Playing for Life with Sun Life: Adopting Sound Personal Finance Strategies for a Lifetime

Imagine navigating life’s financial decisions like a strategic game. That’s the essence of “playing for life”—making smart choices to ensure long-term financial stability and growth. For some of you guys in Gen Z, balancing income, investments, and other financial priorities can feel overwhelming. But what if you could take control of your financial journey in a fun and engaging way?

Let your Tita Jellybeans shed some light on this and share some of my own experiences.

Strategies to Play for Life

Manage Your Resources

Think of managing your money like playing a resource-management game. In my case, creating a budget was my first step towards financial control, setting spending limits and regularly adjusting them as my financial situation changed. This approach helped me avoid unnecessary expenses and prioritize savings.

Build a Survival Kit

An emergency fund is like your in-game survival kit. My first financial goal was to save three months’ worth of living expenses. Automating transfers to a separate savings account ensured I stayed on track. This fund became a lifeline during unexpected events, such as medical emergencies, providing me peace of mind and a sense of financial stability.

Sun Life Play for Life
Sun Life Play for Life
Sun Life Play for Life
Sun Life Play for Life

Defeat the Debt Boss

Take it from me: conquering debt can feel like defeating a powerful game boss. I found it best to prioritize paying off high-interest debts first, which significantly reduced my financial burden over time.

Avoiding new debts and focusing on paying off existing ones is crucial in my journey toward financial freedom, so you can bet I sometimes hide my credit cards during peak shopping season.

Invest in Power-Ups

Investing is like collecting power-ups that boost your abilities in a game. You might hear this all the time but it is best to start early. It will enable you to benefit from compound interest, significantly growing your investments over time. Diversifying your portfolio will also reduce risks and maximize returns.

Prepare for the Endgame

Planning for retirement is akin to preparing for the inevitable endgame. I’ve seen firsthand how something you may be counting on from your work or family may just disappear into the void. Anticipating your future needs and making regular contributions to retirement accounts are some of key steps I would recommend as you prepare for your future.

Sun Life is Your Partner for Life

Still find yourself at a loss at game of personal finance?

Fortunately, Sun Life aims to equips individuals like you with the tools and knowledge needed for lifetime financial security and healthier lives. Its latest initiatives emphasize financial literacy through gamification, making learning about finance engaging and accessible to more Filipinos, especially those in younger generations.

Play for Life Online Game

Sun Life Play for Life
Sun Life Play for Life

Sun Life’s new game, Play for Life: A Game of Choices, mirrors real-life financial decisions. Launched in June 2024, this single-player online game allows players to achieve life goals by making strategic financial and life choices. From selecting a career to navigating life’s ups and downs, the game offers a realistic financial journey that ends with players accumulating enough play money to reach their goals. Want to play it with your squad? Take heart: a multi-player version of the game is set to launch soon.

Know more about it here.

Play for Life Boardgame

At a recent media conference held at Conrad Manila, I had the chance to try a more immersive, table-top boardgame version of Play for Life: A Game of Choices. Together with fellow attendees, I chose characters (such as a teacher or a BPO agent) and rolled the dice which led to life decisions (such as having a baby or investing in education) or circumstances (such as medical emergencies) that have either short-term or lasting impact on my finances which, in turn, affect how I get to achieve a financial goal. The experience was enlightening, demonstrating how financial decisions impact our lives. Through the gameplay, I gleaned insights from my decisions as well as from fellow players.

Sun Life Play for Life
Sun Life Play for Life
Sun Life Play for Life
Sun Life Play for Life

During this event, Sun Life unveiled its latest digital video commercial featuring celebrity ambassadors Piolo Pascual, Sarah Geronimo-Guidicelli, and Matteo Guidicelli playing the board game. They also shared their experiences and learnings from the game and from their real-life experiences, making the event both informative and enjoyable.

The good news is that you can experience this table-top version of the boardgame. All you need to do is visit your nearest Sun Life branch. A Sun Life Financial Adviser can serve as your game master and guide you through your game play.

Life-Size Game Tour

Sun Life Play for Life
Sun Life Play for Life

For those seeking an even more interactive experience, a life-size version of Play for Life will be touring select areas around the country. You can navigate giant game boards and make real-life choices at these locations and dates:

  • SM Sta Rosa from July 27 to 28, 2024
  • SM Lanang in Davao from August 24 to 25, 2024
  • SM Iloilo from September 14 to 15, 2024

Table-top boardgame versions will also be available during these activations, so you can play it with your family and friends.

