Shop, Sell and Be Entertained on TikTok Shop in the Philippines

TikTok, the leading short-form video platform, recently launched its online marketplace, TikTok Shop, in the Philippines. Through this brand new e-commerce platform, TikTok Shop aims to open up more business opportunities not only for brands, but also for small- to medium-sized enterprises (SMEs). All these, whilst providing a fresh new shopping experience for users and opportunities for local content creators alike.

TikTok Shop products can be purchased through product anchors embedded in short videos, live streams, and the TikTok Product Showcase tab of a merchant’s TikTok page, making it easy for users to be entertained and yet shop at the same time. 

At TikTok Shop in the Philippines, affordable and unique items are on offer locally, even those hard-to-find must-haves. TikTok users can purchase items from various categories of products including fashion, home&living, beauty and personal care. They can enjoy shopping from favorite brands such as realme, Unilove, Perysmith and Kily.phonline 

During June 15 to 21, TikTok Shop held its maiden mid-year sale in the Philippines, highlighted by super deals and users enjoyed up to 70% discounts, subsidised shipping and first-time buyers received coupons and discounts. For shipments to the Luzon region, there were shipping vouchers of up to PhP 150 off with a PhP 10 minimum spend. For shipments outside Luzon, there were shipping vouchers of up to PhP 150 off with a PhP 50 minimum spend.

#TikTokShopSuperDeals

Celebrities and top content creators joined the very first sale, including top actress Glaiza De Castro, TV host Macoy Dubs, and top creator Alfea, who did key live sessions and short video posts via TikTok Shop. 

The week-long mid-year sales campaign saw TikTok Shop Philippines gain a 33% growth in its daily gross merchandise value (GMV). The e-commerce platform’s number of daily orders likewise jumped by 29%, while the volume of livestream climbed 36% compared to the previous week (June 8 to 14).

Top products bought and sold during the mid-year sale were air fryers, high-waist skinny jeans for women, water bottles and colortint make up. Top brands were Gaabor, KILY.PH and Uni-Love. The top creators includes HaroldBalilo, Kntxyrl, Nina Cabrera, actress Glaiza De Castro. 

Kimberly Duyag, CEO of the well-known local cloth and garment brand KILY.PH, shared her experience, “We created more than PhP 5 million sales during the first mid-year sales campaign, and we just began to do livestream on a daily basis one month ago. Many sellers have been surprised by the platform’s support, especially the free shipping vouchers and discount promotion. Plus it also enables merchants, brands and creators showcase and sell their products directly on TikTok via feed, content or livestream.”

TTS

The creator Harold Balilo achieved more than 500% GMV growth in one single live session compared with his best live before the campaign.  “I started on TikTok Shop in late April. It’s my very first time doing live selling. I’m so thankful and happy as a student and as a small creator looking for a part-time job as a live streaming creator. I can say that TikTok Shop has changed my life and offered huge help for me and my family,” said creator Harold Balilo. 

Sell products seamlessly and maximize branding on TikTok

TikTok Shop in the Philippines aims to provide local businesses a new avenue for reaching out to customers. It also aims to make purchasing possible and more accessible for Filipinos without leaving their favorite mobile entertainment platform. Merchants will be able to enjoy zero commission fees on the platform for selected products whilst payment service fees are capped at one per cent to payment service partners. 

Businesses can check out the Merchant page or view the Seller Recruitment page for more information about being part of TikTok Shop.

For additional information, please visit the Seller Center while the Seller University offers local trainings to sellers.

Download the app on your iOS and Android devices today. 

New on Shopee LIVE: Co-streaming Feature!

If you’ve been watching your favorite influencers on their Shopee Livestream, you might have noticed something new lately: co-streaming!

This feature allows Shopee Livestream hosts to co-stream with one of their viewers for a more interactive experience.

This new feature is one of the exciting innovations that Shopee introduced to make online shopping more fun and engaging.

Here are what some of Shopee’s livestreamers have to say about this feature:

For Miccolo Solis, Shopee seller and influencer, the poll feature is what he uses the most. “It helps me engage with viewers. I can check their opinion on certain topics, especially about the products,” said Solis. Polls also allow him to inquire about his customers’ specific requests, budget range, and preferred styles. In addition, Solis also hosts games on Shopee Live to keep his viewers interested.

