Lingap LEADS Foundation champions plight of Pinoy farmers

For a country with such an intense appreciation (and appetite!) for food, it seems like the Philippines has not given enough priority to the people who grow it.

Clearly, the plight of Filipino farmers needs to be addressed.

Dire outlook for agricultural sector

According to 2021 data released by the Philippine Statistics Authority (PSA), farmers and fisherfolk remain the poorest among the population. Belonging to the bottom 50% earners in the country, many farmers number among the nearly 20 million Filipinos living in extreme poverty.

And they are dwindling. 

A separate report shows that the average age of Filipino farmers is now 57, up from 44 in 1971. Pretty soon, they will age out of the occupation with no one to take their place, not even their children. Rice farmers discourage their kids from pursuing farming as a career, holding the opinion that rice farming is physically tiring and not economically rewarding.

Lingap LEADS Foundation
Lingap LEADS Foundation
Lingap LEADS Foundation
Lingap LEADS Foundation

It is not surprising then that the Philippines had the highest number of moderately or severely food-insecure in Southeast Asia, with nearly 51 million Filipinos faced moderate or severe food insecurity in 2020 to 2022.

To counter these dire outlooks, the farming sector needs to be fully supported and empowered, equipped with knowledge and resources to survive and thrive amidst the challenges it continues to face.

Respect-driven initiatives for Filipino farmers

Lingap LEADS Foundation, Inc., the social development arm of the Leads Group of Companies, serves as the country’s premier advocate for the occupational health and safety for farmers. It seeks to rekindle the recognition of the crucial role that farmers play and to invest in their overall well-being.

The ten-person Lingap LEADS team led by Executive Director Dr. Angelique Malveda seeks to redefine Filipino farmers are visionary leaders. It shifted its initiatives from being based on charity and dole-outs to being rooted in respect, through initiatives that empower farmers and provide them with sustainable support.

Lingap LEADS Foundation
Lingap LEADS Foundation
Lingap LEADS Foundation
Lingap LEADS Foundation

To address the multi-faceted needs of farmers, Lingap LEADS focuses its efforts towards the following:

  • Lingap-Kasaka: Programs that promote the livelihood, health and welfare of farmers
  • Lingap Kapatid: Programs that assist people in need through collaborations with other foundations
  • Lingap Kapamilya: Programs in conjunction with the workforce and affiliated entities of its parent company

Stepping into farmers’ shoes

The hardships of rice planting are immortalized in the folk song “Magtanim ay ‘di Biro,” citing how farmers spend the day doing back-breaking work with almost no rest.

During its recent launch event for Harvesting Reverence, the foundation facilitated a unique and memorable way for my fellow bloggers and myself to truly appreciate the travails of local farmers: a hands-on rice planting experience!

Lingap LEADS Foundation
Me with my fellow bloggers
Lingap LEADS Foundation
On my way to my hands-on rice planting experience
Lingap LEADS Foundation
“Magtanim ay di’biro!”
Lingap LEADS Foundation

Yep, I rolled up my sleeves, got down to the field and planted rice stalks on the muddy ground. Definitely, my ten minutes of stomping in the mud – equipped with my salakot and protective gear – are nothing compared to the long and exhausting hours that farmers expend in growing food. 

It was quite a humbling and eye-opening experience and it brought to mind the need to support and uplift Filipino farmers.

Paving the way towards sustainability

Lingap LEADS also introduced its programs geared towards supporting four priorityamong the 17 Sustainable Development Goals (SDGs) espoused by the United Nations (UN):

  • SDG#3 Good Health and Well-being (Lingap Kalusugan). Programs on health education, health care and health financing to promote farm occupational health and safety such as Lingap Lakbay Kalusugan that delivers free diagnostic test packages to underserved communities.
  • SDG#4 Quality Education (Lingap Kinabukasan). Programs that fuel the pursuit of knowledge that leads to a brighter future such as the Angat Pinoy Scholarship Program that helps farmers’ children and other students to continue their education.
  • SDG#8 Decent Work and Economic Growth (Lingap Kabuhayan). Programs that empower farmers through sustainable livelihood opportunities through respect-driven initiatives that uplift their economic well-being for long term prosperity. This includes Social EnterRICE which provides independent rice farmers with free access to Leads Agriventure’s premium Jackpot rice seeds, buys the harvest at above market price and funnels profits from sales of Jackpot rice into more programs that elevates the farmers.
  • SDG#13 Climate Action (Lingap Kalikasan). Programs that promote the best environmental conservation practices in the Leads Group worksites and the communities it serves. These include Planet CPR‘s sustainable plastic waste management drive that upcycles plastic bottles.
Lingap LEADS Foundation
Lingap LEADS Executive Director Dr Angelique Malveda
Lingap LEADS Foundation
Lingap LEADS Marketing Director Connie Valera
Lingap LEADS Foundation
Mother Earth Foundation PH Executive Director Germaine de Runa introduces priority Social Development Goals (SDGs)
Lingap LEADS Foundation
Radyo CSR Executive Producer and Co-Anchor Max Ventura lauded the LEADS Group for its Corporate Social Responsibility (CSR) initiatives

We depend so much on Filipino farmers to keep our citizens fed while still ensuring that our natural resources are maintained and cultivated for future generations.

