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Julia Barretto named Tanduay’s 2024 Calendar Girl

While many brands follow a rigid set of criteria for selecting their calendar models, Tanduay takes a distinct approach. The renowned rum brand looks for women who embody strength, confidence, daring spirit, fearlessness, and a willingness to take risks while still finding time to revel in life’s celebrations. This year, Tanduay has chosen actress Julia Barretto to represent these qualities as the face of its 2024 calendar.

Julia Barretto: A Modern Woman of Substance

Julia Barretto, a prominent figure in the entertainment industry, perfectly aligns with Tanduay’s vision for its Calendar Girl. Described as a self-assured and level-headed modern woman, Julia brings a unique blend of confidence and hard work to the table. She understands her worth and diligently pursues her dreams, showcasing a seriousness in her undertakings while also embracing moments to unwind and enjoy life.

Behind the Scenes: Creating the 2024 Tanduay Calendar

The collaborative effort behind the scenes involves both Tanduay’s Creative Team and Julia Barretto’s style team. The synergy between these creative forces aims to capture Julia’s essence authentically for the 2024 calendar. Renowned editorial and commercial photographer BJ Pascual has been enlisted to showcase Julia’s ethereal beauty and convey her strength as a confident woman comfortable in her own skin.

Design and Styling: A Visual Feast

The 2024 Tanduay calendar promises to be a visual feast, with meticulous attention to design and styling. Tanduay’s collaboration with BJ Pascual suggests a focus on showcasing Julia’s beauty in a way that mirrors her strong and confident persona. Expect a harmonious blend of aesthetics that not only celebrates Julia but also resonates with Tanduay’s brand ethos.

The Tanduay-Julia Partnership: What’s in Store

As Tanduay gears up to celebrate its 170th anniversary in 2024, the partnership with Julia Barretto takes center stage. Julia is not just a Calendar Girl; she is set to be an integral part of Tanduay’s festivities throughout the year. From promotional events to materials, Julia will play a significant role in showcasing Tanduay’s evolution and its growing influence among rum aficionados globally.

A Year of Celebration and Empowerment

The collaboration between Tanduay and Julia Barretto signifies more than just a calendar shoot; it’s a celebration of strength, confidence, and empowerment. As Tanduay marks its 170th year, the brand reinforces its commitment to championing individuals who embody these qualities. Julia, with her unwavering spirit and multifaceted persona, stands as the perfect embodiment of Tanduay’s values and the epitome of a modern, empowered woman.

In the months to come, the 2024 Tanduay calendar will not only grace walls but serve as a testament to the brand’s dedication to celebrating life’s moments with boldness and authenticity. Get ready to witness a year of empowerment, captured in every page of the calendar, as Julia Barretto takes center stage in the world of Tanduay.

Details provided in a recent press release.

Serenease Aesthetic and Wellness Studio is your tranquil escape in Quezon City

In the bustling heart of Quezon City, Serenease Aesthetic and Wellness Studio welcomes beauty enthusiasts to a sanctuary of tranquility. The grand opening of its premier branch marks an exciting milestone for those seeking a holistic approach to relaxation and rejuvenation.

A Haven of Relaxation and Revitalization

The founders of Serenease express their excitement in bringing a touch of tranquility to the city, emphasizing that the spa isn’t merely a place, but an encompassing experience aimed at revitalizing the body, mind, and spirit. Their goal is to offer a range of treatments designed to enhance both inner and outer beauty, inviting everyone to embark on a journey of ultimate relaxation and self-care.

Serenease: Where Serenity Meets Luxury

The studio prides itself on being a destination for a serene escape from the daily hustle and bustle. Its diverse offerings include spa massages, eyelash and nail enhancements, and other beauty and wellness treatments, all provided in an atmosphere meticulously designed for relaxation. Notably, it prioritizes affordability without compromising on the luxury and quality of its services, ensuring accessibility to all while fostering lasting relationships with its clients through exceptional customer service.

Extraordinary Services Tailored for You

From head spa treatments to indulgent massages, nail and eyelash enhancements, as well as waxing/threading services, Serenease offers a range of luxurious treatments curated to pamper the senses. Its team of highly skilled therapists and technicians deliver personalized and nurturing care, leveraging their expertise in the art of wellness. Clients are invited to immerse themselves in a tranquil oasis adorned with calming interiors, ambient lighting, and nature-inspired hues, creating the perfect setting for relaxation.

Celebratory Offer and Contact Details

To celebrate its grand opening, Serenease Aesthetic and Wellness Studio is extending a special offer: the first twenty guests will receive a complimentary membership. Located at #60 Sct. Chuatoco cor. Champaca St. Brgy. Roxas, Quezon City, individuals can reach out to Serenease at (02) 8522 9185 or through email at care@sereneaseph.com. For more information and updates on promotions, the studio’s social media pages on Facebook, Instagram, and TikTok offer a gateway to stay connected with ongoing discounts and upcoming events.

Serenease Aesthetic and Wellness Studio, with its fusion of tranquility and luxury, invites everyone to unwind and indulge in a range of rejuvenating experiences, promising a haven for both the body and soul amidst the vibrant city life.

