What Do You Really Think About Legacy Planning?

Legacy planning isn’t exactly the kind of topic you bring up over coffee or weekend brunch. For many of us, who are deep into careers, raising families, building assets, or supporting parents, it feels like something that belongs far off in the future. But a new study from Sun Life Asia reveals why it might be time to think about it sooner rather than later—and why many Filipinos are worried that what they’ve worked so hard to build might not last.

The report, Passing the Torch: Building Lasting Legacies in Asia, surveyed more than 3,000 people across the Philippines, Hong Kong, Indonesia, Malaysia, Singapore, and Vietnam. And what it uncovered is a mix of practical concerns, emotional truths, and generational realities that will sound familiar to anyone navigating adulthood today.

What really matters to Filipinos when planning a legacy?

For most of us, “legacy” is no longer just about passing down money or property—it’s about ensuring that the people we love are secure long after we’re gone.

According to the study, more than seven in ten Filipino respondents (77%) say that having protection in place to ensure their family’s financial security is the most important part of legacy planning. That tracks with where many mid-career Filipinos are today: juggling financial responsibilities, maybe raising kids, maybe caring for aging parents, and definitely thinking about stability.

After financial security, the next priorities are:

  • Educating future generations about financial responsibilities (53%)
  • Building enough wealth to pass to the next generation (52%)

This shows a shift happening right now among Filipino families. It’s no longer enough to earn and save. We want our children—and even our younger siblings, nieces, or nephews—to be equipped to handle money wisely. Teaching them to manage what they inherit is becoming just as important as leaving the inheritance itself.

How Filipinos want their legacy to be used

The study also highlights what Filipinos hope their wealth will do for the next generation. The majority—69%—prefer that what they leave behind goes to essential family needs such as housing and healthcare.

Others want their legacy to help create future opportunities:

  • 63% want wealth to support long-term wealth creation, not just immediate needs.
  • 62% want to fund education, whether that’s school, college, or vocational training.

If you’re someone who’s spent years building your career or starting a business, this probably resonates deeply. We want our families to be comfortable, but we also want them to have momentum—something that helps them build their own futures, not just survive day-to-day.

But here’s the hard part: many fear their wealth won’t last

This is where the report gets especially real.

A striking 81% of Filipino respondents fear that their wealth won’t last beyond their children’s generation. More than half—64%—are worried their heirs might not be financially equipped to manage what they inherit. And only 45% are confident their children will actually uphold their wishes around preserving and growing family assets.

For anyone raising Gen Z or Gen Alpha—or even navigating relationships with younger relatives—these numbers reflect the tension we often feel. Values are shifting. Priorities are shifting. Family conversations about money sometimes don’t happen as openly as they should.

Legacy is more than money—it’s meaning

This is one of the most powerful insights from the study.

When asked what kind of legacy they want to leave:

  • 37% mentioned passing down wealth or property
  • 16% want to leave a positive personal influence
  • 13% want to pass on family traditions and life lessons

It’s a reminder that legacy isn’t just about pesos and bank accounts. It’s about who we are, what we stand for, and the stories and values we want to live on long after us.

Yet only 43% believe their children will uphold family traditions. The rest—more than half—are unsure or worried these traditions may fade.

Many are aware of legacy planning—but few feel prepared

Even as legacy planning becomes more important, only 18% of Filipinos feel fully prepared. A small minority—just 6%—have completed and communicated their legacy plans. Meanwhile:

  • 53% only have partial plans
  • 25% have no plans at all

Many of the conversations happening in families today are also unstructured. 42% of discussions about legacy are informal or casual. But only 19% actually prefer it that way. Most people want more structured, thoughtful conversations—they just don’t know how to start them.

Financial literacy is becoming part of the inheritance

This is one of the most encouraging trends in the study. Many families are already preparing the next generation by:

  • Teaching financial basics (66%)
  • Engaging in open financial discussions (57%)
  • Sharing personal financial experiences (57%)

There’s also a growing interest in professional advice. 43% have already engaged advisors, and 46% are planning to.

As Benedict Sison, CEO and Country Head of Sun Life Philippines, puts it:

“People today want to pass on more than wealth; they want to give the next generation the knowledge and values to manage it wisely.”

Why this matters for our generation

We are the bridge generation: caring for older parents, raising or guiding younger ones, and trying to build stability in an unpredictable world. This study shows that we’re thinking more deeply about legacy—not just in terms of assets, but in the form of values, education, and preparedness.

Legacy planning isn’t morbid. It’s practical. It’s empowering. And as the report reminds us, it’s something we can start shaping today—through the conversations we have, the habits we teach, and the plans we take time to put in place.

