Philippine Wacoal Corporation has been a significant part of the daily lives of Filipinas here and across the globe for 30 years now. To celebrate this milestone, Wacoal recently held a five-day interactive exhibit last June 26-30 at the Level 3 of SM Makati where they also launched their latest campaign called Wacoal’s Women of the World.
In line with their anniversary theme “Uplifting Women for 30 Years”, the brand exhibited remarkable stories of 30 women from different fields, such as social entrepreneurship, aviation, art, management, publishing, public speaking, content creation, and personal branding among others.
Right on the spotlight of the exhibit were the portraits of 30 multi-hyphenate women, as well as their stories of hardwork and success. Some of them led talks on their personal journey, and how each and every one can make their mark, too.
This embodies the company’s persistence in helping more and more ladies realize their significance and excellence no matter where they are, no matter what lifestyle they have chosen to live and pursue.
Part of the campaign’s amazing roster of individuals include sports broadcaster and enthusiast Dyan Castillejo, advocate of renewable energy Ruth Yu Owen, campaigner of strong social responsibility and designer Zarah Juan, and visual artist Celeste Lecaroz.
“From the products that we offer, to the advocacies we promote, our brand guarantees that every single Filipina realizes their beauty and worth,” Ann Christine Palisoc, president of Philippine Wacoal Corporation, said.
Such empowering campaign direction — highlighting the transition from challenges to achievements — not only mirrors who the company stands for, but how it has also reached its current stature in the intimate apparel industry.
“When we started, it was a real struggle with the department stores who expected us to offer discounts. But through constant communication, they began to understand our brand values. The superior quality of the products spoke for themselves and today, the department stores have become valuable business partners with relationships based on trust,” shared Palisoc.
Aside from moving stories and engaging discussions, each day of the interactive exhibit was packed with activities and concepts that further show the company’s value for freedom – freedom to explore, move, and have fun.
The venue also featured travel-inspired photobooths that made guests feel like they have travelled to top international destinations where Wacoal has established its presence. Guests posed in front of Eiffel Tower of Paris, New York’s Statue of Liberty, as well as the Cherry Blossoms of Japan – right at the exhibit. The setup comes in 3D effect, with real elements like park benches, boats, and even a Sakura tree to mimic that ideal travel photo.
Eventgoers unleashed their creativity with the Create Your Own Power Frame, which allowed them to become the cover model of their own magazine. Other exciting activities also include glitter tattoo, tarot card reading, and of course, participants also tried on different Wacoal items at the venue.
Aside from the June 26 to 30 exhibit, the company also held a dinner gala last June 4 to recognize the notable people behind the brand’s success in the country. It also showcased their accomplishments and bigger plans in the following years to come.
“Our focus is to grow the boutique business and further elevate the brand image by providing more exciting premium product lines and even better customer service. Better customer service means improving one’s total experience, from better facilities offering more comfort and privacy to better communication with our beauty advisers,” said Palisoc.
One can expect Philippine Wacoal Corporation to continue to offer high quality functional and comfortable products but in addition to this, even more premium products featuring elegance and comfort while consistently enhancing the beauty of the woman’s body. You can also watch out for more exciting new product lines including lingerie, men’s underwear, and more activewear for women.
Event details and images provided by Wacoal in a recent press release.