Suganuma village, a hidden gem in Japan and a World Heritage Site, is opening its doors to overnight guests for the first time in decades. After three years of travel restrictions and lockdowns, travelers now have the unique opportunity to immerse themselves in the history and heritage of this picturesque village, which is typically only accessible to residents after sunset. The Nakashima family, fifth-generation locals, are hosting guests in their 170-year-old thatched-roof family home for an authentic two-night stay. This collaboration between Airbnb, Nanto City, and the Nakashima family allows visitors to rediscover the beauty of Suganuma village in an incredibly authentic way.
Suganuma Village: A Hidden Cultural Time Capsule
Situated on the breathtaking shores of the Sho River, surrounded by majestic rugged mountains, Suganuma village is one of Japan’s most beautiful and charming places. It is also one of the country’s best-kept secrets. This summer, Airbnb is offering guests a once-in-a-lifetime opportunity to experience this World Heritage Site by staying in one of its historic homes.
Immerse Yourself in Tradition and Heritage
With the generous support of Nanto City and the Nakashima family, Airbnb is listing their centuries-old, thatched-roof house on its platform. This collaboration enables guests to explore Suganuma village in an incredibly authentic way, preserving its traditions and heritage for generations to come. After years of isolation, both locals and travelers are seeking connections with the world around them. In a recent survey, over 60 percent of respondents expressed that traveling on Airbnb provided a closer connection to the local culture compared to staying in hotels or resorts. Suganuma, often referred to as a “hidden village,” remains without tourist accommodations and restricts entry to residents after dusk, making it a true cultural time capsule. This unique Airbnb stay provides guests with an unparalleled opportunity to experience the village and immerse themselves in its rich traditions.
Gassho-zukuri Farmhouses: A Testimony to Time and Harmony
The village’s Gassho-zukuri style farmhouses, including the Nakashima family home, are unique to the region. Their pitched, thatched roof structures are designed to withstand heavy winter snowfall and have stood the test of time. Thatching is a local tradition that requires immense time and effort, fostering a spirit of mutual support known as “yui” among the locals. Suganuma village embodies the harmony between its people and nature.
Quotes from Local Authorities
Mr. Mikio Tanaka, Mayor of Nanto City, Toyama Prefecture, expressed his enthusiasm for the collaboration, stating, “We are honored to offer a truly unique experience in Suganuma village, a World Heritage Site, through our collaboration with Airbnb. The rich history and vibrant culture of this charming small town, coupled with the warm hearts of the people who live there, will make for a fascinating and restorative stay. We hope this campaign brings attention to this beautiful destination for both Japanese residents and guests from around the world.”
Mr. Shinichi Nakashima, Airbnb Host and a resident of Suganuma, added, “I am delighted to open my family’s home for a unique stay that will enable guests to enjoy the traditional life of our beautiful village of Suganuma. Through our collaboration with Airbnb, my family and I look forward to providing guests with unique experiences that have been part of our village for centuries.”
Unforgettable Experiences Await
During their two-night stay from July 17-19, 2023, guests will be treated to a range of unforgettable experiences:
- Traditional Welcome and Local Cuisine: Mr. Nakashima will personally prepare a welcome tea and serve local dishes such as Gokayama tofu, mountain vegetables, and freshly-caught river fish.
- Learn Local Traditions: Guests will have the opportunity to learn about local traditions that have been sustained for centuries. This includes the art of making washi, a paper made from local fiber, and the creation of sasara, a traditional instrument featured in one of the region’s oldest folk songs.
- Evening Light Show and Folk Song Experience: Witness a magical evening as locals illuminate their traditional homes while showcasing local songs and dances.
- Thatched Roof Workshop: Participate in a hands-on workshop where guests can learn and craft thatched roofs, representing the local Gassho-zukuri building techniques.
- Guided Bike Ride: Explore the village’s lush surroundings and enjoy the serenity of nature with a relaxing guided bike ride.
To enhance the experience of disconnecting from technology and reconnecting with nature, guests will receive a “Disconnect to Connect” kit. The kit includes a stationary set made of traditional washi paper, an instant camera, and a local aromatherapy kit.
How to Book
Those interested in exploring Suganuma village can request to book this unique stay starting Friday, June 30, at 9 a.m JST (Thursday, June 29, at 8 p.m. ET) at airbnb.com/gassho. Guests are responsible for their own travel arrangements to and from Suganuma village. It is important to note that guests must adhere to applicable local rules and guidelines, as well as Airbnb’s COVID-19 Safety Practices. These practices include wearing masks and practicing social distancing according to local laws and guidelines. On-site staff will also strictly adhere to local rules and guidelines and follow Airbnb’s enhanced cleaning process.
Join the Airbnb Community
If you’re interested in becoming an Airbnb host, visit airbnb.com/host to learn more about the rewarding experience of hosting.
Details and images provided in a recent press release.
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