From Hobby to Career: 8 factors to consider in making content creation your livelihood

Do you like taking pictures and videos and sharing them on social media? Do write well and publish your thoughts and views online?

Then, you might have wondered about making a living out of creating content.

Content creation has become a popular way to make a living in recent years. Whether you’re a writer, blogger, photographer, or social media influencer, there are many opportunities to turn your passion for creating content into a lucrative career.

However, before jumping into this field, there are several factors to consider. Here, we will explore eight things to keep in mind when making content creation your livelihood.

1. Your niche

One of the first things to consider when making content creation your career is identifying your niche. There are many topics to create content about, and many groups of people who follow specific interests. It’s essential to find a niche that you are passionate about and can specialize in, as well as one that has an engaged audience that can become your followers.

For example, if you’re interested in photography, you could specialize in wedding photography, product photography, or fashion photography to cater to the need of its audiences for information and inspiration.

Personally, I’ve always seen myself as a city girl so my content covers things to do, food to eat and places to see in the city. I want to show fellow urbanites the sheer number of possibilities that city living has to offer. This way, my topics are easily accessible to me, in line with my interests and can resonate with my audience.

Finding your niche can help you stand out from the competition and attract clients who are looking for your specific expertise or tap into your audience.

2. Your portfolio

Once you’ve identified your niche, building a portfolio is essential. A portfolio showcases your best work and helps potential clients understand your style and expertise. You can create a portfolio website (in my case, this blog serves as my portfolio) or use social media platforms such as Facebook, Instagram or Pinterest to showcase your work. When building your portfolio, ensure that you include a diverse range of projects that showcase your skills and expertise.

3. Your rates

Setting your rates can be challenging, especially when you’re just starting. To establish your pricing, you can research the rates for content creation in your niche and location among your fellow content creators. Some content creators charge hourly rates, while others charge per project. When setting your rates, keep in mind your experience, the type of content you create, and your target audience. Crafting a rate card with these information will be helpful when pitching your services to potential clients or when responding to inquiries from those who want to hire you.

4. Your network

Establishing a career on content creation relies heavily on tour reputation and connections. Networking with other content creators, potential clients, and industry professionals is essential for finding work and building a a name for yourself in the industry. Attend events, join online communities related to your niche, and connect with others through social media.

You can also reach out to local businesses or brands and offer your services. Some of my most memorable and rewarding projects were with brands that I’ve reached out to.

5. Your time and finances

Content creation can be time-consuming and unpredictable, so it’s essential to manage your time effectively and plan for the ups and downs of freelancing. You would need to have a system in place to manage your projects (especially in meeting your deadlines and producing your deliverables), as well as your resources.

Your work might require you to invest in equipment or travel so you need to factor those into your expenses. You would also need to have a good understanding of the financial side of things, including taxes, invoicing, and budgeting.

6. Your skills

It’s important to stay up-to-date with the latest trends and techniques in your field as the world of content creation is constant changing. Invest in your skills by taking courses or attending workshops to stay relevant and competitive. You can also read blogs, listen to podcasts, or watch tutorials to learn from other content creators.

7. Your business plan

To make a living out of content creation, it should be treated as a business. Creating a business plan can help you stay focused and achieve your goals. A business plan should include your financial goals, target audience, marketing strategy, and growth plan. Check out business plan templates available online to get started.

Your business plan may not be set in stone; it may need to adapt to changing situations. However, having one helps you stay within your means while keeping your eye on your future as a content creator.

8. Your unique voice

Finally, it’s essential to find your unique voice as a content creator. Your voice is what sets you apart from others and makes your content unique. When creating content, think about your brand voice, tone, and style that’s true to who you are and that your audience can relate to. You may take a funny or irreverent tone or a more formal approach when writing your copy or delivering your lines. For my own posts, I usually take a casual and friendly tone as it’s the one I’m most comfortable with and one I think my audience will appreciate.

