world gin day – Jellybeans in the City

Ginebra San Miguel Inc. (GSMI), the maker of the world’s largest selling gin, recently hosted an unforgettable celebration at Novotel Manila. Together with my fellow foodies, media reps, social media celebrities, and brand ambassadors, we gathered at the hotel together with GSMI’s team to honor the Art of Gin.

A Walk-through of Ginebra San Miguel’s History and Possibilities

The event kicked off with a captivating walk-through of Ginebra San Miguel’s illustrious 190-year history. Guests were taken on a journey from the brand’s inception – its first production under Destileria Licorea de Ayala in 1834 – to its current status as a household name in the Philippines. A sentimental look back at its various bottle variants – the well-loved “bilog” and “quatro kantos” – highlighted the brand’s evolution, resilience, and its commitment to quality.

Ginebra San Miguel World Gin Day 2024 — Ginebra San Miguel has been the hallmark of a true Filipino “inuman” for generations.

In the event hosted by Paolo Abrera, we all learned about the meticulous distillation process that ensures the clear and pure quality of GSMI’s gin, setting it apart from other spirits. The presentation also shed light on the brand’s future, hinting at exciting innovations and expansions that will continue to delight gin enthusiasts.

Introduction of Ginebra San Miguel’s New Brand Ambassadors

A significant highlight of the evening was the introduction of GSMI’s new brand ambassadors. Each ambassador embodies the unique characteristics of gin: cool, clear, and versatile.

Boss Toyo Luzadas: Known for his popular YouTube show, Pinoy Pawnstars, and his impressive collection of celebrity memorabilia, Boss Toyo brings a cool and refreshing vibe to the campaign. He shared how a shot of Ginebra San Miguel helps him unwind after a busy day of deal-making, appreciating its crispness and botanical notes.
Atty. Oliver Moeller: A rising star in the legal and entertainment fields, Atty. Oliver represents the clear, straightforward character of gin. He emphasized the importance of clear communication in his advocacies and how enjoying a glass of gin fosters connection and good times with friends.
Mikee Quintos: As an actress and content creator, Mikee embodies versatility. She expressed her love for the endless possibilities that gin cocktails offer, matching any mood or occasion with the perfect drink.

Unveiling of Ginebra San Miguel Archangel Reserve Premium Dry Gin

One of the most anticipated moments of the evening was the unveiling of the Ginebra San Miguel Archangel Reserve Premium Dry Gin. This newest variant boasts a refined taste and exceptional quality, promising to elevate any gin-drinking experience. With its premium blend of botanicals and smooth finish, the Archangel Reserve is set to become a favorite among connoisseurs and casual drinkers alike. Fifteen lucky attendees were able to bring home their own bottles of this variant which is not yet available in the market.

New Cocktails to Enjoy

To complement the launch, GSMI introduced a range of new cocktails, showcasing the versatility of their gin. Expert mixologists presented innovative concoctions that guests could enjoy during the vent. From classic gin and tonics to creative blends with local flavors, there was something for everyone. These new cocktails highlighted the adaptability of gin, making it suitable for any occasion.

Event Highlights

The evening was packed with entertainment, including improv skits by the talented group Spit Manila. Their hilarious and spontaneous performances had the audience in stitches, adding a lively and engaging element to the celebration. Additionally, a live rap performance by Nik Makino energized the crowd, showcasing the dynamic and modern spirit of Ginebra San Miguel.

Pocket Events Across the Philippines

On June 8, World Gin Day, the celebration extends beyond Manila with five pocket events held simultaneously in various locations: Takas Bar in Katipunan, Quezon City; Southvibes in Dasmariñas, Cavite; Olive Bar in Angeles, Pampanga; Tambayan sa Pardo in Cebu City; and GG Sisig in Davao City. These events will feature music, games, and exclusive promotions, ensuring that gin lovers across the country could join in the festivities.

For the rest of the Saturdays in June, Gin is In promotions will give away prizes when patrons order the featured gin drinks.

Gin is truly in on World Gin Day and everyday.

For more news and updates, follow Ginebra San Miguel on Facebook and Instagram.

Details provided in a recent press release.

Ginebra San Miguel Inc. (GSMI), the renowned producer of the world’s top-selling gin, is set to commemorate World Gin Day in a “cool, clear, and versatile” manner. The festivities kicked off with a media launch on June 8 at The Westin Manila in Ortigas, marking the start of a series of events throughout June to celebrate World Gin Month.

