Care – Page 2 – Jellybeans in the City

A Balanced Approach to Health: Why Good Nutrition Needs Financial Preparedness

Good nutrition is often seen as the cornerstone of a healthy lifestyle, but it’s only part of the equation. While eating well is crucial, it’s not enough to fully safeguard your health. In the Philippines, where chronic diseases are on the rise and healthcare costs are a burden for many, financial preparedness is just as important as maintaining a balanced diet.

The Growing Nutrition Challenge in the Philippines

The Philippines is facing a significant health crisis driven by poor nutrition. Chronic diseases like diabetes, heart disease, and anemia are common, and their prevalence is growing. Recent data from the National Nutrition Survey reveals that the number of overweight and obese adults has surged over the past decade. This increase in obesity, along with diet-related deaths, highlights the urgent need for improved nutrition and healthcare strategies.

The consequences of poor nutrition extend beyond individual health. They affect families, communities, and the economy as a whole. As more Filipinos suffer from chronic diseases, the strain on healthcare systems intensifies, leading to higher medical costs and lost productivity.

Beyond Nutrition: The Role of Financial Preparedness in Health

While eating well is essential, it’s not enough to protect your health fully. Financial preparedness plays a critical role in ensuring that you can access the healthcare services you need when you need them. According to the World Health Organization (WHO), the poorest Filipinos spend a staggering 75% of their health expenses out-of-pocket, while the wealthiest spend 58% on medicine alone. These numbers paint a clear picture: without adequate financial resources, many Filipinos are unable to afford the care required to prevent or manage chronic diseases.

This financial burden can lead to a vicious cycle where health issues worsen due to delayed or skipped treatments, further straining an already tight budget. The stress of financial insecurity can also contribute to poor health, creating a scenario where even the best nutritional habits may not be enough to maintain overall wellbeing.

A Holistic Approach to Health and Wellbeing

To achieve true health and wellbeing, Filipinos need a holistic approach that combines good nutrition with financial preparedness. This is where health insurance plays a vital role. Health insurance not only provides financial protection but also ensures timely access to healthcare services, allowing individuals to focus on prevention and early treatment rather than dealing with the consequences of untreated illnesses.

Sun Life Grepa Financial, Inc. (Sun Life Grepa) is one company committed to helping Filipinos achieve this balance. By offering a range of health insurance plans tailored to meet diverse needs, Sun Life Grepa supports individuals in their journey towards better health and financial security.

Sun Life Grepa’s Health Insurance Plans: A Closer Look

Sun Life Grepa offers several health insurance plans designed to address different health needs and life stages:

Sun Grepa Fit and Well: This comprehensive life and health protection plan provides financial benefits upon early or late diagnosis of any of the 114 covered critical conditions. It’s ideal for those seeking lifetime health coverage and peace of mind knowing that they are protected against a wide range of potential health issues.
Sun Grepa Senior Care: Specifically designed for older adults, this plan addresses the unique health concerns that come with aging. It offers the protection needed during the golden years, ensuring that seniors can enjoy their retirement without the constant worry of unexpected medical expenses.
Sun Grepa Cancer Care: Cancer is one of the most challenging diseases to face, both emotionally and financially. This specialized plan provides financial support for those battling cancer, helping to ease the burden of treatment costs and allowing patients to focus on their recovery.
Sun Grepa ICU Protect: Intensive care unit (ICU) stays can be incredibly expensive. This plan provides benefits in case of ICU confinement, offering financial relief during what is often a critical and stressful time.

The Importance of Health Insurance in Achieving Overall Wellbeing

Health insurance is more than just a financial safety net; it’s a critical component of a well-rounded approach to health. With the right health insurance plan, Filipinos can access regular check-ups, preventive care, and necessary treatments without the fear of financial ruin. This level of preparedness allows individuals to focus on maintaining good nutrition and overall health, knowing they are protected against unforeseen medical expenses.

A Call to Action for Filipinos

In a world where health challenges are increasingly complex, good nutrition alone is not enough. Filipinos need to combine healthy eating with financial preparedness to ensure long-term wellbeing. Health insurance is a vital tool in this journey, providing the financial security needed to access quality healthcare when it matters most.

As Richard S. Lim, president of Sun Life Grepa, aptly puts it: “We at Sun Life Grepa are continuously looking for innovative financial solutions to address emerging health issues and concerns, giving the uninsured more ways to protect themselves and their future, not just through good nutrition, but also through affordable health coverage and maximum health protection.”

