TikTok Launches Creative Competition to Solve Real-World Marketing Challenges

TikTok invites marketing and creative professionals as well as agencies in Southeast Asia to participate in the TikTok Trendsetter creative competition. Winners to receive up to US$40,000 in prizes and mentorship with TikTok Global Business Marketing (GBM) executives

TikTok, the leading destination for short-form mobile videos, is calling all marketing and creative professionals as well as agencies in Southeast Asia to think outside of the box and join the TikTok Trendsetter creative competition. Launched last November 9, 2020, TikTok Trendsetter aims to inspire professionals and agencies in the Philippines to harness the untapped potential of TikTok to solve real-world marketing challenges.

“The power of TikTok is clear, but it requires a new and different way of thinking. Utilizing an entertainment-based platform allows marketers to engage with users in a ‘sound on’ environment, opening an entirely new window of opportunity,” said Ng Chew Wee, TikTok Head of Business Marketing. “Just like our users, we invite marketers to be experimental and explore their creative side while addressing today’s brand challenges through the Trendsetter creative competition.”

Running for over the course of six weeks, the TikTok Trendsetter creative competition is divided into three separate categories including:

  • Individual Category: Individual contestants to submit one TikTok video creative idea that addresses marketing-related challenges for Small and Midsize Businesses (SMBs), and sectors such as Fast Moving Consumer Goods (FMCG) and Government.
  • Agency Category:Agency contestants to submit a storyboard for at least four TikTok video creative ideas, a media plan leveraging TikTok and one sample TikTok video that addresses marketing-related challenges for industries such as Fintech, Luxury, Automobile, and Telecoms.
  • Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.

All submissions will need to be submitted by 24 December 2020 with voting for the most creative ideas taking place from 4 to 22 January 2021. The following panel of judges representing in-house and agency creative executives, as well as CMOs and TikTok Creators, will be determining the winners of the competition which will be announced on 1 February 2021:

  • Ng Chew Wee, TikTok Head of Business Marketing
  • Katie Puris, TikTok Managing Director of Global Business Marketing
  • Dianchen Yao, TikTok Head of Client Solutions SEA
  • Nguyen Dinh Toan, Senior Vice President of Marketing at Suntory Pepsico Vietnam
  • Sutirapan Sakkawatra, EVP Head of Marketing at Siam Commercial Bank
  • Roberto Saputra, Chief Brand Officer at Smartfren Telecom
  • Jeff Cheong, DDB Group Singapore Deputy CEO and Tribal Worldwide Asia President
  • Maryzyle Fernadez Galinato, Group Creative Director at Hakuhodo Saigon
  • Pingkan Rarumangkay, Executive Creative Director at Wunderman Thompson Indonesia
  • Tay Guan Hin, Chief Creative Officer of BBDO Singapore
  • Sompat Trisadikun, Chief Creative Officer at The Leo Burnett Group and Publicis Group in Thailand

For each category, regional and local winners will be selected. Agency teams will have a chance to win up to US$40,000 in prizes, while Individual applicants can win a mentorship session with TikTok Global Business Marketing (GBM) executives.

Kantar research shows that in order to tap into the powerful audience response, it is vital to understand TikTok and engage with users on their own terms. To provide a deeper understanding on how to leverage TikTok for marketing purposes, TikTok will also hold a creative workshop on 24 and 26 November in partnership with BBDO Singapore, hosted virtually at https://www.tiktok-trendsetter.com/ for anyone who is interested in learning about leveraging the platform to solve creative challenges.

To enter the competition, view tutorials, best practices and creative playbooks, please visit: https://www.tiktok-trendsetter.com/.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Details provided by Tiktok in a recent press release.

SM Supermalls dedicates “#AweSMLearning Week” for SuperKid-learners nationwide

The school year 2020-2021 is truly extraordinary as families across the country will transform their homes into fun learning spaces for students who will be on homeschool, blending learning, or distance education programs.

