Ginebra San Miguel Inc. (GSMI), the renowned producer of the world’s top-selling gin, is set to commemorate World Gin Day in a “cool, clear, and versatile” manner. The festivities kicked off with a media launch on June 8 at The Westin Manila in Ortigas, marking the start of a series of events throughout June to celebrate World Gin Month.
As the pioneer of World Gin Day in the Asia Pacific region, GSMI aims to foster a greater appreciation for gin’s exceptional qualities and its enduring influence on our drinking culture.
Ginebra San Miguel Inc. and World Gin Day
Ginebra San Miguel Inc. (GSMI) is at the forefront of celebrating World Gin Day, a global observance held every second Saturday of June. In 2014, GSMI introduced the first World Gin Day festivities to the Asia Pacific region, coinciding with the 180th anniversary of its flagship brand, Ginebra San Miguel. Today, GSMI’s month-long activities not only celebrate gin’s impact on our drinking culture but also its role in various celebrations, fiestas, gatherings, and everyday triumphs.
Emphasizing the “Cool, Clear, and Versatile” Qualities of Gin
GSMI reinforces the notion that “Gin Is In” by highlighting its “Cool, Clear, and Versatile” characteristics. Gin has a rich history dating back to the 17th century and continues to be beloved worldwide, especially in Europe and the Philippines. Its distinctive flavor profile, with hints of juniper and various botanicals, gives it a classic and cool vibe. The clear and pure quality of gin stems from a meticulous distillation process that brings out its finest flavors. Its versatility allows it to be enjoyed neat or mixed with other ingredients in cocktails.
Introducing the Gin Personalities
To support the appreciation for gin, GSMI showcases three authentic personalities who embody its unique qualities. Actor and model Zanjoe Marudo appreciates the cool and refreshing experience of gin, valuing the importance of staying calm. Basel Manadil, known as “The Hungry Syrian,” promotes clarity in intentions, emphasizing the impact one can make. Actress and comedian Herlene “Hipon Girl” Budol embodies versatility, both in her drink preferences and in life itself. These personalities will grace the World Gin Day celebration and various events during the “Gin Is In” festivities.
GSM Bar Academy Graduates Shine
The presence of three talented mixologists who graduated from the Ginebra San Miguel Bar Academy adds excitement to the World Gin Day event. The GSM Bar Academy, a partnership with the Technical Education and Skills Development Authority (TESDA), offers education and training in bartending, flairtending, and basic entrepreneurship. With a commitment to producing globally-competitive graduates and elevating the bartending profession’s quality, the GSM Bar Academy achieved a remarkable 100% immediate employability rate for all its 2022 graduates. During World Gin Day, the talented graduates will showcase their mixology skills in a friendly competition featuring Ginebra San Miguel and other gin brands.
Celebrating “Gin Is In” Nationwide
Ginebra San Miguel Inc. ensures that gin enthusiasts across the country can join the “Gin Is In” festivities. The launch of the second season of G-MIX Nation Online Series, hosted by Luis Manzano, introduces new cocktail recipes. The Home Bar Kit, featuring Ginebra products and mixing tools, is available online and at select supermarkets. Additionally, mini events will be hosted in approximately 50 bars nationwide, including those in Pampanga, Naga, Cebu, and Cagayan De Oro. These bar activations offer exclusive promotions, raffle giveaways, and outlet merchandising, allowing everyone to fully immerse themselves in the celebration.
Sustaining the Momentum
To maintain the “Gin Is In” momentum, various activities will take place in hundreds of on-premise outlets from July to December. Participating outlets will receive exclusive benefits and offer special “Gin Is In” stubs to support customer patronage. GSMI’s World Gin Day celebration serves as the precursor to a series of captivating events that enable enthusiasts to express their love and support for the vibrant local gin culture. Ginebra San Miguel, the country’s pioneering gin and the oldest consumer brand still in the market, continues to remain cool, clear, and versatile—a timeless classic that resonates with the present.
Gin has undoubtedly earned its place as a beloved spirit among Filipinos. With Ginebra San Miguel leading the way, gin has become more accessible, familiar, and exciting for Filipinos to explore.
So, raise your glass and join the gin revolution on World Gin Day, celebrating the wonderful world of gin and the legacy of Ginebra San Miguel.
GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to leading global drinks journal, Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, the Philippines’ no. 1 Chinese wine Vino Kulafu and the newly launched G&T Ultralight Spirit Drink.
Enjoy this spirit at home with your very own GSM GMix Gin Home Bar Kit. Order it now on Lazada!
Cheers to the ever-growing love for gin in the Philippines!
Thanks to Jocen of boodlebear_ph for the photos and to Ed of The Huddle Room for the invitation to the Gin is In event!
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