Tag: sustainable agriculture

Sun Life Philippines shines in communication excellence and community sustainability

Sun Life Philippines celebrates dual achievements in marketing excellence and community development.

Sun Life Philippines, the leading life insurance provider in the country, has garnered significant recognition at the prestigious Gold Quill Awards for its exemplary marketing campaigns. Simultaneously, its philanthropic arm, Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation), continues to make strides in promoting food security and livelihood sustainability in remote areas.

Excellence in Communication: Gold Quill Awards Triumph

Sun Life Philippines was honored at the International Association of Business Communicators (IABC) Gold Quill Awards, securing three distinguished awards for its innovative marketing initiatives. The company received an Award of Excellence for its Brand Health Journey and an Award of Merit for its Freedom to Live Brighter campaign. Additionally, Sun Life’s Client Experience & Marketing Departments were bestowed with the Team of the Year Special Award.

Sun Life Corporate News

The Brand Health Journey aimed to maintain Sun Life’s status as a top-of-mind brand in the Philippines by deploying comprehensive digital and traditional advertising campaigns. These efforts ensured a wider reach, encouraging more Filipinos to secure their health and wealth.

The Freedom to Live Brighter campaign, a refreshed financial literacy advocacy, targeted younger audiences through engaging digital films created by Sun Life’s Gen Z multimedia artists. This campaign successfully boosted financial literacy awareness among the younger demographic, significantly enhancing the company’s appeal to this age group.

Carla Gonzalez-Chong, Chief Client Experience & Marketing Officer of Sun Life Philippines, expressed gratitude for the recognition, stating, “We share this achievement with our clients, who inspire us to be innovative. We will continue striving for excellence in communication to help Filipinos achieve lifetime financial security and healthier lives.”

Promoting Food Security and Sustainability in Surigao del Norte

Parallel to its marketing success, Sun Life Foundation has made significant contributions to community development through its Food Shed Farming Enterprise project in Surigao del Norte. This initiative, conducted in collaboration with the World Wide Fund for Nature (WWF) Philippines, aims to enhance food security and provide sustainable agriculture-based livelihoods to the barangays of Caub and Halian in Del Carmen.

Sun Life Corporate News

The remote locations of these barangays have historically faced challenges in food supply due to their reliance on the main Siargao island and Surigao City. The new food sheds, equipped with sustainable technologies, are designed to mitigate these challenges. They ensure access to safe and quality food, reduce dependency on external supplies, and boost local income by facilitating market linkages.

Furthermore, the project incorporates climate-adaptive farming techniques and financial education to ensure long-term sustainability. The food sheds directly benefit 250 individuals and indirectly improve the lives of 2,943 barangay residents by providing fresh, locally-produced, nutrient-rich food.

Sun Life Foundation’s commitment to health, education, and environmental sustainability underscores its mission to uplift the lives of marginalized Filipinos. Through initiatives like the Food Shed Farming Enterprise, the Foundation aims to build a brighter future for all.

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and  health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide,  including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India,  China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2023, Sun Life had total assets under  management of $1.37 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the  ticker symbol SLF.

Details provided in recent press releases.

Sun Life Foundation and WWF collaborate for sustainable Food Shed Farming

Sun Life Foundation, the philanthropic arm of Sun Life Philippines, has partnered with World Wide Fund for Nature (WWF) Philippines to establish two Food Shed Farming Enterprise projects in the province of Surigao del Norte. The collaboration aims to provide a sustainable source of food and economic resilience for low-income urban communities through food security and sustainable livelihoods.

The Food Shed Farming Enterprise projects will help secure food and livelihoods while mitigating food shortages in the community. Sustainable agriculture interventions will be used, along with the promotion of climate-resilient and sustainable production systems that minimize the impact of stresses contributing to limited food accessibility. By utilizing technology and sustainable agriculture practices, the initiative seeks to improve the resilience of the food supply chain in communities.

“With this collaboration, we hope to further improve the resiliency of the food supply of communities, especially with the threats that climate change poses to our food resources,” says Katherine Custodio, Executive Director of WWF.

Located in Del Carmen, Siargao Island, the Food Shed Farming Enterprise projects will be established in Brgy. Caub and Halian Island, benefiting 250 individuals through sustainable livelihoods and providing access to hyperlocal nutritious food for almost 2,000 locals. The projects will create economic opportunities for the locals through the promotion of sustainable farming practices, increasing their capacity to utilize technology, and providing training in climate-resilient and sustainable production systems.

“Through this collaboration with WWF, the Sun Life Foundation aims to provide food security, sustainable livelihoods, and climate-adaptive technologies for the locals of the island in an environmentally sustainable manner,” says Kristine Dianne Millete, Executive Director of the Sun Life Foundation. “It is our earnest hope that through this project, we can alleviate the effects of food shortages and help our farmers with alternative farming technologies that support food security even during times of pandemic,” Millete concluded.

The Sun Life Foundation is committed to uplifting communities, as evidenced by its other notable projects, such as the Sun Life Barangay Health Stations, which provide basic healthcare in remote areas. The partnership with WWF Philippines aligns with the Foundation’s commitment to sustainability, creating economic opportunities while also promoting environmentally sustainable practices.