Sometimes, the most meaningful acts of generosity begin at home—right in the kitchen.
What started as a simple decision to choose a healthier cooking oil turned into a nationwide show of compassion, as Jolly Heart Mate Canola Oil and Filipino households came together to support patients of the Philippine General Hospital. Through its “Share-the-Love with Heart Mate” campaign, the brand raised ₱1,227,450 for the Philippine General Hospital Medical Foundation, Inc. (PGHMFI)—exceeding its original ₱1 million commitment.
The official donation turnover was held on November 27, 2025, at Robinsons Supermarket Ermita, in partnership with Robinsons Supermarket. The moment marked more than just the end of a campaign; it celebrated how everyday choices can create real impact for communities in need.
Turning Everyday Cooking into Acts of Bayanihan
Running from July 15 to October 15, 2025, the “Share-the-Love with Heart Mate” campaign invited consumers to be part of something bigger. For every bottle of Jolly Heart Mate Canola Oil purchased at Robinsons Supermarket during the campaign period, ₱5 was donated to PGHMFI.
This simple mechanic empowered Filipino families to contribute effortlessly—transforming routine grocery runs and daily cooking into meaningful support for PGH’s medical programs and services. The overwhelming response from consumers pushed the total donation beyond expectations, reflecting a collective spirit of bayanihan in action.
A Brand Rooted in Heart Health and Trust
As the leading canola oil brand in the Philippines, Jolly Heart Mate Canola Oil has long been trusted by Filipino households for its heart-healthy benefits. With zero cholesterol, rich omega-3 and omega-6 fatty acids, and the lowest saturated fat among dietary fats, it supports a healthier lifestyle while delivering great taste—making it a staple in everyday Filipino cooking.
According to Fly Ace Corporation Vice President for Marketing Abigail Ng-Reyes, the campaign was ultimately about honoring the consumers who made the donation possible.
“We want to dedicate and honor the loyal consumers of Jolly Heart Mate Canola Oil today. They have not only shown love, health, and wellness for their families, but have also extended their generosity to their fellow Filipinos,” she shared.
She also noted that 2025 marks a meaningful milestone for the brand—25 years of advocating heart health for Filipino families—made possible by the trust and support of its consumers.
Making a Real Difference for PGH Patients
The donated funds are already helping PGH address urgent patient needs, particularly for indigent patients who require assistance beyond hospital budgets.
PGHMFI Chairman and President Dr. Telesforo E. Gana Jr. expressed deep gratitude for the support:
“We help indigent patients directly through medical assistance—assisting them with laboratory tests that need to be done outside—and by providing equipment and supplies that are beyond our budget.”
PGH Director Dr. Gap Legaspi echoed the impact of the donation, emphasizing how it helps bridge critical moments when patients urgently need medicines or medical supplies.
Purpose-Driven Partnerships That Bring Hope
The campaign also highlighted the power of collaboration. Through its partnership with Robinsons Supermarket, Jolly Heart Mate showed how brands and retailers can work together to turn everyday shopping into opportunities for social good.
Robinsons Retail Holdings, Inc. President and CEO Stanley Co reflected on this shared mission:
“When we unite for a greater cause, we show that a supermarket can be more than a place to shop—it can be a place where hearts come together.”
Cooking with Purpose, Giving with Heart
More than a fundraising initiative, the “Share-the-Love with Heart Mate” campaign proved that caring for one’s family and caring for the community can go hand in hand. By choosing a product they already trust, consumers helped uplift lives beyond their own homes.
As Jolly Heart Mate Canola Oil continues to champion wellness, compassion, and community empowerment, it reminds us that even the smallest daily choices can help create meaningful change.
To learn more, follow @jollyheartmatecanolaoil on Facebook, Instagram, and TikTok. Jolly Heart Mate Canola Oil is available in leading groceries and supermarkets nationwide. More information about the brand can be found at www.flyacecorp.com.
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