Shopee Is Giving Away ₱1 Million Daily with Shopee Milyonaryo

Shopee users can tune in to GMA’s Wowowin for a chance to win ₱1 million in cash daily until November 11

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launchesShopee Milyonaryo as part of its 11.11 – 12.12 Big Christmas Sale. Shopee Milyonaryo is an interactive lucky draw contest on GMA’s Wowowin, where Shopee users stand a chance to win up to ₱1,000,000 in cash every weekday until November 11.

Users can participate by logging on to the Shopee app and claiming the raffle code. The winners will be announced every weekday during GMA’s Wowowin. During the show, the winners will pick one out of six boxes, wherein one of the boxes has ₱1,000,000 in cash.

Martin Yu, Associate Director at Shopee Philippines, said, “Christmas is a much-anticipated occasion for all Filipinos. Shopee wants to engage more of its users this holiday by bringing back the season’s joy and excitement with Shopee Milyonaryo. We will continue to stay committed to providing our Filipino users with more initiatives that are engaging, uplifting, and rewarding.”

Key highlights of Shopee’s 11.11 – 12.12 Big Christmas Sale 

Until December 12, shoppers can expect big deals and discounts from leading brands.

● Kris Aquino as Shopee’s new Brand Ambassador: Users can look forward to seeing Kris Aquino on TV commercials, TV shows, and Shopee Live.

● 11.11 Big Christmas TV Special: Viewers can win up to ₱11,000,000 worth of prizes on GMA’s Wowowin on November 11, 5:00 PM.

● Christmas deals and promotions: Shopee users can enjoy free shipping with ₱0 minimum spend, up to 20% coins cashback, and ₱1 deals on selected items such as mobile cases and accessories, home and kitchen items, and nail care products.

● Exclusive deals from leading brands: Users can anticipate up to 70% off on leading brands such as Pampers, Nestle, Vivo, Globe, Havaianas, Unilever Beauty, Abbott, Garnier, realme, and Enfagrow.

More details about Shopee Milyonaryo are available on https://shopee.ph/m/shopee-milyonaryo.

For more information about Shopee 11.11 – 12.12 Big Christmas Sale, visit https://shopee.ph/11-11.

Download the Shopee app for free via the App Store or Google Play.

Details provided by Shopee in a recent press release.

Shopee Welcomes Kris Aquino as its New Brand Ambassador for the 11.11 – 12.12 Big Christmas Sale

Shopee users can anticipate guest appearances from Kris Aquino on TV and Shopee Live, a special charity drive, and a brand-new TV commercial.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, introduces the Queen of All Media, Kris Aquino, as its new brand ambassador for the Shopee 11.11 – 12.12 Big Christmas Sale. Together with Kris Aquino, Shopee celebrates the festive season with weeks full of exciting in-app games, a star-studded TV special, and tons of amazing deals and promos this Shopee 11.11 – 12.12 Big Christmas Sale. 

Martin Yu, Associate Director at Shopee Philippines, said, “Christmas is the biggest holiday in the Philippines, and we are excited to kickstart the celebrations with Kris Aquino as our new brand ambassador. Having Kris Aquino join our Shopee family demonstrates our continuous efforts to reach our long-term vision of making e-commerce for everyone. We want to connect with our Filipino users on a deeper level and help them enjoy the benefits of e-commerce this Christmas season. We will continue to surprise and delight shoppers at the Shopee 11.11 – 12.12 Big Christmas Sale and invite everyone to join in the fun with us.” 

As the new brand ambassador, Kris Aquino will participate in a range of initiatives for the Shopee 11.11 – 12.12 Big Christmas Sale. Shoppers can look forward to the following: Kris Aquino’s highly anticipated on-screen appearances on TV and Shopee Live, Kris Aquino’s highly anticipated on-screen appearances on TV and Shopee Live, engaging and entertaining Kris Aquino Tiktok videos on Shopee official account, Mini-games on Facebook, Instagram, and Twitter where users can get the chance to win Shopee vouchers and Shopee themed Kris Aquino stickers on Instagram.

Shopee Bayanihan: Pamaskong Pambata

Additionally, Kris Aquino teams up with Shopee as the face of Shopee Bayanihan: Pamaskong Pambata. Together, they will help raise funds to support the Filipino youth’s health, education, and welfare through a digital charity sale, special live streams with leading brands, and user donations through the Shopee app. Partner organizations include PGH Medical Foundation, GMA Kapuso Foundation, FundLife, World Vision Philippines, Ronald McDonald House Charities, Mano Amiga, Young Focus Philippines, Save the Children, Project Pearls, Project SMILE, and Kythe Foundation.

