Ever wondered how your favorite IG mavens got their start? The print offshoot of the app-based shopping service that makes the Instagram pics of many Instagram influencers instantly shoppable, LikeToKnow.it: Stories from the Influencer Next Door, delves into how these IG stars got their start.
Collated and curated by editors of LikeToKnow.it, the stories contain interesting narratives of how these influencers were able to turn their passions – which range from fashion, beauty, food, interior design and homemaking – into thriving online businesses. Common themes among their stories that their fans can learn from are:
Passion for their area of interest. These enterprising folks are tuned in to their passion, building expertise and credibility in their respective fields, and are motivated to share their favorites to the world.
Support from family and friends. Building an online presence, especially on one’s own, is never easy, but with help and encouragement from their loved ones, they were able to pursue their dreams.
Great financial and personal rewards. Having built their following and established their expertise, they are able to enjoy financial freedom. Some are earning enough to support their families that their spouses quit their jobs to help them with their online business. Others share their feeling of gratification at being paid to do what they love while spending more time with loved ones.
Featured influencers include fashion mavens Molly Sims (@mollybsims) and Courtney Kerr (@KERRently), lifestyle gurus Liz Joy (@purejoyhome) and Kelly Larkin (@kellyinthecity), food and nutrition bloggers July Bauer Roth (@paleomg) and Tori Wesszer (@fraichenutrition), among others.
The stories, accompanied by gorgeous shots of influencers doing and sharing what they love best, will give readers a tantalizing inspiration to get started on bringing their own dreams to life. Note, though, these Q&A-type narratives are by no means comprehensive and do skip most of the early struggles and sacrifices that most businesses go through.
LikeToKnow.it: Stories from the Influencer Next Door, published by Greenleaf Book Group, will be released on September 18, 2018 and is now available for pre-order on Amazon.com!
Thanks to NetGalley and Greenleaf Book Group for the advanced reader copy.
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Photo Credits: Ewan Robertson, Daria Litvinova, Igor Miske and Chikeun Park on Unsplash
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