Sun Life Philippines celebrates dual achievements in marketing excellence and community development.
Sun Life Philippines, the leading life insurance provider in the country, has garnered significant recognition at the prestigious Gold Quill Awards for its exemplary marketing campaigns. Simultaneously, its philanthropic arm, Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation), continues to make strides in promoting food security and livelihood sustainability in remote areas.
Excellence in Communication: Gold Quill Awards Triumph
Sun Life Philippines was honored at the International Association of Business Communicators (IABC) Gold Quill Awards, securing three distinguished awards for its innovative marketing initiatives. The company received an Award of Excellence for its Brand Health Journey and an Award of Merit for its Freedom to Live Brighter campaign. Additionally, Sun Life’s Client Experience & Marketing Departments were bestowed with the Team of the Year Special Award.
The Brand Health Journey aimed to maintain Sun Life’s status as a top-of-mind brand in the Philippines by deploying comprehensive digital and traditional advertising campaigns. These efforts ensured a wider reach, encouraging more Filipinos to secure their health and wealth.
The Freedom to Live Brighter campaign, a refreshed financial literacy advocacy, targeted younger audiences through engaging digital films created by Sun Life’s Gen Z multimedia artists. This campaign successfully boosted financial literacy awareness among the younger demographic, significantly enhancing the company’s appeal to this age group.
Carla Gonzalez-Chong, Chief Client Experience & Marketing Officer of Sun Life Philippines, expressed gratitude for the recognition, stating, “We share this achievement with our clients, who inspire us to be innovative. We will continue striving for excellence in communication to help Filipinos achieve lifetime financial security and healthier lives.”
Promoting Food Security and Sustainability in Surigao del Norte
Parallel to its marketing success, Sun Life Foundation has made significant contributions to community development through its Food Shed Farming Enterprise project in Surigao del Norte. This initiative, conducted in collaboration with the World Wide Fund for Nature (WWF) Philippines, aims to enhance food security and provide sustainable agriculture-based livelihoods to the barangays of Caub and Halian in Del Carmen.
The remote locations of these barangays have historically faced challenges in food supply due to their reliance on the main Siargao island and Surigao City. The new food sheds, equipped with sustainable technologies, are designed to mitigate these challenges. They ensure access to safe and quality food, reduce dependency on external supplies, and boost local income by facilitating market linkages.
Furthermore, the project incorporates climate-adaptive farming techniques and financial education to ensure long-term sustainability. The food sheds directly benefit 250 individuals and indirectly improve the lives of 2,943 barangay residents by providing fresh, locally-produced, nutrient-rich food.
Sun Life Foundation’s commitment to health, education, and environmental sustainability underscores its mission to uplift the lives of marginalized Filipinos. Through initiatives like the Food Shed Farming Enterprise, the Foundation aims to build a brighter future for all.
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2023, Sun Life had total assets under management of $1.37 trillion. For more information, please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
Details provided in recent press releases.
Discover more from Jellybeans in the City
Subscribe to get the latest posts sent to your email.
Jellybeans in the City 