Shopee identifies 4 of the biggest e-commerce trends in 2020

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, identifies four major e-commerce trends in 2020.

The retail landscape in the Philippines has been transformed due to increased social distancing efforts, such as the implementation of the Enhanced Community Quarantine as the nation combats the spread of Covid-19. As a result, brands and sellers are venturing online in search of growth, while consumers turn to e-commerce to meet their shopping needs.

Ruoshan Tao, Head of Marketing at Shopee Philippines said, “The year 2020 has changed the way we live, work, and shop. Brands and sellers across the region are stepping up their digitization efforts, with e-commerce becoming a key channel for them to sustain and grow their businesses. At the same time, consumers are increasingly going online to fulfill their everyday needs, in areas ranging from groceries to home appliances. As e-commerce takes on greater importance in people’s lives, Shopee will continue to make shopping even more social, engaging, and easy for everyone.”

In the Philippines, Shopee has identified 4 key trends for e-commerce in recent months:

1. Brands and sellers are growing their e-commerce presence

Brands and sellers are venturing online to boost their online presence while exploring new strategies to reach and engage consumers.

  • Robust growth for Filipino sellers: As people shop for their home and essential needs online, brands, and sellers in the Gaming and Pet Care categories are seeing strong growth. In addition, Brands and sellers offering pet essentials and home appliances & accessories saw 40 times and 15 times more orders respectively than the same period last year.
  • Reaching customers with live streaming: Brands and sellers are actively exploring new ways to reach consumers. Shopee has observed that the number of Shopee Live streams from brands and sellers increased by 40 times. Homegrown SMEs have successfully boosted online visibility with Shopee Live. For example, Sirods Stuffed Toys has recorded a robust number of views for its streams by showcasing popular toys and collectibles to users in real-time, enabling it to engage customers more effectively.

2. Shoppers turn to e-commerce for everyday needs

At the same time, Filipinos are relying on e-commerce to meet their everyday needs as people live, work, and play from home.

Consumers search and shop online for a wider variety of needs: Shopee has observed an increase in search and shopping activity in the past 3 months, especially for health and fashion products. This reflects an increasing reliance on e-commerce, which provides Filipinos with one-stop access to essentials, health products, and more.

  • Top searched keywords: Face masks, Dresses, Power banks, Undergarments
  • Top products: Mosquito incense, Vitamins, and supplements, cell phone cases

3. Shopping preferences evolve as consumers seek convenience on e-commerce

Shopping preferences are also changing in the Philippines as consumers look for convenience in e-commerce during this period.

  • Increased shopping activity on weekdays: Online shopping activity has peaked on Tuesdays in recent months, showcasing the preference among Filipinos to shop earlier in the week. Shopping activity is also the highest at 12PM and 1PM as Filipinos shop more often during lunchtime.
  • Preference for cashless payments: Adoption of cashless payments is growing as consumers value speed and reduce physical interactions. Shopee has observed that users are increasingly using cashless options such as ShopeePay to pay for purchases in recent months.

4. Increased social interaction and engagement among online shoppers

E-commerce has now evolved into something more than just a way to shop – it’s also become a place where people come together to interact, read content, and connect with others. Shopee has seen greater use of its in-app engagement features in the past three months as Filipinos seek to stay connected online:

  • Shopee Live Chat: Shopee has seen an increase in social interactions on its platform. Over 1 million messages were sent daily on average as brands, sellers, and consumers interact with each other across the shopping journey.
  • In-app games: Shopee recorded 200 million plays for its in-app games over the past three months. This is driven by users logging in daily to earn rewards and try out new in-app games such as Shopee Farm and Shopee Throw.

Tao closed, “We want to make online shopping safe and convenient while staying true to our vision of delivering a social and engaging experience to our users. At the same time, we will continue to help both our sellers and buyers by providing them a seamless online shopping experience, especially during this COVID-19 crisis.

Download Shopee for free through the App Store or Google Play.

Grab launches on-demand grocery service to help deliver essential needs of Filipinos

Grab, Southeast Asia’s leading super app, continues to offer ways to serve the everyday essential needs of Filipinos through the launch of GrabMart. With the limitations and restrictions due to the COVID-19 situation, Grab has provided a solution that will make acquiring of basic necessities easier despite the enhanced community quarantine.

Through GrabMart, users can purchase grocery items, personal care products, and soon, even medicines, from specialty stores and well-known retail partners such as Robinsons Supermarket, Great Deals Ecommerce Corporation, FamilyMart, Starbucks at Home,  ASSI Fresh Plaza, Fetch! Naturals, Dog City, and Barcino to start. GrabMart is one of the few app-based grocery services that offers on-demand delivery, which means orders are expected to be delivered as early as 30 minutes or within a few hours.

