How small businesses can tap the power of micro-influencers

So now you’ve launched your own business, congratulations!

I’m sure you’re all excited to bring your particular brand of products and services to customers who need it.

The challenge is how to let them know that it exists, right?

As a small business owner, you might already find your hands full handling the day-to-day operations of your enterprise as well as coming up with long-term strategies to grow your business.

Promoting your business consistently and effectively may be quite beyond your bandwidth at the moment.

Also, while the proliferation of various social media platforms may provide a myriad of possibilities in increasing your business’ visibility, mastering how to use these digital outlets will entail a lot of time and effort that might be better used for your core business.

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Why not secure the help of people who are already adept at using these platforms?

Tapping top-tier social media influencers to promote your brand may not be within your budget, but take heart: you can opt to partner with a category of social media mavens who can bring the most bang for your bucks.

I’m referring to, of course, micro-influencers.

A 2021 Forbes article by Kelly Ehlers posits that brands who want to work with any level of influencers should consider several factors which include the following:

  • Cost. Influencers with high follower counts command hefty fees which may limit the actual output that can be negotiated with them but the number of followers who actually make purchase decisions based on their recommendations may not be as high as expected. This would bring your brand’s return on investment (ROI) into question when working with macro-influencers. In contrast, micro-influencers with a smaller follower base may be more affordable for brands to tap and may tend to bring more into the collaboration in terms of additional posts or other services as a way of building a long-term partnership.
  • Authenticity. Social media users follow influencers because the lifestyle and views depicted in the influencers’ content resonate with them. A seemingly off-brand collaboration may prove to be off-putting, not just to the influencers’ followers, but also to the brands’ existing customers. Micro-influencers, on the other hand, often reach out to brands that they actually love and want to support, or brands that they feel can resonate with their audience.
  • Reach. While an individual micro-influencer’s follower count may limit the reach of a single sponsored post, working with various micro-influencers of varying ages, geographic locations and other demographics can allow you to expand your brand’s reach across different market segments. Furthermore, micro-influencers also have the potential to engage with niche audiences, especially if they specialize in a particular topic or interest.
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So are you now ready to work with micro-influencers to grow your business?

The next challenge is how to go about finding and engaging them.

Intellifluence is an influencer marketing service that helps brands and influencers collaborate to achieve their respective goals.

Its roster of influencers include celebrities, niche authorities as well as peer-level micro-influencers which can be tapped for campaigns aimed at increasing social sales, pre-launch product testing, branding, amplification of communications and search engine optimization (SEO). Its covered platforms run the gamut of popular social media sites such as Facebook, Instagram, Youtube, Tiktok, Twitter and LinkedIn, as well as custom marketplaces, Amazon, and blogs.

Sign up here for more details and to get 50% off your first month at Intellifluence.

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