Shopee sees “Online-First” shift for food products, as Filipinos adapt to the New Normal

Consumers do a larger share of food shopping online, with a 2.5 times increase in users who buy food items on Shopee multiple times a month.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, highlights significant changes in the food and grocery market as Filipinos become more “online-first” for food products. In particular, people are doing a larger share of food shopping online, with a 2.5-times increase in users who buy food items multiple times a month on Shopee. Sellers and brands adapt to this “new normal” by offering a wider variety of online food products and using live streaming to assure buyers of quality in real-time.

Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “Social distancing has been a big part of our lives, and we have seen major changes in the way people think about and shop for their daily needs. In particular, buying food and groceries has become ‘online-first’ as consumers view e-commerce as a one-stop channel. Sellers and brands are adapting quickly, with Shopee as a vital platform for them to reach new customers. We see this as long-term evolution, and Shopee will continue to lead this trend in the years ahead.”

Shopee outlines four major trends in the food and grocery market in the Philippines:

1. Consumers become “online-first” for food products

Filipinos see e-commerce as the preferred channel for food and groceries, marked by:

More Filipinos are shopping for food online: Shopee has observed a 2.5-times increase in the number of users who buy food products multiple times a month. This shows that Filipinos are shifting a larger share of food and grocery shopping online to reap the convenience of e-commerce.
People shop for food around the clock: E-commerce is making it more convenient for consumers to shop for food items at any time. As a result, shopping activity stays high throughout the week, peaking on Thursdays, Saturdays, and Sundays.

2. Food and grocery shopping evolve as people adapt to Covid-19 pandemic

People are also buying a wider variety of food items online, as they make lifestyles changes at different stages of social distancing and the Covid-19 pandemic:

High demand for staple foods and baking supplies in March: The onset of social distancing motivated people to ensure ready food supplies at home, with demand for staple foods and baking supplies increasing by 70 times.
More “offline” food products bought online: Filipinos became more comfortable with buying food and groceries online as social distancing continued. In April, demand for beverages and alcohol grew 8 times on Shopee.
Top products: Caramelized sugar syrup, evaporated milk, and food flavorings for baking.

3. Rural and male consumers among the most active online food shoppers

As buying food products online becomes a norm, Shopee has observed that shopping activity is proliferating among rural and male consumers:

Spike in grocery demand among rural consumers: Consumers outside Metro Manila are also seeing e-commerce as a key channel for food and groceries because of reduced access to physical stores. Shopee’s food shopping activity from areas outside of Metro Manila increased 2.5 times in the past few months.
Men are doing more grocery shopping and cooking: Male food shopping activity increased up to three times from 2019. Men appear to be doing more home cooking and grocery shopping in recent months, with seasoning products and baking ingredients as the most popular among male users on Shopee.

4. Brands and sellers digitalize with Shopee, use new tools to sell food online

Brands and sellers are adapting to the new “online-first” environment through Shopee. They are offering an extensive range of food products and leveraging new tools to sell online:

Offering more choice and variety: Shopee has seen steady growth in the number of brands and sellers offering food products online, creating more buyers’ preference. On Shopee, the array of food products on the platform has doubled from 2019.
Using new tools to sell food online: Brands and sellers use live streaming to sell food products more effectively. In recent months, Shopee Live has become a vital tool for sellers to showcase new items and assure product quality in real-time, driving more views and sales.

Tao closed, “The Covid-19 situation and social distancing measures have created major changes in consumers’ lifestyles, affecting how brands and sellers conduct their businesses. We are committed to helping the Filipinos during this time of need, and we will continue to improve our platform to provide the daily necessities of every consumer, brand, and seller.”

Download Shopee for free through the App Store or Google Play.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

 

Online community aims to help moms achieve financial independence through freelancing

Gone are the days when moms are expected to just stay home to manage the household. Recognizing their own potential for so much more outside of domestic concerns, women have established themselves in the workforce whether as employees in corporate offices, or more and more lately, as freelancers.

Freelancing has long been an option for many women, including those seeking to leave their corporate jobs to be able to spend more time with their families, or stay-at-home moms who want to contribute to the family’s income.

However, for many who are new to this kind of employment, freelancing may seem quite daunting.

Fortunately, resources are available to them in the form of Richie Rebamuntan and the online community she founded #WEdothetalk.

Richie Rebamuntan, #WEdothetalk

The entrepreneur behind I Connect Marketing & Business Services has for years been recruiting and training women to do work as virtual staff for clients, including those based abroad. Seeing the potential to help more women achieve success similar to her own, and with the support and encouragement of her former students who are now the group’s pioneers, she established the #WEdothetalk online community.

