Did you know that Bollywood is actually the world’s largest film industry in terms of number of feature films produced?
Bollywood is the more commonly applied term to the Indian Hindi-language film industry. It is also one of the largest centers of film production in the world, with an annual output of 1,986 films in 2017. It also outstrips Hollywood in ticket sales with a reported 3.6 billion tickets sold worldwide in 2001 compared to Hollywood’s 2.6 billion tickets sold.
This industry has produced many onscreen luminaries over the years, with a lot of its current top stars also becoming globally recognized actors and actresses. These include Aamir Khan, Shah Rukh Khan, Deepika Padukone, Amitabh Bachchan, Hritik Roshan, Kareen Kapoor, Priyanka Chopra and even former beauty queens Sushmita Sen and Aishwarya Rai.
Today, Filipinos can view many of their outstanding feature films dubbed in Tagalog on Zee Sine.
Developed with the tastes and likes of the Filipino audience in mind, Zee Sine has a wide range of content – from drama, comedy, romance, action, thriller and musical – all carefully selected based on stories relatable to the Pinoy audience.
In Zee Sine, the localization process goes as far as creating movie themes such as Unli Tawa Monday for comedies, Hari ng Aksyon Thursday for action flicks, Kilig Monday for romances, Pinoy Bollywood Box Office for blockbusters, Star of the Month which focuses on a key Bollywood actor and Bollywood Divas which give tribute to the gorgeous ladies in the industry.
Zee Sine viewers can also expect three original movies and three original drama series that feature the latest love teams from India on weekdays. On weekends, they can look forward to five original movies, three movie premieres every month.
In a recent media launch event held at Restaurant 9501, representatives of local press as well as lifestyle and entertainment bloggers got a sneak peek of the myriad of movie choices that Zee Sine has to offer.
The attendees were also treated to the bold flavors of Indian dishes prepared by 9501’s Chef Richard Aranas especially for this occasion which included Hummus di Tahini with Chapatti bread, Vegetable Samosas, Aloo Gobi (Potatoes and Cauliflower sauteed in spices), Chicken Tandoori, Beef Vindaloo and the coconut rice pudding dessert Kheer.
According to Harish Goyal, CEO of Zee International Asia Pacific and Africa, Pinoys share the love of color and music in cinema with their Indian counterparts. They can catch these and more in Bollywood movies which feature musical numbers every thirty minutes.
Liza Ginting, country head of Zee Entertainment in the Philippines, cited the similarities of Hindi and Pinoy cultures, such as the supremacy of the mother in the household, which will anchor the appeal of Bollywood movies to local audiences.
SKY’s integrated marketing head Gidgette Faustino, on the other hand, lauds the Pinoy’s openness to global content and sense of adventure when it comes to foreign shows. These will drive SKY to continue bringing more shows and content through its pay TV and broadband platforms.
Zee Sine is part of Zee Entertainment which is available in 173 countries worldwide and entertains over 1.3 billion viewers everyday. Today, Zee Entertainment has three channels targeted towards local audiences in Southeast Asia and ten in other countries across the globe.
To enjoy the Bollywood movies and series on Zee Sine, SKYcable subscribers can add the channel to their lineup via SKYcable Select for only Php20 per month. SKYcable Select allows subscribers to add channel individually or in packs to their basic cable subscription for a customized TV viewing experience.
Zee Sine may be viewed on SKYcable channel 112 in Metro Manila and channel 424 in Cebu, Davao, Bacolod and Iloilo.
Channel details provided by SKY and Zee Sine in a press release.
Disclosure: I work for SKY and part of my job is promoting its products and services, especially the content it provides to its subscribers. I consider being able to share my love for TV shows and movies and the experience of watching and talking about them with like-minded people some of the biggest perks of my job.