lifestyle – Jellybeans in the City

Julia Barretto named Tanduay’s 2024 Calendar Girl

While many brands follow a rigid set of criteria for selecting their calendar models, Tanduay takes a distinct approach. The renowned rum brand looks for women who embody strength, confidence, daring spirit, fearlessness, and a willingness to take risks while still finding time to revel in life’s celebrations. This year, Tanduay has chosen actress Julia Barretto to represent these qualities as the face of its 2024 calendar.

Julia Barretto: A Modern Woman of Substance

Julia Barretto, a prominent figure in the entertainment industry, perfectly aligns with Tanduay’s vision for its Calendar Girl. Described as a self-assured and level-headed modern woman, Julia brings a unique blend of confidence and hard work to the table. She understands her worth and diligently pursues her dreams, showcasing a seriousness in her undertakings while also embracing moments to unwind and enjoy life.

Behind the Scenes: Creating the 2024 Tanduay Calendar

The collaborative effort behind the scenes involves both Tanduay’s Creative Team and Julia Barretto’s style team. The synergy between these creative forces aims to capture Julia’s essence authentically for the 2024 calendar. Renowned editorial and commercial photographer BJ Pascual has been enlisted to showcase Julia’s ethereal beauty and convey her strength as a confident woman comfortable in her own skin.

Design and Styling: A Visual Feast

The 2024 Tanduay calendar promises to be a visual feast, with meticulous attention to design and styling. Tanduay’s collaboration with BJ Pascual suggests a focus on showcasing Julia’s beauty in a way that mirrors her strong and confident persona. Expect a harmonious blend of aesthetics that not only celebrates Julia but also resonates with Tanduay’s brand ethos.

The Tanduay-Julia Partnership: What’s in Store

As Tanduay gears up to celebrate its 170th anniversary in 2024, the partnership with Julia Barretto takes center stage. Julia is not just a Calendar Girl; she is set to be an integral part of Tanduay’s festivities throughout the year. From promotional events to materials, Julia will play a significant role in showcasing Tanduay’s evolution and its growing influence among rum aficionados globally.

A Year of Celebration and Empowerment

The collaboration between Tanduay and Julia Barretto signifies more than just a calendar shoot; it’s a celebration of strength, confidence, and empowerment. As Tanduay marks its 170th year, the brand reinforces its commitment to championing individuals who embody these qualities. Julia, with her unwavering spirit and multifaceted persona, stands as the perfect embodiment of Tanduay’s values and the epitome of a modern, empowered woman.

In the months to come, the 2024 Tanduay calendar will not only grace walls but serve as a testament to the brand’s dedication to celebrating life’s moments with boldness and authenticity. Get ready to witness a year of empowerment, captured in every page of the calendar, as Julia Barretto takes center stage in the world of Tanduay.

Details provided in a recent press release.

Sun Life donates Php40 million to promote healthier lives among marginalized youth across Asia

Sun Life, a leading financial services company, is set to breathe new life into basketball courts and inspire healthier lifestyles among marginalized youth in communities across Asia with a generous donation of PHP 40 million. This philanthropic initiative, undertaken in partnership with Beyond Sport, a global sport-for-social-change foundation, aims to tackle the alarming rates of physical inactivity and sedentary behavior among children and adolescents in the region.

Answering the Call: Sun Life’s Response to Alarming Health Trends

The drive behind this inspiring endeavor stems from the findings of the 2022 Active Healthy Kids Global Alliance report, sponsored by Sun Life. This comprehensive study shed light on the troubling rise of physical inactivity among Asian youth, contributing to a slew of health issues including cardiovascular disease, type 2 diabetes, obesity, mental health challenges, and more.

According to the report, several Asian countries, including Hong Kong, Malaysia, Indonesia, the Philippines, and Vietnam, scored dismally in terms of overall physical activity, with Hong Kong and Malaysia receiving a grade of ‘D,’ and Indonesia, the Philippines, and Vietnam falling into the ‘F’ category. This means that fewer than 20% of children ages 6 to 17 are achieving an average of at least 60 minutes per day of moderate to vigorous physical activity throughout the week.

Sun Life Chief Client Experience and Marketing Officer, Carla Gonzalez-Chong, remarked, “Promoting movement is an important aspect of Sun Life’s health and wellness advocacy. We constantly explore fun and engaging ways to promote it among Filipinos, especially the youth. For this particular initiative, we took inspiration in our country’s love for basketball so we can encourage everyone to make physical activity a part of their lifestyle.”