For fellow influencer Quinito Villarosa, it’s the latest ‘Mine’ feature that gives him feedback on what content customers want to see next, or what items they want to see featured or reviewed. To maintain a strong relationship with viewers, Villarosa connects with them even after the live stream ends. “I do a lot of ‘OffLive’ engagement. I still interact with them after the live streams, usually inside the many group chats we have on Facebook Messenger and even Instagram,” said Villarosa.

Solis is excited to utilize the new Shopee Live Co-streaming feature as it gives him the opportunity to interact directly with viewers, making the live stream session more fun, enjoyable, and engaging. Villarosa, on the other hand, is already prepping for his next live stream. “I’m already asking my viewers what they want to see during my live stream so I can order it ahead of time. Being able to hold the items personally makes for a more interactive live stream experience,” he said.

For Apol Juanillo, also an influencer and Shopee livestreamer, the live interaction with her audience makes the experience extra special. “I don’t feel so alone. Sometimes, as a streamer, you feel it’s all you, aaliwin mo din sarili mo. At least this way, you can see other real people.”

With in-app features like Shopee Live, Shopee continues to improve the platform to make e-commerce more accessible and engaging for everyone.

Shopee 3.3 – 4.4 Mega Shopping Sale

The Shopee 3.3 – 4.4 Mega Shopping Sale, which runs until April 4, 2021, will feature up to 70% off on authentic brands such as Havaianas Philippines, Huggies Philippines, Realme, P&G Beauty, Pampers, Nestlé, Garnier, Enfagrow, Unilever Beauty, Vivo, and Xiaomi, on Shopee Mall.

For more information on the best deals during the 3.3 – 4.4 Mega Sale, visit https://shopee.ph/m/3-3.

Don’t forget to shop, buy load, and pay bills with ShopeePay to enjoy discounts and rewards. Top up at least ₱300 on March 2 for a chance to win ₱20,000! Check out https://shopee.ph/m/shopeepay-3-3-top-up-promo for more details.

Download the Shopee app for free via the App Store or Google Play.

Credit: Livestream screenshot from Apol Juanillo.

Shopee kicks off Shopee Live Mega Festival featuring Kim Chiu, JC de Vera, Bela Padilla, and Marco Gumabao

From June 15 to 19, Shopee invites Filipinos to watch and interact with their favorite celebrities and win prizes and giveaways worth up to ₱3M.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is hosting one of the biggest livestream events in the Philippines, the Shopee Mega Live Festival. From June 15 to 19, Filipinos can tune into special livestreams with their favorite celebrities and look forward to exclusive brand deals, exciting games and more than ₱3M worth of giveaways to be won.

Ruoshan Tao, Head of Marketing at Shopee Philippines said, “We are very excited to launch the Shopee Mega Live Festival, one of the biggest livestream events in the Philippines. This mega event is part of Shopee’s plan to deliver an unbeatable Shopee Live experience as Filipinos continue to stay home and turn to online entertainment. We will continue to enhance and improve our platform to provide a fun, entertaining, and engaging shopping experience for all. We invite everyone to join in on the fun where they can interact with trending local celebrities, win exciting giveaways, and enjoy exclusive deals and promotions.”

Various participation of top celebrities, influencers, and favorite viral personalities

Livestream fans get to have a mega celeb bonding with their favorite stars through Shopee Live. Viewers get to see Kim Chiu, Marco Gumabao, 90-Day Fiance reality star Rose Vega, Bela Padilla, and many more join in mega-celebrity showdowns and friendly but competitive face-offs. Users who participate in the celebrity-showdown voting activity can stand a chance to win special vouchers, Shopee coins, and cash prizes.

Exclusive deals and promotions and ₱3M worth of giveaways up for grabs

Shopee-holics can expect mega price drops on selected items, deals as low ₱299, up to 50% discounts on selected items, and cash prizes for viewers who participate in all the games and activities during the Shopee Mega Live Festival. They also have a chance to win grand cash prizes by hosting their very own Shopee livestream. To participate, users can register on the Shopee Live Mega Festival microsite from June 10 to 13.

To know more about the Shopee Live Mega Festival, visit https://shopee.ph/m/shopee-live-mega-festival.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.