It’s been a very challenging year for the music industry in general, but not for Filipina rapper Alex Bruce, who continues to enjoy commercial and critical plaudits—thanks to her slickly produced, empowering anthems.
Her Wish 107.5 Bus performances of “Mind As A Weapon” and “Pull It Off” have garnered more than a million hits respectively, while the latter earned the young prodigy a record for the youngest female artist to have scored a top 3 on Wave 89.1’s weekly chart. To top it off, the 13-year-old rapper/songwriter has recently teamed up with global hitmaker August Rigo, whose songwriting and production credits include BTS’ “Black Swan” and Justin Bieber’s multi-platinum album, My World 2.0, for the trap banger “Go Crazy.”
With barely two months left for 2020, the feisty newcomer isn’t showing any signs of slowing down with the release of “Yakap,” an endearing love song in hip-hop/R&B form.
Intricately laced with dreamy atmospherics and infectious beats, “Yakap” finds Alex Bruce dealing with her first-hand experience on puppy love and infatuation. Her latest single plays out like a simp-worthy jam: thematically appropriate for Alex Bruce’s age, but charismatic enough to sweep listeners off their feet.
“Yakap is all about my crush,” the bubbly newcomer fondly shares the inspiration behind the urban jam. “Well, if you guys didn’t know, I’m 13 turning 14 this Christmas, and like a normal teenager, I started to experience weird things like puppy love. So for me to express my feelings, I wrote a song about this person.”
The song was a three-way collaboration with Alex Bruce, her dad, who is currently in Australia, and music producer Cursebox. The songwriting, recording, and production were done in a span of two weeks, with the involved heads brainstorming and working together though Zoom meetings to discuss matters related to the new track. Alex adds, “Sometimes it’s hard because I have online class and it’s still very different from homeschooling that I’m used to. I’m still adapting to this kind of set up, all of us are.”
For what it’s worth, “Yakap” truly has the makings of another game-changing hit. It’s another testament to Alex Bruce’s incredibly compelling talent as a rapper, singer, and lyricist—a triple-threat that will surely go to places in the many years to come.
“Yakap” is now available on all digital platforms worldwide via Sony Music Philippines.
Image and details provided in a recent press release.
Jellybeans in the City 