Key highlights of the Shopee 11.11 – 12.12 Big Christmas Sale

From October 21 to December 12, shoppers can look forward to exciting games, amazing deals, and big discounts from leading brands. 

Unbeatable Christmas deals on Shopee: Users can enjoy free shipping with ₱0 minimum spend, daily 20% coins cashback on best treats like a Xiaomi 32-inch LED TV, a Dyson Cyclone Cordless Vacuum Cleaner, and Christmas baubles such as decorative ornaments and village nativity sets.  

₱1 Deals: Consumers can expect ₱1 deals on selected items from various categories such as beauty, fashion, mobile, and stationery products.

Exclusive deals from leading brands: Users can anticipate up to 70% off on 11.11’s leading brands such as Pampers, Nestle, Vivo, Globe, Havaianas, Unilever Beauty, Abbott, Garnier, realme, and Enfagrow.

Additionally, Closeup, Pond’s, Lifebuoy, Dove, Creamsilk, TRESemmé, Colgate-Palmolive, Comfort, Nivea, ACE, Union Appliances, Kyowa, Patagonia Foods Philippines, Candy Corner, Inspi, Organic Official, Crown, Mikana, Shigetsu, Universal Robina Corporation, GSK – Sensodyne, and Goldriver Management (Beauti Drink Collaskin) will give out amazing deals. Shopee users can also enjoy fantastic promotions from brands like Spyder, SoFab!, Figlia, Herschel, Johnson & Johnson (Aveeno, Johnson’s Baby, Modess, Neutrogena, Listerine), Garnier, Klean Kanteen, Nokia, and Robinson’s Appliances.

Download the Shopee app for free via the App Store or Google Play.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

Details provided by Shopee in a recent press release

Achieve the Perfect Work-from-Home Setup with Shopee

Get everything you need for your workspace at home.

With the current global pandemic driving people to stay indoors, many migrate from the typical office lifestyle to working from home. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, offers easy access to work-from-home essentials. Here are some must-haves for the perfect work-from-home setup:

A Dedicated Desk
Finding the perfect work desk is possible! Setting the ideal office area is key to getting into that ‘work’ mindset, after all. Choose a sturdy, yet comfy work table that allows you to focus and get the job done.

Shopee Work From Home

An Ergonomic Chair
A good office chair is an excellent investment. It minimizes back pain and prevents injury in the long term. Get a chair that’s the right height to maintain a comfortable posture. Remember, with less pain, there’s more focus!

Shopee Work From Home

A Good Lamp
Lighting in the work environment has a significant effect on productivity and concentration. The ambient light needs to be bright enough to read comfortably. Choosing the right kind of lighting prevents the risk of eye strain, headaches, and fatigue. Natural light is the best, but a desk lamp ensures the area is well-lit for ultimate productivity.

Shopee Work From Home

An External Monitor
A wide external monitor or a dual monitor setup means more space for all the tabs on the screen. Make sure to get one with high resolution and to keep the monitor height at eye level to prevent back pain from too much slouching.

Shopee Work From Home

A Fast and Reliable Router
Working from home means the intense usage of a reliable internet connection. Faulty connections are extra frustrating, especially during video calls. With more people using the internet at home, a good router can boost connectivity and productivity.

Shopee Work From Home

Making these small changes makes a huge difference in productivity and quality of work which eventually leads to less stress and more motivation to enjoy what the new normal brings.

With these office accessories and furniture, it is now possible to set up the perfect work-from-home office. Shopee provides a variety of items to choose from. In addition to that, shoppers can enjoy freebies and exclusive discounts when they use ShopeePay as their mode of payment.

ShopeePay Special Promotions

From July 24 to 31, users can win cash prizes, earn ShopeePay credits, and claim vouchers and Shopee coins with ShopeePay special promotions.

Lucky Draw

  • Regular ShopeePay users: ₱10,000 cash prize and ₱1,000 worth of ShopeePay credits
  • New ShopeePay users: ₱10,000 in cash prize and ₱1,000 worth of ShopeePay credits.
  • Bills Payment: One lucky winner of ₱10,000 when they pay their bills via
  • ShopeePay. They need to spend at least ₱800 to join the raffle. Promo duration is from July 24 to 29.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Images and promo details provided by Shopee in a recent press release.

