TikTok launches its first ever Philippines TVC

Celebrate the most wonderful time of the year on TikTok, with an amazing lineup of events, creators, and giveaways.

In the face of all the adversities and challenges that have come our way in 2020, the holiday season remains to be a bright, shining star that Filipinos can look forward to at the end of the year. As the biggest festival celebrated in the country, this Christmas serves as a bittersweet reminder to cherish every moment that we spend with our loved ones, whether face-to-face or online. 

Through a pandemic, back-to-back typhoons, and months spent physically far apart from our loved ones, we should remember that life goes on, no matter how hard things have become. In making every moment count, we must learn to continue on in life with love. 

This Christmas, love lives on TikTok. Here, we are able to preserve our precious memories of wonderful times that have passed, and we are given hope that the best still lies ahead. We realize that, no matter how tough the world out there might be, happiness and optimism will always be with us at home, where we are surrounded by the people that we care about.

The inspiration behind this video is family. Through TikTok, we are reminded that every moment we get to share with our cherished ones truly matters.

This Christmas, the entire TikTok community comes together to celebrate family, hope, and love. Post your #LoveLivesOnTikTok videos using this hashtag, both to inspire others, and also to memorialize your beloved holiday moments on the app. You may even win a special prize from TikTok this Christmas when you share your videos. 

On December 19, 2020, an All-Star Livestream will be taking place on the app, featuring host and content creator, Show Suzuki, with celebrity guest, Alex Gonzaga. Be entertained by their unforgettable antics at the talk show style event, as they reminisce about the year gone by. Watch Alex perform your favorite TikTok challenges, and get the chance to win amazing prizes to be given away by Show “Santa” Suzuki during the event. 

Mark your calendars, and be sure to take part in the love-filled Christmas celebration on TikTok this December. Download the app on your iOS and Android devices to see for yourself, how #LoveLivesOnTikTok.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. http://www.tiktok.com.

BTS #LifeGoesOn TikTok Challenge Sets a Record of 930M views in 15 days

TikTok, the leading destination for short-form mobile videos, today announced that BTS’ ‘Life Goes On’ which recently topped the Billboard ‘Hot 100’, hit a milestone on TikTok, setting a record of 930 M hashtag views in just 15 days.

Held from November 21 to December 5, the #LifeGoesOn challenge was a call for users all over the word to interpret and positively express how ‘Life Goes On’ in their own creative ways. The videos created with #LifeGoesOn had more than 463,276 in 15 days of the campaign.

BTS also participated in the challenge and connected with their fans by releasing TikTok videos of their own: Jin goes through a flipbook, RM and V does maple leaf art, Jimin decorates a glass bottle, j-hope takes Polaroid pictures and JungKook practises calligraphy. In response, the group’s fans, ARMY, uploaded videos of themselves dancing and singing along to the new song, as well as moments in their daily lives with friends and family.

A special ‘Life Goes On (ARMY version)’ music video will be released on the official BTS TikTok and social media channels on December 30, capturing selected video submissions that were part of the #LifeGoesOn challenge.

For more details about the challenge, visit the #LifeGoesOn Challenge Event Page.

Image and details provided in a recent press release.

TikTok Launches Creative Competition to Solve Real-World Marketing Challenges

TikTok invites marketing and creative professionals as well as agencies in Southeast Asia to participate in the TikTok Trendsetter creative competition. Winners to receive up to US$40,000 in prizes and mentorship with TikTok Global Business Marketing (GBM) executives

TikTok, the leading destination for short-form mobile videos, is calling all marketing and creative professionals as well as agencies in Southeast Asia to think outside of the box and join the TikTok Trendsetter creative competition. Launched last November 9, 2020, TikTok Trendsetter aims to inspire professionals and agencies in the Philippines to harness the untapped potential of TikTok to solve real-world marketing challenges.

“The power of TikTok is clear, but it requires a new and different way of thinking. Utilizing an entertainment-based platform allows marketers to engage with users in a ‘sound on’ environment, opening an entirely new window of opportunity,” said Ng Chew Wee, TikTok Head of Business Marketing. “Just like our users, we invite marketers to be experimental and explore their creative side while addressing today’s brand challenges through the Trendsetter creative competition.”

Running for over the course of six weeks, the TikTok Trendsetter creative competition is divided into three separate categories including:

  • Individual Category: Individual contestants to submit one TikTok video creative idea that addresses marketing-related challenges for Small and Midsize Businesses (SMBs), and sectors such as Fast Moving Consumer Goods (FMCG) and Government.
  • Agency Category:Agency contestants to submit a storyboard for at least four TikTok video creative ideas, a media plan leveraging TikTok and one sample TikTok video that addresses marketing-related challenges for industries such as Fintech, Luxury, Automobile, and Telecoms.
  • Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.

