Tag: empowerment

Julia Barretto named Tanduay’s 2024 Calendar Girl

While many brands follow a rigid set of criteria for selecting their calendar models, Tanduay takes a distinct approach. The renowned rum brand looks for women who embody strength, confidence, daring spirit, fearlessness, and a willingness to take risks while still finding time to revel in life’s celebrations. This year, Tanduay has chosen actress Julia Barretto to represent these qualities as the face of its 2024 calendar.

Julia Barretto: A Modern Woman of Substance

Julia Barretto, a prominent figure in the entertainment industry, perfectly aligns with Tanduay’s vision for its Calendar Girl. Described as a self-assured and level-headed modern woman, Julia brings a unique blend of confidence and hard work to the table. She understands her worth and diligently pursues her dreams, showcasing a seriousness in her undertakings while also embracing moments to unwind and enjoy life.

Behind the Scenes: Creating the 2024 Tanduay Calendar

The collaborative effort behind the scenes involves both Tanduay’s Creative Team and Julia Barretto’s style team. The synergy between these creative forces aims to capture Julia’s essence authentically for the 2024 calendar. Renowned editorial and commercial photographer BJ Pascual has been enlisted to showcase Julia’s ethereal beauty and convey her strength as a confident woman comfortable in her own skin.

Design and Styling: A Visual Feast

The 2024 Tanduay calendar promises to be a visual feast, with meticulous attention to design and styling. Tanduay’s collaboration with BJ Pascual suggests a focus on showcasing Julia’s beauty in a way that mirrors her strong and confident persona. Expect a harmonious blend of aesthetics that not only celebrates Julia but also resonates with Tanduay’s brand ethos.

The Tanduay-Julia Partnership: What’s in Store

As Tanduay gears up to celebrate its 170th anniversary in 2024, the partnership with Julia Barretto takes center stage. Julia is not just a Calendar Girl; she is set to be an integral part of Tanduay’s festivities throughout the year. From promotional events to materials, Julia will play a significant role in showcasing Tanduay’s evolution and its growing influence among rum aficionados globally.

A Year of Celebration and Empowerment

The collaboration between Tanduay and Julia Barretto signifies more than just a calendar shoot; it’s a celebration of strength, confidence, and empowerment. As Tanduay marks its 170th year, the brand reinforces its commitment to championing individuals who embody these qualities. Julia, with her unwavering spirit and multifaceted persona, stands as the perfect embodiment of Tanduay’s values and the epitome of a modern, empowered woman.

In the months to come, the 2024 Tanduay calendar will not only grace walls but serve as a testament to the brand’s dedication to celebrating life’s moments with boldness and authenticity. Get ready to witness a year of empowerment, captured in every page of the calendar, as Julia Barretto takes center stage in the world of Tanduay.

Details provided in a recent press release.

Ken is hosting: Stay at Barbie’s Malibu Dreamhouse on Airbnb

Step aside, Barbie, because this summer it’s Ken’s turn to take hosting to a whole new level. Brace yourselves as Barbie’s Malibu Dreamhouse returns to Airbnb, but this time with a twist – Ken is the man in charge!

As Barbie makes her dazzling live-action film debut in the highly anticipated BARBIE movie, Ken, portrayed by the charismatic Ryan Gosling, is handing over the keys and inviting guests to experience an unforgettable overnight stay in the newly renovated and iconic Malibu Dreamhouse.

While Barbie is undeniably the epitome of perfection, Ken has taken the opportunity to infuse the Dreamhouse with his own personal touch. Imagine rolling through the spacious halls on a pair of rollerblades – just one of the things Ken is crazy about. Don’t worry, though, Barbie’s signature pink is still ever-present throughout the life-size, toy-inspired home. She has certainly put her redecorating skills to work since the last time the Malibu Dreamhouse was available for guests.

“We all have dreams, and Barbie is lucky enough to have a house full of them,” said Ken with a charming smile. “But now, it’s my turn, and I can’t wait to host guests inside these one-of-a-kind – dare I say, one-of-a-Ken? – digs.”

Ken’s venture into hosting is a celebration of the BARBIE movie’s release, directed by the talented Greta Gerwig, with a screenplay penned by Gerwig and Noah Baumbach. The star-studded cast includes Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell.

Discover the Dreamhouse

Experience Nestled in the sunny paradise of Malibu, this oceanfront mansion boasts breathtaking panoramic views, setting the stage for Ken’s picture-plastic paradise. Fans can now request to book Ken’s bedroom in the Malibu Dreamhouse for two individual one-night stays, accommodating up to two guests each, on July 21 and July 22, 2023. And the best part? All stays are free of charge! After all, Ken’s thing is beach vibes, not crunching numbers.