In the end, a balanced approach to health is the best way to safeguard your future. By pairing good nutrition with the right health insurance plan, you can take control of your health and wellbeing, ensuring that you and your loved ones are protected no matter what life throws your way.

Details provided in a recent press release.

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Generika Drugstore honors heroes with special discount program for National Heroes Day

As National Heroes Day approaches, Generika Drugstore is paying tribute to both uniformed and non-uniformed heroes through a special discount program designed to bring a little extra ginhawa to those who serve our communities. Starting August 6, 2024, all active personnel from the Armed Forces of the Philippines (AFP), Philippine National Police (PNP), Bureau of Fire Protection (BFP), Bureau of Jail Management and Penology (BJMP), and the Philippine Coast Guard (PCG) can enjoy a 5% discount on all generic medicines at any Generika Drugstore nationwide.

Generika Drugstore’s new initiative is more than just a discount—it’s a heartfelt gesture of appreciation for the daily sacrifices these individuals make. “Kahit ang kagitingan, kailangan ng ginhawa,” said Gino Guinto, Chief Commercial Officer of Generika Drugstore. “Even valor needs relief. This is our way of taking care of the people who take care of us, recognizing the invaluable sacrifices they make every day.”

The discount program is open to over 500,000 active personnel, offering them savings on essential medicines, including Generika Drugstore’s own house brands like Actimed Quality Generics and Nutrawell Supplements. All they need to do is present their agency ID at any Generika Drugstore. The program will run until February 28, 2025, and aims to support their health and well-being during their service.

For those who benefit from the program, Generika Drugstore also offers additional PLUS services. These include scheduled Libreng Konsulta with partner doctors, free blood pressure monitoring, affordable blood sugar tests, and basic diagnostic services through mobile laboratory partners. Additionally, personnel can sign up for the GeneriKard Loyalty Program, earning points with every purchase and enjoying special discounts at clinics and hospitals within the Healthway Medical Network.

This initiative is part of a broader effort by Ayala Corporation, known for its comprehensive Saludo sa Serbisyo program, which provides housing assistance, financial education, livelihood training, and scholarships for the dependents of uniformed personnel. “The Saludo sa Serbisyo program is one of a kind,” said FSCUPT. Wilberto Rico Neil Kwan Tiu of the BFP. “We appreciate this unique gesture showing that Ayala Corporation recognizes our service to the nation.”

Brigadier General Danilo Benavides from the Philippine Army’s Training and Doctrine Command added, “It’s very heartwarming for us that the private sector appreciates our service to the country and that the Ayala Group looks out for our welfare and basic needs.”

Generika Drugstore’s commitment to supporting heroes underscores the importance of community and well-being. By offering both practical and emotional support, they hope to make a positive difference in the lives of those who keep our nation safe.

For eligible personnel, taking advantage of this discount is simple. Visit any Generika Drugstore with your agency ID to start saving on medicines and access additional health services. This is Generika Drugstore’s way of saying “thank you” and ensuring that ginhawa, or relief, is within reach for those who serve us all.

Details provided in a recent press release.

IHG Hotels & Resorts joins forces with Action Against Hunger to combat global food insecurity

IHG Hotels & Resorts, one of the world’s leading hotel companies, recently announced a new multi-year partnership with global NGO Action Against Hunger. This collaboration aims to support the organization’s crucial work in combating food insecurity and hunger affecting millions worldwide.

The Partnership

In this new venture, IHG Hotels & Resorts commits to a multi-year partnership, providing vital support and funding for Action Against Hunger’s nutrition programs. A particular emphasis will be placed on screening initiatives designed to identify early signs of malnutrition in children, offering lifesaving treatment through local community outreach programs.

The Problem

Globally, one in three people are unsure where their next meal will come from. Factors like poverty, conflict, inefficient food systems, and climate change exacerbate this issue. IHG, with its extensive presence across more than 100 countries, has long been involved in improving food security, disaster relief efforts, and skills training as part of their “Journey to Tomorrow” responsible business plan, aiming to better the lives of 30 million people.

Impact and Goals

IHG will raise awareness of food insecurity among its millions of guests worldwide, offering them the chance to donate IHG One Rewards points to support the cause. For instance, every 10,000 points donated can screen approximately 124 children for malnutrition, a crucial first step towards providing the necessary care. On average, 7,500 points can support a malnourished child with nutritious food for six weeks, helping them return to health.

