Alex Bruce drops infectious new jam “Yakap”

It’s been a very challenging year for the music industry in general, but not for Filipina rapper Alex Bruce, who continues to enjoy commercial and critical plaudits—thanks to her slickly produced, empowering anthems.

Her Wish 107.5 Bus performances of “Mind As A Weapon” and “Pull It Off” have garnered more than a million hits respectively, while the latter earned the young prodigy a record for the youngest female artist to have scored a top 3 on Wave 89.1’s weekly chart. To top it off, the 13-year-old rapper/songwriter has recently teamed up with global hitmaker August Rigo, whose songwriting and production credits include BTS’ “Black Swan” and Justin Bieber’s multi-platinum album, My World 2.0, for the trap banger “Go Crazy.”

With barely two months left for 2020, the feisty newcomer isn’t showing any signs of slowing down with the release of “Yakap,” an endearing love song in hip-hop/R&B form.

Intricately laced with dreamy atmospherics and infectious beats, “Yakap” finds Alex Bruce dealing with her first-hand experience on puppy love and infatuation. Her latest single plays out like a simp-worthy jam: thematically appropriate for Alex Bruce’s age, but charismatic enough to sweep listeners off their feet.

“Yakap is all about my crush,” the bubbly newcomer fondly shares the inspiration behind the urban jam. “Well, if you guys didn’t know, I’m 13 turning 14 this Christmas, and like a normal teenager, I started to experience weird things like puppy love. So for me to express my feelings, I wrote a song about this person.”

The song was a three-way collaboration with Alex Bruce, her dad, who is currently in Australia, and music producer Cursebox. The songwriting, recording, and production were done in a span of two weeks, with the involved heads brainstorming and working together though Zoom meetings to discuss matters related to the new track. Alex adds, “Sometimes it’s hard because I have online class and it’s still very different from homeschooling that I’m used to. I’m still adapting to this kind of set up, all of us are.”

For what it’s worth, “Yakap” truly has the makings of another game-changing hit. It’s another testament to Alex Bruce’s incredibly compelling talent as a rapper, singer, and lyricist—a triple-threat that will surely go to places in the many years to come. 

Yakap” is now available on all digital platforms worldwide via Sony Music Philippines.

Image and details provided in a recent press release.

Filipina rapper Alex Bruce teams up with BTS collaborator August Rigo on “Go Crazy”

Here’s another upbeat jam that embraces a more eclectic sound. Alex Bruce’s second single “Go Crazy” under Sony Music Philippines is a collaboration with Filipino-Canadian songwriter and producer August Rigo, the other half of the songwriting duo behind BTS’s worldwide smash “Black Swan.”

The sophomore track takes listeners to the Filipina rapper’s musical journey and the struggles that she has to overcome in her bid to discover a bigger world outside of dreams and opportunities. “The song is all about me dreaming big,” the young talent reveals in a statement. “It’s also about my vision of how the world will interact with me and my music. Literally, it’s about pushing through my blueprint and perspectives, no matter how hard it is.”

Having written or produced songs for Justin Bieber, One Direction, Kehlani, and BTS to name a few, Rigo takes pride in being part of Alex Bruce’s upcoming release. The hitmaker who co-wrote three tracks on Justin Bieber’s multi-platinum album, My World 2.0 and brought a distinct flavor to several pop, R&B, and hip-hop releases of the last decade, once again enlisted his fellow songwriter and producer Vince Nantes to come up with a potential hit that appeals specifically to Bruce’s charismatic persona.

“My management and I had been speaking to Sony Music’s Roslyn Pineda about possibly working together, and they thought that Alex and I would be a great fit,” Rigo shares about how he ended up writing for the rap sensation. “I wanted to make sure to capture the energy and vibe of Alex’s current music because I really loved what they had going on. I just wanted to incorporate some of my vibes with hers to create something real fresh and new but still true to her and what she has built thus far.”  

Alex returns the favor by expressing how truly honored she is working with the musician for the global stars. “Actually, I didn’t know him at first, until I was introduced to his body of work. I was a big fan of those artists he worked with. I remember the first time I chatted with him over Skype, and got amazed after finding out how down to earth this person is. He’s so kind, accommodating, and friendly despite his accomplishments. He just unlocked a new version of me.”

Bruce previously released “Pull It Off,” her first single under Sony Music Philippines. It peaked at number 3 on Wave 89.1’s weekly countdown, setting the record for the youngest female artist to chart in the R&B/hip-hop radio station’s history.

Alex Bruce’s latest single “Go Crazy” is now available on Spotify and other music streaming/download platforms worldwide.

Image and details provided in a recent press release.