brand ambassador – Jellybeans in the City

Sun Life Philippines welcomes Sarah Geronimo as brand ambassador

Sun Life Philippines recently announced that Asian Popstar Royalty Sarah Geronimo has joined its esteemed roster of brand ambassadors. Sarah, along with her husband Matteo Guidicelli, a long-time Sun Life brand ambassador himself, will be at the forefront of Sun Life’s latest campaign, titled “Partner for Life.” This campaign highlights the significance of having someone who can help us achieve our financial goals, live a healthier life, and be the best version of ourselves.

Sarah Geronimo as Sun Life’s newest ambassador

Aligning Values and Empowering Filipinos

“We are delighted to welcome Sarah Geronimo to the Sun Life family. Her values align with ours, and we are incredibly excited to have her as a partner in furthering our advocacies on financial literacy, health and wellness, and sustainability,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life. “Sarah’s journey as an empowered woman taking control of her career, businesses, health, finances, and advocacies is truly inspiring. Her continuous eagerness to learn and find support from her loved ones makes her a perfect ally of Sun Life in encouraging more Filipinos to pursue their own version of a brighter life.”

Captivating Thematic Video and Heartfelt Jingle

As part of the campaign, Sarah and Matteo have collaborated with Sun Life to create a thematic video that embodies Sun Life’s promise of being a Partner for Life. Their genuine support for each other shines through in the video, which will be aired on national television and showcased on Sun Life’s social media platforms (@SunLifePH on Facebook, YouTube, and TikTok).

Moreover, Sarah lends her voice to the new Sun Life jingle titled “Kasa-Kasama,” a delightful duet with Inigo Pascual, who co-wrote the song and is also part of the Sun Life family. The jingle serves as a lighthearted yet heartfelt tribute to one’s Partner for Life and will be shared through Sun Life’s social media channels and played on select radio stations nationwide.

Digital and On-Ground Activities to Promote Financial Security

To further amplify the campaign and encourage more Filipinos to secure the future of their loved ones, a series of digital and on-ground activities will be organized.

Sun Life’s Advocates

“I am happy and thankful to be part of the Sun Life family,” expressed Sarah.

In addition to Sarah and Matteo, Sun Life has Piolo Pascual and Donny Pangilinan as clients and advocates of financial literacy and health and wellness.

“We are grateful to have the support of our brand ambassadors in advancing Sun Life’s purpose,” stated Gonzalez-Chong. “We feel privileged that they have chosen to partner with Sun Life to help more Filipinos pursue lifetime financial security and live healthier lives.”

About Sun Life

Sun Life is a leading international financial services organization that provides asset management, wealth, insurance, and health solutions to individual and institutional clients. With operations in numerous markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda, Sun Life manages total assets worth $1.36 trillion as of March 31, 2023. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. is listed on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Details provided in a recent press release.

NY-based bartending expert praises the versatility and unique flavor profiles of Tanduay rums

Tanduay rums, known for their wide range of expressions, are receiving high praise from renowned New York-based concept beverage director and bartending veteran, Jeremy Le Blanche. Each Tanduay product offers a distinct and unique flavor profile, making them highly versatile for both sipping and mixing.

Le Blanche, with over 11 years of experience in the bartending industry, has established himself as an expert in his field. Having studied hospitality for five years and obtaining bartending licenses and degrees, Le Blanche’s passion for mixology and culinary arts led him on a journey around the world, constantly seeking new horizons and pushing the boundaries of what’s possible.

“For the past 8 years, each of my roles has been an amazing experience. I learned something new every single day. From Switzerland to London and finally New York, my focus has always been on personal growth and setting new goals for myself,” shared Le Blanche. His commitment to innovation and consistency allows him to create immersive sensory experiences through his cocktails, ensuring every customer receives the perfect drink.

New York City, with its dynamic and ever-evolving nature, provides an ideal platform for Le Blanche to showcase his creativity. The city’s vibrant energy fuels his drive to continuously explore and experiment with new flavors and techniques.

When asked about Tanduay’s position among other rum brands, Le Blanche expressed his admiration, describing the product as “very good, very clean.” Currently, his two favorite expressions are the Tanduay Double Rum and Especia Spiced Rum. However, Le Blanche acknowledged the highly competitive rum market, emphasizing the importance of effective marketing to increase awareness and give more people the opportunity to try Tanduay.

“It’s all about marketing now to make Tanduay grow in the US, so more people know about it and have the chance to try it,” explained Le Blanche. He emphasized the crucial role of promotion in showcasing the most exceptional cocktails, highlighting that excellence alone is not enough; uniqueness and effective marketing are key to connecting with people.

Le Blanche’s introduction to Tanduay occurred when he connected with Matt Robertson, the brand ambassador for Tanduay in New York, through social media. This encounter sparked an instant camaraderie that has grown stronger over the years. Impressed by the quality of Tanduay’s rums, Le Blanche found it effortless to incorporate them into his cocktails, and the enthusiastic support of the New York team at Tanduay further strengthened his bond with the brand.