“Food sits at the heart of our hotels and hospitality, nourishing people and communities. Sadly, we know it remains in desperately short supply for millions, despite enough being produced to feed everyone on the planet,” said Elie Maalouf, CEO of IHG Hotels & Resorts. “This is a problem the world can solve if societies, organizations, and businesses work together. IHG Hotels & Resorts is proud to partner with Action Against Hunger on their lifesaving work, in addition to the many other long-standing partnerships we have with incredible charities in local markets. Collectively, we want to help create lasting change in a world where people are nourished, always welcome, and always respected.”

Ashwini Kakkar, Chair of Action Against Hunger International Network, added, “While hunger is a widespread challenge, for the first time in human history, we have the ability to end chronic hunger for everyone, for good. Realizing that vision will take bold action, and we are grateful for IHG’s will, wisdom, and leadership in advancing this vital cause. Hunger makes it harder for hundreds of millions of people around the world to learn, work, dream, and realize their full potential. IHG’s generous support will help advance our work to create a world where every life is well nourished.”

IHG’s Broader Commitment

This partnership is part of IHG’s broader mission to provide True Hospitality for Good. It complements existing collaborations aimed at strengthening community food systems— from offering training and tools to reduce food waste to diverting surplus food to those in need. IHG’s other food security partnerships include local food banks, No Kid Hungry in the US, OzHarvest in Australia, VietHarvest in Vietnam, and Too Good To Go in Europe.

IHG Hotels & Resorts invites guests and stakeholders to join this vital cause. By donating IHG One Rewards points, everyone can contribute to a world where no one has to worry about their next meal. Together, we can make a significant impact on global hunger, ensuring that everyone, everywhere, is well-nourished and thriving.

Details provided in a recent press release.

Generika Drugstore partners with Healthway Medical Network to offer more affordable healthcare services

Generika Drugstore has joined forces with Healthway Medical Network (HMN) to significantly enhance the benefits for GeneriKard Loyalty Program cardholders. This new partnership brings a substantial improvement to the accessibility and affordability of essential healthcare services, marking a major step in supporting Filipinos’ health needs.

As of early this year, GeneriKard members can now access a 5% discount on a range of healthcare services at Healthway Clinics, Healthway-QualiMed Hospitals, and the Healthway Cancer Care Hospital—one of the Philippines’ premier facilities for comprehensive cancer care. This collaboration aligns perfectly with Generika Drugstore’s promise of “ginhawa” or relief, expanding its support beyond affordable generic medicines to include crucial healthcare services.

Why This Partnership Matters:

Early Diagnosis and Effective Treatment. With discounts on imaging services like CT scans, X-rays, ultrasounds, and MRIs, along with laboratory tests such as blood tests and biopsies, GeneriKard members can now more easily access these critical diagnostic tools. Early detection of health issues can lead to timely and more effective treatments, improving health outcomes and potentially saving lives.
Cost Savings for Patients. The 5% discount on healthcare services helps reduce the financial burden on patients, making essential diagnostic and treatment services more affordable. This is especially beneficial for those managing chronic conditions or undergoing regular medical checks, as it alleviates some of the costs associated with ongoing healthcare needs.
Enhanced Access to Quality Care. By offering discounts at renowned facilities like Healthway Clinics and Hospitals, including the specialized Healthway Cancer Care Hospital, this partnership ensures that GeneriKard members can receive quality care without the additional financial stress. This improved access supports better health management and preventive care.
Comprehensive Healthcare Support. This initiative complements Generika’s existing Plus Services, which include free consultations and blood pressure monitoring. By integrating discounted imaging and laboratory services, the partnership provides a more holistic approach to healthcare, supporting both preventive and diagnostic needs.
Promoting Health Equity. Making these services more affordable helps bridge gaps in healthcare access, especially for those in underserved or rural areas who might otherwise face significant challenges in obtaining necessary medical care. This partnership is a step toward ensuring that all Filipinos have better access to essential health services.

GeneriKard Loyalty Program members can take advantage of this discount by presenting their physical card and a valid ID at participating HMN locations. The offer cannot be combined with other promotions or government-mandated discounts and is available until December 31, 2024.