With this, SM Supermalls kicks off its annual Kids’ Month celebration via a special “#AweSMLearning Week” dedicated to all SM kiddie shoppers nationwide. From September 28 to October 4, SM Supermalls’ digital pages will feature various homeschooling tips for students of all ages plus smart shopping hacks for parents.

Also, all SM malls will be happy to assist moms and dads who are set to complete their school essentials list – from traditional school supplies like notebooks, pen, and coloring materials; to educational toys and #AweSMLearning gadgets from SM Cyberzone. So never miss all school supply deals and promos at your favorite SM malls!

For more gadget updates, join the #SMTechAndGadgets Viber Community and access SM Cyberzone’s online gadget reservation portal.

Indeed, everything’s here at SM for your SuperKid-learner’s back-to-school needs!

For more details about #AweSMLearning Week and #SMKidsMonth2020, visit smsupermalls.com.

Header photo created by torwaiphoto – www.freepik.com

CNN and ‘Sesame Street’ to host a town hall on going back to school

Momshies, how are you and your kids adjusting to learning in the New Normal?

As families try to navigate school amid a deadly pandemic, “Sesame Street” and CNN are teaming up for the “The ABCs of Back to School, A CNN/Sesame Street Town Hall for Families.”

From staying safe in classrooms to making the most of virtual learning, the 60-minute special will provide tools and information for families dealing with unique circumstances of school in the era of coronavirus.

CNN Chief Medical Correspondent Dr. Sanjay Gupta and anchor Erica Hill will moderate the hour. They will be joined by Sesame Street Muppets and school-aged children in a variety of learning environments, with Elmo going to preschool during the week, Big Bird in hybrid learning and Rosita fully remote.

The trio will be joined by Abby Cadabby and her brother Rudy, Super Grover and other friends from Sesame Street, along with Sesame Workshop’s Vice President and Education Publisher for Sesame Learning Akimi Gibson.

This special airs Saturday, September 12 at 10pm on CNN (SKYcable ch 27SD | 181HD in Metro Manila and ch 503SD | 705HD in regional areas).

Asian-American rapper Blahza drops new single “Bandz”

Los-Angeles based Asian-American rapper Blahza recently released his first solo single ‘Bandz’ under Umami Records on all digital platforms worldwide.

The latest single follows his previous collaborations with Singaporean electronic producer Xinister on ‘Break’ and with Malaysian lo-fi producer OnlyM on ‘Perfect.’

On the sparse, trap-influenced track, Blahza rhymes about hustling in life, minding your own business, and keeping your cool when the chips are down. Blahza shares the story behind ‘Bandz:’ “The hook is about not worrying about what another person has. And when you don’t have it yourself don’t hate – just go out and get it for yourself.”

According to the Umami Records hip-hop artist, the first verse was written to document his struggles and humble beginnings, trying to make a fortune out of hard work and perseverance. He lays down the second verse with details about his romantic preference, seamlessly changing subjects like a pro. Blahza says, “When the beat played the hook came to me instantly, I felt the message so clearly when I was writing it. The cadence is so catchy.”

‘Bandz’ is the lead single from Blahza’s upcoming EP, Sad Songs For Happy People, scheduled for release in 2021. Blahza also has several collaborations dropping later this year.

About Blahza

Los-Angeles based Asian-American hip hop artist and producer Blahza makes music with a larger than life sound about his afflictions, aspirations, and accomplishments, inspired by the American counterculture of the late 1960s and music from the early 2000s.

Blahza recorded, mixed and mastered Blueface’s record ‘Next Big Thing’ in 2018. In 2019, Blahza opened for Members Only at the first stop of their album tour, and released his EP ‘Bloom’. Blahza has been featured on major playlists including Spotify’s Beats & Rhymes, New Era: Asian Hip-Hop, Border Beats and 都会の空と音楽と.

Born and raised in Van Nuys, of Chinese and Puerto Rican parents, Blahza grew up surrounded by music and diversity. He fell in love with rap music and especially how it bridged different cultures.

