Johnnie Walker, the world’s #1 Scotch whisky, opens the Johnnie Walker Highball Arcade, an immersive space designed to push the boundaries when it comes to whiskey. Putting the spotlight on the Johnnie & Lime Highball and the rest of the Johnnie Highball Collection, the Arcade will open its doors on February 6 and will culminate on February 8 in celebration of International Scotch Day.
Setting up shop in the second floor of the new Poblacion haunt Kondwi for its three-day run, the Johnnie Walker Highball Arcade is a fun and immersive way to discover and enjoy the big, bold flavors of Johnnie Walker, starting with its signature serve, the Johnnie & Lime Highball.
Smokey with a kiss of citrus, the Johnnie & Lime Highball is a fresh-tasting take on whisky and is perfect for both whisky newbies and lovers alike. Best served in a chill tall glass filled with ice, the Johnnie & Lime Highball consists of Johnnie Walker Black Label, lemon lime soda and, and a slice of lime as garnish.
“There is only one rule when it comes to drinking whiskey, and that’s there are no rules,” shares Rian Asiddao, Diageo Reserve Brand Ambassador. The Johnnie & Lime Highball, together with the drinks in the Highball Collection, is a testament to the fact that there are so many ways to enjoy whiskey.”
At the arcade, guests have the option of enjoying their Johnnie Highball served in flights or prepare on their own at the DIY Highball Bar. When guests order the Flight, they will enjoy the complete Johnnie Highball Collection: Johnnie & Lime, made using Johnnie Walker Black Label; Johnnie & Ginger, prepared using Johnnie Walker Double Black; and Johnnie & Apple, which has Johnnie Walker Gold Label Reserve as its base.
Meanwhile, for those looking to make their own cocktails, the DIY Highball Bar is the perfect stop. For every purchase of Johnnie Walker Red Label or Black Label Pocket Scotch, visitors get access to the DIY Highball Bar’s mixers and garnishes, and can make their own Johnnie & Lime Highball. Make sure to visit between 8-10PM on February 6 and 7 to catch the mini masterclass led by Lester Ligon, Diageo Reserve World Class Philippine Bartender of the Year 2018; and Rian Asiddao, Diageo Reserve Brand Ambassador.
The Johnnie Walker Highball Arcade promises visitors a thrilling time as they play at basketball and skeeball booths in exchange for premium Johnnie Walker merch; and at the free-to-play air hockey and foosball booths for a little competitive fun with friends.
Of course, no arcade experience is complete without a coveted prize. Visitors are in for a challenge at the crane claw machine, where aside from the chance to score Johnnie Walker merch, lucky clawers stand to get a two-day Regular Wanderer Passes for Wanderland 2020 happening on March 7 and 8.
Last but not the least, Johnnie Walker will celebrate international Scotch Day in style. Happening on February 8, the #1 Scotch whisky brand is once again partnering with the VeryDone Crew, a collective of DJs and artists known to bring the house down at Manila’s most happening hotspots. Pop in to catch Nix Damn P, Euric Lumanog, Rammy Bitong, and the rest of the VeryDone boys.
“At the heart of Johnnie Walker is the drive to continuously create new and interesting experiences where consumers can appreciate whiskey, and we’ve brought this to life in previous concepts such as the Johnnie Walker House and the Johnnie Weekend Series,” shares Fatima Espineda, Diageo Marketing Manager for Culture and Advocacy. “Where the Arcade invites consumers to imbibe a playful spirit, we want to encourage the same behavior in the discovery and enjoyment of our whiskies.”
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J7B Buchanan and Windsor whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.