Sun Life Philippines welcomes Sarah Geronimo as brand ambassador

Sun Life Philippines recently announced that Asian Popstar Royalty Sarah Geronimo has joined its esteemed roster of brand ambassadors. Sarah, along with her husband Matteo Guidicelli, a long-time Sun Life brand ambassador himself, will be at the forefront of Sun Life’s latest campaign, titled “Partner for Life.” This campaign highlights the significance of having someone who can help us achieve our financial goals, live a healthier life, and be the best version of ourselves.

Sarah Geronimo as Sun Life’s newest ambassador
Sarah Geronimo as Sun Life’s newest ambassador
Aligning Values and Empowering Filipinos

“We are delighted to welcome Sarah Geronimo to the Sun Life family. Her values align with ours, and we are incredibly excited to have her as a partner in furthering our advocacies on financial literacy, health and wellness, and sustainability,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life. “Sarah’s journey as an empowered woman taking control of her career, businesses, health, finances, and advocacies is truly inspiring. Her continuous eagerness to learn and find support from her loved ones makes her a perfect ally of Sun Life in encouraging more Filipinos to pursue their own version of a brighter life.”

Sarah Geronimo as Sun Life’s newest ambassador
Sarah Geronimo as Sun Life’s newest ambassador
Captivating Thematic Video and Heartfelt Jingle

As part of the campaign, Sarah and Matteo have collaborated with Sun Life to create a thematic video that embodies Sun Life’s promise of being a Partner for Life. Their genuine support for each other shines through in the video, which will be aired on national television and showcased on Sun Life’s social media platforms (@SunLifePH on Facebook, YouTube, and TikTok).

Moreover, Sarah lends her voice to the new Sun Life jingle titled “Kasa-Kasama,” a delightful duet with Inigo Pascual, who co-wrote the song and is also part of the Sun Life family. The jingle serves as a lighthearted yet heartfelt tribute to one’s Partner for Life and will be shared through Sun Life’s social media channels and played on select radio stations nationwide.

Digital and On-Ground Activities to Promote Financial Security

To further amplify the campaign and encourage more Filipinos to secure the future of their loved ones, a series of digital and on-ground activities will be organized.

Sun Life’s Advocates

“I am happy and thankful to be part of the Sun Life family,” expressed Sarah.

In addition to Sarah and Matteo, Sun Life has Piolo Pascual and Donny Pangilinan as clients and advocates of financial literacy and health and wellness.

Sarah Geronimo as Sun Life’s newest ambassador
Sarah Geronimo as Sun Life’s newest ambassador

“We are grateful to have the support of our brand ambassadors in advancing Sun Life’s purpose,” stated Gonzalez-Chong. “We feel privileged that they have chosen to partner with Sun Life to help more Filipinos pursue lifetime financial security and live healthier lives.”

Sarah Geronimo as Sun Life’s newest ambassador
Sarah Geronimo as Sun Life’s newest ambassador
About Sun Life

Sun Life is a leading international financial services organization that provides asset management, wealth, insurance, and health solutions to individual and institutional clients. With operations in numerous markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda, Sun Life manages total assets worth $1.36 trillion as of March 31, 2023. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. is listed on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Details provided in a recent press release.

Sun Life and Donny Pangilinan team up to promote health and financial wellness

There’s no question about it: it’s Donny Pangilinan’s time to shine. The young star has projects left and right, numerous billboards that sport his charming smile, and a fandom that is incredibly supportive of his engagements.

Donny is making the most of the opportunities coming his way. However, the glitz and glamor of showbiz can easily distract from the reality that it all comes with hard work, commitment, and even sacrifices. The busy schedule and daily pressures can take a toll on one’s health, both physical and mental, and Donny knows this all too well.  

It’s a good thing that he grew up knowing just how important it is to take care of his body and mind, having been an athlete from a young age. He has raced in triathlons and competed in basketball tournaments, among others.    

“Health has always been a top priority for me,” he says. “One important thing I’ve learned is to plot not just your work schedule but also your workout schedule. Don’t just revolve your work around your workouts. They must revolve around each other.”  

He also makes it a point to protect his mental health. “It’s essential that we find a safe space to express ourselves,” he muses. “At the same time, we must also listen to others and be present for them when our capacity allows it.”  

Donny reaps the fruits of good health in more ways than one. Apart from being physically and mentally well, the discipline and drive he has developed also extends to his finances. At only 25 years old, he has already invested in real estate and recently secured a health insurance plan.  

“I don’t splurge anymore,” he shares. “I’m very hands-on now with my savings. I do still have moments when I treat myself and invest in memories through traveling or experiences, but I make sure that a big percentage of my money goes to savings and investments.”  

Donny recognizes that others, especially those from his generation, may not have the capacity to secure their finances just yet and are still working hard for it. “I encourage them to avoid comparing their journey with others because everyone is on their own different road. Instead, find a group that will motivate and inspire you. Surround yourself with people who will help you reach those goals,” he advises.  

It is this levelheadedness about building his own brighter future that Donny was selected by Sun Life Philippines to be its health ambassador specifically for the younger generation.

“We’re excited to have Donny on board because we share the same advocacies,” said Sun Life Chief Client Experience and Marketing Officer Carla Gonzalez- Chong. “Moreover, he is both a credible and inspiring model for the youth. We look forward to working with him as we strive to help the Gen Z secure their future.”

Donny is currently at the forefront of the digital activities for Sun Life’s new health campaign, where participants will not only get to learn how they can protect their health but also have a chance to win exciting prizes. He will also be a part of the Sun Life Cycle PH, which will be held on April 23 at the Vermosa Sports Hub in Cavite.

To learn more about the #SunLifeWheelOfLife campaign, please visit www.sunlife.co/WheelOfLife.

Details provided in a recent press release.