To learn more about Sun Life’s award-winning products and how they can help witch your legacy planning, visit its website or contact a Sun Life advisor for personalized advice. Your future self will thank you!

Money-smart ways to enjoy the holidays

As soon as the “Ber” months roll in, we all feel that familiar shift: Christmas lights start twinkling, gift lists begin forming, and our calendars slowly fill with reunions. It’s a warm, exciting time of the year — but to be honest, it can also be one of the most financially stressful. With the long holiday season stretching from September all the way to January, our wallets also often end up working overtime.

If you’re looking to enjoy the festivities without waking up to post-holiday debt, the key is simple: plan early and spend smartly. Here are five practical ways to keep the season merry, meaningful, and financially bright.

1. Set a realistic holiday budget and track it closely.

Before the celebrations sweep you away, take a moment to ground yourself. How much can you really spend without compromising your bills, savings, or upcoming goals? Break your budget into categories — gifts, food, travel, Noche Buena, parties — so you know exactly where your money will go. A simple spreadsheet or budgeting app is often enough to keep you in check. The goal isn’t to restrict joy, but to make sure you’re not stressing about expenses long after the decorations are packed away.

2. Shop early, smart, and strategically.

Impulse buying during peak season is a recipe for overspending. A better approach? Start with a gift list — complete with spending limits per person — and stick to it. Then, pace your purchases. Don’t wait for December; holiday promotions pop up as early as September, and spreading out your shopping helps reduce the strain on a single paycheck. This way, you avoid panic buying and get to enjoy the process instead of rushing through malls at the last minute.

3. Focus on experiences over expensive gifts.

If there’s anything the past few years have taught us, it’s that shared moments matter more than things we can wrap. Consider DIY gifts, handwritten notes, framed photos, or homemade treats — thoughtful gestures that cost less but mean so much more. For family gatherings, suggest a potluck instead of catered spreads. And if your barkada loves exchanging presents, why not try Secret Santa? It keeps the fun while keeping expenses manageable.

4. Use cash or debit for holiday spending.

Credit cards are convenient, yes, but they can also lead to painful January realizations. If possible, use cash or debit so you’re spending only what you actually have. If you must swipe, set a clear limit and commit to paying it off in full when the bill arrives. Avoid letting the holiday spirit turn into long-term debt.

5. Save a portion of your bonus and protect your financial future.

When the 13th month pay or holiday bonus arrives, it’s tempting to splurge — and you should enjoy it! But consider setting aside a portion for long-term goals. One option is exploring financial tools that give both protection and savings. For example, Sun Life’s Save and Protect plan offers up to 20x insurance coverage and a money-back guarantee after 20 years, making it a thoughtful gift for your future self and the people who matter most.

As the holiday rush approaches, take a step back to reflect on how you want to spend — not just your money, but your time and energy. A Sun Life advisor can also help you review your plans and set goals for the coming year, so you can greet the New Year with clarity, confidence, and a lighter heart.

Here’s to a bright, debt-free, and joy-filled holiday season!

For more financial literacy tips and stories, visit www.sunlife.co/LifeGoals.

Sun Life Brings Holiday Cheer with Festive Events Across the Country

Sun Life Philippines, the country’s leading life insurance company, is spreading holiday cheer through a series of festive events and initiatives aimed at making the season brighter for Filipinos. From a dazzling Christmas display to a nationwide talent search and a grand New Year’s Eve celebration, Sun Life is helping families and communities create lasting holiday memories.

Christmas Magic at Ayala Malls Vermosa

Sun Life is the proud sponsor of Holiday at Play, a festive installation at Ayala Malls Vermosa in Cavite. The holiday attraction features vibrant displays and activities designed for visitors of all ages. One of the main highlights is a nightly lights-and-sounds show held from 6:00 PM to 9:00 PM, which runs until January 12, 2025.

Nationwide Talent Search: Wish to Sing

In collaboration with Wish 107.5, Sun Life is giving local performers a platform to showcase their talent through the Wish to Sing contest. Participants can upload a 90-second video of themselves singing on TikTok using the hashtag #SunLifeWishToSing for a chance to win PHP 5,000 worth of e-vouchers and perform on the iconic Wish Bus.

The Wish Bus is making stops across the country:

• Cebu – December 4

• Cagayan de Oro – December 10

• Metro Manila – December 18

Details of the promo can be found at sunlife.co/WishToSingPromo.

Countdown to 2025 at Ayala Avenue

On December 31, 2024, Sun Life will join the New Year’s Eve festivities at Ayala Avenue, Makati. The event will feature a fireworks display and live performances by top Filipino artists. Guests can also visit Sun Life’s booth for a chance to win freebies and prizes.