The GeneriKard Loyalty Program, available for just thirty pesos (P30.00) at any Generika Drugstore nationwide, provides points for every purchase, adding value to the customer experience. This partnership with HMN underscores Generika Drugstore’s commitment to providing comprehensive, affordable healthcare and supporting the well-being of Filipinos nationwide.

Details provided in a recent press release.

Sun Life Philippines and Lifestyle Medical Group Manila tie up to empower Filipinos towards a healthier future

In today’s fast-paced world, maintaining overall well-being and ensuring a healthier future for ourselves and our families has never been more crucial. Now, more than ever, Filipinos need to take proactive steps to safeguard their health.

Here are a few ways we can start:

Regular Health Screenings and Check-ups: Proactive health screenings can detect potential health issues early, allowing for timely intervention and treatment. Regular visits to healthcare providers help maintain a baseline of good health and monitor any changes over time.
Healthy Lifestyle Choices: Adopting a balanced diet rich in fruits, vegetables, lean proteins, and whole grains supports overall health. Engaging in regular physical activity, such as walking, jogging, or participating in sports, helps maintain physical fitness and mental well-being.
Mental Health Awareness: Prioritizing mental health by managing stress, seeking therapy or counseling when needed, and fostering supportive relationships can significantly improve overall well-being. Practicing mindfulness and relaxation techniques, such as meditation or yoga, can enhance emotional resilience.
Financial Planning and Security: Developing a comprehensive financial plan that includes savings, insurance, and investment strategies can provide peace of mind and reduce financial stress. Utilizing financial services and products can help ensure long-term financial stability and security.
Health Education and Lifestyle Modifications: Educating oneself and family members about common health risks and preventive measures empowers informed health decisions. Making lifestyle modifications, such as quitting smoking, reducing alcohol consumption, and maintaining a healthy weight, can prevent chronic diseases and promote longevity.

By integrating these practices into our daily lives, we can take meaningful steps toward ensuring a healthier and more secure future for ourselves and our families.

In line with this, Sun Life Philippines recently announced its tie-up with Lifestyle Medical Group Manila, a premier healthcare services provider. This collaboration aims to empower Filipinos to prioritize their health and well-being through a holistic approach that combines financial security and high-quality healthcare.

This strategic collaboration brings together the financial security and peace of mind offered by Sun Life with the top-notch medical care expertise of Lifestyle Medical Group Manila. Through strengthened offerings and solutions, individuals and communities can focus on maintaining good health with greater confidence.

“This collaboration marks a step forward in fulfilling our core purpose – to help Filipinos achieve lifetime financial security and live healthier lives,” said Benedict Sison, CEO and Country Head of Sun Life Philippines. “By joining forces, Sun Life Philippines and Lifestyle Group Medical Manila will be able to create awareness about illnesses to watch out for, ensure lifestyle modification, and foster general wellness among our clients.”

Dr. Marc Dexter Macalintal, CEO of Lifestyle Medical Group Manila, underscores the importance of this approach: “By collaborating with Sun Life Philippines, we will be able to empower more Filipinos to take control of their overall well-being and create a healthier future for themselves and their families.”

Know more about Sun Life’s health insurance products by consulting a Sun Life advisor or visiting sunlife.com.ph.

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2024, Sun Life had total assets under management of $1.47 trillion. For more information, please visit http://www.sunlife.com. 

Lifestyle Medical Group Manila was established to provide prevention and treatment of lifestyle-related diseases in both individual and community levels.

Partnership details provided in a recent press release.

Header image by benzoix on Freepik

ChildFund Philippines targets to help 5 million children and families by 2026

In a heartwarming display of commitment to the future of Filipino children, ChildFund Philippines recently unveiled their ambitious plan to positively impact the lives of 5 million children and families by 2026. Announced during their “Connection for Impact” event, this initiative is part of ChildFund International’s larger goal of reaching 100 million children and families globally by 2030.

The event underscored the importance of collaboration across sectors, featuring insightful discussions from children and youth advocate groups including The Civil Society Network for Education Reforms, the Institute for Climate and Sustainable Cities, UNICEF, and the Psychosocial Support and Children’s Rights Resource Center. These organizations highlighted the urgent need for united efforts in creating a sustainable and secure future for Filipino youth.

Scaling Up for Greater Impact

Anand Vishwakarma, the Country Director of ChildFund Philippines, articulated the organization’s vision: “We aim to scale up our efforts to address the evolving challenges faced by Filipino children and youth. Together with our partners, we are driven by the urgent need to create broader and more sustainable impacts through collaborative efforts.”