It’s about time that they receive – not just our support and appreciation- but also our respect in return, right?

Thank you to Lingap LEADS Foundation for inviting me to its launch event!

For more information on Lingap LEADS Foundation and how you can support its programs, follow it on Facebook, call +63 917 1546247 or email partnership@lingapleads.org.

Sun Life: Empowering Advisors, Promoting Sustainability, and Making a Difference in Communities

Sun Life, a leading financial services company, has been making significant strides in various areas, from empowering its advisors to promoting sustainability and making a positive impact in communities. Through a series of recent accomplishments, Sun Life has showcased its commitment to excellence, innovation, and social responsibility.

Empowering Advisors for Success

Over 200 Sun Life Advisors Conferred with Wealth Planner Designations by Wealth Management Center

Sun Life Corporate News

Sun Life’s dedication to empowering its advisors and providing them with the necessary skills and knowledge is exemplified by the recent conferment of Associate Wealth Planner and Certified Wealth Planner designations to over 200 advisors. Through a comprehensive learning program in partnership with the Wealth Management Center (WMC), Sun Life advisors received extensive training in life insurance planning, investment planning, risk management, healthcare, and estate planning. The program emphasized the practical application of knowledge through discussions centered around real-life cases and examinations after each module. By upskilling its advisors, especially those specializing in high-net-worth business, Sun Life ensures that its clients receive expert guidance and exceptional service.

Promoting Financial Security and Sustainability

RCBC Diskartech relaunches voucher promo for availing Sun Life Grepa insurance

Sun Life Corporate News

In collaboration with RCBC Diskartech, Sun Life is driving accessibility and affordability in life insurance by offering shopping vouchers to new and existing Diskartech users who avail of Sun Life Grepa insurance products. This promo encourages more Filipinos to protect their financial future while providing them with convenient rewards. By combining the power of technology and insurance, Sun Life aims to make life protection packages easily attainable and manageable for individuals and their families. Through this initiative, Sun Life promotes financial security while fostering a culture of inclusivity and innovation.

Investing in a Sustainable Future

Build a sustainable future with Sun Life Grepa’s newest fund

Sun Life Corporate News

Sun Life Grepa Financial, Inc. takes a significant step towards sustainable investing by launching the SLG Peso Global Sustainability Growth Fund. This sustainability-driven VUL equity fund focuses on Environmental, Social, and Governance (ESG) factors and aims to generate long-term capital appreciation. By investing in global funds that integrate ESG principles, Sun Life Grepa offers investors an opportunity to align their investments with their values. The fund not only delivers financial returns but also contributes to the building of a more sustainable future. Sun Life Grepa’s commitment to sustainable investing reflects its dedication to helping clients achieve lifetime financial security while making a positive impact on society and the environment.

Those interested to avail of the SLG Peso Global Sustainability Growth Fund can contact their Sun Life Grepa Advisor, visit any Sun Life Grepa or RCBC branch, or email wecare@sunlifegrepa.com.

Enriching Lives through Corporate Social Responsibility

Rides for School: Sun Life Foundation donates bikes to school kids

Sun Life Corporate News

The Sun Life Foundation, in collaboration with Good Neighbors International Philippines (GNIP), demonstrates its commitment to improving communities by donating bicycles to school children in remote areas. These bicycles benefit students who face long and challenging journeys to school. By providing the means of transportation, Sun Life Foundation enables these students to reach school faster, saving time and energy for studying and personal growth. Additionally, the Foundation organized a Sun Life Cycle PH Kids’ Bike Camp, where the recipients learned bike skills, received safety tips, and had the opportunity to ride their new bikes. Sun Life Foundation’s dedication to creating a brighter future extends beyond financial services and contributes to the holistic development of individuals and communities.

Recognitions and Leadership

Sun Life Bags Employer Brand Award and Two HR Chief Accolades

Sun Life Corporate News

Sun Life’s commitment to its employees and fostering a positive work environment has been recognized with the company being named one of the Philippines’ Best Employer Brands of 2023-2024 at the Employer Branding Awards. Michelle Cordero-Garcia, Sun Life’s Chief Human Resources Officer, also received accolades as one of the Top Most HR Leaders of 2023 and as one of the Philippines’ Woman Leaders. These acknowledgments affirm Sun Life’s dedication to creating a caring and inclusive company culture, attracting top talent, and fostering an environment where employees can thrive. The company’s commitment to its workforce is evident in its mission of helping clients achieve financial security and live healthier lives, making Sun Life a true leader in the industry.

Sun Life’s recent achievements in empowering advisors, promoting sustainability, making a difference in communities, and being recognized for its outstanding employer brand and HR leadership underscore the company’s commitment to excellence and social responsibility. With a focus on employee well-being, sustainable investing, community development, and exceptional leadership, Sun Life is shaping a brighter future for its stakeholders. Through its continued dedication and innovation, Sun Life is poised to make a lasting impact on the lives of Filipinos and beyond.

Details provided in recent press releases from Sun Life.