During their stay in the Dreamhouse, guests will have the opportunity to live life in vivid technicolor by:

  1. Raiding Ken’s Incredible Wardrobe: Channel your inner fashionista and explore Ken’s jaw-dropping wardrobe collection. Move over, Barbie; Ken has quite the fashion sense too!
  2. Dancing the Night Away: Get your cowboy boots ready and master a line dance or two on Ken’s outdoor disco dance floor. Alternatively, unleash your inner musician and treat the sunset with a serenade using Ken’s trusty guitar.
  3. Beach Off Competition: Challenge your fellow guests to the ultimate “beach off” extravaganza. Lounge by the infinity pool, soak up the sun, and perfect the art of chillaxing.
  4. Take a Piece of the Kendom Home: Bid farewell to the Dreamhouse but not without a memento of your unforgettable stay. Each guest will receive their very own set of yellow-and-pink Impala rollerblades and surfboards to take home, allowing the Kendom spirit to live on.
How to Book Your Dream Stay

Beginning July 17 at 10 a.m. PT, everyone in Barbie Land can request to book Ken’s room in Barbie’s Malibu Dreamhouse at airbnb.com/kendreamhouse. Keep in mind that guests are responsible for arranging their own travel to and from Malibu, ensuring a smooth journey to paradise.

*Plus taxes and fees

**These two, one-night stays for up to two guests are not a contest. The home is independently owned and operated. The right holders for Barbie and the Ken character have been compensated for their participation.

Interested in Becoming an Airbnb Room Host like Ken?

If Ken’s charismatic hosting style has inspired you, why not explore becoming an Airbnb Room Host yourself? Visit airbnb.com/host to learn more about how you can transform your space into a unique experience for travelers while diversifying your assets.

Contributing to Global Empowerment

In celebration of the BARBIE movie hitting theaters on July 21 and to honor the empowerment of girls everywhere, Airbnb will make a one-time donation to Save the Children. By supporting this remarkable organization, Airbnb is helping provide learning resources and support to children, families, and communities in over 100 countries, ultimately building girls’ confidence and helping them excel in school. Together, we strive to ensure that every individual has equal opportunities to achieve success.

Discover Airbnb’s Unique Story

Airbnb’s story began in 2007 when two visionary hosts welcomed three adventurous guests to their humble San Francisco abode. Since then, it has flourished into a global community of over 4 million hosts who have opened their doors to 1.4 billion guests from nearly every corner of the world. Every day, Airbnb’s hosts offer unique stays and experiences, fostering authentic connections and allowing guests to truly immerse themselves in the communities they visit.

So, if you’re seeking an unforgettable getaway that combines glamour, fun, and the chance to contribute to global progress, Ken’s Malibu Dreamhouse on Airbnb is the ultimate destination. Secure your spot in this dreamy paradise, and let Ken show you the true meaning of California cool.

Header image and details provided in a recent press release.

Sun Life unveils sustainability agenda with Financial Independence Month

In celebration of the Philippines’ independence this June, Sun Life of Canada (Philippines), Inc. has unveiled its sustainability agenda, reaffirming its commitment to helping Filipinos achieve financial freedom and brighter lives.

Sun Life’s Long-standing Commitment to Sustainability

For over 128 years, Sun Life has prioritized sustainability not only within its Philippine office but also as part of the global organization. Benedict Sison, CEO & Country Head of Sun Life Philippines, emphasized the company’s alignment with sustainability goals and its engagement in philanthropic and environmental initiatives. He stated, “As a life insurance and asset management business, we are naturally aligned with sustainability goals apart from pursuing philanthropic and environmental projects.”

Aligned with United Nations Sustainable Development Goals

Sun Life’s commitment to sustainability is demonstrated through initiatives that support the United Nations Sustainable Development Goals. The company focuses on areas where it can have the most positive social and environmental impact, including Increasing Financial Security, Fostering Healthier Lives, Advancing Sustainable Investing, Operating as a Trusted and Responsible Business, and Uplifting Communities. Sun Life’s sustained advocacy for these causes is showcased on their sustainability journey page, available at www.sunlife.co/SustainabilityPH.

Sison highlighted Sun Life’s dedication to creating a positive impact and empowering Filipinos to achieve financial security and healthier living for future generations. He said, “We aspire for our people and our solutions to make a difference in Filipino lives, empowering them to achieve financial security and healthier living for generations to come.”