CFP PR Photo 2 — During the event held at Marco Polo Ortigas, Anand Vishwakarma, CEO and Country Director of ChildFund Philippines, announced the organization’s goal to reach 5 million Filipino children and families by 2026 and every year thereafter.

In 2023 alone, ChildFund’s initiatives reached 21 provinces, 35 cities and municipalities, and 365 barangays. Working alongside 11 local partners, they supported a remarkable total of 54 million children, youth, and adults.

Holistic Support from Early Childhood to Adulthood

ChildFund’s approach is comprehensive, focusing on key areas such as education, health, skill development, livelihoods, child protection, and climate action. From ensuring that children under five are healthy and secure, to providing education that builds personal agency, and equipping young adults with skills for employment, the organization supports Filipino children through all stages of life.

CFP PR Photo 1 — ChildFund Philippines recently gathered partners from communities and civil service organizations to share milestones in supporting Filipino children and youth. (L-R: Allan Lee Nuñez, Advocacy and Child Protection Specialist of ChildFund Philippines; Carla Santos, President of The Civil Society Network for Education Reforms; Dr. Ma. Bella Ponferrada, Nutrition Specialist of UNICEF; Dr. Elizabeth Protacio-De Castro, Executive Director of the Psychosocial Support and Children’s Rights Resource Center; Francis Joseph Dela Cruz. Partnership Advocacy Adviser of the Institute for Climate and Sustainable Cities; Anand Vishwakarma, CEO and Country Director of ChildFund Philippines; and Kim Garcia, Business Development Officer of ChildFund Philippines.)

Its Project Advancement of Children’s Inclusive Education through Virtual Engagement (ACHIEVE) has already made strides by supporting 610 learners with disabilities through virtual engagement and developing an e-learning platform that enhanced children’s participation. Additionally, neighborhood play programs have been established in remote communities to ensure early childhood care and development. The youth are also guided in making informed decisions about sexual and reproductive health, and through the Job Opportunity Building for Youth (JOB for Youth program), 396 young people have received training in industry and technopreneurship.

Empowering Youth in Disaster Preparedness

ChildFund’s Children and Youth-led Disaster Risk Reduction and Management (CYDRM) program engages children and youth in disaster risk management and climate action, promoting their active involvement in creating safer communities. Project Relief Allocation Management, Distribution and Monitoring (RAMDAM) further enhances transparency in disaster relief through innovative, technology-based interventions.

How You Can Make a Difference

ChildFund Philippines launched the #FunOfAKind campaign, inviting everyone to contribute their “time, talent, and treasure” to support their programs. This campaign aims to:

Provide inclusive education for indigenous children in BARMM through the Bajau Ongka-kumpit for Access and Transition to School (BOAT School) program.
Enhance social and emotional learning and promote safe learning environments.
Withdraw children from the worst forms of child labor.
Engage youth in leading Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) initiatives.
Advocate for the nationwide adoption of the RAMDAM disaster response app.

“The challenges faced by Filipino children are complex,” Vishwakarma emphasized. “By working together – government, businesses, non-government organizations, and concerned citizens – we can achieve far better outcomes for them.”

Get Involved

ChildFund Philippines offers numerous ways for you to get involved and make a meaningful impact. Whether through volunteering, donating, or simply spreading the word, your contribution can help transform the lives of millions of children and families across the Philippines.

For more information on how to get involved, visit ChildFund Philippines.

About ChildFund Philippines

ChildFund Philippines is a dedicated NGO working to break the cycle of poverty for children and youth since the 1970s. As a program office of ChildFund International, they collaborate with 11 local partners across 20 provinces to ensure the safety, health, education, and skill development of children. Their advocacy includes the prevention of child labor and online sexual exploitation, alongside significant efforts in climate action to safeguard the future of the younger generation.

Header image by creativeart on Freepik

Sun Life Philippines shines in communication excellence and community sustainability

Sun Life Philippines celebrates dual achievements in marketing excellence and community development.

Sun Life Philippines, the leading life insurance provider in the country, has garnered significant recognition at the prestigious Gold Quill Awards for its exemplary marketing campaigns. Simultaneously, its philanthropic arm, Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation), continues to make strides in promoting food security and livelihood sustainability in remote areas.

