Tanduay rums, known for their wide range of expressions, are receiving high praise from renowned New York-based concept beverage director and bartending veteran, Jeremy Le Blanche. Each Tanduay product offers a distinct and unique flavor profile, making them highly versatile for both sipping and mixing.
Le Blanche, with over 11 years of experience in the bartending industry, has established himself as an expert in his field. Having studied hospitality for five years and obtaining bartending licenses and degrees, Le Blanche’s passion for mixology and culinary arts led him on a journey around the world, constantly seeking new horizons and pushing the boundaries of what’s possible.
“For the past 8 years, each of my roles has been an amazing experience. I learned something new every single day. From Switzerland to London and finally New York, my focus has always been on personal growth and setting new goals for myself,” shared Le Blanche. His commitment to innovation and consistency allows him to create immersive sensory experiences through his cocktails, ensuring every customer receives the perfect drink.
New York City, with its dynamic and ever-evolving nature, provides an ideal platform for Le Blanche to showcase his creativity. The city’s vibrant energy fuels his drive to continuously explore and experiment with new flavors and techniques.
When asked about Tanduay’s position among other rum brands, Le Blanche expressed his admiration, describing the product as “very good, very clean.” Currently, his two favorite expressions are the Tanduay Double Rum and Especia Spiced Rum. However, Le Blanche acknowledged the highly competitive rum market, emphasizing the importance of effective marketing to increase awareness and give more people the opportunity to try Tanduay.
“It’s all about marketing now to make Tanduay grow in the US, so more people know about it and have the chance to try it,” explained Le Blanche. He emphasized the crucial role of promotion in showcasing the most exceptional cocktails, highlighting that excellence alone is not enough; uniqueness and effective marketing are key to connecting with people.
Le Blanche’s introduction to Tanduay occurred when he connected with Matt Robertson, the brand ambassador for Tanduay in New York, through social media. This encounter sparked an instant camaraderie that has grown stronger over the years. Impressed by the quality of Tanduay’s rums, Le Blanche found it effortless to incorporate them into his cocktails, and the enthusiastic support of the New York team at Tanduay further strengthened his bond with the brand.
“I love that Tanduay is from the Philippines. It grabs people’s attention and makes it easy for me to suggest something new. Once they try one of our Tanduay rum cocktails, they usually want to order another,” Le Blanche added.
Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager, commended Le Blanche’s endorsement, recognizing it as a testament to Tanduay’s commitment to quality and product research and development. Ngo also praised the craftsmanship and ingenuity of Filipinos, as all Tanduay products are proudly made in the Philippines using the finest sugarcane in the country.
Established in 1854, Tanduay has become an iconic brand in the Philippines, renowned for its exceptional rums. The brand has been consistently recognized with international awards and has dominated the rum category in the country. Tanduay was named the World’s Number 1 Rum for five consecutive years by Drinks International Magazine and has received the prestigious “Brand of the Year” award for seven consecutive years.
For more information about Tanduay and its range of products, please visit www.tanduay.com.
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