“As we approach 2025, we’re committed to helping Filipinos achieve their life goals,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life Philippines. “Through these events, we hope to make the holidays more meaningful and inspire everyone to shine brighter together in the coming year.”

For those looking to start their financial planning journey, Sun Life offers helpful tips and resources at https://www.sunlife.com.ph/en/life-goals or through a consultation with a financial advisor at https://sunlife.co/TalkToAnAdvisor.

Details provided in a recent press release.

Sun Life and Go Negosyo team up to empower Filipino entrepreneurs

Filipino entrepreneurs have long been the backbone of the country’s economy, driving growth and innovation in every corner of the nation. Yet, the road to success for Micro, Small, and Medium Enterprises (MSMEs) is often fraught with challenges that can be difficult to overcome. To address these hurdles, Sun Life Philippines and Go Negosyo have joined forces in a strategic partnership aimed at empowering Filipino entrepreneurs and securing their future.

Tackling Entrepreneurial Challenges Head-On

Running a small business in the Philippines comes with a unique set of challenges. Access to capital is one of the biggest obstacles, with many entrepreneurs struggling to secure the funds they need to start or expand their businesses. Traditional financing options often come with stringent requirements that MSMEs find hard to meet.

Another major challenge is financial literacy. Many entrepreneurs lack the knowledge and skills needed to manage their finances effectively, leading to issues like poor cash flow management, inadequate savings, and difficulty in making informed financial decisions. This gap in financial knowledge can severely limit the growth potential of their businesses.

Risk management is also a critical concern. Small business owners often overlook the importance of insurance, leaving their businesses vulnerable to unexpected events such as natural disasters, health emergencies, or economic downturns. Without adequate protection, these unforeseen challenges can threaten the survival of their enterprises.

The partnership between Sun Life and Go Negosyo aims to address these challenges by providing comprehensive support to MSMEs. Through this collaboration, Sun Life will offer tailored financial solutions that are designed to meet the specific needs of small business owners. These solutions include easier access to capital, insurance protection, and expert financial planning services that can help entrepreneurs navigate the complexities of managing their businesses.

Press Release - Sun Life x Go Negosyo Partnership 03
Thermina Akram, Go Negosyo Executive Director; Joey Concepcion, Go Negosyo Founder, Carla Gonzalez-Chong, Sun Life Philippines  Chief Client Experience and Marketing Officer; and Cary Casipit, Sun Life Philippines Head of Client Segments Marketing

A Strategic Alliance for a Brighter Future

Sun Life Philippines, a leader in life insurance, and Go Negosyo, a prominent non-profit organization dedicated to promoting entrepreneurship, have come together with a shared vision: to create a thriving ecosystem where Filipino entrepreneurs can succeed and reach their full potential.

As part of this collaboration, Sun Life will play an active role in Go Negosyo’s 3M on Wheels program—a mobile entrepreneurship caravan that travels across the country to bring business support services directly to MSMEs. At these events, Sun Life financial advisors will be on hand to offer financial consultations, helping entrepreneurs to future-proof their businesses and align their personal financial goals with their entrepreneurial ambitions.

Additionally, the partnership includes the introduction of innovative tools such as the “Play for Life: A Game of Choices” board game, which Sun Life presented to Go Negosyo. This game can help business owners by imparting valuable financial literacy lessons in a fun and engaging way. By gamifying the learning process, Sun Life hopes to make financial education more accessible and relatable for entrepreneurs.

Sun Life Play for Life Board Game
Sun Life Play for Life: A Game of Choices Board Game

Empowering Entrepreneurs to Thrive

Through this partnership, Sun Life and Go Negosyo are not just addressing the immediate needs of Filipino MSMEs but are also laying the foundation for their long-term success. By offering access to capital, enhancing financial literacy, and providing robust risk management solutions, the collaboration is set to empower entrepreneurs to overcome the challenges they face and build sustainable, resilient businesses.

The partnership underscores a commitment to nurturing the entrepreneurial spirit in the Philippines. With the combined resources and expertise of Sun Life and Go Negosyo, Filipino entrepreneurs are better equipped to navigate the complexities of business, secure their future, and ultimately contribute to the growth of the nation’s economy.

For Filipino entrepreneurs looking to take their businesses to the next level, the partnership between Sun Life and Go Negosyo offers a beacon of hope and a pathway to success. By leveraging the support and resources provided through this collaboration, MSMEs can look forward to a brighter, more prosperous future.

To know more about Sun Life’s products and services for business owners, visit
sunlife.co/entrepfinancialplan or talk to a Sun Life Financial Advisor today.

Details provided in a recent press release.