Excellence in Communication: Gold Quill Awards Triumph

Sun Life Philippines was honored at the International Association of Business Communicators (IABC) Gold Quill Awards, securing three distinguished awards for its innovative marketing initiatives. The company received an Award of Excellence for its Brand Health Journey and an Award of Merit for its Freedom to Live Brighter campaign. Additionally, Sun Life’s Client Experience & Marketing Departments were bestowed with the Team of the Year Special Award.

The Brand Health Journey aimed to maintain Sun Life’s status as a top-of-mind brand in the Philippines by deploying comprehensive digital and traditional advertising campaigns. These efforts ensured a wider reach, encouraging more Filipinos to secure their health and wealth.

The Freedom to Live Brighter campaign, a refreshed financial literacy advocacy, targeted younger audiences through engaging digital films created by Sun Life’s Gen Z multimedia artists. This campaign successfully boosted financial literacy awareness among the younger demographic, significantly enhancing the company’s appeal to this age group.

Carla Gonzalez-Chong, Chief Client Experience & Marketing Officer of Sun Life Philippines, expressed gratitude for the recognition, stating, “We share this achievement with our clients, who inspire us to be innovative. We will continue striving for excellence in communication to help Filipinos achieve lifetime financial security and healthier lives.”

Promoting Food Security and Sustainability in Surigao del Norte

Parallel to its marketing success, Sun Life Foundation has made significant contributions to community development through its Food Shed Farming Enterprise project in Surigao del Norte. This initiative, conducted in collaboration with the World Wide Fund for Nature (WWF) Philippines, aims to enhance food security and provide sustainable agriculture-based livelihoods to the barangays of Caub and Halian in Del Carmen.

The remote locations of these barangays have historically faced challenges in food supply due to their reliance on the main Siargao island and Surigao City. The new food sheds, equipped with sustainable technologies, are designed to mitigate these challenges. They ensure access to safe and quality food, reduce dependency on external supplies, and boost local income by facilitating market linkages.

Furthermore, the project incorporates climate-adaptive farming techniques and financial education to ensure long-term sustainability. The food sheds directly benefit 250 individuals and indirectly improve the lives of 2,943 barangay residents by providing fresh, locally-produced, nutrient-rich food.

Sun Life Foundation’s commitment to health, education, and environmental sustainability underscores its mission to uplift the lives of marginalized Filipinos. Through initiatives like the Food Shed Farming Enterprise, the Foundation aims to build a brighter future for all.

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2023, Sun Life had total assets under management of $1.37 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Details provided in recent press releases.

Lingap LEADS Foundation champions plight of Pinoy farmers

For a country with such an intense appreciation (and appetite!) for food, it seems like the Philippines has not given enough priority to the people who grow it.

Clearly, the plight of Filipino farmers needs to be addressed.

Dire outlook for agricultural sector

According to 2021 data released by the Philippine Statistics Authority (PSA), farmers and fisherfolk remain the poorest among the population. Belonging to the bottom 50% earners in the country, many farmers number among the nearly 20 million Filipinos living in extreme poverty.

And they are dwindling.

A separate report shows that the average age of Filipino farmers is now 57, up from 44 in 1971. Pretty soon, they will age out of the occupation with no one to take their place, not even their children. Rice farmers discourage their kids from pursuing farming as a career, holding the opinion that rice farming is physically tiring and not economically rewarding.

It is not surprising then that the Philippines had the highest number of moderately or severely food-insecure in Southeast Asia, with nearly 51 million Filipinos faced moderate or severe food insecurity in 2020 to 2022.

To counter these dire outlooks, the farming sector needs to be fully supported and empowered, equipped with knowledge and resources to survive and thrive amidst the challenges it continues to face.

Respect-driven initiatives for Filipino farmers

Lingap LEADS Foundation, Inc., the social development arm of the Leads Group of Companies, serves as the country’s premier advocate for the occupational health and safety for farmers. It seeks to rekindle the recognition of the crucial role that farmers play and to invest in their overall well-being.

The ten-person Lingap LEADS team led by Executive Director Dr. Angelique Malveda seeks to redefine Filipino farmers are visionary leaders. It shifted its initiatives from being based on charity and dole-outs to being rooted in respect, through initiatives that empower farmers and provide them with sustainable support.