As the pioneer of World Gin Day in the Asia Pacific region, GSMI aims to foster a greater appreciation for gin’s exceptional qualities and its enduring influence on our drinking culture.

Ginebra San Miguel Inc. and World Gin Day

Ginebra San Miguel Inc. (GSMI) is at the forefront of celebrating World Gin Day, a global observance held every second Saturday of June. In 2014, GSMI introduced the first World Gin Day festivities to the Asia Pacific region, coinciding with the 180th anniversary of its flagship brand, Ginebra San Miguel. Today, GSMI’s month-long activities not only celebrate gin’s impact on our drinking culture but also its role in various celebrations, fiestas, gatherings, and everyday triumphs.

Emphasizing the “Cool, Clear, and Versatile” Qualities of Gin

GSMI reinforces the notion that “Gin Is In” by highlighting its “Cool, Clear, and Versatile” characteristics. Gin has a rich history dating back to the 17th century and continues to be beloved worldwide, especially in Europe and the Philippines. Its distinctive flavor profile, with hints of juniper and various botanicals, gives it a classic and cool vibe. The clear and pure quality of gin stems from a meticulous distillation process that brings out its finest flavors. Its versatility allows it to be enjoyed neat or mixed with other ingredients in cocktails.

Introducing the Gin Personalities

To support the appreciation for gin, GSMI showcases three authentic personalities who embody its unique qualities. Actor and model Zanjoe Marudo appreciates the cool and refreshing experience of gin, valuing the importance of staying calm. Basel Manadil, known as “The Hungry Syrian,” promotes clarity in intentions, emphasizing the impact one can make. Actress and comedian Herlene “Hipon Girl” Budol embodies versatility, both in her drink preferences and in life itself. These personalities will grace the World Gin Day celebration and various events during the “Gin Is In” festivities.

GSM Bar Academy Graduates Shine

The presence of three talented mixologists who graduated from the Ginebra San Miguel Bar Academy adds excitement to the World Gin Day event. The GSM Bar Academy, a partnership with the Technical Education and Skills Development Authority (TESDA), offers education and training in bartending, flairtending, and basic entrepreneurship. With a commitment to producing globally-competitive graduates and elevating the bartending profession’s quality, the GSM Bar Academy achieved a remarkable 100% immediate employability rate for all its 2022 graduates. During World Gin Day, the talented graduates will showcase their mixology skills in a friendly competition featuring Ginebra San Miguel and other gin brands.

Celebrating “Gin Is In” Nationwide

Ginebra San Miguel Inc. ensures that gin enthusiasts across the country can join the “Gin Is In” festivities. The launch of the second season of G-MIX Nation Online Series, hosted by Luis Manzano, introduces new cocktail recipes. The Home Bar Kit, featuring Ginebra products and mixing tools, is available online and at select supermarkets. Additionally, mini events will be hosted in approximately 50 bars nationwide, including those in Pampanga, Naga, Cebu, and Cagayan De Oro. These bar activations offer exclusive promotions, raffle giveaways, and outlet merchandising, allowing everyone to fully immerse themselves in the celebration.

Sustaining the Momentum

To maintain the “Gin Is In” momentum, various activities will take place in hundreds of on-premise outlets from July to December. Participating outlets will receive exclusive benefits and offer special “Gin Is In” stubs to support customer patronage. GSMI’s World Gin Day celebration serves as the precursor to a series of captivating events that enable enthusiasts to express their love and support for the vibrant local gin culture. Ginebra San Miguel, the country’s pioneering gin and the oldest consumer brand still in the market, continues to remain cool, clear, and versatile—a timeless classic that resonates with the present.

Gin has undoubtedly earned its place as a beloved spirit among Filipinos. With Ginebra San Miguel leading the way, gin has become more accessible, familiar, and exciting for Filipinos to explore.

So, raise your glass and join the gin revolution on World Gin Day, celebrating the wonderful world of gin and the legacy of Ginebra San Miguel.

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to leading global drinks journal, Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, the Philippines’ no. 1 Chinese wine Vino Kulafu and the newly launched G&T Ultralight Spirit Drink.

Enjoy this spirit at home with your very own GSM GMix Gin Home Bar Kit. Order it now on Lazada!

Cheers to the ever-growing love for gin in the Philippines!

Thanks to Jocen of boodlebear_ph for the photos and to Ed of The Huddle Room for the invitation to the Gin is In event!

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Tag: world gin day

Ginebra San Miguel celebrates 190 years in The Art of Gin event