IHG Hotels & Resorts, one of the world’s leading hotel companies, recently announced a new multi-year partnership with global NGO Action Against Hunger. This collaboration aims to support the organization’s crucial work in combating food insecurity and hunger affecting millions worldwide.
The Partnership
In this new venture, IHG Hotels & Resorts commits to a multi-year partnership, providing vital support and funding for Action Against Hunger’s nutrition programs. A particular emphasis will be placed on screening initiatives designed to identify early signs of malnutrition in children, offering lifesaving treatment through local community outreach programs.
The Problem
Globally, one in three people are unsure where their next meal will come from. Factors like poverty, conflict, inefficient food systems, and climate change exacerbate this issue. IHG, with its extensive presence across more than 100 countries, has long been involved in improving food security, disaster relief efforts, and skills training as part of their “Journey to Tomorrow” responsible business plan, aiming to better the lives of 30 million people.
Impact and Goals
IHG will raise awareness of food insecurity among its millions of guests worldwide, offering them the chance to donate IHG One Rewards points to support the cause. For instance, every 10,000 points donated can screen approximately 124 children for malnutrition, a crucial first step towards providing the necessary care. On average, 7,500 points can support a malnourished child with nutritious food for six weeks, helping them return to health.
“Food sits at the heart of our hotels and hospitality, nourishing people and communities. Sadly, we know it remains in desperately short supply for millions, despite enough being produced to feed everyone on the planet,” said Elie Maalouf, CEO of IHG Hotels & Resorts. “This is a problem the world can solve if societies, organizations, and businesses work together. IHG Hotels & Resorts is proud to partner with Action Against Hunger on their lifesaving work, in addition to the many other long-standing partnerships we have with incredible charities in local markets. Collectively, we want to help create lasting change in a world where people are nourished, always welcome, and always respected.”
Ashwini Kakkar, Chair of Action Against Hunger International Network, added, “While hunger is a widespread challenge, for the first time in human history, we have the ability to end chronic hunger for everyone, for good. Realizing that vision will take bold action, and we are grateful for IHG’s will, wisdom, and leadership in advancing this vital cause. Hunger makes it harder for hundreds of millions of people around the world to learn, work, dream, and realize their full potential. IHG’s generous support will help advance our work to create a world where every life is well nourished.”
IHG’s Broader Commitment
This partnership is part of IHG’s broader mission to provide True Hospitality for Good. It complements existing collaborations aimed at strengthening community food systems— from offering training and tools to reduce food waste to diverting surplus food to those in need. IHG’s other food security partnerships include local food banks, No Kid Hungry in the US, OzHarvest in Australia, VietHarvest in Vietnam, and Too Good To Go in Europe.
IHG Hotels & Resorts invites guests and stakeholders to join this vital cause. By donating IHG One Rewards points, everyone can contribute to a world where no one has to worry about their next meal. Together, we can make a significant impact on global hunger, ensuring that everyone, everywhere, is well-nourished and thriving.
Details provided in a recent press release.
Jellybeans in the City 