Shopee and Google launch Google Ads with Shopee

Google Ads with Shopee offers specialized marketing support for brands to boost their e-commerce presence in Southeast Asia and Taiwan

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, teamed up with Google to launch Google Ads with Shopee, a first-of-its-kind marketing solution for brands to drive sales online. The launch reflects a shared commitment between Shopee and Google to accelerate digitization and enable e-commerce growth for brands across the region. Through this integration, brands on Shopee can access specialized marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns.

Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “Most brands in the Philippines are expanding their online presence as e-commerce becomes a vital part of the retail ecosystem. Shopee is committed to providing the best environment for every brand to succeed online. Google Ads with Shopee extends our efforts by deepening our integration with Google and making it easier for brand partners to promote their official stores and products online. We are delighted to have a like-minded partner like Google and we look forward to deeper collaborations in the future.”

Google Ads with Shopee meets the growing demand among brands for specialized marketing tools to support their increasing e-commerce presence. Key benefits include:

  1. Convenient ad campaign creation on Shopee Brands Suite: Brands can now create Google shopping ads directly on the Shopee Brands Suite, adding to the existing range of marketing solutions and tools offered by Shopee. It will allow brands to promote their official stores and products more efficiently across all channels.
  2. Increased flexibility and control: Brands can directly create and manage online ads for their official stores and products on Shopee on the Google Ads platform. It allows greater flexibility as brands can tailor ad campaigns to meet different business needs.
  3. One-stop monitoring: Brands can monitor the performance of all their Google ads via the Shopee Brands Suite. The one-stop access to data, brands can seamlessly measure success and optimize the effectiveness of their marketing efforts on Shopee.

Samuele Saini, Sector Lead for Apps, e-Commerce, Entertainment at Google, said, “The e-commerce industry in Southeast Asia has experienced massive growth in recent years and is forecasted to exceed 150 billion USD by 20251. It has been further accelerated by the pandemic, with more consumers shopping online, as well as both big brands and smaller sellers quickly pivoting to further building their e-commerce presence.” He further added, “We are excited to launch Google Ads with Shopee, making it faster and easier for brands to connect with their customers online, and provide them with flexible tools to measure and optimize their campaigns.” 

Download the Shopee app for free via the App Store or Google Play.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Shopee sees growth in digital payments as Filipinos adjust to the New Normal

While 70% of purchases made through digital payments were by younger users, Shopee also saw an increased adoption among users aged over 50.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, saw an acceleration in digital payments as Filipinos fulfill more daily needs online amidst the ongoing pandemic. Shopee saw an increase in the number of digital payments made on the platform since the beginning of the pandemic. More people paid for their purchases via credit cards, bank transfers, and ShopeePay. According to a Boston Consulting Group report, this trend will continue as more Southeast Asian households embrace digital payments during and after Covid-19.

Martin Yu, Associate Director at Shopee Philippines, said, “2020 has brought about significant shifts in the way we live, work and shop online. Among these shifts is the accelerated move towards a cashless society across the region. In line with social distancing efforts, we see consumers embracing digital payments for greater convenience and security. Local governments are also stepping up their efforts to encourage this move. Similarly, Shopee continues to offer a wide range of digital payment options to cater to evolving needs, including ShopeePay, our mobile wallet.” 

Shopee outlines three observations on digital payments in the Philippines:

  • Increased adoption of digital payments among older users: 70% of the total number of purchases made using digital payments were by users between the ages of 18 to 34. However, older users are also starting to adopt digital payments when shopping online. Shopee observed a 100% increase in the number of ShopeePay transactions among users over the age of 50. Given that older users typically find it harder to adapt to digital payments, this heartening trend illustrates the ease of use of ShopeePay and the trust it has built among users.
  • Men’s adoption of digital payments is higher than women: Men increasingly value the convenience and security of digital payments. Over the past year, the rate of growth in the adoption of digital payments is 80% higher for men than for women.
  • Digital payments are more prevalent in urban cities: The National Capital Region (NCR) has the highest digital payment adoption. Larger cities, which are critical drivers of the Philippines’ economic growth, have better connectivity and a more developed IT infrastructure. Individuals in these cities also have better accessibility to smartphones, contributing to the adoption of digital payments.

Shopee is committed to meeting the needs of its users. Through its integrated mobile wallet, ShopeePay, Shopee strives to ensure that users can shop and pay with ease. In addition to the ease of use, ShopeePay offers several benefits to users, including convenience, a seamless user experience, security, and more significant cost savings.

