It is the best of times; it is the worst of times to be a foodie.
It is the best because of the sheer number of dining choices and cuisines available in the metro.
It is the worst because all these infernal traffic jams deter people from making the trip to explore new restaurants or discover new favorites.
Well, mobile app-based delivery services GrabFood have proved to be a boon to Metro Manila’s dining public by eliminating the need to traverse the city’s congested streets just to dine out. Thanks to GrabFood, a whole slew of cuisines can be delivered to be enjoyed by consumers wherever they are.
Today, GrabFood introduced another innovation: the first ever GrabKitchen in the country.
GrabKitchen offers users in a particular geography a variety of curated food selections from one central kitchen. By leveraging data from historical orders to address cuisine gaps, and working with its merchant partners who want to expand their delivery footprint, GrabKitchen bridges consumer demand and availability of food selections. For merchant partners and MSMEs, GrabKitchen is a cost-efficient way to expand the geographic area they serve and reach more consumers using technology. Cloud kitchens can also lower the cost of operations by eliminating high capital investments like rental costs, which is one of the most expensive expensive expansion constraints for merchant partners.
Bringing together some of the most sought-after food brands, and the ability to mix-and-match orders, GrabFood through its GrabKitchen innovation is guaranteed to make group ordering more exciting.
Together with my fellow foodies, I witnessed the grand opening of the country’s first GrabKitchen in Glorietta 2, featuring its merchant partners Omakase, Mister Kabab, 24 Chicken, Recovery Food and Frank & Dean – all of which do not have a physical store in Makati City, and CoCo Fresh Tea & Juice that has seen a significant increase in sales, prompting it to expand its delivery-only operations in GrabKitchen.
The Philippines’ first GrabKitchen offers on-demand delivery and in-store dining through a unique digital experience via a self-order kiosk. GrabFood users who order through the app will also be able to mix and match orders from all partner merchants.
To support more shared moments, exclusive food bundles as Awesome Twosome Bun-deal offer, which has 24 Chicken’s Boneless 7 pieces chicken, Coco Fresh Tea & Juice’s 3 Buddies Milk Tea and Omakase’s California Maki are also available for online delivery for a limited time.
Consumers can also score discounts on all GrabKitchen bundles by using promo codes GKBUNDEAL60 and GKBUNDEAL100 from February 12 to 29.
GrabKitchen was first introduced in Indonesia in 2018 and has since become the largest regional cloud kitchens operator in Southeast Asia. GrabKitchen has over 50 branches in Southeast Asia, including Indonesia, Thailand, Vietnam, Singapore and the Philippines.
During GrabKitchen’s grand opening, GrabFood Head EJ Dela Vega shared some of the company’s plans for this new venture.
“Within the next six months, hopefully, we can do two to three more. We are definitely working on opening a few more locations,” he shared. “We want to go where the demand is, where we can fulfill, where we see the gaps in what people are looking for versus what’s available.”
Mindful of the important role that food plays in bringing more shared moments, GrabFood, through its campaign called ‘Masarap ‘pag sama-sama,’ offers consumers a more accessible and affordable way to enjoy group dining.
This season of love, GrabFood has partnered with 150 merchant partners to offer specially-curated food deals, as well as additional Php100 discount for orders purchased using GrabPay. Just use the promo code SAMASAMA before checking out. (More details on the promo are available here.)
Grab is the leading everyday super app in Southeast Asia, providing everyday services that matter most to consumers. Today, the Grab app has been downloaded onto over 166 million mobile devices, giving users access to over 9 million drivers, merchants and agents. Grab offers the widest range of on-demand transport services in the region, in addition to food, package delivery, digital payments and financial services, across 339 cities in eight Southeast Asian countries.
GrabKitchen details provided in a press release.