All submissions will need to be submitted by 24 December 2020 with voting for the most creative ideas taking place from 4 to 22 January 2021. The following panel of judges representing in-house and agency creative executives, as well as CMOs and TikTok Creators, will be determining the winners of the competition which will be announced on 1 February 2021:

  • Ng Chew Wee, TikTok Head of Business Marketing
  • Katie Puris, TikTok Managing Director of Global Business Marketing
  • Dianchen Yao, TikTok Head of Client Solutions SEA
  • Nguyen Dinh Toan, Senior Vice President of Marketing at Suntory Pepsico Vietnam
  • Sutirapan Sakkawatra, EVP Head of Marketing at Siam Commercial Bank
  • Roberto Saputra, Chief Brand Officer at Smartfren Telecom
  • Jeff Cheong, DDB Group Singapore Deputy CEO and Tribal Worldwide Asia President
  • Maryzyle Fernadez Galinato, Group Creative Director at Hakuhodo Saigon
  • Pingkan Rarumangkay, Executive Creative Director at Wunderman Thompson Indonesia
  • Tay Guan Hin, Chief Creative Officer of BBDO Singapore
  • Sompat Trisadikun, Chief Creative Officer at The Leo Burnett Group and Publicis Group in Thailand

For each category, regional and local winners will be selected. Agency teams will have a chance to win up to US$40,000 in prizes, while Individual applicants can win a mentorship session with TikTok Global Business Marketing (GBM) executives.

Kantar research shows that in order to tap into the powerful audience response, it is vital to understand TikTok and engage with users on their own terms. To provide a deeper understanding on how to leverage TikTok for marketing purposes, TikTok will also hold a creative workshop on 24 and 26 November in partnership with BBDO Singapore, hosted virtually at https://www.tiktok-trendsetter.com/ for anyone who is interested in learning about leveraging the platform to solve creative challenges.

To enter the competition, view tutorials, best practices and creative playbooks, please visit: https://www.tiktok-trendsetter.com/.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Details provided by Tiktok in a recent press release.

Celebrate #GenTikTokPH with Ben&Ben, Inigo Pascual and Rico Blanco on Oct 18

To celebrate TikTok’s diverse and growing community, the Philippines’ top artists Ben&Ben, Iñigo Pascual and Rico Blanco will perform LIVE on TikTok Philippines this Sunday, October 18, 2020 at 5PM for the platform’s biggest virtual event of 2020, #GenTikTokPH.

Music is universal and powerful. It is what unites us with the community. #GenTikTokPH will be a celebration of everything we created out of love through music. Invite your Mahiwaga and let us have a wonderful time,” said Miguel Benjamin Guico, Ben&Ben

The 2-hour online LIVE show will feature various performances from top local artists, dancers, and content creators including JMKO, Kuya Ching, Madelaine Red, Mikey Bustos, Ralphe Austria, and many more. Auntie Julie, aka Macoy Dubs will be hosting the online event.

#GenTikTokPH is a recreation of the great moments on TikTok from entertainment to education and top trends. This is for the Generation TikTok and who made things happen.

Expect nothing but a happy feeling all throughout! I’ll see you on Sunday,” said Rico Blanco. The OPM icon was TikTok’s ambassador for the #TikTokOPMPlaylist campaign which promoted independent Filipino musicians and local talents to the app’s growing audience back in October 2019. Since then, he continued to make OPM an ever-present content on the platform.

TikTok was built to inspire and enrich people’s lives through experiences that are genuine, joyful, and positive. TikTok has gone beyond being just a  content platform. TikTok is the content, the community and the culture that it created.

Every click of the record button starts canvas for human creativity and every phone screen becomes a window to our world. Whether one’s making, remaking, reacting, or simply watching, we’re changing the world one TikTok video at a time. We’re happy and grateful to share this milestone to our community,” said User Content and Operations Manager John Castro

With its growing community of creators and users in the Philippines, TikTok is now ready to take the platform on a whole new level with a big announcement! After the event, TikTok will no longer be the same as they’ll take further all the creative possibilities.

Join the #GenTikTokPH hashtag challenge in-app and share why you’re officially part of Generation TikTok! You can get a chance to win TikTok-branded goodies! Invite your friends, stay safe and healthy at home. Download the TikTok app via iOS or Google Play.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

Image and details provided in a recent press release.

Sabby Sousa takes the spotlight with new single “Emerald”

Toronto-based artist Sabby Sousa taps into something nostalgic and exhilarating on her new single “Emerald”—out today on all digital platforms worldwide.

Despite its openness to tackle a romantic relationship gone astray, the smooth R&B song inhabits an optimistic headspace that values emotional maturity over impulsive demeanor.

With her syrupy vocals complementing the track’s atmospheric sonic backdrop, Sabby remembers her past relationship fondly, setting aside bitterness for a peace of mind. “I had gone through a breakup and didn’t want to write anything sad or angry,” the teen-pop sensation shares. “I wanted to remember what it felt like in those moments and hold them close. It reminded me that not all relationships are meant to last forever. What lasts forever is the memories you make. So live life to the fullest.”

Unlike her viral bop “Cream n’ Frosting,” which hit more than two million streams on all music platforms and landed on Spotify Viral 50 charts in the Philippines and Malaysia, Sabby’s smoky new track establishes her more introspective side as both a singer-songwriter and a vocalist.

This time, she mines a wistful narrative straight from a journal entry: confessional in form and function, but also hopeful in the way it was written and delivered.

“There’s a lot of electric guitar and synths that make the song so dreamy,” Sabby Sousa adds. “I would definitely say, it’s a lot different to previous songs as it marks the beginning of a new sound for me.”

“Emerald” is produced by House of Wolf, a rising French-Canadian electronic duo who has worked with the likes of Cheat Codes and Carlie Henson.

Recorded in August last year, the infectious jam sounds like a star turn from a young artist who is now ready to take the spotlight and make a lightning strike, one more time.

Image and details provided in a recent press release.