Convenient and easy to top-up: ShopeePay is easy to top-up through a variety of methods. These include online banking, payment centers, and over-the-counter bank transactions. Through ShopeePay, users can make online payments, top-up their wallets, transfer, and withdraw funds.

Safe and secure payment method: ShopeePay follows the highest security standards. An automated registration process protects the user, and there is also a dedicated 24h Customer Service team.

Greater cost savings with ShopeePay promotions: ShopeePay users can enjoy the following regular promotions:

  • Mobile Load: New users can earn 30 coins when they buy ₱100 worth of load, while regular users get big discounts when they buy load via ShopeePay.
  • Bills Payment: Users can claim 150 to 350 coins (with ₱800 minimum spend) when they pay their utility bills via ShopeePay.
  • ShopeePay Day: Users can enjoy free shipping with ₱0 minimum spend on ShopeePay Thursdays. They can also enjoy up to 20% off discount with minimum spending of ₱200.

Yu closed, “As more consumers turn to our platform to stay connected and fulfill their daily needs, we are committed to leveraging our key strengths to help consumers adapt to the new normal. We want to provide our users with easy access to digital payment services such as ShopeePay, through an integrated and secure ecosystem.”

Download Shopee for free through the App Store or Google Play.

Image and details provided by Shopee in a recent press release.

Seven exciting promotions to look forward to at Shopee’s 7.7 Free Shipping Fiesta

From June 22 to July 7, users can enjoy sitewide free shipping, big discounts, and exclusive offers from premium brands

It is a grand fiesta! Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches 7.7 Free Shipping Fiesta with huge discounts and fantastic promotions. Running from June 22 to July 7, 2020, Filipinos can look out for deals such as ₱7 deals, free shipping with ₱0 minimum spend for featured stores, up to 90% off on selected products, and cash prizes.

Here are seven things to look forward at Shopee 7.7 Free Shipping Fiesta

₱1.9 million in cash prizes up for grabs on July 7

On July 7, Shopee-holics can stand a chance to win cash prizes of up to a total of ₱1.9 million. Shoppers need to tune in to the following Shopee TV specials in order to win:

 Shopee 7.7 Free Shipping Fiesta: Shake & Win at 11:30 AM on Shopee Live and at 12 NN at Eat Bulaga GMA

Shopee 7.7 Free Shipping Fiesta: Shake & Win TV Special at 5:30 PM to 6:30 PM on Wowowin GMA

Free shipping with ₱0 minimum spend

On July 7, users can avail of free shipping with ₱0 minimum spend all day sitewide from 12:00 AM to 2:00 AM, 12:00 PM to 2:00 PM, and 5:00 PM to 7:00 PM. Shopee will also offer free shipping vouchers from the main campaign microsite which is accessible from the homepage.

Amazing ₱7 deals

Shopee-holics can buy high-value products for as low as ₱7. On July 7, users can score a Nintendo Switch Labo Variety Kit Bundle, a Platinum KS-10 Plus Junior 2 Karaoke Player, and an ACE 32″ Slim LED TV for only ₱7.

Exclusive Discounts up to 90% off

Users can get huge discounts on various products from categories like beauty, electronics, fashion, groceries, and health & personal care. Users can enjoy exciting discounts up to 90% for items, including a Knight Black WaterProof Sport Watch, a Transcend SD Card with 128GB of memory, a JBL Portable Bluetooth Speaker, and a 33 cm-Inflatable two-ring swimming pool.

Big prizes on Shopee Candy

Filipinos can win amazing prizes when they play the new in-app game, Shopee Candy. Users can stand a chance to win Shopee coins, cashback vouchers, and exclusive rewards, including a Nextbook Flexx 11 2-in-1 laptop and a Huawei Nova 3.

Convenience and bigger savings with ShopeePay

Shopee users can enjoy greater convenience and cost savings with ShopeePay. Users can enjoy special promotions and discounted offers when they pay via ShopeePay. Shoppers can check out more of the ShopeePay deals and 7.7 promotions here (https://shopee.ph/m/shopee-pay).

Exciting deals and promotions from leading brands

Users can look for exclusive offers and up to 90% off on products from leading brands such as Globe, Pampers, Nestle, Unilever, Maybelline, Wyeth, and The SM Store. 

Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “We are excited to launch another campaign that lets our users shop conveniently and lets them save more. With the Shopee 7.7 Free Shipping Fiesta, users can shop, play, redeem amazing rewards, and win cash prizes right in the comforts of their own homes. We understand the many challenges Filipinos face as they embrace the new normal, and we commit to provide them with bigger and better offers. Shopee will continue to innovate our platform to serve our users better and elevate the online shopping experience for all.” 

For more information, visit https://shopee.ph/m/double-double

Swipe, Match, and Win: Play Shopee Candy and win a brand new laptop and smartphone at Shopee 7.7 Free Shipping Fiesta Sale

From June 22 to July 7, users can enjoy free shipping with ₱0 minimum spend and redeem amazing prizes weekly with Shopee Candy.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches a new in-app game, Shopee Candy, just in time for Shopee 7.7 Free Shipping Fiesta Sale. Shopee Candy players can redeem prizes, win cashback vouchers, and earn Shopee coins. From June 22 to July 7, shoppers can look forward to free shipping on selected stores, flash deals, and fantastic promotions from leading brands at Shopee 7.7 Free Shipping Fiesta Sale.

Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “We are excited to introduce our latest in-app game, Shopee Candy, just in time for Shopee 7.7 Free Shipping Fiesta. Shopee will continue to provide users with more rewarding games and entertaining offers as Filipinos continue to play, work, and shop from home.”

Shopee Candy

Shopee Candy is an easy switch-and-match game that appeals to users of all ages. Players simply have to switch and match candies to achieve the goal of each level before running out of moves.

Participants can earn as many points as they can get and redeem their rewards after the game. Users can stand a chance to win Shopee coins, cashback vouchers, and special prizes, including a Samsung Gear VR, A&S S200 Slim HD TV, Xiaomi Mi A3, FUN SNAP iDol Drone FHD, Xiaomi Mi 9 SE, Nextbook Flexx 11 2-in-1 laptop and a Huawei Nova 3.

Shopee 7.7 Free Shipping Fiesta
From June 22 to July 7, Shopee 7.7 Free Shipping Fiesta offers up to 90% off on select items, weekly flash deals, and promos as low as ₱9. Users can look out for exclusive offers from leading brands such as Globe, Pampers, Nestle, Unilever, Maybelline, Wyeth, and The SM Store.

Download Shopee for free through the App Store or Google Play.

Image and details provided by Shopee in a recent press release.

New SKY subscribers rewarded with Shopee discounts

Practical rewards await new SKY subscribers with its partnership with online shopping app Shopee—discounts when they buy their essentials in the new normal.

From June 7 to August 7, 2020, new SKY Fiber, SKYcable, or SKYdirect Postpaid plan subscribers who applied via mysky.com.ph can enjoy discounts of up to Php400 on their next purchase of protective gear, cleaning materials, grocery staples and any other item they deem essential in the online shopping platform.

The offer is SKY’s way of helping subscribers deal with the transition to digital platforms necessitated by the pandemic. SKY has always encouraged subscribers to maximize digital channels in managing their accounts and in settling their bills and has continued to make many of its services accessible via digital channels.

All qualified SKY subscribers during the promo period will be able to receive 2 Shopee voucher codes in their registered email within 3-5 days from successful installation. Each code will enable the subscriber to enjoy 10% off their purchase in Shopee, capped at Php200, upon checkout.

Those who are interested in SKY and Shopee’s latest deal can apply for SKY’s services via mysky.com.ph/skyfiber, mysky.com.ph/skycable and mysky.com.ph/skydirect.

For more details about the promo mechanics, visit http://bit.ly/skyshopeepromo.

Promo details and image provided by SKY in a recent press release.

Shopee supports the development of tech talent with Shopee Code League

From June 8 to August 1, tech enthusiasts can broaden their knowledge, upgrade their skills, and increase exposure as they connect with like-minded people across the region in the first-ever regional virtual coding competition.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has launched Shopee Code League, a first of its kind ‘Code from Home’ challenge made available across the region. This initiative offers tech enthusiasts an opportunity to learn and upgrade their skills as the demand for tech talents continues to rise.

A two-month-long program, Shopee Code League is an online coding challenge that includes weekly competitions and digital training workshops open to all students and professionals. Through this initiative, all tech enthusiasts will get equal access to learning opportunities, including the chance to work on real data sets and challenges in the tech industry. Registered participants will also have the opportunity to attend numerous free online training workshops touching on topics including data analytics and data science. Participants will also gain access to talks by industry leaders, including Andrei D. Coronel Ph.D., Chair in the Department of Information Systems & Computer Science. He will be sharing his views on the importance of technology and nurturing the next generation of tech talent.

