Shopee identifies 4 of the biggest e-commerce trends in 2020

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, identifies four major e-commerce trends in 2020.

The retail landscape in the Philippines has been transformed due to increased social distancing efforts, such as the implementation of the Enhanced Community Quarantine as the nation combats the spread of Covid-19. As a result, brands and sellers are venturing online in search of growth, while consumers turn to e-commerce to meet their shopping needs.

Ruoshan Tao, Head of Marketing at Shopee Philippines said, “The year 2020 has changed the way we live, work, and shop. Brands and sellers across the region are stepping up their digitization efforts, with e-commerce becoming a key channel for them to sustain and grow their businesses. At the same time, consumers are increasingly going online to fulfill their everyday needs, in areas ranging from groceries to home appliances. As e-commerce takes on greater importance in people’s lives, Shopee will continue to make shopping even more social, engaging, and easy for everyone.”

In the Philippines, Shopee has identified 4 key trends for e-commerce in recent months:

1. Brands and sellers are growing their e-commerce presence

Brands and sellers are venturing online to boost their online presence while exploring new strategies to reach and engage consumers.

  • Robust growth for Filipino sellers: As people shop for their home and essential needs online, brands, and sellers in the Gaming and Pet Care categories are seeing strong growth. In addition, Brands and sellers offering pet essentials and home appliances & accessories saw 40 times and 15 times more orders respectively than the same period last year.
  • Reaching customers with live streaming: Brands and sellers are actively exploring new ways to reach consumers. Shopee has observed that the number of Shopee Live streams from brands and sellers increased by 40 times. Homegrown SMEs have successfully boosted online visibility with Shopee Live. For example, Sirods Stuffed Toys has recorded a robust number of views for its streams by showcasing popular toys and collectibles to users in real-time, enabling it to engage customers more effectively.

2. Shoppers turn to e-commerce for everyday needs

At the same time, Filipinos are relying on e-commerce to meet their everyday needs as people live, work, and play from home.

Consumers search and shop online for a wider variety of needs: Shopee has observed an increase in search and shopping activity in the past 3 months, especially for health and fashion products. This reflects an increasing reliance on e-commerce, which provides Filipinos with one-stop access to essentials, health products, and more.

  • Top searched keywords: Face masks, Dresses, Power banks, Undergarments
  • Top products: Mosquito incense, Vitamins, and supplements, cell phone cases

3. Shopping preferences evolve as consumers seek convenience on e-commerce

Shopping preferences are also changing in the Philippines as consumers look for convenience in e-commerce during this period.

  • Increased shopping activity on weekdays: Online shopping activity has peaked on Tuesdays in recent months, showcasing the preference among Filipinos to shop earlier in the week. Shopping activity is also the highest at 12PM and 1PM as Filipinos shop more often during lunchtime.
  • Preference for cashless payments: Adoption of cashless payments is growing as consumers value speed and reduce physical interactions. Shopee has observed that users are increasingly using cashless options such as ShopeePay to pay for purchases in recent months.

4. Increased social interaction and engagement among online shoppers

E-commerce has now evolved into something more than just a way to shop – it’s also become a place where people come together to interact, read content, and connect with others. Shopee has seen greater use of its in-app engagement features in the past three months as Filipinos seek to stay connected online:

  • Shopee Live Chat: Shopee has seen an increase in social interactions on its platform. Over 1 million messages were sent daily on average as brands, sellers, and consumers interact with each other across the shopping journey.
  • In-app games: Shopee recorded 200 million plays for its in-app games over the past three months. This is driven by users logging in daily to earn rewards and try out new in-app games such as Shopee Farm and Shopee Throw.

Tao closed, “We want to make online shopping safe and convenient while staying true to our vision of delivering a social and engaging experience to our users. At the same time, we will continue to help both our sellers and buyers by providing them a seamless online shopping experience, especially during this COVID-19 crisis.

Download Shopee for free through the App Store or Google Play.

SKY subscribers can now safely manage their subscriptions and ask for help online

SKY subscribers can now maximize digital platforms in managing their subscriptions as a new normal begins to limit the movement and reshape the Filipino’s way of life amid the enhanced community quarantineand beyond. As they utilize these digital facilities, SKY is able to give them their much-needed peace of mind since all transactions do not require any physical contact and can be done at the safety of their home.

As of now, subscribers are given more time to settle their bills as they are given a grace period until May 15. This way, they can still enjoy their SKY service without any interruption. This helps them continuously access the latest news and information regarding the quarantine, while still able to work or study at home.

If they would like to check their billing status online, they can simply enroll their account through mysky.com.ph/myaccounts or to SKY e-bill to receive their statement of account via email or simply open the mySKY app.

For their safety and convenience, subscribers can pay their bills through digital facilities such as via credit card at mysky.com.ph/myaccounts or the mySKY App, e-Wallets Gcash and Paymaya, and online banking via BPI, BDO, Landbank, and more.  Subscribers can easily refer to a detailed step-by-step guide featured in mysky.com.ph/digitalpayment for more details on how to use these digital payment facilities.

Subscribers are encouraged to download the mySKY app (mysky.com.ph/app) as it will help them manage their account with much ease as the app offers program schedules, minor troubleshooting guides, billing information, and even allows them add more channels and streaming apps to their subscription.

If they are experiencing common issues with their service, they can quickly access Do-It-Yourself and troubleshooting guides on SKY’s official website. They can also fill up SKYServes’ webform (mysky.com.ph/contact-us) to be able to immediately inform SKY of their concerns. 