About Umami Records

Umami Records is a Singapore-based indie record label founded in 2013. Much like the “5th taste” reputation of its namesake, the label strongly believes in discovering new, interesting sounds that run underground and away from the mainstream. The label’s tight-knit, curated roster includes releases from Linying, The Steve McQueens, brb., Evanturetime, CampFire, Martin Baltser, Phoria, Oriental Cravings, and more.

Details and image provided by Umami Records in a recent press release.

Miss Universe 2015 Pia Wurtzbach interviews “candidates” seeking to join online ESL platform 51Talk

Pia Wurtzbach interviews candidates who wish to be part of online English platform 51Talk. The live stream, with hints of a reality and talent show, aims to attract 30,000 new online English teachers to join the platform.

51Talk, together with their new Philippine brand ambassador, Miss Universe 2015 Pia Wurtzbach, held its first-ever live stream interview via Facebook after hundreds of aspiring online English teachers signed-up to get a chance to be part of the show. The live stream is part of 51Talk’s campaign to invite qualified Filipinos who are interested to take advantage of the 30,000 home-based online teaching opportunities offered by 51Talk where people can teach, learn and most importantly – earn. 

Listed in the New York Stock Exchange, 51Talk is the leading online English education platform that connects thousands of Filipino teachers to foreign English language learners via an interactive virtual classroom.

More than 70,000 viewers tuned in and joined the fun and inspiring live stream which allowed them to learn more about the teach at home opportunity and acquainted them with the application process that can be completed in as fast as three days. Pia interviewed nine pre-selected candidates from different backgrounds who shared their heartwarming stories on how they found hope in 51Talk after losing their jobs or livelihood.

Several of the candidates expressed how the pandemic has affected their current livelihood, especially those who belong to the travel and events industries. 

Paula, a professional dancer and instructor who has been performing and teaching for 14 years, had a lot of her events and classes cancelled due to COVID-19. She came across the 51Talk online teaching opportunity and decided to give it a shot since she has teaching experience.

“I want to be able to translate my teaching skills from dance and performance arts into teaching English. I just love sharing what I know and see my students grow into the best versions of themselves,” shared Paula. 

Trina, a professional events host, found herself in the same boat as a lot of her hosting gigs were cancelled or postponed indefinitely. 

“While the situation we are in can be very disheartening, I decided to try out as a 51Talk teacher and I’m happy that I made it to this fun interview with no less than Miss Universe  Pia Wurtzbach!” exclaimed Trina. Trina gave the viewers a taste of her fun, entertaining energy as she sang songs both in English and Chinese

Pearl, another one of the candidates, candidly shared how the past few months have been very tough for those in the travel industry. She was about to return as a flight attendant after her maternity leave but her retraining was put on hold as travel restrictions are still in place. Having no income, Pearl said she had to find a stable and sustainable livelihood that would allow her to help her husband, especially now that they have their first child. 

“When I learned about the opportunity in 51Talk, it gave me hope and made me revisit my childhood dream of becoming an educator,” shared Pearl. “Even if I don’t have any teaching experience, I didn’t hesitate to sign-up. I borrowed my sister’s laptop just so I could apply. I’m very excited to start teaching in 51Talk.”

According to 51Talk teacher Angelo Lex who co-hosted the show, being an English as a Second Language (ESL) teacher is very profitable as he gets to earn at the comfort and safety of his own home in his preferred schedule. He also shared his excitement when he learned of the platform’s recent announcement about the 20 million pesos incentive program exclusively for 51Talk teachers this month. 

Pia felt ecstatic and inspired since this is her first stint in interviewing candidates online. “It’s a humbling experience to interview such incredible candidates from all walks of life, to hear their unique stories and to witness how talented and passionate they all are,” shared Pia.

Towards the end of the show, Pia said she was moved after hearing the story of one of the candidates, Pearl, the flight attendant who borrowed her sister’s laptop just so she could sign-up to be a teacher at 51Talk. Pia surprised everyone as she decided to personally give Pearl a laptop to help her get started in her online teaching career. 

“We see your hard work and we’re very sorry for what you’re going through as a young mom. I find you very engaging and who has so much potential,” said Pia.