GrabMart BETA is currently available in select areas of Quezon City, Pasig, Manila, Mandaluyong, Makati, San Juan, Valenzuela, Paranaque, and Taguig, but will soon expand to more locations within Metro Manila in the coming weeks.

“With the launch of GrabMart, we are hoping to further serve Filipinos during this trying time. Aligned with our community-wide GrabBayanihan COVID-19 response, GrabMart helps not only consumers who need access to daily essentials, but also our delivery-partners and merchant-partners whose livelihood and businesses have been affected by the situation,” said RJ Cabaluna, Grab Philippines Country Marketing Head.

Similar to GrabFood and GrabExpress, cash payment is still available, but users are encouraged to pay via GrabPay and practice Contactless Delivery for safer payments and transactions. Delivery fee during the Beta period ranges from as low as  P89 to P149 based on distance to the store, with a minimal service fee of P30 applicable for all orders.

To order from GrabMart, users within the serviceable areas just need to click on “Mart” tile in the Grab app and select orders from their desired merchant. Follow Grab Philippines on Facebook or visit the GrabMart site to stay up to date on all Grab announcements.

About Grab

Grab is the leading super app in Southeast Asia, providing everyday services that matter most to consumers. Today, the Grab app has been downloaded onto over 185 million mobile devices, giving users access to over 9 million drivers, merchants and agents. Grab offers the widest range of on-demand transport services in the region, in addition to food, package, grocery delivery services, mobile payments and financial services across 339 cities in eight countries.

Zilingo teams up with Philippine National Bank to make shopping easier and more rewarding

Zilingo, the leading e-commerce platform for fashion and lifestyle today announced its partnership with Philippine National Bank (PNB) to make online shopping easier and more rewarding for customers. Fashion enthusiasts across the country can now enjoy a site-wide discount of up to 30% when they make purchases on the website or through the mobile app using their PNB credit and debit cards.

“We are very excited to be partnering up with PNB,” says Ryza Dipatuan-Razo, Marketing Director, Zilingo Philippines. “Alongside offering our customers epic discounts and freebies, this also represents a step forward in strengthening the e-commerce industry in the country through partnerships with institutions like PNB to elevate the user experience of our local customers.”

Recognizing the continuous growth and potential of the online retail market and the need to constantly provide its customers with new and exciting options, Zilingo aims to provide a unique shopping experience to its customers and enable brands to expand their reach to customers across the region.

“PNB recognizes that Zilingo, as a fashion and lifestyle e-commerce, is a unique channel that complements existing businesses that link customers to merchants and vice versa. Through this partnership, we not only incentivize the customers of Zilingo and PNB, but also expand the profitability and reach of Zilingo merchants,” says Johann Gan, Philippine National Bank, Senior Assistant Vice President.

Zilingo customers who are using PNB cards can enjoy this exclusive deal from now till September 30 2019 using the promo code ZILINGOPNB, with free delivery nationwide, no minimum purchase, and multiple payment methods including cash-on-delivery.

Zilingo is a commerce platform that is making the fashion and beauty supply chain more efficient through technology. With over 33,000 merchants on the platform Zilingo connects businesses across the entire supply chain and empowers them with everything they need to run a business – from design, product development, fabric procurement, manufacturing, cataloguing, marketing, inventory management, distribution, billing, customer service, working capital & trend forecasting. With over two million product listings on Zilingo.com, users can effortlessly shop from a selection of indie labels, local designers, international and celebrity brands – all in one place. Founded by Ankiti Bose and Dhruv Kapoor in 2015, the company has offices in 8 cities globally with over 500 staff representing 20 different nationalities.

Zilingo is available for download for free on the App Store and Google Play across Singapore, Indonesia, Philippines, and Thailand.

For more information, please visit www.zilingo.com

Zilingo dishes out July trends perfect for the rainy season

This month, leading online fashion platform Zilingo, jazzes up their wardrobe staple with a cool new vibe.

For this collection, Zilingo played with fabrics using bold and fresh colorways, and infused touches of mustard, lime and blush to match their primary palette of blues, reds, and whites.

Zilingo

The brand answers the call of the rainy season with pullovers, bomber jackets, windbreakers and hoodies paired with relaxed trousers and denim, offering the perfect ensemble for any time of the day.

Zilingo

“These pieces are perfect for the erratic weather of the Philippines, and we hope to provide our customers with fashion essentials that marry style and comfort,” says Edryan Lorenzo, PR and Influencer Marketing Manager, Zilingo Philippines.

Zilingo

Recognizing the continuous growth and potential of the online retail market, and the need to constantly
provide its customers with new and exciting options, Zilingo aims to showcase a unique shopping experience to its customers and enable brands to expand their reach to fashion enthusiasts across the region.

