Sun Life Philippines recently announced that Asian Popstar Royalty Sarah Geronimo has joined its esteemed roster of brand ambassadors. Sarah, along with her husband Matteo Guidicelli, a long-time Sun Life brand ambassador himself, will be at the forefront of Sun Life’s latest campaign, titled “Partner for Life.” This campaign highlights the significance of having someone who can help us achieve our financial goals, live a healthier life, and be the best version of ourselves.
Aligning Values and Empowering Filipinos
“We are delighted to welcome Sarah Geronimo to the Sun Life family. Her values align with ours, and we are incredibly excited to have her as a partner in furthering our advocacies on financial literacy, health and wellness, and sustainability,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life. “Sarah’s journey as an empowered woman taking control of her career, businesses, health, finances, and advocacies is truly inspiring. Her continuous eagerness to learn and find support from her loved ones makes her a perfect ally of Sun Life in encouraging more Filipinos to pursue their own version of a brighter life.”
Captivating Thematic Video and Heartfelt Jingle
As part of the campaign, Sarah and Matteo have collaborated with Sun Life to create a thematic video that embodies Sun Life’s promise of being a Partner for Life. Their genuine support for each other shines through in the video, which will be aired on national television and showcased on Sun Life’s social media platforms (@SunLifePH on Facebook, YouTube, and TikTok).
Moreover, Sarah lends her voice to the new Sun Life jingle titled “Kasa-Kasama,” a delightful duet with Inigo Pascual, who co-wrote the song and is also part of the Sun Life family. The jingle serves as a lighthearted yet heartfelt tribute to one’s Partner for Life and will be shared through Sun Life’s social media channels and played on select radio stations nationwide.
Digital and On-Ground Activities to Promote Financial Security
To further amplify the campaign and encourage more Filipinos to secure the future of their loved ones, a series of digital and on-ground activities will be organized.
Sun Life’s Advocates
“I am happy and thankful to be part of the Sun Life family,” expressed Sarah.
In addition to Sarah and Matteo, Sun Life has Piolo Pascual and Donny Pangilinan as clients and advocates of financial literacy and health and wellness.
“We are grateful to have the support of our brand ambassadors in advancing Sun Life’s purpose,” stated Gonzalez-Chong. “We feel privileged that they have chosen to partner with Sun Life to help more Filipinos pursue lifetime financial security and live healthier lives.”
About Sun Life
Sun Life is a leading international financial services organization that provides asset management, wealth, insurance, and health solutions to individual and institutional clients. With operations in numerous markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda, Sun Life manages total assets worth $1.36 trillion as of March 31, 2023. For more information, please visit www.sunlife.com.
Sun Life Financial Inc. is listed on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.
Details provided in a recent press release.
Jellybeans in the City 