“It’s such an honor to represent 51Talk as their brand ambassador and to be able to connect to thousands of Filipinos through this live stream. I hope it inspired them and gave them joy.” 

Pia considers empowering Filipinos as her top advocacy, now more than ever when thousands of Filipinos have lost their livelihood due to the pandemic.

“I am encouraging all qualified individuals to sign-up and to seize this wonderful livelihood opportunity. See you in our next live stream!” exclaimed Pia. 

Next month, 51Talk will be doing another round of interviews with a new set of candidates via their official Facebook page. To get a chance to be interviewed, showcase your talent, and have a #DateWithPiaAt51Talk, sign-up via 51Talk’s website at www.51Talk.ph.

Shopee supports the development of tech talent with Shopee Code League

From June 8 to August 1, tech enthusiasts can broaden their knowledge, upgrade their skills, and increase exposure as they connect with like-minded people across the region in the first-ever regional virtual coding competition.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has launched Shopee Code League, a first of its kind ‘Code from Home’ challenge made available across the region. This initiative offers tech enthusiasts an opportunity to learn and upgrade their skills as the demand for tech talents continues to rise.

A two-month-long program, Shopee Code League is an online coding challenge that includes weekly competitions and digital training workshops open to all students and professionals. Through this initiative, all tech enthusiasts will get equal access to learning opportunities, including the chance to work on real data sets and challenges in the tech industry. Registered participants will also have the opportunity to attend numerous free online training workshops touching on topics including data analytics and data science. Participants will also gain access to talks by industry leaders, including Andrei D. Coronel Ph.D., Chair in the Department of Information Systems & Computer Science. He will be sharing his views on the importance of technology and nurturing the next generation of tech talent.

Martin Yu, Associate Director at Shopee Philippines, said, “We are excited to help tech enthusiasts learn and upgrade their skills from home through the Shopee Code League. Shopee has successfully organized past coding challenges, and we are taking it a step further by bringing tech communities from across the region together for the first time virtually. Shopee Code League aims to help potential tech talents to make a difference in the tech community. We will continue to empower the growth of tech talents and develop a tech ecosystem that will drive the Philippine digital economy forward.”

Registration is open until June 30. For more information about the Shopee Code League,
please visit https://careers.shopee.sg/codeleague/.

Program details and image provided by Shopee in a recent press release.

Pop-jazz sensation Ardhito Pramono invites Ben&Ben as special guests for digital concert

As part of the initiative to forge regional ties with like-minded artists in Asia, Indonesia’s very own Ardhito Pramono will be joining forces with acclaimed Filipino band, Ben&Ben and Singaporean alt-pop artist, Benjamin Kheng for a star-studded virtual show.

Aptly titled From His Backyard, Online #HappyConcert with Ardhito Pramono and Friends, the first online concert in Indonesia to feature local and international artists, will happen on June 8, 2020 (Monday) at 9 PM (Philippine time) via Loket. Tickets are available here.

The digital show will highlight special collaborative performances and live sessions from his latest EP, Craziest Thing Happened In My Backyard. Released this year, Ardhito’s fourth mini-album pertains to the “backyard” as a metaphorical place to keep good and bad memories, secrets, opinions and ramblings; hence, coming up with songs that “talk about darkness with a twist of cheerful music.” His new single “Here We Go Again / Fanboi” was released on YouTube last June 3, 2020 via a lyric video that sees the Indonesian star performing amidst beige curtains.

 

Prior to the upcoming digital show which will be streamed live next week, Ardhito Pramono and Ben&Ben have recently collaborated on video-sharing platform, TikTok. Their paper towel challenge, which featured a snippet of Ardhito’s new song, “Here We Go Again,” broke records as one of the most viewed team-ups that featured Asian artists on the app, amassing 47.8 million views in less than 2 months.

