December 2020 – Page 4 – Jellybeans in the City

2020 has been a challenging year for all of us, but now more than ever, we need to feel the spirit of Christmas in our hearts. Now is the season to kindle the warmth of caring, friendship, kindness and concern to those around us.

This Christmas, SKY invites its subscribers to share ideas on how they can #BeTheSpark of hope and joy to others, and bring inspiration, light and love this holiday season.

From December 9, 2020 to January 3, 2021, subscribers can simply visit mysky.com.ph/bethespark to send their answers. Lucky subscribers have the chance to win exciting prizes fit for the season such as motorcycles, tablets, smart phones, hygiene and health essentials, grocery packages, as well as surprise treats from HBO and SKY.

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“We simply want to have our subscribers feel a sense of optimism and joy this holiday season despite everything that has happened this year. We encourage them to share and inspire others through their ideas showing their expression of love and thankfulness for what we have today” said Claudia Suarez, Head of Consumer Products Group.

SKY will also bring inspiring content as it gives subscribers opens more channels to subscribers at no additional cost from December 18, 2020 to January 1, 2021.

“Through television, families can still bond and create a festive mood despite these uncertain times,” added James Dumlao, SKY Head of Programming.

SKYcable subscribers can catch Chef Jamie Oliver share his delectable recipes for the holidays as “Jamie’s Quick and Easy Christmas” premieres on Metro Channel this December 19, 8pm. Viewers can also seek the guidance of Chef Giada De Laurentiis in preparing for a fun Christmas party as the fifth season of “Giada’s Holiday Handbook” premieres on Food Network.

A holiday celebration wouldn’t be complete without films that touch the heart and inspire wanderlust. Families can begin their movie marathon session on December 24th, 5pm as they tune in to All Day Christmas movies on Lifetime, with “This Christmas Hotel” being the main film highlight. They can also opt to imbibe the holiday spirit earlier as CinemaWorld takes viewers to a virtual travel adventure experience through their themed films starting December 20, 9pm. Young adults will surely enjoy the channel’s first feature film, “Dear Lemon Lima.”

Fans can also follow their favorite talent show, “The Masked Singer” season 4, on Blue Ant Entertainment as it highlights the countdown to the most-awaited finale. Meanwhile, a special glimpse of the Rockefeller Center Christmas Tree can be seen in the “The Today Show” on TAP TV every 8pm.

Kids get to learn and enjoy interactive game segments in MIAO MI’s “Find with Miao Mi”. Along with their parents, they can geek out on Discovery Channel’s “Rocket Around the Christmas Tree,” wherein they can spectate the most outrageous rocket-powered Christmas tree competition starting this December 23, 9pm.

There are many more channels to choose from and there is bound to be a show that will warm and captivate the hearts of everyone in the family this Christmas.

SKY hopes that through these initiatives, its subscribers will be inspired to pay it forward and truly #bethespark of hope and joy to others this season and beyond.

To know more about SKY’s Christmas campaign, www.mysky.com.ph/bethespark

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up the year-end sales season and marks its fifth birthday by launching its annual 12.12 Big Christmas Sale. Its recent 9.9, 10.10, and 11.11 shopping events set new records and signified the changing landscape and potential of e-commerce in the region. This 12.12, Shopee celebrates five years of digital acceleration in the region and highlights three key trends that have shaped and will continue to drive the growth of e-commerce: Social, Personalization, and Integration.

Martin Yu, Director at Shopee Philippines, said, “Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people’s specific needs in each of our markets and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities.”

This 12.12, Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.

1) Social: Bringing the human touch to online shopping

Advancements in technology, coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience. Today’s users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee was one of the first e-commerce platforms in the region to launch a live chat function, Shopee Live Chat, enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.

Through the years, Shopee has continuously improved on and introduced new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social. Shopee anticipates that this trend will stay, with e-commerce increasingly becoming a platform through which people can connect and enjoy shared experiences. Shopee will continue to drive this trend through unique initiatives like Shopee Mom’s Club, which provides like-minded consumers with one-stop exclusive access to baby product deals and parenting content. There’s also a Book Club for a new generation of digital readers in Vietnam and a “Pawrents” club to meet the growing online demand for pet products in Singapore.

2) Personalization: Catering to the ‘Me’ economy

Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth. Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. Shopee also continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers’ needs.

For brands and sellers, offering personalized recommendations to shoppers helps increase overall awareness and conversions. Businesses that use Shopee’s in-app advertisements generate 65% more sales activity than those that do not. This is powered by Shopee’s own AI capabilities, which ensure that advertisements are delivered to the right users.

As the industry progresses further into the ‘me’ economy, businesses need to innovate in order to improve the online customer journey. In the coming year, Shopee also expects to see the rise of smart shoppers, a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.

3) Integration: Creating a seamless customer journey

As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences that value-add to the overall customer journey.

Delivering an experiential home shopping experience with P&G: Together with P&G, Shopee introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and shop for P&G’s popular household items in a simulated household environment. This brought greater convenience for stay-at-home consumers, while mimicking the offline experience of walking in a store.

Yu closed, “2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs, but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging. As we wrap up the year with the 12.12 Big Christmas Sale, let’s continue to look out for one another, uplift those in need, and welcome the new year on a high note.”

12.12 Big Christmas Sale

From November 18 to December 12, users can enjoy free shipping with ₱0 minimum spend, 20% cashback, and ₱1 deals at the Shopee 12.12 Big Christmas Sale.

Key highlights of Shopee 12.12 Big Christmas Sale:

Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping, discount vouchers, and a chance to win cash prizes.
#MyShopeeWish TikTok Challenge: Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from December 7 to 30. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.
Big discounts from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.

Additionally, brands such as Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing discounts.

For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

Download Shopee for free on the App Store or Google Play Store.