SB19 and Gloc-9 unite for empowering anthem ‘KALAKAL’

The Filipino music scene is buzzing with excitement as two of its biggest names, SB19 and Gloc-9, have come together for a powerful new single, “KALAKAL.” Released today on all digital platforms, this collaboration between the P-Pop kings and the legendary rapper has fans thrilled and eager to listen.

The Genesis of ‘KALAKAL’

The idea for “KALAKAL” began after SB19 and Gloc-9 shared the stage at SB19’s PAGTATAG! Finale concert at the Araneta Coliseum a few months ago. The chemistry between them was undeniable, and it sparked the idea for a collaboration. SB19 reached out to Gloc-9, and the two acts decided to join forces, bringing their unique styles together for the first time.

The Creative Process

SB19 and Gloc-9 took a hands-on approach to the creation of “KALAKAL.” The five members of SB19 were deeply involved from the very beginning, contributing ideas and helping shape the song’s direction. They worked closely with Gloc-9, who added his own creative touch to the project. The result is a song that reflects the strengths of both artists, with each bringing something special to the table.

Gloc-9, who has been a major force in the Filipino rap scene for years, was impressed by SB19’s dedication and creativity. He appreciated their willingness to experiment and learn, even when trying out new ideas that might be outside their usual style.

The Message Behind ‘KALAKAL’

At its core, “KALAKAL” is a song about empowerment. It’s about believing in your own abilities and staying true to yourself, no matter the challenges you face. SB19 and Gloc-9 wanted to create a song that could inspire people of all ages to stand tall and sing along with pride.

The song also touches on themes of Filipino culture and consumerism, reflecting the artists’ journeys and the hard work it took to get where they are today. Through “KALAKAL,” they share their stories of perseverance, humility, and the pursuit of excellence.

The Impact and Reception

Since its release, “KALAKAL” has been met with excitement from fans of both SB19 and Gloc-9. The song’s powerful message and catchy melody have made it an instant favorite, and it’s quickly gaining traction as a new anthem of empowerment.

The success of “KALAKAL” has left fans wondering if more collaborations between SB19 and Gloc-9 are in the future. Gloc-9 himself has expressed interest in working with the group again, praising their talent and enthusiasm.

“KALAKAL” is a celebration of collaboration, creativity, and the strength that comes from believing in yourself. As SB19 and Gloc-9 continue to push the boundaries of their artistry, “KALAKAL” stands as a testament to what can happen when two musical powerhouses join forces. Don’t miss out on this incredible track—stream “KALAKAL” now via Sony Music Entertainment and experience the magic for yourself.

Details provided in a recent press release.

SB19 declares “Atin ‘to!” as the new faces of Chicken McDo

Filipino supergroup SB19 has joined forces with McDonald’s Philippines to promote the new and improved Chicken McDo, bringing excitement to both fast food lovers and the group’s dedicated fan base, A’tin. The P-Pop sensation, comprising Pablo, Ken, Stell, Josh, and Justin, proudly declares “Atin ‘to!” (“This is ours”) in their latest endorsement, marking a significant collaboration in the fast-food industry.

SB19’s rise to fame has been meteoric. They became the first Filipino and Southeast Asian act nominated for the Billboard Music Awards’ Top Social Artist category, establishing their prominence on the global stage. Now, they follow in the footsteps of other notable McDonald’s endorsers, such as Vice Ganda, who helped relaunch Chicken McDo to great acclaim last year, and Kapuso royalty Marian Rivera and Dingdong Dantes, who created a viral sensation with their musical extravaganza featuring Chicken McDo’s “dinosaur-size” portions.

SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo

“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. To have this supergroup join us in showing love for our much bigger, much juicier, much crispier and much sulit Chicken McDo is very exciting,” said Adi Timbol-Hernandez, McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact. “It’s a great collaboration, and we look forward to working with SB19 in delivering more feel-good moments to our customers all over the country. Definitely, there’s much more to look forward to in this campaign.”

SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo

The official announcement followed a teaser campaign on McDonald’s Philippines’ social media pages, hinting at a new “Ninang” for their next endorser. Loyal A’tin fans quickly guessed the upcoming endorsement, and their excitement was rewarded with an exclusive video featuring a specially-written single by SB19. The song showcased the band’s love for Chicken McDo and encouraged their fans to embrace it as their own.

Margot Torres, McDonald’s Philippines Managing Director, emphasized the synergy between the two icons: “It’s a perfect fit: McDonald’s with SB19. A global icon partners with the first P-Pop band to make a worldwide breakthrough. We’re proud to be working with them in sharing the great news about our Bigger and Better Chicken McDo. Parami nang parami ang in-love sa Chicken McDo and we’re very happy to welcome SB19, the A’TIN community, and many more into the golden arches of McDonald’s.”

SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo

The “Atin ‘to Chicken McDo” campaign is a celebration of what’s uniquely Filipino. Raoul Panes, Chief Creative Officer of Leo Burnett Group Manila and Publicis Groupe Philippines, explained, “We landed on this ‘Atin ‘to Chicken McDo’ idea with inspiration from SB19 and their loyal, passionate A’TIN fanbase. It took several months of hard work to birth this campaign. Our SB19 fans in the team helped shape the idea and execution to what you see now. And our collaboration with the SB19 team made the outcome even better. Truly ‘Atin ‘to’ for the many creative minds who shared their talents and the many who love the campaign.”

Directed by Film Pabrika’s Joel Limchoc, the 60-second film features vibrant, pop-inspired scenes representing various Filipino demographics, all enjoying Chicken McDo with a touch of swag and Pinoy pride. Limchoc shared his experience, stating, “Josh, Pablo, Stell, Ken, and Justin were a dream to work with, very professional. I’m a fan!”

SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo
SB19 Chicken McDo

At the heart of the campaign is McDonald’s one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for just PHP 99, available in stores nationwide. With their favorite band joining the thousands who’ve discovered the new and better Chicken McDo, SB19 fans have something special to look forward to this August.

For more information on McDonald’s Philippines, visit www.mcdonalds.com.ph or follow it on Facebook and Instagram.

Details provided in a recent press release.

Ben&Ben, Darren Espanto, Moira, SB19, Maximillian, and more to headline BYE2020

Philippine record labels and musicians of all stripes are standing up for solidarity with the biggest concert event of 2020.

With the utmost goal of bringing together the Filipino people through music and inspiring them to help cope better in the face of adversity, BYE2020 is a powerful statement that not only recognizes the small but impactful triumphs of the music community despite a very challenging year, but also honors the collective efforts of everyone in holding each other up during the pandemic.

28 artists are set to join the movement with virtual performances designed to make the experience as immersive and enjoyable as possible.

The lineup includes some of the biggest acts here and abroad, including Ben&Ben, Darren Espanto, Moira, SB19, Matthaios, The Itchyworms, Leanne & Naara, Maximillian (DK), Peach Tree Rascals (US), Tate Mcrae (CA), Glaiza de Castro, Kean Cipriano, Lala Vizon, Zack Tabudlo, Keiko Necessario, Fern., Elha Nympha, Autotelic, Sud, Miguel Odron, VVS Collective, Ace Banzuelo, Paolo Sandejas, Earl Generao, FANA, TALA, J-Nine and Dia Mate.

In a statement by the team behind the virtual show, BYE2020 is committed to mounting the first-of-its-kind year-ender party to usher in a brighter, better new year and turn this unprecedented moment in history into a collective call to seek a way out of darkness through unity, hope, and music.

“What BYE2020 delivers is a way for every Filipino to look back at all of the challenges we have faced, and enter 2021 a bit more hopeful,” the organizers explained. “Fortunately for us technology has allowed us to re-imagine what we can do for music entertainment and live events. And we are bringing to bear every learning, every talent, and every skill we have gained this 2020 and applying it to our event BYE2020.”

Aside from top-notch entertainment and much-awaited surprises, BYE2020 is set to recognize some of the most notable feats in the online space in order to shine a light on the more positive side of 2020. Through the Best of the Year Awards, digital platforms such as Facebook, Spotify and TikTok, and other notable partners will be part of a special segment dedicated to awarding the finest local creators for their record-breaking achievements in digital content and entertainment.

The six-hour continuous virtual event will be streamed live on multiple platforms such as Facebook, YouTube, TikTok, and more on December 31, 2020, from 7pm onwards. It will also air on Sky Cable (Ch 955 HD and 155 SD).

For exclusive concert privileges such as access to zoom pits, backstage content with the artists, and limited-edition merch, visit ticket2me.net to get tickets.

BYE2020 is brought to you by Pepsi, Tinder, and Its More Fun in the Philippines, and is presented by MCA Music, Sony Music Philippines, Warner Music Philippines, O/C Records, Star Music, Universal Records, and Midas Records.

The virtual showcase is also co-presented by Official Beer Partner, Heineken; Official Streaming Partners, Facebook, YouTube and TikTok; Official Music Partner, Spotify; Official Cable Partner, Sky Cable; in partnership with Viber; and Media Partners, CNN Philippines, InqPop, Manila Concert Scene, We The Pvblic, UDoU PH, Wonder, Rank Magazine, Adobo Magazine, Starmometer, and Rakista.

Exclusive: SB19 drops their highly anticipated debut album, ‘Get in the Zone’

SB19 pushes the envelope of pop music with the release of their debut full-length album, Get in the Zone, out now on all digital platforms worldwide via Sony Music.  

Mashing together various music influences with top-tier production and global appeal, the nine-track release features six original compositions, along with the EDM version of “Love Goes” and two instrumental songs.

