Sun Life Foundation and Save the Children Philippines collaborate for “Project SUNBRIGHT”

Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation), the philanthropic arm of Sun Life Philippines, and Save the Children Philippines have joined forces to launch “Project SUNBRIGHT.” This initiative aims to reduce and prevent malnutrition among children and pregnant or lactating mothers by promoting exclusive and appropriate complementary feeding.

Project SUNBRIGHT is set to benefit 600 individuals in Muntinlupa City, including parents with infants or children under two years old, teenage mothers, caregivers, health service providers, and pregnant and lactating women. The project’s objective is to determine the causes of undernutrition among these groups and prevent them by promoting optimal “Infant & Young Child Feeding” (IYCF) practices, capacity-building of health service providers, and using Socio-Behavioral Change Communication (SBCC) strategies.

Project SUNBRIGHT
Sun Life Foundation officers handed over the giant check donation to Save the Children for “Project SUNBRIGHT” during the recent signing of the memorandum of agreement 

Empowering the Community through Advocacy

Through Project SUNBRIGHT, community groups among pregnant/lactating women and other stakeholders will be strengthened to promote IYCF. The project aims to enhance existing efforts to promote breastfeeding among beneficiaries who have children of breastfeeding age to minimize or eliminate malnutrition among Filipino children.

Lourdes Pambid, Program Manager for Urban Health and Nutrition of Save the Children Philippines, expressed her gratitude for the partnership. “Working with the Sun Life Foundation for this project has been truly fruitful and productive. They are very receptive of the project’s goals and have strong support for civil societies. Through this collaboration, we are able to provide a wide array of interventions that promote breastfeeding as well as enhance existing efforts through strong advocacy of the practice,” Pambid concluded.

Education and Awareness

Project SUNBRIGHT aims to bolster existing efforts in publicizing nutrition concepts and programs that prevent or reduce undernutrition through an education drive that will train participants on Republic Act No. 11148 or the “Kalusugan at Nutrisyon ng Mag-Nanay Act,” maternal, newborn, infant, and young child nutrition, Kangaroo Mother Care, essential intrapartum and newborn care, and management of moderate to severe acute malnutrition.

Sun Life Foundation’s Efforts to Promote Health and Well-being

Kristine Dianne Millete, Executive Director of the Sun Life Foundation, emphasized that the initiative is anchored on “Health,” one of the organization’s pillars. She added, “The Sun Life Foundation is proud to have Save the Children as our implementing partner in this important endeavor to promote health and nutrition for mothers rearing up their babies. With this collaboration, we look forward to enhancing existing efforts to promote breastfeeding among the beneficiaries who have children of breastfeeding age in an effort to minimize or altogether eliminate malnutrition among Filipino children.”

Aside from Project SUNBRIGHT, the Sun Life Foundation continues to work with various organizations to promote health among its beneficiaries. One notable initiative is the Sun Life Barangay Health Stations, which provide basic healthcare in remote areas.

About Sun Life

Sun Life is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2022, Sun Life had total assets under management of CAD1.33 trillion. For more information, please visit http://www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Details provided in a recent press release.

Header image by jcomp on Freepik

Li’l Twinkies showcases fun parenting baby products at Momzilla Fair

New and expectant mommies were able to get sneak peeks into the latest and best of baby care products at the 12th Momzilla Fair held at the Fifth at Rockwell Event Center. Together with fellow mumshie Sherile of Shescapades, I scoured the event for some great finds.

Li’l Twinkies at Momzilla Bazaar

Li’l Twinkies, one of the participating brands, is a maker of high-grade and safe parenting tools that facilitates effective baby care and infant nursing. Believing that a fun parenting experience leads to stronger and happier bonds between parents and children, it advocates joyful and convenient parenting through safe and easy-to-use products for milk storage, feeding utensils, teethers and health accessories.

