envisioning bringing some of these drink treats to my kiddies at home, I decided to stick it out and ordered the following which I immediately took home to enjoy with my kids:

A Salty Cream Milk Tea (Php90 for regular size) for me. Himalayan Sea Salt is added to heavy cream and whipped together to a frothy texture then added on top of the milk tea concoction. I would have wanted to taste the difference of the salty cream against the milk tea but I guess the sea salt was used quite sparingly.

A Pearl Milk Tea (Php80 for regular size) for my daughter, #ExhibitA. Being the most basic flavor among milk teas, this drink had to be just right. I agree with #ExhibitA that the balance of sweetness, creaminess and the tea flavor is just right, and the texture of the pearls is on point.

A Coco Chocolate (Php85 for regular) for my little boy. When I tasted this concoction, I found it similar in flavor to regular chocolate drinks and I couldn’t discern the tea flavor. But, hey, my son likes it well enough and that’s what’s important, amirite?

So the answer the mystery earlier on why a relatively new milk tea brand would have such a loyal following seems anchored on two factors:

Commitment to quality. The long wait could have been eliminated if the store was not discriminating in using the freshest fruit and tea ingredients which was actually a company directive since its founding by it chairman Tommy Hung in 1997.
Reasonable pricing. Given the quality of ingredients and the attention given to each drink, the pricing within Php75 to Php110 per drink is just right.

This Coco Fresh Tea & Juice branch is located at Ground Floor, Tower 2, Rockwell Business Centre, Ugong, Pasig City. It is open daily from 10am to 10pm.

It also accepts orders for a minimum of ten drinks via SMS to +63 927 5254788 from customers within the vicinity for pick-up. To order, just text your name, company, company address, specific orders (number of drinks per variant, exact sixe, sugar level, amount of ice and extra toppings, if preferred), and change for what amount to be prepared by the store crew. Remember though:

Orders for pick-up will be accepted from 9am to 9pm.
The store will send a confirmation SMS to acknowledge your order.
Confirmed orders can no longer be changed to avoid confusion and delay. (Have some compassion for the barista and the other people waiting for their drinks.) 🙂
The quality of the drinks will decrease the longer you wait to pick them up.
If you fail to pick up your orders, orders from you will no longer be accommodated in the future.

Other Coco Fresh Tea & Juice outlets where you can satisfy your milk tea cravings are located in the following:

Makati: Century City Mall in Poblacion
Mandaluyong: Rockwell Business Center in Highway Hills, SM Megamall in Ortigas
Manila: SM City Manila in Ermita, Lucky Chinatown in Binondo, SM City Sta Mesa
Muntinlupa: Festival Mall in Filinvest City
Pasay: SMX Covention Center in MOA Complex
Quezon City: Eastwood Citywalk 2 in Libis, Fisher Mall along Quezon Avenue, UP Town Center in Diliman, Cyber Park Tower 1 Building in Cubao, Trinoma Mall in Bagong Pag-asa, Regis Center in Loyola Heights, Gateway Mall in Cubao, SM City Fairview in Novaliches, SM City North EDSA in Bago Bantay, Ayala Fairview Terraces in Novaliches
San Juan: O Square in Greenhills
Taguig: Uptown Place Mall in BGC, Venice Grand Canal Mall in BGC

Or you can just have your milk teas delivered via GrabFood. 🙂

If you’re in the store waiting for your drink, you might want to listen to a podcast to while away the minutes. One of the podcasts I like to listen to is the Read to Lead Podcast with Jeff Brown, available on Spotify. He espouses the idea that intentional and consistent reading is essential to personal and professional success, best summed up in his mantra: “Leaders read and readers lead.” With this theme, he invites authors of books on business, marketing, personal development and entrepreneurship to guest in his show to share their insights to his listeners.

Among the books featured in my favorite episodes in this show include:

Freelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom. In the episode, author Vincent Pugliese relates how he and his wife built their side business into a full-time one to be able to devote time to their growing family and to eventually live debt-free.

Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career . In the episode, David Burkus introduces the idea that the best way to grow your professional network is to understand and serve the existing network you belong to.

The Art of Work: A Proven Path to Discovering What You Were Meant to Do. In the episode, writer Jeff Goins answers questions submitted by listeners.

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