SB19 and Gloc-9 unite for empowering anthem ‘KALAKAL’

The Filipino music scene is buzzing with excitement as two of its biggest names, SB19 and Gloc-9, have come together for a powerful new single, “KALAKAL.” Released today on all digital platforms, this collaboration between the P-Pop kings and the legendary rapper has fans thrilled and eager to listen.

The Genesis of ‘KALAKAL’

The idea for “KALAKAL” began after SB19 and Gloc-9 shared the stage at SB19’s PAGTATAG! Finale concert at the Araneta Coliseum a few months ago. The chemistry between them was undeniable, and it sparked the idea for a collaboration. SB19 reached out to Gloc-9, and the two acts decided to join forces, bringing their unique styles together for the first time.

The Creative Process

SB19 and Gloc-9 took a hands-on approach to the creation of “KALAKAL.” The five members of SB19 were deeply involved from the very beginning, contributing ideas and helping shape the song’s direction. They worked closely with Gloc-9, who added his own creative touch to the project. The result is a song that reflects the strengths of both artists, with each bringing something special to the table.

Gloc-9, who has been a major force in the Filipino rap scene for years, was impressed by SB19’s dedication and creativity. He appreciated their willingness to experiment and learn, even when trying out new ideas that might be outside their usual style.

The Message Behind ‘KALAKAL’

At its core, “KALAKAL” is a song about empowerment. It’s about believing in your own abilities and staying true to yourself, no matter the challenges you face. SB19 and Gloc-9 wanted to create a song that could inspire people of all ages to stand tall and sing along with pride.

The song also touches on themes of Filipino culture and consumerism, reflecting the artists’ journeys and the hard work it took to get where they are today. Through “KALAKAL,” they share their stories of perseverance, humility, and the pursuit of excellence.

The Impact and Reception

Since its release, “KALAKAL” has been met with excitement from fans of both SB19 and Gloc-9. The song’s powerful message and catchy melody have made it an instant favorite, and it’s quickly gaining traction as a new anthem of empowerment.

The success of “KALAKAL” has left fans wondering if more collaborations between SB19 and Gloc-9 are in the future. Gloc-9 himself has expressed interest in working with the group again, praising their talent and enthusiasm.

“KALAKAL” is a celebration of collaboration, creativity, and the strength that comes from believing in yourself. As SB19 and Gloc-9 continue to push the boundaries of their artistry, “KALAKAL” stands as a testament to what can happen when two musical powerhouses join forces. Don’t miss out on this incredible track—stream “KALAKAL” now via Sony Music Entertainment and experience the magic for yourself.

Details provided in a recent press release.

SB19 declares “Atin ‘to!” as the new faces of Chicken McDo

Filipino supergroup SB19 has joined forces with McDonald’s Philippines to promote the new and improved Chicken McDo, bringing excitement to both fast food lovers and the group’s dedicated fan base, A’tin. The P-Pop sensation, comprising Pablo, Ken, Stell, Josh, and Justin, proudly declares “Atin ‘to!” (“This is ours”) in their latest endorsement, marking a significant collaboration in the fast-food industry.

SB19’s rise to fame has been meteoric. They became the first Filipino and Southeast Asian act nominated for the Billboard Music Awards’ Top Social Artist category, establishing their prominence on the global stage. Now, they follow in the footsteps of other notable McDonald’s endorsers, such as Vice Ganda, who helped relaunch Chicken McDo to great acclaim last year, and Kapuso royalty Marian Rivera and Dingdong Dantes, who created a viral sensation with their musical extravaganza featuring Chicken McDo’s “dinosaur-size” portions.

SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo

“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. To have this supergroup join us in showing love for our much bigger, much juicier, much crispier and much sulit Chicken McDo is very exciting,” said Adi Timbol-Hernandez, McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact. “It’s a great collaboration, and we look forward to working with SB19 in delivering more feel-good moments to our customers all over the country. Definitely, there’s much more to look forward to in this campaign.”

SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo

The official announcement followed a teaser campaign on McDonald’s Philippines’ social media pages, hinting at a new “Ninang” for their next endorser. Loyal A’tin fans quickly guessed the upcoming endorsement, and their excitement was rewarded with an exclusive video featuring a specially-written single by SB19. The song showcased the band’s love for Chicken McDo and encouraged their fans to embrace it as their own.

Margot Torres, McDonald’s Philippines Managing Director, emphasized the synergy between the two icons: “It’s a perfect fit: McDonald’s with SB19. A global icon partners with the first P-Pop band to make a worldwide breakthrough. We’re proud to be working with them in sharing the great news about our Bigger and Better Chicken McDo. Parami nang parami ang in-love sa Chicken McDo and we’re very happy to welcome SB19, the A’TIN community, and many more into the golden arches of McDonald’s.”

SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo

The “Atin ‘to Chicken McDo” campaign is a celebration of what’s uniquely Filipino. Raoul Panes, Chief Creative Officer of Leo Burnett Group Manila and Publicis Groupe Philippines, explained, “We landed on this ‘Atin ‘to Chicken McDo’ idea with inspiration from SB19 and their loyal, passionate A’TIN fanbase. It took several months of hard work to birth this campaign. Our SB19 fans in the team helped shape the idea and execution to what you see now. And our collaboration with the SB19 team made the outcome even better. Truly ‘Atin ‘to’ for the many creative minds who shared their talents and the many who love the campaign.”

Directed by Film Pabrika’s Joel Limchoc, the 60-second film features vibrant, pop-inspired scenes representing various Filipino demographics, all enjoying Chicken McDo with a touch of swag and Pinoy pride. Limchoc shared his experience, stating, “Josh, Pablo, Stell, Ken, and Justin were a dream to work with, very professional. I’m a fan!”

SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo

At the heart of the campaign is McDonald’s one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for just PHP 99, available in stores nationwide. With their favorite band joining the thousands who’ve discovered the new and better Chicken McDo, SB19 fans have something special to look forward to this August.

For more information on McDonald’s Philippines, visit www.mcdonalds.com.ph or follow it on Facebook and Instagram.

Details provided in a recent press release.