La Germania shares local food-preneurs’ secrets to success

These small food businesses share their biggest advice for surviving and thriving in the pandemic.

For the past two years, Filipinos have seen the rise of home based food businesses. From sweet pastries to hearty dishes, comfort food to artisanal beverages, numerous Filipinos have ventured into the world of entrepreneurship. But what does it take for a food business to succeed amid a global pandemic?

To inspire more Filipinos to build their food businesses, La Germania is launching a video project called Food Babies. Starting this February, La Germania will be releasing special features on food businesses that survived and thrived amid all the challenges thrown their way. This video project will be exclusively available on their Youtube channel and Facebook page. As a preview of the upcoming project, these food businesses spilled some of their secrets to success with La Germania.

Use social media to stand out against competition

Claudia’s (@claudias.ph) is a passion project turned popular online bakeshop that offers chunky and gooey baked cookies and blondies. According to Founder and Owner, Claudia Tagle, business owners must focus on their social media content to stand out against competitors, especially since customers “eat with their eyes”.

La Germania Small Food Businesses
La Germania Small Food Businesses

“It’s important for you to get those really good shots of your food or the products that you’re selling,” Tagle explained, which involves investing in food photography and social media content. “I do have slower days or slower months, and I think that consistency is key. You just need to learn how to market or promote your products more because your loyal customers will come back.”

She also shared how valuable it is to engage and build relationships with one’s customers. “What really keeps me going is my customer’s feedback, and when they tell me they really enjoy the cookies or the blondies. Getting feedback about what they like and don’t like about your products can help you improve further.”

Believe in your product

Butterboy Bakehouse (@butterboyph) focuses on different kinds of croissants and baked goods to make pastries more affordable and accessible for everyday Filipinos.

Head baker and owner Hilder Demeterio credits his businesses’ wins to two key ingredients. “You should seek knowledge from everywhere, like YouTube videos or classes. You should just try to absorb whatever you can,” he said.

La Germania Small Food Businesses
La Germania Small Food Businesses

Growing up, Hilder was always a lover of food from a distance. It wasn’t until 2018 that he finally began to experiment with baking after meeting his boyfriend, Jason. An architect by profession, Hilder took lessons from his relatives and sought knowledge online, beating the misconception that you need to be a professional cook to start a successful food business.

Moreover, he believes that it’s important for aspiring foodpreneurs to believe in their products as if they’re the brand’s number one fan. “In the middle of the pandemic, I was 6 months unemployed. I borrowed money from my parents, and I emptied pretty much all of my savings. Pati sa boyfriend ko. So during that time, I took a leap of faith and I bought all my own equipment, tapos ayun, we jumped into the unknown with only the knowledge na ‘I think we have something good here’.”

To aspiring foodpreneurs, it is your faith and confidence in the uniqueness of your products that will help your business survive all the ups and downs of the current landscape!

Cook with passion

For restaurateurs Wendel and Portia Habaluyas, The Purple Wok (@thepurplewok) began as a way to support their loyal kitchen staff who were laid-off due to the pandemic. “These people have been loyal to us for many years now, so it was very painful for us to see them feeling hopeless,” said Portia.

For the power couple behind The Purple Wok, it’s all about following your passion. “The most fun part in running a food business is doing what I love to do. Our recipes were created out of passion. They were made out of love. We’ve perfected the recipes, and we do not compromise the quality of our food,” the couple told La Germania.

La Germania Small Food Businesses
La Germania Small Food Businesses

As for what advice they would give aspiring entrepreneurs, Wendel says: “Never create a recipe just for a business and just to create money. Especially nowadays, we noticed that Filipinos are willing to pay a premium or extra for good and quality food. If there’s one advice we can give to people who want to start a food business, it is for you to cook with passion and prepare your food with passion.”

These tidbits of wisdom are only some of the valuable lessons viewers can learn from the La Germania Food Babies series. While each featured business owner may have their specialty and recipe for success, what they all have in common is that the most important aspect to your brand’s success is investing in high quality kitchen equipment like La Germania!

Built according to the highest European standards in terms of construction and design, La Germania appliances allow you to prepare a multitude of dishes in an efficient and easy way. With guaranteed durability and superior quality, they’re a good investment for you to bring out your inner foodpreneur and climb the ladder to culinary success.