Experiment with different formats – such long-form content such as e-books, online courses and white papers, or short-form content such as blogs and social media posts – to find what works best for you and your audience.

While making a living from creating content can be a rewarding and fulfilling career path, it does require careful planning, hard work, and dedication. By taking these eight factors into consideration, you can increase your chances of success as a content creator and achieve your financial goals.

Excited to begin your career as a content creator? Check out these five recent books on on Amazon.com to help you get started:

The Content Fuel Framework: How to Generate Unlimited Story Ideas by Melanie Deziel

Follow a step-by-step process for generating unlimited story ideas to help you overcome writer’s block and consistently create high-quality content.

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful by Joe Pulizzi

Learn from a detailed guide for building a content-first business that can help you build a massive audience and achieve success.

The Art of Content Marketing: Develop Your Content Strategy, Find Your Audience and Grow Your Business by Malcolm Dewey

Learn how to develop a marketing system for long term business success by developing your strategy, creating compelling visual and written content, distributing the content and measuring results.

The Freelance Content Marketing Writer: Find Your Perfect Clients, Make Tons of Money and Build a Business You Love by Jennifer Goforth Gregory

Learn how to find clients, charge what you’re worth, and build a profitable content creation business.

Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience by Pamela Wilson

Overcome writer’s block and attract a profitable audience through effective content marketing techniques.

These books on content creation should provide you with valuable insights and strategies to build a successful career in this field.

Want to monetize your content already? Sign up for an Intellifluence account today!

Intellifluence is an influencer marketing service that helps brands and influencers collaborate to achieve their respective goals. Simply create your free account, fill out your profile, apply for projects and complete deliverables, then receive your payments.

Photo Credit: Header image by Ivan Samkov on Pexels

This post contains affiliate links.

Check out my previous posts about Influencer Marketing:

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New TLC series TRAVEL FOR LOVE premieres on Valentine’s Day

TRAVEL FOR LOVE is a new unscripted series that reinvents the genre of travel shows, with the added element of new relationships in foreign lands. In this series, 5 micro influencers set off on a trip of a lifetime to experience all the magic of new adventures, and the anticipation of meeting potential romantic interests, for the first time.

Travel for Love is a social experiment presenting all the thrills of travel, with a refreshing take on the beginnings of new relationships. This ten-part series takes place in 5 different cities in Asia –Kuching, Yogyakarta, Dalat, Kuala Lumpur and Bohol. Throughout the series, the influencers will experience amazing local flavors, discover stunning destinations and delve into the unique cultures of their host cities, all whilst challenging their comfort zones, by going on three blind dates. After meeting 3 romantic hopefuls, each influencer will need to choose just 1 person, to go on a second date with. Will sparks fly, or will things smoulder and perhaps ignite new,intangible connections?

Premieres Friday, 14 February 2020 at 9.25pm TLC (SKYcable ch 243 HD | 62 SD in Metro Manila).

Ep 1: Mariska Date 1

Fiercely different, Mariska, Tony, Tahanee, Honey and Samantha journey to 5 different cities seeking adventure and love. In the rainforest of Sarawak, musician Mariska from Jakarta meets first date Kevin.

Ep 2: Honey & Samantha Date 1

In KL, Filipina Samantha goes to new heights with first date Alvin. While Penangite Honey meets first date Shane in Bohol exploring romance underwater before taking the plunge into a bizarre situation.

Ep 3: Tahanee & Tony Date 1

New Yorker Tony’s first date Queenie in Dalat involves dancing and it’s an awkward start right out of his comfort zone. Malaysian Tahanee wonders if worldly first date Levi in Jogja is too much for her.

Ep 4: Mariska & Honey Date 2

Mariska meets second date, Dan in Sarawak and is forced to confront her biggest fear; worms. Meanwhile, in Bohol, Honey surprises herself by letting second date Philippe in on a dark secret from her past.