Recently, the #WEdothetalk website – wedothetalk.com – went live, giving potential clients comprised of SMEs in the United States, United Kingdom and Canada a direct line to her pool of competent virtual staff, all of whom are members of her online community.

Richie Rebamuntan, #WEdothetalk

Richie’s goal is for #WEdothetalk to help moms achieve financial independence through three milestones:

One: Through a home-based job

Richie believes that a mom does not have to work far from home and away from her family. With a computer, a stable internet access and the skills she can develop through the resources available at the #WEdothetalk online community, she can successfully land a job and earn a living, while still being there for her family.

To this end, Richie conducts free webinars for her community members on online freelancing every Wednesday and Friday via Facebook Live. Dubbed An Hour with Richie, it offers viewers valuable know-how in navigating the freelancing world, from crafting a resume, submitting proposals at Upwork, to scouting for home-based jobs.

Two: Through a home-based business

While working on a home-based job can be financially rewarding, having an established home-based business can be even more so, as it can help generate passive income. This can fund the little luxuries to treat the family or form part of the family’s savings for a rainy day.

Aside from her company, Richie also packages and distributes her own brand of pure wild honey – Rich’s Pure Raw Honey from the Wild – and all-natural bath soaps – Lady’s Youthful Secrets.

She also exposes her community members to various business opportunities such as direct selling and cottage industries that can be established and operated in the home.

Three: Through financial literacy

Earning and making a living through freelancing or having a home-based business can be exhilarating for many moms. However, to sustain this lifestyle, moms must also learn the value of money, and how to strategically invest in their business and in themselves.

Integral to these milestones is the value of community. It is with the support and guidance of fellow women freelancers and entrepreneurs that moms can ably navigate the freelancing arena and succeed in their ventures.

Richie Rebamuntan, #WEdothetalk

The launch of the #WEdothetalk website was held at the Rizal Art House, supported by representatives of Digital Mom Academy, Social Media WAHM, and Digital Career Advocates of the Philippines. The event was sponsored by AXA Philippines, Skin Magical, Unilever Network Philippines, doTerra, Rizal Art House and Delicacita. Aside from myself, the event was also covered by Marj Liwag of LittleMsPrinter.com.

More information and resources are available for budding freelancers at the #Wedothetalk online community. To join, visit facebook.com/wedothetalk.

Many thanks to Richie for inviting me to the launch and for welcoming me into the community.

Watch this space for more insights gained during the event and from the group.

Take a sneak peek into the beginnings of your favorite influencers with LikeToKnow.It

Ever wondered how your favorite IG mavens got their start? The print offshoot of the app-based shopping service that makes the Instagram pics of many Instagram influencers instantly shoppable, LikeToKnow.it: Stories from the Influencer Next Door, delves into how these IG stars got their start.

Photo by Daria Litvinova on Unsplash

Collated and curated by editors of LikeToKnow.it, the stories contain interesting narratives of how these influencers were able to turn their passions – which range from fashion, beauty, food, interior design and homemaking – into thriving online businesses. Common themes among their stories that their fans can learn from are:

Passion for their area of interest.  These enterprising folks are tuned in to their passion, building expertise and credibility in their respective fields, and are motivated to share their favorites to the world.

Support from family and friends.  Building an online presence, especially on one’s own, is never easy, but with help and encouragement from their loved ones, they were able to pursue their dreams.

Great financial and personal rewards.  Having built their following and established their expertise, they are able to enjoy financial freedom.  Some are earning enough to support their families that their spouses quit their jobs to help them with their online business.  Others share their feeling of gratification at being paid to do what they love while spending more time with loved ones.

Photo by Igot Miske on Unsplash

Featured influencers include fashion mavens Molly Sims (@mollybsims) and Courtney Kerr (@KERRently), lifestyle gurus Liz Joy (@purejoyhome) and Kelly Larkin (@kellyinthecity), food and nutrition bloggers July Bauer Roth (@paleomg) and Tori Wesszer (@fraichenutrition), among others.

Photo by Chikeun Park on Unsplash

The stories, accompanied by gorgeous shots of influencers doing and sharing what they love best, will give readers a tantalizing inspiration to get started on bringing their own dreams to life. Note, though, these Q&A-type narratives are by no means comprehensive and do skip most of the early struggles and sacrifices that most businesses go through.

LikeToKnow.it: Stories from the Influencer Next Door, published by Greenleaf Book Group, will be released on September 18, 2018 and is now available for pre-order on Amazon.com!

Thanks to NetGalley and Greenleaf Book Group for the advanced reader copy.

This post contains affiliate links.

Photo Credits: Ewan Robertson, Daria Litvinova, Igor Miske and Chikeun Park on Unsplash

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