Martin Yu, Associate Director at Shopee Philippines, said, “We are excited to help tech enthusiasts learn and upgrade their skills from home through the Shopee Code League. Shopee has successfully organized past coding challenges, and we are taking it a step further by bringing tech communities from across the region together for the first time virtually. Shopee Code League aims to help potential tech talents to make a difference in the tech community. We will continue to empower the growth of tech talents and develop a tech ecosystem that will drive the Philippine digital economy forward.”

Registration is open until June 30. For more information about the Shopee Code League,
please visit https://careers.shopee.sg/codeleague/.

Program details and image provided by Shopee in a recent press release.

Shopee sees “Online-First” shift for food products, as Filipinos adapt to the New Normal

Consumers do a larger share of food shopping online, with a 2.5 times increase in users who buy food items on Shopee multiple times a month.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, highlights significant changes in the food and grocery market as Filipinos become more “online-first” for food products. In particular, people are doing a larger share of food shopping online, with a 2.5-times increase in users who buy food items multiple times a month on Shopee. Sellers and brands adapt to this “new normal” by offering a wider variety of online food products and using live streaming to assure buyers of quality in real-time.

Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “Social distancing has been a big part of our lives, and we have seen major changes in the way people think about and shop for their daily needs. In particular, buying food and groceries has become ‘online-first’ as consumers view e-commerce as a one-stop channel. Sellers and brands are adapting quickly, with Shopee as a vital platform for them to reach new customers. We see this as long-term evolution, and Shopee will continue to lead this trend in the years ahead.”

Shopee outlines four major trends in the food and grocery market in the Philippines:

1. Consumers become “online-first” for food products

Filipinos see e-commerce as the preferred channel for food and groceries, marked by:

More Filipinos are shopping for food online: Shopee has observed a 2.5-times increase in the number of users who buy food products multiple times a month. This shows that Filipinos are shifting a larger share of food and grocery shopping online to reap the convenience of e-commerce.
People shop for food around the clock: E-commerce is making it more convenient for consumers to shop for food items at any time. As a result, shopping activity stays high throughout the week, peaking on Thursdays, Saturdays, and Sundays.

2. Food and grocery shopping evolve as people adapt to Covid-19 pandemic

People are also buying a wider variety of food items online, as they make lifestyles changes at different stages of social distancing and the Covid-19 pandemic:

High demand for staple foods and baking supplies in March: The onset of social distancing motivated people to ensure ready food supplies at home, with demand for staple foods and baking supplies increasing by 70 times.
More “offline” food products bought online: Filipinos became more comfortable with buying food and groceries online as social distancing continued. In April, demand for beverages and alcohol grew 8 times on Shopee.
Top products: Caramelized sugar syrup, evaporated milk, and food flavorings for baking.

3. Rural and male consumers among the most active online food shoppers

As buying food products online becomes a norm, Shopee has observed that shopping activity is proliferating among rural and male consumers:

Spike in grocery demand among rural consumers: Consumers outside Metro Manila are also seeing e-commerce as a key channel for food and groceries because of reduced access to physical stores. Shopee’s food shopping activity from areas outside of Metro Manila increased 2.5 times in the past few months.
Men are doing more grocery shopping and cooking: Male food shopping activity increased up to three times from 2019. Men appear to be doing more home cooking and grocery shopping in recent months, with seasoning products and baking ingredients as the most popular among male users on Shopee.

4. Brands and sellers digitalize with Shopee, use new tools to sell food online

Brands and sellers are adapting to the new “online-first” environment through Shopee. They are offering an extensive range of food products and leveraging new tools to sell online:

Offering more choice and variety: Shopee has seen steady growth in the number of brands and sellers offering food products online, creating more buyers’ preference. On Shopee, the array of food products on the platform has doubled from 2019.
Using new tools to sell food online: Brands and sellers use live streaming to sell food products more effectively. In recent months, Shopee Live has become a vital tool for sellers to showcase new items and assure product quality in real-time, driving more views and sales.

Tao closed, “The Covid-19 situation and social distancing measures have created major changes in consumers’ lifestyles, affecting how brands and sellers conduct their businesses. We are committed to helping the Filipinos during this time of need, and we will continue to improve our platform to provide the daily necessities of every consumer, brand, and seller.”

Download Shopee for free through the App Store or Google Play.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.