MOS Brings Its Most Popular Burgers to PH Market

MOS Burger, one of the leading burger chains in Japan, is about to give Filipinos a different kind of burger dining experience.

“We have brought our well-loved burgers to the Philippines. Now, you don’t have to go all the way to Japan to have your fill of our best-selling yakiniku rice burger and other burger selections,” said MOS Burger Philippines president Araki Masahide.

MOS Burger, Robinsons Galleria

Among the MOS Burger top-sellers that have been included in its Philippine menu is the MOS Cheeseburger (Php149). This Japanese-style cheeseburger comes with MOS’ special meat sauce poured over a pile of beef patty, tomato, onion, and cheese.

MOS Burger, Robinsons Galleria

Not to be missed is the yakiniku rice burger (Php169), the burger that has been strongly identified with the brand since it was introduced in its Japanese stores. It comes with perfectly marinated yakiniku beef with green lollo rosso (lettuce) and onions in an equally delicious rice patty. MOS also offers the natsumi yakiniku (Php189), which is yakiniku wrapped in fresh lollo rosso instead of being sandwiched in a bun or rice patty.

Mos Burger, Robinsons Galleria

MOS Burger, Robinsons Galleria

Another popular choice among its diners worldwide is its wagyu burger (Php299), which likewise comes in two options—one with the buns and the other with the rice patties or wagyu rice burger (Php309).

MOS Burger, Robinsons Galleria

For chicken lovers, a must-try is the teriyaki chicken burger (Php189) with its own version of chicken teriyaki sandwiched with green lollo rosso, sliced onion, and mayonnaise. For those who prefer to have it with MOS’ signature rice patty, there’s the teriyaki chicken rice burger (Php209). Diners can likewise have it with just greens as it offers the natsumi teriyaki chicken (Php209) as well.

MOS also has something for seafood lovers—the seafood tempura rice burger (Php169). It consists of delicious seafood tempura drizzled with flavorful kakiage sauce and sandwiched between MOS’ signature rice patties.

MOS Burger, Robinsons Galleria

“We only want the best for our Filipino diners. We encourage them to try each burger when they visit our store,” Araki said.

Guests at MOS Burger’s VIP Night, an event held prior to its official store opening at Robinsons Galleria, were treated to this sumptuous array of Japanese-style burgers.

Distinguished guests during the event included Japanese Ambassador to the Philippines, His Excellency Koji Haneda, and his wife, Madame Ihoko Haneda; MOS Food Services Chairman Atsushi Sakurada; MOS Food Services Inc. Executive Officer and General Manager of International Headquarters Jun Takifuka; MOS Food Services, Inc. General Manager Hironobu Maehara; and Quezon City Mayor Joy Belmonte.

They were welcomed by Araki, MOS Burger Philippines CEO Hubert U. Young, and MOS Burger Philippines Vice President Tateishi Hiroshi.

MOS Burger’s first Philippine store is located at Robinsons Galleria (near the ADB Avenue entrance). It is slated to open branches in SM Megamall, Robinsons Magnolia, Greenhills, Midtown, and Eastwood in the coming months.

Japan’s MOS Burger aims to take a bite out of the PH fast food market, opens first store on February 27

In a market dominated by western-style burgers, MOS Burger will introduce a distinctly Japanese flavor to burger-loving Filipinos as it opens its first branch in the Philippines this February 27, 2020 in Robinsons Galleria.

 “We heard that Filipinos love burgers as much as they love Japanese food. In introducing MOS Burger to the Philippines, we are giving them two of the things that they most love. We can’t wait for them to try our Japanese-style burgers,” said MOS Burger Philippines president Araki Masahide.

 During a pop-up store event last month, MOS Burger introduced its version of a signature cheese burger with meat sauce and the original yakiniku rice burger. Some of the items on the menu for the first Philippine branch are the following: yakiniku rice burger, MOS cheese burger, wagyu burger, seafood tempura rice burger, and natsumi, a lettuce wrap burger. 

As a way to welcome the dining public to its first store in the country, MOS Burger will give out gifts to its first 50 customers on opening day. In-store surprises also await customers every hour on February 27. The store’s operating hours will be from 10:00 AM to 10:00 PM.

Founded in Tokyo in 1972, MOS Burger is ranked number two in sales among all burger chains in Japan. It has around 1,300 stores in Japan and almost 400 stores overseas.

MOS stands for mountain, ocean, and sun—three elements that symbolize the company’s commitment to good service and how it trains its employees to approach their work. The mountain symbolizes its thrust to “stand tall and firm as a mountain.” The ocean, meanwhile, symbolizes its aim “to have a heart as big and generous as the ocean”, and the sun stands for “undying passion.”

MOS Burger also adheres to the old Japanese proverb “ishoku dogen”, which means food and medicine come from the same source so we could maintain our health through a balanced diet.

MOS Burger Philippines was formed in 2019 to oversee the local operations of MOS Burger. The company is the result of a joint venture agreement between MOS Food Services Inc. of Japan and Tokyo Coffee Holdings of the Young family of General Milling Corporation.

Its aggressive expansion plan in the Philippines will see the opening of several branches in Metro Manila this year. Apart from the one in Robinsons Galleria, MOS Burger stores will be opened in SM Megamall in Mandaluyong, One Eastwood Tower 2 and Robinsons Magnolia in Quezon City, O-Square in Greenhills, San Juan, and Robinsons Manila.

For more updates about MOS Burger Philippines’ opening, follow its Facebook page and Instagram account.

Image and details provided by MOS Burger in a recent press release.