Thematically speaking, Get in the Zone maps their creative and personal journey. “It hasn’t been long since we released our debut single ‘Tilaluha,’ but prior to that, we have been training for years already,” says Sejun. “We wanted to incorporate all the things that we have experienced during trainee days into this album by putting all the emotions that we went through into our music. It was an emotional rollercoaster, but we pulled through and we hope that we get to inspire people with our story.”

SB19’s first album kicks off with the two-punch knockout of “Alab” and “Go Up”—both chart-topping singles that bask in electronic grooves, pulsating hip-hop rhythms, and technicolored beats. These songs not only exude outsized charisma, but it also showcases SB19’s potential as a phenomenal pop group capable of defying trends and trailblazing a new movement in the international music arena.  

Get in the Zone takes a more somber turn with “Tilaluha,” a stripped-down ballad that tackles one’s remorse over reciprocated romance. It’s a refreshing misnomer in a record filled with upbeat jams and shiny pop tunes, and one that blows the roof off, vocal performance-wise. 

The winsome streak continues with the R&B-infused “Love Goes,” a song that talks about one’s suffering over a lost loved one, and its sequel, “Hanggang Sa Huli,” which allows the broken person to heal and find comfort in a kind of love that lasts a lifetime. The sonically adventurous album also includes “Wag Mong Ikunot Ang Iyong Noo,” a Filipino adaptation of the Korean ‘90s smash “Sarangeun Ya YaYa,” as well as an EDM remix and two bonus tracks.

According to Sejun, what sets Get in the Zone apart from other contemporary releases is the collaborative synergy between K-pop producers and Filipino talents, resulting into an exciting yet compelling final product. “It’s a great thing to get all the good traits from Korean and Philippine music/culture, and put them together into one. If you’ll dive deep into it, you’ll find a whole new sound rich in both cultures.”

As for the creative process, SB19 members Justin, Sejun, Josh, Ken, and Stell are very hands on when it comes to writing songs and creating melodies. Justin shares, “In this album, we didn’t collaborate with any other artist. We also wrote the lyrics for all the songs ourselves, but we’ve worked with Korean Producers who have also worked with famous artists in Korea already. It was a different experience for each producer since they have different styles, but overall, everything was fun and exciting.”

The award-winning band dedicates their new album, Get in the Zone to every single one of their A’TIN fans who have relentlessly supported their music through thick and thin. “All our achievements to date would not have been possible without you,” says Josh. “So in return we will work harder and continue to uplift you with more music and content so that we can give back the love we’ve received from you.”

Check out SB19’s Get in the Zone here.

Image and details provided by Sony Music Philippines in a recent press release.

SB19 inks deal with Sony Music, releases first official single “Alab”

After selling out their first major concert in a record-breaking three minutes, SB19 is ready to dominate the local and international music market with the release of their latest single, “Alab.”

If you think the previous releases were straight up fire, wait until you hear “Alab”—a dance-pop banger built on sophisticated production, digital beats, and pulsating grooves.

Produced by Han Tae Soo, the upbeat track is “basically about finding your true love and doing whatever it takes to win that certain someone.”

“Here, we thought of fire as our burning desire, emphasizing that there’s no other way to confess your love but to tell the person directly, and that you shouldn’t waste time,” lead vocalist and rapper Sejun opens up.

Partnership with Sony Music Philippines

“Alab” is SB19’s first official single under Sony Music Philippines.

The P-pop boyband has recently expressed their gratitude to the international record label for making the partnership work. “With Sony Music Philippines, they’re a well-known major label worldwide. We feel like we can do so much more and expand to a wider audience,” Sejun says.

Sony Music, on the other hand, is thrilled to have SB19 on board. “We’re looking forward to fueling and supporting many more breakthroughs for Sejun, Josh, Stell, Ken, and Justin,” says Roslyn Pineda, Sony Music’s GM Philippines & VP Business Development Asia.

After receiving a copy of SB19’s dance practice video for “Go Up” from Sony Music Philippines A&R and Digital Director Maan Atienza, Roslyn can’t help but feel thoroughly impressed. “I am beyond excited! Filipinos are natural performers and when it comes to training and discipline, nothing beats the Korean way. When you merge the two, you come up with something special — SB19. They’ve taken K-Pop and made it their own. Actually, our own, if you consider SB19’s official fanbase name A’TIN.”

Brief Background

SB19 is composed of Sejun (leader, rapper and lead vocalist), Josh (lead rapper and dancer), Stell (vocalist and lead dancer), Ken (main dancer and vocalist), and Justin– (vocalist and visuals).

The fast-rising boyband debuted in 2018 with “Tilaluha,” and soon gained traction with the video release of choreography-heavy “Go Up” in July 2019.

They nabbed the first spot as this year’s most Googled Male Personalities
in the Philippines, beating personalities such as Vico Sotto, Isko Moreno
and more.

They recently landed on Billboard’s Next Big Sound chart—which
according to its website, tracks the fastest accelerating artists during the
past week.

“Alab” is now available on all music streaming and download platforms
worldwide.

Band details and information provided in a recent press release.

This post contains affiliate links.