About

Hi, I’m Gel (aka Jellybeans).

I’m a marketer by profession, a lifelong storyteller by instinct, and an incurably curious observer of how people experience the world.

For years, I wrote about restaurants, cafés, travel, and lifestyle because I genuinely enjoy discovering places that create memorable experiences. Over time, I realized what fascinated me most wasn’t just where I went—it was why certain brands resonated, why some experiences stayed with us, and what they revealed about business, culture, and human behavior.

That realization became The Jellybeans Edit.

Today, this blog is where my interests intersect. You’ll find restaurant features alongside marketing observations, travel stories next to brand strategy, and everyday experiences unpacked through the lens of consumer psychology, customer experience, and thoughtful living.

Professionally, I work in marketing and brand strategy. Personally, I’m always searching for stories hiding in plain sight.

Whether you’re here looking for your next restaurant recommendation, curious about the thinking behind successful brands, or simply enjoy well-told stories, I hope you’ll find something here worth your time.

Because the best experiences don’t end when you leave—they stay with you, make you think, and sometimes change how you see the world.