Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation), the philanthropic arm of Sun Life Philippines, and Save the Children Philippines have joined forces to launch “Project SUNBRIGHT.” This initiative aims to reduce and prevent malnutrition among children and pregnant or lactating mothers by promoting exclusive and appropriate complementary feeding.
Project SUNBRIGHT is set to benefit 600 individuals in Muntinlupa City, including parents with infants or children under two years old, teenage mothers, caregivers, health service providers, and pregnant and lactating women. The project’s objective is to determine the causes of undernutrition among these groups and prevent them by promoting optimal “Infant & Young Child Feeding” (IYCF) practices, capacity-building of health service providers, and using Socio-Behavioral Change Communication (SBCC) strategies.
Empowering the Community through Advocacy
Through Project SUNBRIGHT, community groups among pregnant/lactating women and other stakeholders will be strengthened to promote IYCF. The project aims to enhance existing efforts to promote breastfeeding among beneficiaries who have children of breastfeeding age to minimize or eliminate malnutrition among Filipino children.
Lourdes Pambid, Program Manager for Urban Health and Nutrition of Save the Children Philippines, expressed her gratitude for the partnership. “Working with the Sun Life Foundation for this project has been truly fruitful and productive. They are very receptive of the project’s goals and have strong support for civil societies. Through this collaboration, we are able to provide a wide array of interventions that promote breastfeeding as well as enhance existing efforts through strong advocacy of the practice,” Pambid concluded.
Education and Awareness
Project SUNBRIGHT aims to bolster existing efforts in publicizing nutrition concepts and programs that prevent or reduce undernutrition through an education drive that will train participants on Republic Act No. 11148 or the “Kalusugan at Nutrisyon ng Mag-Nanay Act,” maternal, newborn, infant, and young child nutrition, Kangaroo Mother Care, essential intrapartum and newborn care, and management of moderate to severe acute malnutrition.
Sun Life Foundation’s Efforts to Promote Health and Well-being
Kristine Dianne Millete, Executive Director of the Sun Life Foundation, emphasized that the initiative is anchored on “Health,” one of the organization’s pillars. She added, “The Sun Life Foundation is proud to have Save the Children as our implementing partner in this important endeavor to promote health and nutrition for mothers rearing up their babies. With this collaboration, we look forward to enhancing existing efforts to promote breastfeeding among the beneficiaries who have children of breastfeeding age in an effort to minimize or altogether eliminate malnutrition among Filipino children.”
Aside from Project SUNBRIGHT, the Sun Life Foundation continues to work with various organizations to promote health among its beneficiaries. One notable initiative is the Sun Life Barangay Health Stations, which provide basic healthcare in remote areas.
About Sun Life
Sun Life is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2022, Sun Life had total assets under management of CAD1.33 trillion. For more information, please visit http://www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
Details provided in a recent press release.
Header image by jcomp on Freepik
Jellybeans in the City 