Ep 5: Samantha & Tahanee Date 2

Tahanee meets charming second date Daymasand shares intimate memories of her late mother. In KL Samantha is impressed by handsome second date Dharrshen but things take an unexpected turn.

Ep 6: Mariska Date 3 & Tony Date 2

City slicker Sean, treats Mariska to a trip of a lifetime in Kuching! Tony’s second date Jessie from Dalat loves flowers and sunsets, so she is sure to get his mother’s approval, but can she get his?

Ep 7: Honey & Tahanee Date 3

Thetwo Malaysians, meet their final date. Honey, feeling vulnerable, wears her heart on her sleeve with Marco in Bohol, whilst Tahanee goes on an adventurous date at Gua Pindul in Yogyakarta with Pajay.

Ep 8: Samantha & Tony Date 3

Flirtatious sparks fly when Tony meets Lyn in Dalat. But can they overcome the language barrier? Samantha’s thirddate Ilai in KL has left her wondering if he is the real deal.

Ep 9: THE SECOND DATE_Part 1

It is the ultimate dilemma for Mariska, Tony, Tahanee, Honey and Samantha. Who will they choose for a second date? They reminisce about their journeys and theirdates as they try to make the right choice.

Ep 10: THE SECOND DATE_Part 2

Mariska, Tony, Tahanee, Honey and Samantha meet their chosen second dates. Will they pursue romance or just stay friends? Mariska’s original song Aeroplane debuts in the final moments of this episode.

Show details and images provided by TLC.

Disclosure: I work for SKY and part of my job is promoting its products and services, especially the content it provides to its subscribers. I consider being able to share my love for TV shows and movies and the experience of watching and talking about them with like-minded people some of the biggest perks of my job.

Take a sneak peek into the beginnings of your favorite influencers with LikeToKnow.It

Ever wondered how your favorite IG mavens got their start? The print offshoot of the app-based shopping service that makes the Instagram pics of many Instagram influencers instantly shoppable, LikeToKnow.it: Stories from the Influencer Next Door, delves into how these IG stars got their start.

Photo by Daria Litvinova on Unsplash

Collated and curated by editors of LikeToKnow.it, the stories contain interesting narratives of how these influencers were able to turn their passions – which range from fashion, beauty, food, interior design and homemaking – into thriving online businesses. Common themes among their stories that their fans can learn from are:

Passion for their area of interest.  These enterprising folks are tuned in to their passion, building expertise and credibility in their respective fields, and are motivated to share their favorites to the world.

Support from family and friends.  Building an online presence, especially on one’s own, is never easy, but with help and encouragement from their loved ones, they were able to pursue their dreams.

Great financial and personal rewards.  Having built their following and established their expertise, they are able to enjoy financial freedom.  Some are earning enough to support their families that their spouses quit their jobs to help them with their online business.  Others share their feeling of gratification at being paid to do what they love while spending more time with loved ones.

Photo by Igot Miske on Unsplash

Featured influencers include fashion mavens Molly Sims (@mollybsims) and Courtney Kerr (@KERRently), lifestyle gurus Liz Joy (@purejoyhome) and Kelly Larkin (@kellyinthecity), food and nutrition bloggers July Bauer Roth (@paleomg) and Tori Wesszer (@fraichenutrition), among others.

Photo by Chikeun Park on Unsplash

The stories, accompanied by gorgeous shots of influencers doing and sharing what they love best, will give readers a tantalizing inspiration to get started on bringing their own dreams to life. Note, though, these Q&A-type narratives are by no means comprehensive and do skip most of the early struggles and sacrifices that most businesses go through.

LikeToKnow.it: Stories from the Influencer Next Door, published by Greenleaf Book Group, will be released on September 18, 2018 and is now available for pre-order on Amazon.com!

Thanks to NetGalley and Greenleaf Book Group for the advanced reader copy.

This post contains affiliate links.

Photo Credits: Ewan Robertson, Daria Litvinova, Igor Miske and Chikeun Park on Unsplash

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