About Ardhito Pramono

Born on May 22nd 1995, Ardhito Pramono garnered instant success with the release of his self-titled debut album. In 2019, he won Best Vocal Jazz Artist on Anugerah Music Indonesia, and bagged endorsement deals with big brands such as Biore, Teh Javana, Bintang Marina. This year, the “wonder boy” crooner starred in the box office hit, Nanti Kita Cerita Tentang Hari Ini. He also dropped his critically acclaimed EP, Craziest Thing Happened In My Backyard last February 2020 via Sony Music.

Z Hostel and Makati’s Tourism Office offer a different kind of walking tour to the public

The late artist, tour guide and cultural activist Carlos Celdran described Manila as “can be chaotic and spiritual, dirty and divine, gritty and gorgeous all at once.”

The same can be said about the area in Makati known as Poblacion.

Long saddled with the reputation of being the red-light district hiding in the shade of the soaring skyscrapers of Makati’s Central Business District, Poblacion has slowly but surely been shedding its seedier veneer to reveal a place with its own character. It may be crowded and wornout in some places, but it has its own vibrance and local flavor.

Z Hostel, known as “one of the hippest hostels in Makati,” itself stands on what used to be the site of a brothel. Today, it is the place where young travelers and backpackers stay for a few days of comfort and relative luxury.

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Z Hostel recently partnered with Makati City’s International Relations Department in offering its Poblacion Walking Tour, not just to the hostel’s guests but also to locals who want to see another side of Poblacion, all for free.

Together with my daughter #ExhibitA, I took part in the tour to check out Poblacion’s happenin’ places.

An alternative to the usual walking tours wherein museums and heritage sites are the destinations of choice, this is essentially a pub crawl which takes its guests around the immediate radius of the hostel to check out some of the establishments they can hang out in (and have a drink or two) during their stay.

Tour guide Jian Miranda, himself a Makati resident for twenty-one years, shared his knowledge and love of the place by picking out spots worthy of note (such as the former drug den turned events venue, where to get the best barbecue in Poblacion and the names – and ingredients – of the streetfood being hawked on street corners) and the stories behind the various joints featured in the tour.

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

The first stop in the walking tour was Agimat Foraging Bar and Kitchen. With the branches of an old Balete tree serving as the shelves of the bar, Agimat serves up magic and mystery with every drink. Prior to presenting you with your concoction of choice inspired by the four elements apoy (fire), lupa (earth), tubig (water), hangin (air) and buhay (life), the crew would perform a ritual complete with ethnic masks, drums and chants. Being a foraging kitchen and bar, Agimat takes ingredients and culinary influences from various parts of the country to come up with unique and memorable dishes and drinks. It’s definitely worth a second visit.

The second stop of our walking tour was Julyan Coffee Spot, a newly opened coffee shop that also showcases artwork by the owners’ son, Julyan. More than a quiet place to sit and relax while enjoying artisanal coffee, Julyan Coffee Spot is also a social enterprise: it provides training and employment to persons with disability (PWDs). In fact the baristas serving coffee are deaf and communicate by sign language. I’d love to spend more time here with just my laptop and my cuppa joe, to work on my blog, or maybe get around to writing the Next Great Filipino Novel (yeah, I can dream, right?).

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Kartel Roofdeck Bar, the next stop in the tour, offers a scenic view of the Makati skyline from the towering buildings in the CBD to the hotels and night spots in the surrounding the area. Here, we were given free shots to help us loosen our reserve and get to know our fellow tourists. I wouldn’t mind a return visit where I can leisurely enjoy a light mocktail along with the cool evening breeze.

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

The final stop in the walking tour is Kondwi. Set in a big, black, boxy type of building, it actually houses a vibrant cocktail lounge at the ground floor and an exhibit space for artwork on the second floor. The last time I was here was when the upper floor was occupied by the Johnnie Walker Highball Arcade earlier this month. I’d love to see the next exhibits, take part in the salsa dance lessons, as well as taste more of Kondwi’s artistic takes on food and drink.

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

Poblacion Walking Tour (Z Hostel and MakaTurismo)

After the tour, the group was treated to cocktails at the Z Roofdeck. Too bad I wasn’t able to join as #ExhibitA and I had the rush home for our dinner date. Oh well…

The walking tour is primarily geared towards tourists looking for places where they can tipple, but it can also be the springboard for a local foodie’s rediscovery of the gritty and gorgeous Poblacion area.