Maximizing Financial Security and Health with Sun Life’s Award-Winning Insurance Products

In the ever-evolving world of personal finance and health, finding the right balance between securing your future and maintaining your well-being is crucial. Sun Life, the Philippines’ leading life insurance company, has set a high standard in this arena by recently earning three prestigious recognitions at the Insurance Asia Awards 2024. These accolades highlight Sun Life’s commitment to providing innovative and client-centric solutions that address both financial and health security. Let’s explore how Sun Life’s award-winning products can help you achieve your financial goals while promoting a healthier lifestyle.

Importance of Financial Planning and Health Security

Financial planning and health security are two pillars that ensure long-term stability and peace of mind. Whether you’re a young professional starting your career, a business owner, or preparing for retirement, having a robust plan in place can make all the difference. Sun Life, with its comprehensive range of insurance products and programs, offers solutions tailored to meet these diverse needs, helping you secure your future and protect your health.

Sun Future Proof – Crafting Financial Plans for Every Business Stage

One of Sun Life’s standout offerings is the Sun Future Proof program, which was awarded the Business Insurance Initiative of the Year. This innovative program is designed to cater to the unique financial needs of business owners at various stages of their business journey. Whether you’re in the start-up phase, experiencing growth, or managing a mature enterprise, Sun Future Proof crafts personalized financial plans that cover four essential aspects:

  1. Personal Goals. Ensuring that your personal financial objectives are met alongside your business ambitions.
  2. Business Continuity. Providing strategies to keep your business running smoothly in the face of unforeseen challenges.
  3. Succession Planning. Preparing for the future transition of your business to the next generation or new leadership.
  4. Leaving a Legacy. Securing your business’s impact and legacy for years to come.

Since its launch, Sun Future Proof has generated impressive results, significantly growing Sun Life’s business owner segment. This program exemplifies how thoughtful financial planning can safeguard your personal and professional future.

Sun Peso Maximizer and Sun Dollar Maximizer – Innovative Insurance Products

In recognition of its outstanding product innovation, Sun Life’s Sun Peso Maximizer (Hybrid Income) and Sun Dollar Maximizer (ProIncome) plans were honored as the Insurance Product Innovation of the Year. These products are designed to provide both insurance coverage and fixed annual payouts, addressing the need for financial stability and growth.

  • Sun Peso Maximizer (Hybrid Income): This plan offers a unique blend of life insurance protection and regular income payouts in Philippine Pesos, making it an excellent choice for those looking to secure their financial future while enjoying a steady income stream.
  • Sun Dollar Maximizer (ProIncome): Similar to its peso counterpart, this plan provides life insurance coverage with fixed annual payouts in US Dollars, appealing to those seeking growth and stability in a global currency.

Both products have achieved record-breaking sales, gaining widespread support from clients and advisors alike. By offering guaranteed payouts, these plans ensure a stable income, making them ideal for long-term financial planning and peace of mind.

Health Awareness through the Wheel of Life Campaign

Recognizing the importance of health in overall financial planning, Sun Life launched the Wheel of Life campaign, which earned the Marketing Initiative of the Year award. This innovative campaign used a game show format to raise awareness about critical illnesses and their impact on personal and financial well-being.

The Wheel of Life campaign not only surpassed all success metrics but also significantly increased the company’s health product sales. By engaging clients in a fun and informative manner, the campaign emphasized that Sun Life is committed to being a partner in their journey towards healthier lives.

Client-centric Approach

Sun Life’s success is rooted in its client-centric approach. Carla Gonzalez-Chong, Sun Life Philippines Chief Client Experience and Marketing Officer, expressed the company’s dedication to its clients: “These accolades are proof that putting Clients at the center of everything we do will always lead us to our best work. We look forward to continuously providing them with innovative solutions and exceptional value.”

Financial advisors emphasize the advantages of incorporating Sun Life’s products into a comprehensive financial plan, noting their ability to offer both protection and growth opportunities.

How to Get Started with Sun Life’s Solutions

If you’re looking to enhance your financial and health security, starting with Sun Life’s award-winning products is a great choice. Here are some practical steps to get started:

  1. Assess Your Needs. Evaluate your current financial situation and health needs to determine which products best suit your goals.
  2. Consult a Sun Life Advisor. Reach out to a Sun Life advisor who can provide personalized advice and guide you through the available options.
  3. Explore Online Resources. Visit Sun Life’s website to learn more about theiitsr products and services, and utilize its online tools to get a quote or schedule a consultation.
  4. Plan for the Future. Consider integrating Sun Life’s solutions into your long-term financial and health plans to ensure a secure and prosperous future.

Sun Life’s award-winning insurance products, including the Sun Future Proof program, Sun Peso Maximizer, and Sun Dollar Maximizer plans, along with the impactful Wheel of Life campaign, highlight the company’s commitment to helping clients achieve financial stability and better health. By incorporating these innovative solutions into your personal finance strategy, you can enjoy the benefits of financial security and a healthier lifestyle. Don’t wait – explore Sun Life’s offerings today and take the first step towards a secure and prosperous future.

