In the heart of Pasay City, beneath a constellation of LED stars, Kim Chiu stepped onto the stage as Tanduay’s Calendar Girl for 2025, radiating grace and strength like a modern-day goddess. It was an unveiling fit for the occasion, celebrating not just an iconic tradition but also the spirit of resilience, empowerment, and beauty that defines the Tanduay Calendar Girl.
Hosted at the Lucio K. Tan, Jr. Center, the event—aptly themed “Aura”—was more than a spectacle. It was a testament to the legacy of a brand that has endured for 170 years, intertwined with the story of an artist who has continually reinvented herself.
A Legacy of Empowerment
“As we approach the close of another year, this annual tradition has become a highlight for many Filipinos,” said Lucio C. Tan III, President of the Lucio Tan Group and Tanduay Distillers, Inc. “The announcement of the Tanduay Calendar Girl sparks excitement and anticipation, igniting curiosity and friendly speculation. Tonight, we celebrate not just an iconic campaign, but a legacy of empowerment, artistry, and values that define who we are at Tanduay.”
Tan emphasized that the Calendar Girl represents more than just a figure on a page—it’s a symbol of strength, beauty, and confidence. “She inspires people across generations. It’s a statement of resilience and empowerment, qualities that resonate deeply with our market and our brand,” he said.
Kim Chiu embodies these qualities with effortless poise. Like Tanduay, which has evolved since its inception in 1854, Chiu has grown from her early days as the first-ever winner of Pinoy Big Brother Teen Edition to become one of the most celebrated actresses and fashion icons of her generation.
The Chinita Princess and Her Modern Reign
For Chiu, representing a brand as storied as Tanduay is both an honor and a fitting alignment with her values. “It is a privilege to represent a brand that embodies my own ideals, which are quality and confidence,” Chiu said.
She praised Tanduay for its enduring commitment to excellence. “We Filipinos know how Tanduay has been providing us with the best rums for decades, and now the whole world also knows about it. Tanduay is also a brand that has withstood the test of time. 170 years na siya, pero patuloy pa rin siyang gumagawa ng quality products (It’s now on its 170th year, and it still continues to make quality products) and it just keeps on improving,” she added.
From her groundbreaking roles in top-rated dramas like Linlang to her comedic finesse in the Philippine adaptation of What’s Wrong With Secretary Kim?, Chiu has proven her versatility. Her career mirrors the innovation and adaptability of Tanduay itself.
A Vision of Divinity
The unveiling showcased guests, dressed to express their own aura, with Kim Chiu was presented against a dazzling backdrop of stars and celestial visuals. As the goddess-inspired layouts of her 2025 calendar were revealed, Chiu embodied the event’s theme—a modern goddess in every sense.
“This moment also reflects Tanduay’s incredible journey—a proud 170-year story of craftsmanship and innovation,” Tan said. “Let us raise a toast—to our new Tanduay Calendar Girl and to the continued success of Tanduay. May we honor our legacy while continuing to innovate, inspire, and empower.”
Kim Chiu’s journey and her collaboration with Tanduay stand as a shining example of how strength, elegance, and an unwavering spirit can redefine timelessness. For those who watched her take the stage, she wasn’t just a Calendar Girl—she was a goddess come to life, inspiring a generation to embrace their own aura.
Details provided in a recent press release.
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