Beyond Sport: A Collaborative Approach for Positive Change

Beyond Sport Executive Director, Fred Turner, emphasized that young people worldwide face barriers to accessing sports and the multitude of benefits it offers. Often, these barriers boil down to having a safe space to move and play. “We are proud to partner with Sun Life to improve physical and mental wellbeing outcomes for marginalized youth. We hope this program, built with community and sustainability in mind, will help them develop life-long habits that will allow them to thrive.”

#MovementMatters Gains Momentum

The ambitious initiative aligns seamlessly with Sun Life’s #MovementMatters campaign, which champions physical activity as a pivotal component of healthier living.

The campaign was launched with great enthusiasm through a 3×3 charity event held simultaneously in Manila and Jakarta, Indonesia, from August 18 to 20. In Manila, the “Sun Life 3×3 Charity Challenge” took place at SM Megamall, boasting a participation of 349 individuals, including celebrities and basketball influencers such as Gab Banal, Ael Banal, Brent Javier, Jollo Go, Andre Felix, Thor Gomez, Brent Paraiso, John Custodio, Axel Torres, Pat Sugui, Kirst Viray, Ralph Molina Martin Reyes, Miguel Aytona, Hendrix Jim, and Martin Javier.

Sun Life’s commitment to the cause was evident as they pledged PHP 4,000 for every participant in both Manila and Jakarta. Moreover, for every like, share, comment, and post on social media with the hashtag #MovementMatters, they contributed to a cumulative donation of PHP 40 million.

The event also dovetailed with the participation of Team Canada and its top players in the 2023 FIBA Basketball World Cup taking place in Manila, with Sun Life serving as the Official Health & Wellness Partner of Canada Basketball.

“We’re thrilled about the momentum we’ve set for the #MovementMatters campaign and look forward to everyone’s continued support,” exclaimed Gonzalez-Chong. “With our concerted efforts, we can certainly help more people live healthier lives.”

Sun Life’s substantial contribution and dedication to fostering healthier futures for Asia’s marginalized youth exemplify the positive impact that corporate social responsibility can have on communities across the continent.

Details and images provided in a recent press release.

Get this season’s trend highlights and fashion inspiration from Zilingo

Need a wardrobe upgrade? Zilingo has your back.

This season, leading online fashion platform Zilingo, released their latest trends selection, boasting different cuts and highlighting textures, vintage hues and an arresting foray of silhouettes.

The brand marries chic styles and street looks in this curated collection, featuring Utilitarian pieces in Khaki, Cream and Beige. Fashion fans will also be thrilled with the platorm’s take on deconstructed lace and 80s denim pieces in White, Black and Brown matched with modern Athleisure looks and snake textured sheets that accentuate style and attitude.
Zilingo will provide customers with coveted pieces suitable for all occasions. “We are ecstatic about this season’s trends that combine style and comfort, and the best part is that these fashion essentials are available at the click of a button,” says Ryza Dipatuan-Razo, Marketing Director, Zilingo Philippines.

Recognizing the continuous growth and potential of the online retail market, and the need to constantly provide its customers with new and exciting options, Zilingo aims to showcase a unique shopping experience to its customers and enable brands to expand their reach to fashion enthusiasts across the region.

“We would like our customers to have easy access to fashion, and as our way of saying thank you for all the support we’ve received, Zilingo is having a site-wide Zilingo Payday sale from now till 30 June that is sure to delight customers with up to 90% off on selected items,” Ryza added.

Fashionistas across the country can purchase the collection anytime and anywhere via Zilingo’s website and app, and have them delivered to their doorstep at no extra charge, with multiple payment methods including cash-on-delivery.

Zilingo is a commerce platform that is making the fashion and beauty supply chain more efficient through technology. With over 33,000 merchants on the platform Zilingo connects businesses across the entire supply chain and empowers them with everything they need to run a business – from design, product development, fabric procurement, manufacturing, cataloguing, marketing, inventory management, distribution, billing, customer service, working capital & trend forecasting. With over two million product listings on Zilingo.com, users can effortlessly shop from a selection of indie labels, local designers, international and celebrity brands – all in one place. Founded by Ankiti Bose and Dhruv Kapoor in 2015, the company has offices in 8 cities globally with over 600 staff covering 20 different nationalities.

Zilingo is available for download for free on the App Store and Google Play across Singapore, Indonesia, Philippines and Thailand.

For more information, please visit www.zilingo.com.

Press release and images provided by Zilingo.