Picture this: the comforting aroma of freshly brewed coffee, the hum of friendly chatter, and a table buzzing with excitement as players strategize their next move in a life-inspired board game. This is no ordinary coffee break; it’s “Coffee and Play,” a unique collaboration between Sun Life Philippines and Coffee Bean & Tea Leaf (CBTL) that infuses financial literacy into casual coffeehouse moments.
Through this innovative partnership, Sun Life is taking its advocacy for financial literacy to new heights by creating an inviting space where people can learn the fundamentals of money management in a relaxed, interactive, and—dare we say—fun way.
“We’re excited to engage even more Filipinos and help enrich their financial knowledge,” shared Carla Gonzalez-Chong, Sun Life’s Client Experience and Chief Marketing Officer. “The enthusiastic response to the Play for Life board game during its launch early this year has inspired us to create more versions to cater to different needs and experiences.”
From Coffee Cups to Life Lessons
The centerpiece of “Coffee and Play” is Sun Life’s original board game, Play for Life: A Game of Choices, designed to mimic real-life financial scenarios. With versions tailored to employees and professionals, business owners, and Overseas Filipino Workers (OFWs), the game offers participants insights into budgeting, investing, and planning for the future—all through an engaging and competitive format.
To bring this initiative to life, select CBTL branches will host game sessions where coffee enthusiasts can sip their favorite brews while making financial decisions in a simulated setting. It’s a blend of education and entertainment that resonates with people from all walks of life.
“Coffee Bean & Tea Leaf is committed to nurturing connections and enriching the lives of our community,” said Kimberly Cruz, CBTL’s Senior Marketing Manager. “Sun Life’s advocacy for financial literacy complements this by equipping individuals with knowledge and tools that lead to personal growth and financial well-being.”
A Coffeehouse for Every Crowd
Each “Coffee and Play” session is crafted with its audience in mind:
Game Night for Employees and Professionals
On November 28, 2024, at The Kitchen by CBTL in Bonifacio Global City, professionals will gather for an evening of gaming, dining, and camaraderie. Beyond the board game, attendees can enjoy exclusive merchandise, raffle prizes, and a chance to network—all while sipping their favorite coffee blends.
Coffee, Play, and Cooking Demo for Business Owners
Business owners will find inspiration not just in financial strategies but also in culinary creativity. On November 29, 2024, Chef Tatung Sarthou will join the session at the same venue, treating participants to a live cooking demo and tips for running a successful food business.
Game Day for OFW Families
In Bacolod, where family ties are cherished, Sun Life will host a special session for OFWs and their families on November 30, 2024, at CBTL in Ayala Malls Capitol Central. It’s a holiday homecoming event that combines financial learning with family bonding over coffee and an exclusive Shine Pinoy travel kit.
Brewing a Future of Financial Wellness
By transforming coffeehouses into hubs for financial learning, Sun Life and CBTL are redefining the way Filipinos approach money matters. The collaboration is a testament to the belief that financial literacy doesn’t have to be intimidating—it can be as comforting as your go-to coffee order.
“Sun Life is always on the lookout for allies who can help us promote our financial literacy advocacy in a more engaging way,” Gonzalez-Chong emphasized. “We are glad to collaborate with Coffee Bean & Tea Leaf to demonstrate how learning about money matters can be a fun and memorable experience.”
For Sun Life and CBTL, the partnership is more than just a series of events—it’s a movement to make financial wellness accessible and enjoyable for everyone.
Follow Sun Life Philippines (@SunLifePH) on Facebook, Instagram, and TikTok for more updates about “Coffee and Play” and other exciting initiatives.
Details provided in a recent press release.
Jellybeans in the City 