“I love that Tanduay is from the Philippines. It grabs people’s attention and makes it easy for me to suggest something new. Once they try one of our Tanduay rum cocktails, they usually want to order another,” Le Blanche added.

Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager, commended Le Blanche’s endorsement, recognizing it as a testament to Tanduay’s commitment to quality and product research and development. Ngo also praised the craftsmanship and ingenuity of Filipinos, as all Tanduay products are proudly made in the Philippines using the finest sugarcane in the country.

Established in 1854, Tanduay has become an iconic brand in the Philippines, renowned for its exceptional rums. The brand has been consistently recognized with international awards and has dominated the rum category in the country. Tanduay was named the World’s Number 1 Rum for five consecutive years by Drinks International Magazine and has received the prestigious “Brand of the Year” award for seven consecutive years.

For more information about Tanduay and its range of products, please visit www.tanduay.com.

Shopee Welcomes Kris Aquino as its New Brand Ambassador for the 11.11 – 12.12 Big Christmas Sale

Shopee users can anticipate guest appearances from Kris Aquino on TV and Shopee Live, a special charity drive, and a brand-new TV commercial.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, introduces the Queen of All Media, Kris Aquino, as its new brand ambassador for the Shopee 11.11 – 12.12 Big Christmas Sale. Together with Kris Aquino, Shopee celebrates the festive season with weeks full of exciting in-app games, a star-studded TV special, and tons of amazing deals and promos this Shopee 11.11 – 12.12 Big Christmas Sale.

Martin Yu, Associate Director at Shopee Philippines, said, “Christmas is the biggest holiday in the Philippines, and we are excited to kickstart the celebrations with Kris Aquino as our new brand ambassador. Having Kris Aquino join our Shopee family demonstrates our continuous efforts to reach our long-term vision of making e-commerce for everyone. We want to connect with our Filipino users on a deeper level and help them enjoy the benefits of e-commerce this Christmas season. We will continue to surprise and delight shoppers at the Shopee 11.11 – 12.12 Big Christmas Sale and invite everyone to join in the fun with us.”

As the new brand ambassador, Kris Aquino will participate in a range of initiatives for the Shopee 11.11 – 12.12 Big Christmas Sale. Shoppers can look forward to the following: Kris Aquino’s highly anticipated on-screen appearances on TV and Shopee Live, Kris Aquino’s highly anticipated on-screen appearances on TV and Shopee Live, engaging and entertaining Kris Aquino Tiktok videos on Shopee official account, Mini-games on Facebook, Instagram, and Twitter where users can get the chance to win Shopee vouchers and Shopee themed Kris Aquino stickers on Instagram.

Shopee Bayanihan: Pamaskong Pambata

Additionally, Kris Aquino teams up with Shopee as the face of Shopee Bayanihan: Pamaskong Pambata. Together, they will help raise funds to support the Filipino youth’s health, education, and welfare through a digital charity sale, special live streams with leading brands, and user donations through the Shopee app. Partner organizations include PGH Medical Foundation, GMA Kapuso Foundation, FundLife, World Vision Philippines, Ronald McDonald House Charities, Mano Amiga, Young Focus Philippines, Save the Children, Project Pearls, Project SMILE, and Kythe Foundation.

Key highlights of the Shopee 11.11 – 12.12 Big Christmas Sale

From October 21 to December 12, shoppers can look forward to exciting games, amazing deals, and big discounts from leading brands.

Unbeatable Christmas deals on Shopee: Users can enjoy free shipping with ₱0 minimum spend, daily 20% coins cashback on best treats like a Xiaomi 32-inch LED TV, a Dyson Cyclone Cordless Vacuum Cleaner, and Christmas baubles such as decorative ornaments and village nativity sets.

₱1 Deals: Consumers can expect ₱1 deals on selected items from various categories such as beauty, fashion, mobile, and stationery products.

Exclusive deals from leading brands: Users can anticipate up to 70% off on 11.11’s leading brands such as Pampers, Nestle, Vivo, Globe, Havaianas, Unilever Beauty, Abbott, Garnier, realme, and Enfagrow.

Additionally, Closeup, Pond’s, Lifebuoy, Dove, Creamsilk, TRESemmé, Colgate-Palmolive, Comfort, Nivea, ACE, Union Appliances, Kyowa, Patagonia Foods Philippines, Candy Corner, Inspi, Organic Official, Crown, Mikana, Shigetsu, Universal Robina Corporation, GSK – Sensodyne, and Goldriver Management (Beauti Drink Collaskin) will give out amazing deals. Shopee users can also enjoy fantastic promotions from brands like Spyder, SoFab!, Figlia, Herschel, Johnson & Johnson (Aveeno, Johnson’s Baby, Modess, Neutrogena, Listerine), Garnier, Klean Kanteen, Nokia, and Robinson’s Appliances.

Download the Shopee app for free via the App Store or Google Play.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

Details provided by Shopee in a recent press release