Financial Independence Month: Empowering Filipinos

Continuing its mission to enhance financial security among Filipinos, Sun Life is once again celebrating June as Financial Independence Month. The company aims to empower individuals through relevant and engaging content that conveys the message, “Freedom starts with a choice. Kaya mo ‘yan!” (You can do it!)

Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life, emphasized the significance of Financial Independence Month, stating, “Our rallying cry for this year shows our confidence in the Filipinos’ power to bring their goals to life.” She expressed Sun Life’s commitment to support individuals on their journey towards financial freedom and the vision of helping Filipinos achieve lifetime financial security.

Inspiring Short Films and Learning Modules

To inspire and motivate individuals, Sun Life has produced four short films created by its in-house team of young creatives. These films share heartwarming stories of Filipinos who made the choice to take control of their future and realize their goals:

  • “Sinag” by Mei Solis tells the story of a daughter struggling to connect with her Overseas Filipino mother until they discover a shared goal of being together for good.
  • “Kulay” by Casey Borja explores the world of a child on the autism spectrum who brings hope to his business-owner father during a crucial time.
  • “Ngayon at Bukas” by JC Manzano depicts the struggle of a son in search of his path, which unexpectedly leads him to his father’s humble barber shop.
  • “Para Sa Akin” by Bea Aguilera humorously portrays how a string of bad luck can ironically lead to finding a bright partner.

Starting from June 19, these films will be available on www.sunlife.co/KayaMoYan. Complementing the films, Sun Life is offering free learning modules for individuals seeking to build their financial portfolio. The message will be further amplified through content on Sun Life’s social platforms, including @SunLifePH on Facebook, Instagram, and TikTok.

Sustaining a More Sustainable Future

Sison affirmed Sun Life’s commitment as a partner in achieving a more sustainable future for Filipinos. He expressed appreciation for the progress made thus far and eagerly anticipated future milestones, with the goal of enabling more individuals to experience the freedom of living brighter.

Details provided in a recent press release.

Header image by Freepik

Sun Life and Smart renew partnership to promote financial literacy among cooperatives

Sun Life Philippines (Sun Life), the country’s leading life insurance company for 12 consecutive years, has renewed its strategic partnership with Smart Communications, Inc. (Smart). The aim of this partnership is to enhance financial literacy among cooperatives affiliated with Smart.

Expanding the Program’s Coverage

The renewed partnership between Sun Life and Smart will broaden the program’s reach by conducting financial literacy trainings for cooperatives in various locations, including Benguet, Bulacan, Cavite, Cebu, Davao, Iloilo, and Metro Manila throughout the year. This expansion seeks to empower more cooperative members by providing them with essential knowledge about finance and its relevance to their industry.

Building on Previous Success

Sun Life and Smart are committed to surpassing the achievements of the program in 2022. Last year, the initiative successfully engaged and educated nearly 500 cooperative members on finance fundamentals. The partners aim to build on this momentum and continue empowering Filipinos to pursue their financial goals.

Advocating Financial Literacy

Sun Life has always been a strong advocate of financial literacy, recognizing its crucial role in leading individuals to a brighter life. With the renewal of the partnership with Smart, Sun Life President Alex Narciso believes they can further elevate their efforts and empower more Filipinos to achieve financial independence.

“Sun Life has always been a staunch advocate of financial literacy as we believe it plays a key role in achieving a brighter life. We are always looking for ways to elevate our efforts and help empower even more Filipinos to pursue their financial goals. I believe the renewal of our tie-up with Smart can help us do that,” Sun Life President Alex Narciso said.

Empowering Cooperatives through Financial Literacy

Cooperatives play a vital role in their respective communities and contribute significantly to the country’s economy. Recognizing their importance, Smart is committed to empowering these cooperatives through financial literacy and digitalization. By renewing its partnership with Sun Life, Smart reaffirms its commitment to supporting its partner cooperatives and providing them with relevant solutions.

“Given the key role that cooperatives play in their respective communities and in our country’s economy as a whole, it is important to empower them through financial literacy and digitalization. Through the renewal of this partnership with Sun Life, we are doubling down on our commitment to support our partner cooperatives and help provide them with relevant solutions,” FVP and Group Head of Smart Go-To Market and Subscriber Management Melvin Nubla said.

Joining Forces for Financial Empowerment

The collaboration between Sun Life and Smart represents a collective effort to promote financial literacy and empower Filipinos in their journey toward financial independence. As part of this endeavor, Sun Life encourages individuals to stay updated on the program and other initiatives by following @SunLifePH on social media platforms such as Facebook, Twitter, Instagram, and TikTok. To learn more about Sun Life and its products, visit its website at www.sunlife.com.ph.

Details provided in a recent press release.