The Poblacion Walking Tour is offered to Z Hotel guests and, recently, to locals as well every Tuesday, Wednesday and Thursday T 4pm with Z Hostel as the meeting point. Want to take part in the next Poblacion Walking Tour? Sign up here.

Here are the locations of the places we visited today:

  • Z Hostel: 5660 Don Pedro St. Brgy. Poblacion, Makati City (Tel: +63 917 8898531 or +63 2 88560851)
  • Agimat Foraging Bar and Kitchen: Second Floor, 5972 Alfonso Corner Fermina Street, Poblacion, Makati City. (Tel: +63 917 8904039)
  • Julyan Coffee Spot: 5936 Gloria Street, Poblacion, Makati City (Tel: +63 917 6860895)
  • Kartel Rooftop Bar: 5921 Algier Street, Poblacion, Makati City (Tel: +63 917 5638811)
  • Kondwi: 6109 Albert Street,Poblacion, Makati City(Tel: +63 917 7771633)

UKEAS Study World UK Education Fair Postponed to March

The UKEAS Study World UK Education Fair, originally set for the 18th of January 2020, has been rescheduled for the 21st of March 2020, due to the Taal Volcano explosion. It will be held at the same venue at Shangri-La Hotel Makati, where UKEAS Philippines and the British Embassy are still intent on providing Filipino students with the opportunity to attain higher education at leading universities in the United Kingdom.

“The British Embassy Manila, UKEAS, and the British Council have partnered together to make education in the United Kingdom more accessible to Filipinos,” says the United Kingdom’s Director of Trade & Investment, Richard Colley. “The institutions of the UK are among the best in the globe, and it is our pleasure to share opportunities and values of education as we become more globalised.”

What is Study World UK?

Representatives from United Kingdom’s top universities will be present during March’s Study World UK to accommodate student queries on post-graduate studies overseas, host workshops, and give keynote speeches. Participants in these activities will obtain information necessary to pursue an education in the UK, including visa application and interview opportunities.

“The Embassy has prepared a host of events for the Study World UK Education Fair,” continues Colley. “This will afford Filipino students a look at the spectrum of UK education. It is our belief that partnership between our countries will improve joint opportunities for students and faculty alike.”

Participating universities include:

  • Birmingham City University
  • HULT International Business School – London
  • Kaplan – University of Liverpool
  • Nottingham Trent University
  • QA Higher Education: Solent University, Ulster University London, University of Roehampton
  • University of Leeds
  • University of South Wales
  • Coventry University
  • INTO Global
  • Anglia Ruskin University
  • University of Sunderland
  • Henley Business School
  • Leeds Beckett University
  • Chartered Institute for Securities and Investments (CISI) Philippines

In addition, the Study World UK Education Fair will also host a series of workshops:

  • 12:15-12:30 PM Opening Remarks from the British Embassy
  • 12:40-1:25 PM UK Visas: Tier 4 Student Visa and 2-Year Work Visa
  • 1:35-2:20 PM Studying Abroad: Application to Graduation with UKEAS Alumni Panel
  • 2:30-3:15 PM Chevening Scholarships: Developing Future Filipino Leaders
  • 3:25-4:00 PM Digital Career in Business by Birmingham City University
  • 4:10-4:50 PM ELTS Writing Tips & Techniques by the British Council
  • 5:00-5:30 PM  QA Higher Education: Career Opportunities in the 21st Century

How has Study World Affected the Lives of Students in the Philippines?

In addition to helping students gain entry to universities, the British Embassy will deliver a session on applying for a Tier-4 Student Visa and the new 2-year post-study work visa for international students. These programs have allowed UKEAS to help countless students attain their dreams of studying in the UK, including personality Divine Lee.

“I heard about UKEAS through a good friend,” shares Divine Lee. “UKEAS facilitated all my requirements and helped me find the best school in the United Kingdom for my masters.”