Travel and Giftaway Vouchers Up for Grabs

Have an existing Sun Life policy? You can get a chance to win a Php100,000 travel voucher to Japan or Giftaway vouchers worth up to Php10,000! All you need to do is play the Play for Life game by participating in any of the mall activations or playing online, then submitting the form at the end of the game. Winners will be drawn up among eligible Sun Life clients via an electronic randomizer. Promo runs until October 31, 2024.

Know more about this promo for clients here.

Non-Sun Life clients also have the chance to win a trip for two to Vietnam or Giftaway vouchers worth up to Php10,000. Just play the online version of Play for Life and fill out the “Double the Pot” form. Winners will be selected via a raffle draw among eligible entries, and announced on September 18, 2024.

Know more about this promo for the public here.

Rank Your Money Moves” on TikTok

Sun Life Play for Life
Sun Life Play for Life

Sun Life has also launched an interactive TikTok filter called “Rank Your Money Moves.” This gamified filter lets you rank your priorities such as love life, food, and travel, providing a fun financial personality type based on their choices. Trying out the filter was a fun way to reflect on your financial priorities and gain new insights.

Try it out here.

It’s time to turn your game plan into actual moves towards financial freedom. Consult a Sun Life advisor to create a personalized financial strategy or visit Sun Life’s website for more information. By taking proactive steps today, you can secure a brighter and more stable financial future.

So my dear young ‘uns, embrace the game of life with confidence and strategy, and let Sun Life be your partner in achieving financial success.

Check out my previous posts about financial freedom:

Check out my posts about Sun Life:

Sun Life Philippines welcomes Sarah Geronimo as brand ambassador

Sun Life Philippines recently announced that Asian Popstar Royalty Sarah Geronimo has joined its esteemed roster of brand ambassadors. Sarah, along with her husband Matteo Guidicelli, a long-time Sun Life brand ambassador himself, will be at the forefront of Sun Life’s latest campaign, titled “Partner for Life.” This campaign highlights the significance of having someone who can help us achieve our financial goals, live a healthier life, and be the best version of ourselves.

Sarah Geronimo as Sun Life’s newest ambassador
Sarah Geronimo as Sun Life’s newest ambassador
Aligning Values and Empowering Filipinos

“We are delighted to welcome Sarah Geronimo to the Sun Life family. Her values align with ours, and we are incredibly excited to have her as a partner in furthering our advocacies on financial literacy, health and wellness, and sustainability,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life. “Sarah’s journey as an empowered woman taking control of her career, businesses, health, finances, and advocacies is truly inspiring. Her continuous eagerness to learn and find support from her loved ones makes her a perfect ally of Sun Life in encouraging more Filipinos to pursue their own version of a brighter life.”

Sarah Geronimo as Sun Life’s newest ambassador
Sarah Geronimo as Sun Life’s newest ambassador
Captivating Thematic Video and Heartfelt Jingle

As part of the campaign, Sarah and Matteo have collaborated with Sun Life to create a thematic video that embodies Sun Life’s promise of being a Partner for Life. Their genuine support for each other shines through in the video, which will be aired on national television and showcased on Sun Life’s social media platforms (@SunLifePH on Facebook, YouTube, and TikTok).

Moreover, Sarah lends her voice to the new Sun Life jingle titled “Kasa-Kasama,” a delightful duet with Inigo Pascual, who co-wrote the song and is also part of the Sun Life family. The jingle serves as a lighthearted yet heartfelt tribute to one’s Partner for Life and will be shared through Sun Life’s social media channels and played on select radio stations nationwide.

Digital and On-Ground Activities to Promote Financial Security

To further amplify the campaign and encourage more Filipinos to secure the future of their loved ones, a series of digital and on-ground activities will be organized.

Sun Life’s Advocates

“I am happy and thankful to be part of the Sun Life family,” expressed Sarah.

In addition to Sarah and Matteo, Sun Life has Piolo Pascual and Donny Pangilinan as clients and advocates of financial literacy and health and wellness.

Sarah Geronimo as Sun Life’s newest ambassador
Sarah Geronimo as Sun Life’s newest ambassador

“We are grateful to have the support of our brand ambassadors in advancing Sun Life’s purpose,” stated Gonzalez-Chong. “We feel privileged that they have chosen to partner with Sun Life to help more Filipinos pursue lifetime financial security and live healthier lives.”

Sarah Geronimo as Sun Life’s newest ambassador
Sarah Geronimo as Sun Life’s newest ambassador
About Sun Life

Sun Life is a leading international financial services organization that provides asset management, wealth, insurance, and health solutions to individual and institutional clients. With operations in numerous markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda, Sun Life manages total assets worth $1.36 trillion as of March 31, 2023. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. is listed on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Details provided in a recent press release.