To learn more about Sun Life’s award-winning products and how they can benefit your financial and health planning, visit its website or contact a Sun Life advisor for personalized advice. Your future self will thank you!

Details provided in a recent press release.

Header image by freepik

Sun Life Philippines and Lifestyle Medical Group Manila tie up to empower Filipinos  towards a healthier future 

In today’s fast-paced world, maintaining overall well-being and ensuring a healthier future for ourselves and our families has never been more crucial. Now, more than ever, Filipinos need to take proactive steps to safeguard their health.

Here are a few ways we can start:

  1. Regular Health Screenings and Check-ups: Proactive health screenings can detect potential health issues early, allowing for timely intervention and treatment. Regular visits to healthcare providers help maintain a baseline of good health and monitor any changes over time.
  2. Healthy Lifestyle Choices: Adopting a balanced diet rich in fruits, vegetables, lean proteins, and whole grains supports overall health. Engaging in regular physical activity, such as walking, jogging, or participating in sports, helps maintain physical fitness and mental well-being.
  3. Mental Health Awareness: Prioritizing mental health by managing stress, seeking therapy or counseling when needed, and fostering supportive relationships can significantly improve overall well-being. Practicing mindfulness and relaxation techniques, such as meditation or yoga, can enhance emotional resilience.
  4. Financial Planning and Security: Developing a comprehensive financial plan that includes savings, insurance, and investment strategies can provide peace of mind and reduce financial stress. Utilizing financial services and products can help ensure long-term financial stability and security.
  5. Health Education and Lifestyle Modifications: Educating oneself and family members about common health risks and preventive measures empowers informed health decisions. Making lifestyle modifications, such as quitting smoking, reducing alcohol consumption, and maintaining a healthy weight, can prevent chronic diseases and promote longevity.

By integrating these practices into our daily lives, we can take meaningful steps toward ensuring a healthier and more secure future for ourselves and our families.

In line with this, Sun Life Philippines recently announced its tie-up with Lifestyle Medical Group Manila, a premier healthcare services provider. This collaboration aims to empower Filipinos to prioritize their health and well-being through a holistic approach  that combines financial security and high-quality healthcare.

This strategic collaboration brings together the financial security and peace of mind offered by  Sun Life with the top-notch medical care expertise of Lifestyle Medical Group Manila. Through  strengthened offerings and solutions, individuals and communities can focus on maintaining  good health with greater confidence.  

“This collaboration marks a step forward in fulfilling our core purpose – to help Filipinos achieve  lifetime financial security and live healthier lives,” said Benedict Sison, CEO and Country Head of  Sun Life Philippines. “By joining forces, Sun Life Philippines and Lifestyle Group Medical Manila  will be able to create awareness about illnesses to watch out for, ensure lifestyle modification,  and foster general wellness among our clients.”

Dr. Marc Dexter Macalintal, CEO of Lifestyle Medical Group Manila, underscores the importance of this approach: “By collaborating with Sun Life Philippines, we will be able to empower more Filipinos to take control of their overall well-being and create a healthier future for themselves and their families.”

Know more about Sun Life’s health insurance products by consulting a Sun Life advisor or visiting sunlife.com.ph.

Sun Life is a leading international financial services organization providing asset management,  wealth, insurance and health solutions to individual and institutional Clients. Sun Life has  operations in a number of markets worldwide, including Canada, the United States, the United  Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia,  Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2024, Sun Life had total assets  under management of $1.47 trillion. For more information, please visit http://www.sunlife.com. 

Lifestyle Medical Group Manila was established to provide prevention and treatment of lifestyle-related diseases in both individual and community levels.

Partnership details provided in a recent press release.

Header image by benzoix on Freepik

Playing for Life with Sun Life: Adopting Sound Personal Finance Strategies for a Lifetime

Imagine navigating life’s financial decisions like a strategic game. That’s the essence of “playing for life”—making smart choices to ensure long-term financial stability and growth. For some of you guys in Gen Z, balancing income, investments, and other financial priorities can feel overwhelming. But what if you could take control of your financial journey in a fun and engaging way?

Let your Tita Jellybeans shed some light on this and share some of my own experiences.

Strategies to Play for Life

Manage Your Resources

Think of managing your money like playing a resource-management game. In my case, creating a budget was my first step towards financial control, setting spending limits and regularly adjusting them as my financial situation changed. This approach helped me avoid unnecessary expenses and prioritize savings.

