Grab helps Filipino merchant-partners grow with fresh insights, tools, and tech-solutions through Grab Unlocked 2020

Furthering its commitment to support the success of its merchant-partners, Grab Philippines launched its 2020 Grab merchant conference GRAB UNLOCKED: Opening Doors to Uplifting Your Business this New Normal. With insightful talks from Grab and industry experts, merchant-partner attendees learned about digital trends and tools to help grow their business resiliently and sustainably through digitalization.

Virtually held last November 19 and attended by Grab merchant-partners, GRAB UNLOCKED featured updates and insights from Grab’s Head of Deliveries EJ Dela Vega, Head of GrabFood and Grab Financial Group Marketing Daniel Anore, Head of GrabFood Greg Camacho, Head of GrabAds Martin Luchangco, and Grab Philippines Country Head Grace Vera Cruz. To give attendees an informative and inspiring learning session, aside from Grab Philippines representatives, GRAB UNLOCKED also featured industry experts and successful entrepreneurs to share their stories and provide meaningful insights that Grab Merchant partners can be inspired on to grow their businesses, namely Chef Margarita Forés, CloudEats co-founder and CEO Kimberly Yao, 24 Chicken co-founders Mark Ong and Jeff Sy, DITO-CME COO and Udenna Corporation CIO Donald Lim, and Unilever Sr. Omniretail Customer Manager Joselle Dela Rosa.

Embracing change to effectively adapt

Donald Lim, the Chief Operating Officer of DITO CME and the Chief Innovation Officer of the Udenna Corporation also joined the virtual conference to share how businesses can prepare for a post-pandemic world. With insights on how businesses can adapt their strategic response and the secret behind mastering a business pivot, Lim ended his talk remarking “We do not know when COVID will really be gone, but the more that we accept the reality this year, the more we can make adjustments to our business, and [sic] prepare our business, and future-proof our business for other challenges to come,” he said.

To prepare for the challenges to come, Head of GrabFood Greg Camacho unveiled the many upcoming features and upgrades to help businesses effectively adapt to the new normal. “We know that running a business is never a smooth process, and we want to be there with you every step of the way,” he shared.

Taking merchant-partners’ feedback into consideration, Camacho announced a range of features and upgrades to be launched in the coming months:

In the GrabMerchant App, merchant-partners can look forward to upgrades that will give a more seamless operations process through several new features:

  • The improved GrabMerchant Owner Profile gives access to the full suite of tools, allows easy management of employee roles, and provides a seamless shift for store profiles through multi-owner access
  • With communication upgrades integrated in the app, merchant-partners will also be able to quickly make order changes and have access to an in-app live chat for real time feedback from Grab’s support team

Outside the GrabMerchant App, merchant-partners will be able to get ample support through new platforms:

  • To give an even more efficient work process, Grab will be launching the GrabMerchant Portal, a web-based interface where merchant-partners can view and download analytics and reports on sales, operations, and campaigns. Businesses will be able to operate smarter and faster once the GrabMerchant portal starts rolling out in phases by December 2020.
  • Starting early next year, Grab will be launching the Ad Manager, where merchant-partners will be able to build and launch GrabFood ads from the GrabMerchant app in just a few minutes
  • This December, Grab will also be launching the GrabAcademy, a one-stop learning center where merchant-partners can easily access Grab merchant tutorials and courses. As Grab continues to innovate and provide new solutions for more efficient processes, the new GrabAcademy for merchants is sure to make learning much easier for its employees.
Putting safety at the core of your business

As businesses learn to adapt to the so-called “new normal,” addressing the demand for deliveries and prioritizing safety become key factors every business owner must take into consideration.

Unilever, a key partner of GrabFood in its commitment to providing safer meals, shared tips and tricks on how food businesses can ensure protection and good health of its employees and customers. With the goal of raising the bar for safety and hygiene in the food and delivery industry, Unilever Philippines’ Manager Joselle Dela Rosa talked about talked about all the cleaning and hygiene must-haves to maintain a safe kitchen— from surface sanitizer sprays like CIF to hand sanitizers like its new product Lifebuoy.

After a whole afternoon of insightful talks, Grab made sure merchant-partner attendees not only got learnings to help them with their businesses, but also a chance to win from hundreds of exciting raffle prizes. With the support of GRAB UNLOCKED’s co-presenter Unilever and sponsor Coca-Cola, some of the prizes given out were 500,000 GrabReward Points, Samsung S10 phones, Cebu Pacific round trip flight tickets to a local destination, Coca-Cola branded LED watches and cooler bags, Knorr Seasoning, and so much more!

Despite living in these unprecedented times, Grab Philippines’ Country Head Grace Vera Cruz assured its merchants that Grab will continue to be their partner in leveraging technology that can be utilized to further grow their businesses. “While we have a long road to recovery ahead of us, I am confident that by working together, we can build a stronger and more resilient economy; and it starts with every one of us fully embracing digitalization and unlocking its many opportunities,” she said.

Although today’s circumstances remain unprecedented, Grab is committed to working together with its merchant-partners to find the most effective solutions to better reach and serve their consumers. Through technology and digitalization, Grab will continue to provide its merchant-partners with various platforms that will help grow their business, such as the 2020 Grab merchant conference GRAB UNLOCKED.

To learn more about how you can grow your business with Grab, sign up to be a Grab merchant through


Author: Gel Jose

Manic Pixie Dream Girl Wannabe, Imagineer, Foodie, TV Addict and Lifelong Learner

3 thoughts on “Grab helps Filipino merchant-partners grow with fresh insights, tools, and tech-solutions through Grab Unlocked 2020”

  1. Wow. Malaking tulong po ito para sa mga business para mag grow pa lalo at dumami ang customers. 😊
    Lalo na ngayon talagang karamihan sa mga business ay naapektuhan ng pandemic. But with the help of Grab, matutulungan nilang mapalawak ang mga business. 😊

    Liked by 1 person

  2. Wow, grab held conference to support the success of its merchant-partners, this is very helpful especially today more on digital na tayo. Malaking tulong talaga to para mas lumago pa yung business ng mga entrepreneur.

    Liked by 1 person

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