Got appetite to spare? A lauriat may just be the thing.
A lauriat typically consists of several Chinese dishes served together in a large, communal table, often enjoyed in large groups. The term originated from the Chinese word “lao diat,” which means “celebration of life.” This Chinese banquet-style meal is a favorite among Filipinos because it is often associated with special occasions and celebrations, such as birthdays and weddings. It is a shared dining experience that brings families and friends together over a delicious and satisfying meal.
But for people with monster-sized cravings fit for a lauriat, Chowking has something for you.
An elevated Chinese Sarap Chicken meal
Chowking, the number 1 Chinese fast-food chain in the country, recently introduced its Mas Pinasarap na Chowking Chinese-Style Chicken Lauriat. While this menu item still features six of the chain’s bestsellers, namely the Chinese-style Fried Chicken, Egg Fried Rice, Buchi, Siomai, Chicharap, and Pancit Canton, significant improvements have been done to the Chinese Style Fried Chicken, now with a more sarap-saya flavor thanks to a special blend of spices and seasonings, and the Pancit Canton which is now made with fresh egg noodles.
“The Chowking Lauriat is a true fan favorite, loved by Filipinos across the country. As delicious as it is, we believe that there’s always room for improvement,” said Fran Leveriza-Maralit, Chowking Brand Director. “Whether you’re dining in or eating at home, on your own or sharing with loved ones, our mas Pinasarap na Chinese-Style Fried Chicken Lauriat is part of our commitment to creating Chinese-sarap experiences with each meal we serve.”
New mother-and-son endorsers join the fold
Adding to the excitement is Chowking’s new celebrity ambassadors, Jodi Sta. Maria, and her son, Thirdy Lacson. The award-winning actress shares her love for Chowking and her favorite dishes, which include the Chinese-Style Chicken Lauriat. Jodi, who is known for her work in the entertainment industry including well-loved movies and teleseryes that shaped Pinoy pop culture, is a perfect fit for Chowking’s brand as they continue to elevate their offerings.
“Ako po ay napakasaya at sobrang nae-excite na maging parte ng Chowking family,” the actress said. “I’m just so proud today to unveil my first campaign with Chowking, syempre po sa paborito kong mas pinasarap na Chowking Lauriat.”
About Chowking
The Chowking Food Corporation is a wholly-owned subsidiary of Jollibee Foods Corporation. It combines two distinct restaurant personalities – the traditional Chinese restaurant and the western-style fastfood restaurant – to become a strong and recognizable leader in the Philippines’ highly competitive fastfood industry.
To know more about its menu and offers, follow Chowking on Facebook and Instagram.
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