In the meantime, SKY is giving cable subscribers more chances to relax and indulge in their favorite shows as they fight cabin fever with the opening more channels without additional payment until May 15. The offered channels are TLC, Animal Planet, Food Network, NatGeo Wild, NatGeo People, Lifetime, FOX Sports, FOX News, Outdoor channel, Eurosport, Baby TV, Crime & Investigation, and History 2.

To know more about SKY’s safety tools and services, visit www.mysky.com.ph.

Disclosure: I work for SKY and part of my job is promoting its products and services, especially the content it provides to its subscribers. I consider being able to share my love for TV shows and movies and the experience of watching and talking about them with like-minded people some of the biggest perks of my job.

Store Finder PH launches Facebook chatbot for free mobile internet users

When Store Finder PH’s map website went live on March 19 to help locate nearby establishments that are open during the COVID-19 community quarantine, families with no internet connection seem left behind.

However with Artificial Intelligence (AI) technology, the volunteer-initiated website is able to make its key content available on Facebook Messenger through a chatbot. A chatbot is a computer robot that replies to messages like a human being.

Currently, Facebook Messenger can be used even without a mobile data plan as part of the basic service of Smart, Globe, and affiliate providers, making the store finding-chatbot accessible to more than 44 million phone internet users in the Philippines at no extra cost.

Store Finder

Store Finder PH named its chatbot “Crowdy” to signify the project’s crowd-sourcing nature of collecting information. To use the chatbot, the user should open the project’s Facebook messenger.

After tapping “Get Started”, the user may pick the establishment category and type a location that the chatbot will scan through. A list of  search results including grocery shops, restaurants, pharmacies, banks, ATM centers, remittance centers, logistic hubs, and other essential stores  is then displayed within seconds.

Although the map feature is disabled when on free mobile data, crucial information including business hours are still delivered in text format.

“Our main contribution as millenials to the Enhanced Community Quarantine measure of the government is making tech solutions and life-saving information reach the doorsteps of every Filipino,” said Trinmar Boado, an award-winning Information and Communication Technology (ICT) advocate and leader of the volunteer project.

He added the chatbot is getting a high volume of query for remittance centers, explaining this must be from parents of stranded students and other individuals sending out financial help.

On Store Finder PH’s website version at www.storefinder.ph, users can see the map of their neighborhood and the exact location of open establishments. They can also chat with other active users within the vicinity to seek any assistance during emergencies.

To start using the Store Finder PH chatbot, open m.me/StoreFinder.PH or fb.com/StoreFinder.PH now.

Store Finder PH is a volunteer-initiated project by Good Vibes Digital Philippines,  a group organized by Clash of Codes 2019 winner, Trinmar Boado, to help families locate nearby essential establishments that are open during the Enhance Community Quarantine (ECQ) period. To support this community initiative,  email chrisaligo@gmail.com or call 0977-340-5736.

Lido Cocina Tsina salutes COVID-19 front liners by giving back

Lido Cocina Tsina, a family Chinese restaurant chain, shows support to the heroes in the front lines who help fight the spread of COVID-19 by distributing food packs while the enhanced community quarantine is in effect.

Lido team members or Lido family as they call it, prepared and packed healthy and delicious meals and distributed within selected communities in Metro Manila.

“As front liners ourselves, we feel for those who take part in their commitment to serve our countrymen. This is the least we can do to help our healthcare workers, police and military officers, and government workers to show appreciation to what they are doing,” says Lido’s owner, Ms. Annie Wong.

For the past two weeks, the Lido family tirelessly reached out to personally thank our front liners in different hospitals. Health workers at Holy Infant Jesus, Philippine Children’s Medical Center, Veterans Memorial Medical Center, De Los Santos Medical Center, St. Luke’s Medical Center, Makati Medical Center, and Pasay General Hospital were among the recipients. The team also did not forget hundreds of personnel from the police and military forces that secure the borders.

There were also countless heartbreaking encounters with homeless fellows who are most in need of assistance from the government. They were also among the priorities of Lido during the distribution of food packs. Families from Brgy. Bagong Pag-asa, Brgy. Vasra, Brgy. Mariana and Brgy. Project 6 are among the beneficiaries during the first two weeks of distribution.

To date, the Lido team continuously extends its hands and finds better ways to send help to the front liners and the general public. Some Lido stores remain open to cater to take-out and deliveries.

To support the enforcement of social distancing and community quarantine, orders may be placed via www.lidodelivery.com, 8888-5436, Grab Food, Food Panda and Lalafood.

Website launched for locating nearby open establishments during quarantine period

As most establishments in the Philippines closse due to the Enhanced Community Quarantine (ECQ) making it both hard and risky to go out to buy goods, a website launched to help locate those that are still open.

Called “Crowd Store Finder,” the website works lie Waze or Google Maps that scans through the user’s neighborhood to find stores, banks, pharmacies, and remittance centers that remain operational.

Under government guidelines, only establishments selling basic commodities are allowed to open during the quarantine period. This is to prevent people from staying outdoors that increases their risk of catching COVID-19.

Aside from knowing the open establishments, users can also chat with their neighbors who are currently using the website to ask questions and seek further assistance.

Crowd Store Finder relies on information shared by volunteers from Good Vibes Digital PH, a group organized by Trinmar Boado, winner of the Clash of Codes competition at Multisys Technologies in 2019.

Boado, who works at the Department of Science and Technology’s Metals Industry Research and Development Center (DOST-MIRDC), said more than 100 volunteers are coordinating safely from their own homes.

“This technology reminds us that sharing of info does not just save the time of other people but also their lives.” shared the IT expert.

Visit the Crowd Store Finder website or follow it on Facebook.

Website details provided in a recent press release.