Li’l Twinkies at Momzilla Bazaar

Li’l Twinkies at Momzilla Bazaar

Li’l Twinkies at Momzilla Bazaar

For instance, many new moms may feel apprehensive at the prospect of breastfeeding. Working mommies, in particular, would need to find a way to conveniently store their nutritious breastmilk until they can bring it home from their workplace.

Fortunately, Li’l Twinkies Milk Storage Bags – made with safe and non-toxic materials – are freezer-safe self-standing bags that made extra durable with their dual layered seams and double zipper seal to lock in freshness. Each bag can hold up to 8oz/250ml of breastmilk for later consumption. Breastfeeding moms can rest easy, knowing that their precious milk expressed at work or elsewhere will reach their babies safely and with freshness intact.

Li’l Twinkies at Momzilla Bazaar

Breastfeeding moms are also sometimes faced with the hassle of leaking milk in between feedings. Recognizing that every drop of breastmilk counts, Li’l Twinkies Milk Collection Shells are designed to fit most maternity bras to effectively and hygienically catch these leaks, while protecting nipples made sensitive breastfeeding or milk pumping. Their pour spouts facilitates easy transfer of the collected breastmilk to a feeding bottle or milk storage bag.

Li’l Twinkies at Momzilla Bazaar

And speaking of feeding bottles, some moms would probably notice that their babies have some trouble adjusting from breastfeeding to bottle-feeding. With this in mind, Li’l Twinkies launched its NutriLatch Baby Feeding Bottle. Its super-wide teat approximates the texture and feeding motion learned from breast-feeding, facilitating hassle-free switching between the breast and bottle. It also features dual anti-colic air ventilating valves that reduces gas intake, thereby lessening babies’ burps and discomforts.

Li’l Twinkies at Momzilla Bazaar

Moms of babies four months and older are faced with quite a challenge: teething. At this point, babies’ first teeth begin to emerge, resulting in itchy and sore gums, as well as cranky babies. They would be happy to know that products are available to help them comfort their littles ones at this important – if uncomfortable – stage.

Li’l Twinkies at Momzilla Bazaar

Li’l Twinkies Sensory Teethers, for instance, are made for babies’ easy grip so they can bite into them for comfort while stimulating their senses and curiosity with the teethers’ attractive designs and multi-sensory features. Li’l Twinkies Teethers with Clip, on the other hand, have the added clip-on feature that facilitates babies’ easy access to their soothing teethers whenever they feel the need.

Li’l Twinkies at Momzilla Bazaar

Li’l Twinkies at Momzilla Bazaar

Li’l Twinkies at Momzilla Bazaar

Another options is to wrap babies’s hand with Wrap Li’l Twinkies Chewy Mittens. With these, babies can also entertain themselves – and learn to self-soothe – when they hear the cute rattling sound from the mittens whenever they move.

Li’l Twinkies at Momzilla Bazaar

Moms worried about keeping their babies’ items clean and hygienic have a new go-to device: Li’l Twinkies Magic UV Wand Sanitizer. Using this is a chemical-free way to sterilize babies’ bottles, toys, play pens and other items using UV germicidal technology. What’s more, it has an automatic temporary shut-off switch when face-up to safeguard the user’s eyes. Its portable size makes it a must-have for on-the-go moms.

Li’l Twinkies at Momzilla Bazaar

Li’l Twinkies has loads more of innovative items that make baby care easy and fun. (In fact, I’ll be writing more about its Silicone Baby Feeding Set in a later post). I’m absolutely thrilled that products like these are available to make parenting even more rewarding for new moms.

Check out its various products at the Booth C28 at the ongoing 12th Momzilla Fair at the Fifth at Rockwell, R5 Level, Power Plant Mall, Plaza Drive, Rockwell Center, Makati. During the fair, enjoy 20% discount on the featured products. The fair will run until March 3.

Catch the next legs of the Momzilla Fair on the following dates:

  • May 18-19
  • July 6-7
  • September 14-15
  • November 16-17

You can also shop for Li’l Twinkies products online at Shopee and Babymama.