Build a Survival Kit

An emergency fund is like your in-game survival kit. My first financial goal was to save three months’ worth of living expenses. Automating transfers to a separate savings account ensured I stayed on track. This fund became a lifeline during unexpected events, such as medical emergencies, providing me peace of mind and a sense of financial stability.

Sun Life Play for Life
Sun Life Play for Life
Sun Life Play for Life
Sun Life Play for Life

Defeat the Debt Boss

Take it from me: conquering debt can feel like defeating a powerful game boss. I found it best to prioritize paying off high-interest debts first, which significantly reduced my financial burden over time.

Avoiding new debts and focusing on paying off existing ones is crucial in my journey toward financial freedom, so you can bet I sometimes hide my credit cards during peak shopping season.

Invest in Power-Ups

Investing is like collecting power-ups that boost your abilities in a game. You might hear this all the time but it is best to start early. It will enable you to benefit from compound interest, significantly growing your investments over time. Diversifying your portfolio will also reduce risks and maximize returns.

Prepare for the Endgame

Planning for retirement is akin to preparing for the inevitable endgame. I’ve seen firsthand how something you may be counting on from your work or family may just disappear into the void. Anticipating your future needs and making regular contributions to retirement accounts are some of key steps I would recommend as you prepare for your future.

Sun Life is Your Partner for Life

Still find yourself at a loss at game of personal finance?

Fortunately, Sun Life aims to equips individuals like you with the tools and knowledge needed for lifetime financial security and healthier lives. Its latest initiatives emphasize financial literacy through gamification, making learning about finance engaging and accessible to more Filipinos, especially those in younger generations.

Play for Life Online Game

Sun Life Play for Life
Sun Life Play for Life

Sun Life’s new game, Play for Life: A Game of Choices, mirrors real-life financial decisions. Launched in June 2024, this single-player online game allows players to achieve life goals by making strategic financial and life choices. From selecting a career to navigating life’s ups and downs, the game offers a realistic financial journey that ends with players accumulating enough play money to reach their goals. Want to play it with your squad? Take heart: a multi-player version of the game is set to launch soon.

Know more about it here.

Play for Life Boardgame

At a recent media conference held at Conrad Manila, I had the chance to try a more immersive, table-top boardgame version of Play for Life: A Game of Choices. Together with fellow attendees, I chose characters (such as a teacher or a BPO agent) and rolled the dice which led to life decisions (such as having a baby or investing in education) or circumstances (such as medical emergencies) that have either short-term or lasting impact on my finances which, in turn, affect how I get to achieve a financial goal. The experience was enlightening, demonstrating how financial decisions impact our lives. Through the gameplay, I gleaned insights from my decisions as well as from fellow players.

Sun Life Play for Life
Sun Life Play for Life
Sun Life Play for Life
Sun Life Play for Life

During this event, Sun Life unveiled its latest digital video commercial featuring celebrity ambassadors Piolo Pascual, Sarah Geronimo-Guidicelli, and Matteo Guidicelli playing the board game. They also shared their experiences and learnings from the game and from their real-life experiences, making the event both informative and enjoyable.

The good news is that you can experience this table-top version of the boardgame. All you need to do is visit your nearest Sun Life branch. A Sun Life Financial Adviser can serve as your game master and guide you through your game play.

Life-Size Game Tour

Sun Life Play for Life
Sun Life Play for Life

For those seeking an even more interactive experience, a life-size version of Play for Life will be touring select areas around the country. You can navigate giant game boards and make real-life choices at these locations and dates:

  • SM Sta Rosa from July 27 to 28, 2024
  • SM Lanang in Davao from August 24 to 25, 2024
  • SM Iloilo from September 14 to 15, 2024

Table-top boardgame versions will also be available during these activations, so you can play it with your family and friends.

Travel and Giftaway Vouchers Up for Grabs

Have an existing Sun Life policy? You can get a chance to win a Php100,000 travel voucher to Japan or Giftaway vouchers worth up to Php10,000! All you need to do is play the Play for Life game by participating in any of the mall activations or playing online, then submitting the form at the end of the game. Winners will be drawn up among eligible Sun Life clients via an electronic randomizer. Promo runs until October 31, 2024.

Know more about this promo for clients here.

Non-Sun Life clients also have the chance to win a trip for two to Vietnam or Giftaway vouchers worth up to Php10,000. Just play the online version of Play for Life and fill out the “Double the Pot” form. Winners will be selected via a raffle draw among eligible entries, and announced on September 18, 2024.

Know more about this promo for the public here.

Rank Your Money Moves” on TikTok

Sun Life Play for Life
Sun Life Play for Life

Sun Life has also launched an interactive TikTok filter called “Rank Your Money Moves.” This gamified filter lets you rank your priorities such as love life, food, and travel, providing a fun financial personality type based on their choices. Trying out the filter was a fun way to reflect on your financial priorities and gain new insights.