Zilingo

“Aside from trendy pieces to match the season, customers can look forward to great discounts of up to 80% off on selected items. They can also get their hands on this season’s hot picks any time and anywhere via Zilingo’s website and app, and have them delivered to their doorstep at no extra charge, with multiple payment methods including cash-on-delivery. Access to fashion has never been easier,” says Ryza Dipatuan-Razo, Marketing Director, Zilingo Philippines.

About Zilingo

Zilingo is a commerce platform that is making the fashion and beauty supply chain more efficient through technology. With over 50,000 merchants on the platform Zilingo connects businesses across the entire supply chain and empowers them with everything they need to run a business – from design, product development, fabric procurement, manufacturing, cataloguing, marketing, inventory management, distribution, billing, customer service, working capital & trend forecasting. With over four million product listings on Zilingo.com, users can effortlessly shop from a selection of indie labels, local designers, international and celebrity brands – all in one place. Founded by Ankiti Bose and Dhruv Kapoor in 2015, the company has offices in 8 cities globally with over 500 staff covering 20 different nationalities.

Zilingo is available for download for free on the App Store and Google Play across Singapore, Indonesia, Philippines and Thailand.

For more information, please visit www.zilingo.com.

Images and information provided by Zilingo in a recent press release.

Discover great food by great cooks at Meals.ph

With our busy schedules and so many responsibilities, preparing something good for a family meal or a gathering can be quite a challenge. Don’t you sometimes wish that you could just have someone to do all the marinating, basting, slow-cooking, grilling and baking for you?  This will leave you so much time to do all the other stuff you need to do but still assures you and your near-and-dears a great meal.

Food delivery services recently started becoming popular as it connects us busy working moms to restaurants from which we can order food to be delivered to our homes.

But sometimes, we crave for food that only good artisanal home cooks can give.

Enter Meals.ph.

Meals.ph is the brainchild of young entrepreneur Macky Sy who envisioned creating a platform that helps people find great home-cooked meals near us as well as help home cooks earn a little extra by selling their meals online.

Through the website, you can navigate the tabs to find vendors for specialty meals (according to cuisine), meal plans (with options for per-day and per-week orders), catering for events (party trays), desserts, ready-to-cook/eat meals, as well as sauces, side dishes and snacks.  You can also just use the search bar to find a specific dish you’re looking for.

When you’ve selected your dish, click “Order” to initiate the order process, wait for the vendor to acknowledge, then settle with the vendor regarding the terms for payment and fulfillment of your order.

Note, though, that these terms vary from vendor to vendor, and the availability of dishes varies from area to area.

If you find yourself too loaded with tasks and would like to leave the cooking to someone else, why not check out some of Meals.ph’s vendor partners.  Especially with the holidays coming, get yourself to enjoying more time relaxing and having fun with family and friends, and maybe help support some of these budding entrepreneurs as well.

Kitycups

The person behind Kitycups is part-time accountant/financial advisor Kristine Rodriguez.  She started by baking simple cookies and eventually grew a business out of her hobby.  Her venture specializes in cakes and sweets and she hopes to establish a factory for her food business someday.

On a side note, I recently treated myself and the kids to one of her Dreamcake Chocolattas and we loved it!  Watch out for it among my future posts. 🙂

Nikita’s Pastries

Niki Alfaro, on the other hand, works full-time on her business, Nikita’s Pastries, while taking care of her mom who has a heart condition. This home baker decided to put up a home-based business that will give her the time and flexibility to be available to her parents while providing her with an independent income. She dreams of one day opening her own restaurant or bringing her business with her to the US. Check out her cheesecake cups; those are her specialty.

FoodAllMighty

When Cristina Bustos is not at her job, working as a supervisor in a BPO company, she occupies her time with cooking but she hopes to go full-time on her side business someday. Her FoodAllMighty party trays, particularly the baked lasagna, are a boon to those who are assigned to bring viands for the office potluck or the clan get-together.

Shoreline Barbecue

Men seem to have a special relationship with grilling and artist, entrepreneur and doggy daddy John Muyargas revels in this. Having worked his way up from waiter to chef in an Italian-American resto in Dallas, Texas, he brings Tex-Mex flavors to his local customers through his Shoreline Barbecue trays. His immediate plans involve steadily growing his business and sharing the love.

Migu Migu

Carlos Cabigao pulled himself up from the multiple challenges that his family encountered and set out building a business. He first started with baking until a friend suggested he try making spreads using flavored butter. His White Truffle Butter is a definite must-try.

With so many great cooks ready and willing to prepare gorgeous and delightful food for us, and with a service like Meals.ph that connects us to the best among them, it just make sense to free ourselves from the stress of holiday cooking.

Check them out at Meals.ph!

You’ll be also glad to know that Meals.ph already has a mobile app.  Download it from the App Store or Google Play, check it out, and tell Macky what you think. 🙂