To address the multi-faceted needs of farmers, Lingap LEADS focuses its efforts towards the following:

Lingap-Kasaka: Programs that promote the livelihood, health and welfare of farmers
Lingap Kapatid: Programs that assist people in need through collaborations with other foundations
Lingap Kapamilya: Programs in conjunction with the workforce and affiliated entities of its parent company

Stepping into farmers’ shoes

The hardships of rice planting are immortalized in the folk song “Magtanim ay ‘di Biro,” citing how farmers spend the day doing back-breaking work with almost no rest.

During its recent launch event for Harvesting Reverence, the foundation facilitated a unique and memorable way for my fellow bloggers and myself to truly appreciate the travails of local farmers: a hands-on rice planting experience!

Yep, I rolled up my sleeves, got down to the field and planted rice stalks on the muddy ground. Definitely, my ten minutes of stomping in the mud – equipped with my salakot and protective gear – are nothing compared to the long and exhausting hours that farmers expend in growing food.

It was quite a humbling and eye-opening experience and it brought to mind the need to support and uplift Filipino farmers.

Paving the way towards sustainability

Lingap LEADS also introduced its programs geared towards supporting four priorityamong the 17 Sustainable Development Goals (SDGs) espoused by the United Nations (UN):

SDG#3 Good Health and Well-being (Lingap Kalusugan). Programs on health education, health care and health financing to promote farm occupational health and safety such as Lingap Lakbay Kalusugan that delivers free diagnostic test packages to underserved communities.
SDG#4 Quality Education (Lingap Kinabukasan). Programs that fuel the pursuit of knowledge that leads to a brighter future such as the Angat Pinoy Scholarship Program that helps farmers’ children and other students to continue their education.
SDG#8 Decent Work and Economic Growth (Lingap Kabuhayan). Programs that empower farmers through sustainable livelihood opportunities through respect-driven initiatives that uplift their economic well-being for long term prosperity. This includes Social EnterRICE which provides independent rice farmers with free access to Leads Agriventure’s premium Jackpot rice seeds, buys the harvest at above market price and funnels profits from sales of Jackpot rice into more programs that elevates the farmers.
SDG#13 Climate Action (Lingap Kalikasan). Programs that promote the best environmental conservation practices in the Leads Group worksites and the communities it serves. These include Planet CPR‘s sustainable plastic waste management drive that upcycles plastic bottles.

We depend so much on Filipino farmers to keep our citizens fed while still ensuring that our natural resources are maintained and cultivated for future generations.

It’s about time that they receive – not just our support and appreciation- but also our respect in return, right?

Thank you to Lingap LEADS Foundation for inviting me to its launch event!

For more information on Lingap LEADS Foundation and how you can support its programs, follow it on Facebook, call +63 917 1546247 or email partnership@lingapleads.org.

Discover Birch Tree’s ‘Cowmustahan!’: Nurturing Kids Through Fun Lessons

Birch Tree Fortified Choco understands the importance of creating meaningful connections and instilling valuable life lessons in children in today’s fast-paced world. To meet this goal, they are delighted to introduce “Cowmustahan!” – a captivating YouTube series that seamlessly blends entertainment and wisdom, all while sipping on a glass of delicious Birch Tree Fortified Choco. Join this enchanting journey of discovery as we explore the heartwarming tales of its characters and the profound lessons they impart in each episode.

Meet Berty and Mama Betty: The Heart and Soul of “Cowmustahan!”

More than just your typical children’s show, “Cowmustahan!” invites you into the enchanting world of Berty, a curious, playful, and kind baby cow, and Mama Betty, the nurturing, empathetic, and cheerful mom cow. Together, they form the heart and soul of the “Cowmustahan!” Series. With each episode, they share valuable life lessons that resonate deeply with Birch Tree’s target audience – parents who want to provide their kids with both wholesome nutrition and engaging entertainment.

Valuable Life Lessons with a Smile

Every “Cowmustahan!” episode unveils a unique lesson that will bring a smile to your face and warmth to your heart. Whether it’s teaching the importance of helping out in the house, the joy of being a good friend, or the spirit of perseverance, Berty and Mama Betty offer insights that resonate with both the young and the young at heart. Alongside these feel-good moments, Birch Tree Fortified Choco acts as the enabler of optimism and good vibes through its nutritionally fortified goodness and delightful taste.

Birch Tree Fortified Choco: The Star of the Show

Of course, the star of the show is Birch Tree Fortified Choco itself. Birch Tree Fortified Choco is here to rescue your kids’ taste buds with that touch of sweetness and delight that cuts through the monotony, making every sip an adventure in itself.

