lauriat – Jellybeans in the City

Indulging in delicious and affordable Chinese cuisine has always been a delightful experience for Pinoy foodies. In its quest to tantalize taste buds and ignite culinary adventures, Chowking, the leading chain of Chinese quick-service restaurants specializing in Filipino-Chinese cuisine, has introduced its newest masterpiece: the Spicy Chao Fan, ready to take you on a spicy flavor journey that will leave you craving for more.

A Celebration of Spice: The Grand Launch

Chowking recently held an exhilarating product launch event for its Spicy Chao Fan at the prestigious Atrium of Enderun Colleges, nestled in the vibrant McKinley Hill of Taguig City. The air was charged with anticipation as Chowking’s esteemed celebrity ambassador, the charming Kim Chiu, graced the occasion. With her infectious energy and love for Chinese cuisine, Kim Chiu took center stage to present the fiery sensation to an enthusiastic audience of media and fans. The event, aptly billed #ShareTheSpice, marked the beginning of an unforgettable adventure in flavor.

Chowking: A Legacy of Flavorful Fusion

Chowking has become a household name, combining the best of Filipino and Chinese flavors into delectable creations. With over 600 branches across the Philippines and a presence in the United States, Canada, and Saudi Arabia, Chowking has established itself as a leader in the highly competitive fast-food industry. Renowned for its affordability and an extensive menu featuring Chinese favorites, such as Beef Wonton Noodles, Lauriat, and Siopao, Chowking has captured the hearts and palates of millions.

Introducing the Spicy Chao Fan: A Fiery Twist to a Classic Delight

Prepare to ignite your taste buds with the Spicy Chao Fan, Chowking’s newest sensation that takes the beloved stir-fried rice dish to new heights of spiciness. Crafted with precision, this flavorful delight combines day-old rice, a medley of crisp vegetables including carrots, peas, and onions, and meat for that signature Wok-Sarap flavor. Stir-fried to perfection in a wok and seasoned with a tantalizing blend of sauces and seasonings, and just the right amount of salt and pepper, each bite delivers a symphony of flavors that will leave you craving more.

“When we were creating the Spicy Chao Fan, we deliberately wanted it to have the right level of spice that everyone can enjoy. It’s not soicy for spicy’s sake, it has just the right Spicy Wok-Sarap kick that will leave you wanting more,” said Jonathan de Quitoz, Chowking Brand Director for Chao Fan and Brand Operations.

Kim Chiu: The Perfect Spicy Companion

In the world of showbiz, one name stands out as the perfect embodiment of charisma and relatability: Kim Chiu. Known for her captivating performances in television shows and movies, Kim Chiu has captured the hearts of Filipinos with her infectious energy and genuine love for food. As Chowking’s beloved celebrity ambassador, Kim Chiu’s vibrant personality, spicy charm and way of reinventing herself make her the perfect match for the Spicy Chao Fan. Her presence adds an extra layer of excitement and authenticity to Chowking’s newest creation.

Savor the Spice, Anytime, Anywhere

Craving a fiery feast? Whether you prefer the cozy ambiance of dine-in, the convenience of take-out, the on-the-go experience of drive-thru or the sheer ease of ordering online or via the Chowking App, Chowking has got you covered. The Spicy Chao Fan is available at a Chowking branch near you, ready to be savored at your convenience. Gather your friends, bring your appetite, and embark on a taste adventure that will leave you craving for more.

#ShareTheSpice Challenge

During the event, Kim Chiu also introduced the #ShareTheSpice Challenge. For a chance to win gift certificates and special prizes from Chowking, all you have to do are:

Try the Spicy Chao Fan.
Post about it on any social media platform with the hashtag #ShareTheSpice and #SpicyChaoFan.
Tag two of your friends who you want to share the spice with.

Chowking’s Commitment to Excellence

Beyond delivering mouthwatering flavors, Chowking takes pride in its commitment to customer service, quality, and sustainability. Recognized for its dedication to excellence, Chowking ensures that every dining experience is a memorable one. From the warm smiles of their staff to the cleanliness of their establishments, Chowking goes the extra mile to create an atmosphere that resonates with their customers.

Ignite Your Senses with Chowking’s Spicy Chao Fan

Get ready to ignite your taste buds and embark on a thrilling culinary journey with Chowking’s Spicy Chao Fan. This fiery twist on a classic stir-fried rice dish combines affordability, flavor, and an unmistakable touch of spice. From the grand launch featuring the vibrant Kim Chiu to the legacy of excellence behind Chowking, every element comes together to create an unforgettable experience. So, head to your nearest Chowking branch, and let the Spicy Chao Fan take you on a mouthwatering adventure you won’t soon forget.

To know more about its menu and offers, follow Chowking on Facebook and Instagram.

Got appetite to spare? A lauriat may just be the thing.

A lauriat typically consists of several Chinese dishes served together in a large, communal table, often enjoyed in large groups. The term originated from the Chinese word “lao diat,” which means “celebration of life.” This Chinese banquet-style meal is a favorite among Filipinos because it is often associated with special occasions and celebrations, such as birthdays and weddings. It is a shared dining experience that brings families and friends together over a delicious and satisfying meal.

But for people with monster-sized cravings fit for a lauriat, Chowking has something for you.

An elevated Chinese Sarap Chicken meal

Chowking, the number 1 Chinese fast-food chain in the country, recently introduced its Mas Pinasarap na Chowking Chinese-Style Chicken Lauriat. While this menu item still features six of the chain’s bestsellers, namely the Chinese-style Fried Chicken, Egg Fried Rice, Buchi, Siomai, Chicharap, and Pancit Canton, significant improvements have been done to the Chinese Style Fried Chicken, now with a more sarap-saya flavor thanks to a special blend of spices and seasonings, and the Pancit Canton which is now made with fresh egg noodles.

“The Chowking Lauriat is a true fan favorite, loved by Filipinos across the country. As delicious as it is, we believe that there’s always room for improvement,” said Fran Leveriza-Maralit, Chowking Brand Director. “Whether you’re dining in or eating at home, on your own or sharing with loved ones, our mas Pinasarap na Chinese-Style Fried Chicken Lauriat is part of our commitment to creating Chinese-sarap experiences with each meal we serve.”

New mother-and-son endorsers join the fold

Adding to the excitement is Chowking’s new celebrity ambassadors, Jodi Sta. Maria, and her son, Thirdy Lacson. The award-winning actress shares her love for Chowking and her favorite dishes, which include the Chinese-Style Chicken Lauriat. Jodi, who is known for her work in the entertainment industry including well-loved movies and teleseryes that shaped Pinoy pop culture, is a perfect fit for Chowking’s brand as they continue to elevate their offerings.

“Ako po ay napakasaya at sobrang nae-excite na maging parte ng Chowking family,” the actress said. “I’m just so proud today to unveil my first campaign with Chowking, syempre po sa paborito kong mas pinasarap na Chowking Lauriat.”

About Chowking

The Chowking Food Corporation is a wholly-owned subsidiary of Jollibee Foods Corporation. It combines two distinct restaurant personalities – the traditional Chinese restaurant and the western-style fastfood restaurant – to become a strong and recognizable leader in the Philippines’ highly competitive fastfood industry.