Register Now!

Do not miss the opportunity of a lifetime to study abroad with UKEAS’ Study World UK Education Fair on March 21, Saturday at Shangri-La Hotel Makati Isabella Ballroom.

“The British Embassy is really pleased to once again be working with UKEAS. The UK has a world-class education offering, and our higher education institutions are amongst the most renowned and prestigious in the world,” adds Richard Colley. “UKEAS’ Study World makes studying in the UK accessible to many Filipinos who aspire to broaden their horizons through learning at our prestigious universities”

Education is great! Register now at https://www.ukeas.ph/registration/ to begin your journey to study overseas. #YouCanWithUKEAS!

SKY partners with Asian Eye Institute to give eye care to students in Luzon

Hundreds of students from Luzon have received free eye care to help them with their productivity and well-being as SKY partnered with the Asian Eye Institute to bring the “Kislap Mata: Malinaw na Mata, Malinaw na Kinabukasan” project.

Beneficiaries of the eye care program held in San Isidro Elementary School, San Jose del Monte, Bulacan, Sto. Tomas North Central School, and at Lagundi Elementary School, Morong, Rizal received free consultation, proper eye care workshops, and prescription glasses.

Student looking at Snellen chart2

Zacquia Chua and Cassandra Baral of Lagundi Elementary School have difficulty in reading and catching up in class because of their poor eyesight. But as two of the beneficiaries of the eye care project, their glasses have been replaced.

“Mas makakapag-aral na po akong mabuti kasi makakakita na po akong mas maigi, salamat po sa SKY at Asian Eye” Cassandra said.

Across the various legs of the project, 575 students have attended the eye talks, 338 have received eye checkups, 108 have been given eye glasses while 23 have been referred to clinics for further checkup at Asian Eye Institute’s EyeSite is an ambulatory eye center with branches located in St. Frances Cabrini Medical Center in Sto. Tomas, Batangas; SM City Fairview; SM City Batangas and SM City Dasmariñas.

Arlene Torres on introductory remarks

“We are happy to be part of this initiative. It gave us an opportunity to teach children what it means to have healthy eyes,” shares Asian Eye Institute Chief Operating Officer Alwin S. Sta. Rosa. More than just giving glasses to students that need them, it’s also important for children to learn good eye care habits early. “Kids are constantly exposed to technology so it’s good practice for them to rest their eyes every 20 minutes of studying or playing on gadgets. It’s also an effective way to prevent eye fatigue that can lead to headaches.”

Eye care workshop conducted for SKY's Kislap Mata program at Lagundin ES

Another factor to consider is good hand hygiene. Sta. Rosa adds, “We also remind children not to rub or scratch their eyes, because it’s the best way to avoid eye irritation or infections like sore eyes.”

To further support the aim of improving the students’ school performance, SKYcable and SKYdirect connections were donated to each school.

“We feel privileged and blessed that our students have been chosen as recipients of the ‘Kislap Mata’ program of SKYcable. Eyesight is very important for students. Without healthy eyes, they won’t be able to understand and read their lessons. Thank you very much to SKYcable and Asian Eye. Of all the schools in the Philippines, Morong got picked,” Lagundi Elementary School principal Claire Rino said.

SKY Head of Integrated Marketing Gidgette Faustino, shared SKYcable’s eagerness to help students, “We at SKY are grateful for the opportunity to help in any way we can, we envisioned ‘Kislap Mata’ project to help select students learn in their full capacity and more comfortably with clearer eyesight. We look forward to more learning advocacies that will help promote learning and education in the country,” she enthused.

Lagundi ES students with SKY team

SKY Head of Integrated Marketing Gidgette Faustino, shared SKYcable’s eagerness to help students

Asian Eye Institute is a world-class eye institute that put the Philippines on the map of quality health care. It started in 2001, and provides a full range of specialized medical services, delivering safety and comfort of modern facilities, with some of the most advanced technology worldwide.

For more information on SKY, visit mysky.com.ph.

Program details and images provided in a recent press release.