But this delectable chocolate milk drink is not just about taste; it’s a nutritional powerhouse too. Packed with immunity-supporting nutrients and energy-boosting ingredients, it’s the perfect way to keep your kids going and growing, all while enjoying their favorite chocolate milk.

Be Part of the “Cowmustahan” Community

Check out Birch Tree’s various social media accounts for delightful updates regarding “Cowmustahan!” and Birch Tree Fortified Choco:

Be a part of the “Cowmustahan” community and share the joy of life’s little lessons together with fellow parents who appreciate the importance of raising well-rounded children.

Are you ready to embark on this heartwarming and delicious journey with Berty and Mama Betty? Don’t miss out! Watch the “Cowmustahan!” Episodes on YouTube and join in on the fun and valuable life lessons while sipping a glass of Birch Tree Fortified Choco. It’s the perfect combination of wholesome entertainment and nourishment for your little ones.

Details provided in a recent press release.

Sun Life unveils sustainability agenda with Financial Independence Month

In celebration of the Philippines’ independence this June, Sun Life of Canada (Philippines), Inc. has unveiled its sustainability agenda, reaffirming its commitment to helping Filipinos achieve financial freedom and brighter lives.

Sun Life’s Long-standing Commitment to Sustainability

For over 128 years, Sun Life has prioritized sustainability not only within its Philippine office but also as part of the global organization. Benedict Sison, CEO & Country Head of Sun Life Philippines, emphasized the company’s alignment with sustainability goals and its engagement in philanthropic and environmental initiatives. He stated, “As a life insurance and asset management business, we are naturally aligned with sustainability goals apart from pursuing philanthropic and environmental projects.”

Aligned with United Nations Sustainable Development Goals

Sun Life’s commitment to sustainability is demonstrated through initiatives that support the United Nations Sustainable Development Goals. The company focuses on areas where it can have the most positive social and environmental impact, including Increasing Financial Security, Fostering Healthier Lives, Advancing Sustainable Investing, Operating as a Trusted and Responsible Business, and Uplifting Communities. Sun Life’s sustained advocacy for these causes is showcased on their sustainability journey page, available at www.sunlife.co/SustainabilityPH.

Sison highlighted Sun Life’s dedication to creating a positive impact and empowering Filipinos to achieve financial security and healthier living for future generations. He said, “We aspire for our people and our solutions to make a difference in Filipino lives, empowering them to achieve financial security and healthier living for generations to come.”

Financial Independence Month: Empowering Filipinos

Continuing its mission to enhance financial security among Filipinos, Sun Life is once again celebrating June as Financial Independence Month. The company aims to empower individuals through relevant and engaging content that conveys the message, “Freedom starts with a choice. Kaya mo ‘yan!” (You can do it!)

Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life, emphasized the significance of Financial Independence Month, stating, “Our rallying cry for this year shows our confidence in the Filipinos’ power to bring their goals to life.” She expressed Sun Life’s commitment to support individuals on their journey towards financial freedom and the vision of helping Filipinos achieve lifetime financial security.

Inspiring Short Films and Learning Modules

To inspire and motivate individuals, Sun Life has produced four short films created by its in-house team of young creatives. These films share heartwarming stories of Filipinos who made the choice to take control of their future and realize their goals:

“Sinag” by Mei Solis tells the story of a daughter struggling to connect with her Overseas Filipino mother until they discover a shared goal of being together for good.
“Kulay” by Casey Borja explores the world of a child on the autism spectrum who brings hope to his business-owner father during a crucial time.
“Ngayon at Bukas” by JC Manzano depicts the struggle of a son in search of his path, which unexpectedly leads him to his father’s humble barber shop.
“Para Sa Akin” by Bea Aguilera humorously portrays how a string of bad luck can ironically lead to finding a bright partner.

Starting from June 19, these films will be available on www.sunlife.co/KayaMoYan. Complementing the films, Sun Life is offering free learning modules for individuals seeking to build their financial portfolio. The message will be further amplified through content on Sun Life’s social platforms, including @SunLifePH on Facebook, Instagram, and TikTok.

Sustaining a More Sustainable Future

Sison affirmed Sun Life’s commitment as a partner in achieving a more sustainable future for Filipinos. He expressed appreciation for the progress made thus far and eagerly anticipated future milestones, with the goal of enabling more individuals to experience the freedom of living brighter.

Details provided in a recent press release.

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