La Germania products are available online through La Germania’s official e-commerce website www.lagermaniaph.com and e-commerce platforms on Shopee and Lazada. You may follow the trusted kitchen and appliance brand’s official Facebook and Instagram accounts for more information on La Germania and its products.

ABOUT LA GERMANIA

Italian-heritage brand La Germania has been the preferred kitchen companion of Filipino homemakers for 53 years and counting. Its wide array of ovens, cooktops, and stoves is made of high-grade materials and designed to stand the test of time and extensive use. La Germania’s current line of products continues to serve the cooking needs and lifestyle of this generation and the next. To know more about La Germania and its products, visit http://www.lagermaniaph.com. The trusted kitchen partner of Filipinos also has its official stores on Shopee and Lazada.

Details and images provided by La Germania in a recent press release.

Gear up for cooking.

La Germania Electric Thermostat Oven
La Germania Electric Thermostat Oven
La Germania Range FS5031 21XR oven
La Germania Range FS5031 21XR oven

Header Photo by Daria Shetsova of Pexels

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Kraver’s Kanteen brings one more reason to look forward to payday

It’s month-end once again, and y’all know what that means: payday!

On the days leading to payday – also known as hora de peligro – we painstakingly restrict our spending to stretch what remains of the last payday right to the finish line.

Well, here we are, finish line reached, so it’s now time to celebrate!

What better way to celebrate than to give in to our kravings… oops, I mean cravings!

Cloud kitchen Kraver’s Kanteen helped make the pandemic a lot more manageable for foodies in the metro by delivering mouthwatering dishes from an assortment of online food brands it partners with.

One such brand is Let’s Get Litson.

Let’s Get Litson
Let’s Get Litson
Let’s Get Litson
Let’s Get Litson

If, during pre-pandemic times, you are among those who make a beeline towards the roast beef station at the hotel buffet, Let’s Get Litson will surely be right up your alley.

It offers or litson baka – that’s been marinated and slow-cooked for over thirty hours to produce roast beef that’s wonderfully tender, juicy and packed with flavor.

Each fragrant slice has a smokey charred outer edge that gives way to a layer of well-marbled fat that lends a lot of flavor to the melt-in-your-mouth pinkish meat underneath.

Let’s Get Litson
Let’s Get Litson
Let’s Get Litson
Let’s Get Litson

It comes with its own dipping sauce made with vinegar, soy sauce, garlic and chili which helps accentuate the meatiness of the roast beef and stave off umay. Personally, I like the roast beef pretty well without it but for those who love their sauces and condiments, this dipping sauce should come in handy.

I would love to turn leftover roast beef into proteins for salads or as filling for my roast beef sandwich but, alas, the fam polished our plates clean, leaving no leftovers.

If you’re still on the fence about giving in to this particular craving, here’s something that just might push you right over into ordering: for just Php899, you can get a Let’s Get Litson Payday Pack that includes an All Meat Tray, four plain rice and four beers of your choice, good for four people.

Let’s Get Litson
Let’s Get Litson
Let’s Get Litson
Let’s Get Litson
Let’s Get Litson
Let’s Get Litson

Isn’t that reason enough to make payday even more special?

So what are you waiting for. Order now, foodies!

Let’s Get Litson
Let’s Get Litson
Let’s Get Litson
Let’s Get Litson

Let’s Get Litson offers both regular-flavored and spicy litson baka in the following variants:

  • Regular Rice Tray (Php289 regular flavor | Php319 spicy). Litson baka good for one to two people served on top of rice with meat drippings.
  • Family Rice Tray (Php549 regular flavor | Php599 spicy). Litson baka good for three to four people served on top of rice with meat drippings.
  • Victory Tray (Php999 regular flavor | Php1,999 spicy). Litson baka good for six to eight people served on top of rice with meat drippings.
  • All-Meat Tray (Php509 regular flavor | Php559 spicy). Litson baka with no rice good for three to four people.
  • All-Meat Victory Tray (Php1,399 regular flavor | Php1,549 spicy). Litson baka with no rice good for six to eight people.

Let’s Get Litson accepts orders through the Kraver’s website or via GrabFood.