Filipino supergroup SB19 has joined forces with McDonald’s Philippines to promote the new and improved Chicken McDo, bringing excitement to both fast food lovers and the group’s dedicated fan base, A’tin. The P-Pop sensation, comprising Pablo, Ken, Stell, Josh, and Justin, proudly declares “Atin ‘to!” (“This is ours”) in their latest endorsement, marking a significant collaboration in the fast-food industry.
SB19’s rise to fame has been meteoric. They became the first Filipino and Southeast Asian act nominated for the Billboard Music Awards’ Top Social Artist category, establishing their prominence on the global stage. Now, they follow in the footsteps of other notable McDonald’s endorsers, such as Vice Ganda, who helped relaunch Chicken McDo to great acclaim last year, and Kapuso royalty Marian Rivera and Dingdong Dantes, who created a viral sensation with their musical extravaganza featuring Chicken McDo’s “dinosaur-size” portions.
“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. To have this supergroup join us in showing love for our much bigger, much juicier, much crispier and much sulit Chicken McDo is very exciting,” said Adi Timbol-Hernandez, McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact. “It’s a great collaboration, and we look forward to working with SB19 in delivering more feel-good moments to our customers all over the country. Definitely, there’s much more to look forward to in this campaign.”
The official announcement followed a teaser campaign on McDonald’s Philippines’ social media pages, hinting at a new “Ninang” for their next endorser. Loyal A’tin fans quickly guessed the upcoming endorsement, and their excitement was rewarded with an exclusive video featuring a specially-written single by SB19. The song showcased the band’s love for Chicken McDo and encouraged their fans to embrace it as their own.
Margot Torres, McDonald’s Philippines Managing Director, emphasized the synergy between the two icons: “It’s a perfect fit: McDonald’s with SB19. A global icon partners with the first P-Pop band to make a worldwide breakthrough. We’re proud to be working with them in sharing the great news about our Bigger and Better Chicken McDo. Parami nang parami ang in-love sa Chicken McDo and we’re very happy to welcome SB19, the A’TIN community, and many more into the golden arches of McDonald’s.”
The “Atin ‘to Chicken McDo” campaign is a celebration of what’s uniquely Filipino. Raoul Panes, Chief Creative Officer of Leo Burnett Group Manila and Publicis Groupe Philippines, explained, “We landed on this ‘Atin ‘to Chicken McDo’ idea with inspiration from SB19 and their loyal, passionate A’TIN fanbase. It took several months of hard work to birth this campaign. Our SB19 fans in the team helped shape the idea and execution to what you see now. And our collaboration with the SB19 team made the outcome even better. Truly ‘Atin ‘to’ for the many creative minds who shared their talents and the many who love the campaign.”
Directed by Film Pabrika’s Joel Limchoc, the 60-second film features vibrant, pop-inspired scenes representing various Filipino demographics, all enjoying Chicken McDo with a touch of swag and Pinoy pride. Limchoc shared his experience, stating, “Josh, Pablo, Stell, Ken, and Justin were a dream to work with, very professional. I’m a fan!”
At the heart of the campaign is McDonald’s one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for just PHP 99, available in stores nationwide. With their favorite band joining the thousands who’ve discovered the new and better Chicken McDo, SB19 fans have something special to look forward to this August.
For more information on McDonald’s Philippines, visit www.mcdonalds.com.ph or follow it on Facebook and Instagram.
Details provided in a recent press release.
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