Try it out here.

It’s time to turn your game plan into actual moves towards financial freedom. Consult a Sun Life advisor to create a personalized financial strategy or visit Sun Life’s website for more information. By taking proactive steps today, you can secure a brighter and more stable financial future.

So my dear young ‘uns, embrace the game of life with confidence and strategy, and let Sun Life be your partner in achieving financial success.

Check out my previous posts about financial freedom:

Check out my posts about Sun Life:

Turning your dreams into reality with Sun Life

Life is full of dreams and aspirations, but often, numerous challenges hinder us from achieving our goals. Financial constraints, unforeseen emergencies, and the constant demands of daily life can make even the simplest desires seem out of reach. However, with the right support and planning – and a little bit of luck – these obstacles can be overcome.

Getting an insurance policy can help fulfill your goals and dreams

Insurance provides financial security by acting as a safety net against unexpected events such as illnesses, accidents, or natural disasters, ensuring that you or your family are not burdened with massive expenses. This security, coupled with the peace of mind that comes from knowing you are covered, allows you to focus on your goals without the constant fear of financial ruin. Additionally, certain policies include savings or investment components that accumulate cash value over time, which can be used to fund significant life goals such as buying a home, starting a business, or traveling.

Jale Monique Abellas’ journey to fulfilling her dream

For Jale Monique Abellas, a call center agent from Cebu, her dream was simple yet profoundly meaningful: to take her parents on a trip outside their hometown of Brgy. Matab-ang in the town of Toledo City, Cebu. Her father, Manolito, works as a caretaker for a coconut plantation, while her mother, Maria, stays home to tend to Jale and her siblings. Both parents rarely venture far from home, content with their peaceful life.

“I get to go on trips with my siblings, cousins, and friends. I thought it would be nice if I could do it with my family as well,” Jale shared. However, the financial burden of such a trip seemed daunting, and Jale didn’t foresee this dream becoming a reality anytime soon.

As fate would have it, Jale’s insurance policy with Sun Life Philippines would pave the way for her dream to come true. Sun Life launched a summer promo called “A Summer to Remember,” where clients simply needed to subscribe to the company’s newsletter to qualify for a raffle draw. The grand prize was a trip to Boracay for four, with accommodation at a five-star resort in the island’s luxurious Station Zero.

“I couldn’t believe I won! I’m never lucky in raffle draws at our company Christmas parties, so I was so surprised to have been announced as the winner in Sun Life’s raffle,” Jale said.

The Abellas family – Jale, Manolito, Maria, and Jhea – found themselves flying to Boracay one bright and sunny day in May for a weekend on the famous island paradise. This trip was marked by many memorable firsts for the family: it was her parents’ first plane and boat ride, their first out-of-town trip together, and their first time in Boracay.

“It’s a very meaningful trip,” Jale mused. “This is something I’ve always wanted to do, but I never thought it would become a reality this summer. Thanks to Sun Life for making it happen!”

The trip to Boracay allowed the Abellas family to create cherished memories and experience the beauty of the Philippines together. Jale’s story is a testament to how insurance can provide not just financial security, but also opportunities to fulfill personal dreams and aspirations.

Learn more about how Sun Life can help you fulfill your dreams

Sun Life Philippines offers a range of products and services designed to help you achieve your goals and aspirations. Whether it’s financial security, peace of mind, or savings and investment opportunities, Sun Life can provide the support you need. To learn more about how Sun Life can help you, follow @SunLifePH on Facebook, Instagram, and TikTok or visit www.sunlife.com.ph.

Details provided in a recent press release.

Sun Life Unveils SLP WIF: A Potential Game-Changer for Filipino Investors

In a bid to cater to Filipinos seeking investment opportunities that offer potential monthly dividend payouts, Sun Life Asset Management Company, Inc. (SLAMCI) has introduced a groundbreaking fund – the Sun Life Prosperity World Income Fund (SLP WIF). This peso-denominated feeder fund is designed to empower investors by optimizing their Philippine Pesos through strategic investments, ultimately paving the way for potential monthly cash dividends.

Investing with SLP WIF: Maximizing Potential Gains

The SLP WIF provides a two-fold investment advantage. By channeling funds into a Target Fund managed by the globally renowned BlackRock®, investors gain exposure to a dynamically adjusting portfolio that taps into worldwide asset classes. This adaptability allows for capitalization on varying market conditions, fostering potential for substantial returns and, consequently, potential monthly cash dividends.

Balancing Short-Term Gains with Long-Term Security

For investors seeking both short-term returns and long-term capital preservation, SLP WIF strikes the perfect balance. Clients can relish immediate returns on their investments, all the while securing their capital for the future. This duality makes it an attractive choice for those keen on diversifying their financial portfolio and exploring investment opportunities beyond national borders.

Accessible Investment Opportunities

Sun Life aims to make investment accessible for everyone, and the SLP WIF is no exception. Starting with an initial investment of just ₱10,000 and subsequent additions as low as ₱1,000, this fund empowers a wide range of investors to participate and benefit from global investment potential.

The Perfect Timing

As the global economy gains momentum and the Filipino population rekindles its interest in investments, the launch of SLP WIF comes at a perfect juncture. Gerald Bautista, the President of SLAMCI, expressed excitement about this opportune moment and emphasized how the fund’s creation is centered around meeting the unique needs of the clients.

Discover More about SLP WIF

Curious individuals can find out more about SLP WIF by visiting Sun Life’s SLP WIF page. For those ready to take the leap and open a SLP WIF account, connecting with a Sun Life mutual funds advisor is just a click away at www.sunlife.co/InvestmentsAdvisor.

About Sun Life Asset Management Company, Inc.

Sun Life Asset Management Company, Inc. (SLAMCI) stands as the largest non-bank affiliated asset management company in the Philippines in terms of Assets Under Management (AUM). As part of the esteemed Sun Life group, a global financial services organization, SLAMCI offers a diverse range of protection and wealth products and services to individuals and corporate clients. With operations in numerous key markets worldwide, the organization is committed to empowering investors and fostering financial growth. Currently, SLAMCI manages and distributes the Sun Life Prosperity Funds, boasting an impressive ₱97 billion in AUM as of December 2022. For more insights, visit sunlifefunds.com.

Header image by Lifestyle Memory on Freepik

Sun Life executives shine with back-to-back wins

Sun Life Financial Inc. (TSX: SLF) (NYSE: SLF) continues to bask in the glory of its top executives’ remarkable achievements as Sun Life Philippines proudly announces the recognition of two key leaders. Sun Life Investment Management and Trust Corporation (SLIMTC) President Michael Gerard Enriquez and Sun Life General Counsel Atty. Edgar Tordesillas have notched impressive accolades in their respective fields, bringing honor to the organization.

SLIMTC - Michael Enriquez
SLIMTC President, Michael Gerard Enriquez
Gen, Counsel - Atty, Edgar Tordesillas
Sun Life General Counsel, Atty. Edgar Tordesillas

Enriquez Named Among Top 25 ASEAN Selectors

Michael Gerard Enriquez, the President of Sun Life Investment Management and Trust Corporation (SLIMTC), has secured a coveted position among the Top 25 ASEAN Selectors. This prestigious recognition is bestowed upon influential product gatekeepers and investment professionals in the ASEAN region by the esteemed financial publishing and data group, Citywire.

The Top 25 ASEAN Selectors accolade utilizes a rigorous evaluation process, combining quantitative and qualitative criteria. It distinguishes individuals who have pioneered investment and product discussions across the region and have demonstrated tangible enhancements in their organizations, whether in product selection, digital platform development, or personnel management.

Enriquez expressed his delight at this remarkable accomplishment, stating, “It is a great honor to be among the Top 25 ASEAN Selectors. This award is a testament to our commitment to providing clients with the best investing experience possible. I am proud of the accomplishments we have achieved through steady and confident strides.”

Atty. Tordesillas Joins Philippines’ GC Powerlist

Meanwhile, Atty. Edgar Tordesillas, Sun Life’s General Counsel, has joined the esteemed ranks of the Philippines’ inaugural GC Powerlist. This recognition program, curated by publisher The Legal 500, celebrates the nation’s foremost in-house lawyers who have made significant contributions to their companies and industries.

The GC Powerlist acknowledges in-house legal professionals who have influenced or shaped opinions within their organizations, devised ingenious solutions to intricate issues, established innovative structures that empower the in-house function to drive business, and created a business working model worthy of emulation by other corporate counsel.

“At Sun Life, integrity is non-negotiable,” emphasized Atty. Tordesillas. “Together with my Legal Team, it is my privilege to bring this principle to life as the company’s General Counsel. This recognition will further inspire us to be catalysts of change for our clients’ brighter future.”

In a world where excellence and dedication shine, Sun Life takes pride in its leaders, whose remarkable accomplishments not only bring prestige to the company but also underscore its commitment to delivering exceptional services and fostering innovation in the financial industry. With Enriquez and Tordesillas at the helm, Sun Life’s future continues to look brighter than ever.

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and  health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide,  including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India,  China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2023, Sun Life had total assets under  management of $1.37 trillion. For more information, please visit http://www.sunlife.com.  

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the  ticker symbol SLF.

Details provided in a recent press release.