Details provided in a recent press release.

Home improvement on a budget: 5 affordable ways to spruce up your living space

As the year progresses, maintaining a welcoming and enjoyable home for your family and guests can become challenging. However, costly remodeling and renovations are not the only options. You can start by implementing small and inexpensive changes to spruce up your living space. Here are some cost-efficient ideas to improve your home without breaking the bank.

Optimize Your Monthly Subscriptions

Ensure that your home caters to your needs without straining your budget. Review your monthly subscriptions for cable, internet, or streaming services and evaluate if they provide value for money. Consider consolidating your subscriptions or switching to a more cost-effective option.

For instance, when selecting an internet subscription, prioritize finding the right speed for your daily requirements. SKY Fiber offers affordable plans tailored for casual browsing, streaming, or remote work. As an added benefit, their Super Speed Plans are currently enhanced until December 31 due to a free speed boost promotion. For example, you can subscribe to the 20Mbps Plan for only P999/month and enjoy speeds of up to 30Mbps until year-end. Alternatively, the Plan 30Mbps, priced at P1,299/month, provides speeds of up to 75Mbps at no additional cost until the end of the year.

Rearrange and Refresh Your Living Spaces

A simple rearrangement of furniture and reorganization of your living and work areas can make a significant impact on the overall atmosphere of your home. Experiment with different layouts and placements to create a fresh and inviting environment. Consider relocating your workspace to an area with ample sunlight and minimal noise, as this can enhance your productivity.

Declutter and Sell Unwanted Items Online

Avoid accumulating clutter, as it can make your home appear untidy. Identify items, appliances, or devices that you rarely use and assess their condition. Discard broken or unusable items, and consider giving away or selling functional ones to generate some extra income.

With a reliable internet connection, you can easily sell your preloved items on various secondhand buy-and-sell platforms or social media. Numerous apps are available to assist you in managing inquiries from potential buyers and coordinating deliveries.

Invest in Durable Furniture, Appliances, and Storage Solutions

When considering new purchases for your home, opt for durable and multipurpose furniture, appliances, and storage solutions. These investments will provide long-term value while helping you maintain an organized living space. Look for items such as couches that can double as additional beds or ottomans that offer extra storage. By utilizing multifunctional pieces, you not only maximize utility but also save space for your family.

DIY Home Improvement Projects

Engage in simple do-it-yourself (DIY) projects to enhance your home. Small tasks like replacing dim light bulbs, creating a hanging garden, or applying a fresh coat of paint to walls and furniture can instantly brighten up your living space. DIY projects not only save money but also offer an opportunity to personalize your home. You can find numerous online resources and tutorial videos to guide you through the process.

By implementing these cost-efficient ideas, you can transform your home without incurring substantial expenses. Remember that a reliable internet connection can be instrumental in facilitating several of these improvements. Take advantage of the ongoing promotions for SKY Fiber Super Speed Plans, which offer boosted speeds until December 31 and free installation until July 31 with the presentation of a valid ID. To subscribe, visit the official website (mysky.com.ph/skyfiber) or utilize SKY’s 24/7 assistant, KYLA (mysky.com.ph/aboutkyla). Stay updated by following SKY on Facebook (fb.com/myskyupdates), Twitter (@myskyupdates).

Details provided in a recent press release.

Header image by Freepik

Sun Life and Smart renew partnership to promote financial literacy among cooperatives

Sun Life Philippines (Sun Life), the country’s leading life insurance company for 12 consecutive years, has renewed its strategic partnership with Smart Communications, Inc. (Smart). The aim of this partnership is to enhance financial literacy among cooperatives affiliated with Smart.

Expanding the Program’s Coverage

The renewed partnership between Sun Life and Smart will broaden the program’s reach by conducting financial literacy trainings for cooperatives in various locations, including Benguet, Bulacan, Cavite, Cebu, Davao, Iloilo, and Metro Manila throughout the year. This expansion seeks to empower more cooperative members by providing them with essential knowledge about finance and its relevance to their industry.

Building on Previous Success

Sun Life and Smart are committed to surpassing the achievements of the program in 2022. Last year, the initiative successfully engaged and educated nearly 500 cooperative members on finance fundamentals. The partners aim to build on this momentum and continue empowering Filipinos to pursue their financial goals.

Advocating Financial Literacy

Sun Life has always been a strong advocate of financial literacy, recognizing its crucial role in leading individuals to a brighter life. With the renewal of the partnership with Smart, Sun Life President Alex Narciso believes they can further elevate their efforts and empower more Filipinos to achieve financial independence.

“Sun Life has always been a staunch advocate of financial literacy as we believe it plays a key role in achieving a brighter life. We are always looking for ways to elevate our efforts and help empower even more Filipinos to pursue their financial goals. I believe the renewal of our tie-up with Smart can help us do that,” Sun Life President Alex Narciso said.

Empowering Cooperatives through Financial Literacy

Cooperatives play a vital role in their respective communities and contribute significantly to the country’s economy. Recognizing their importance, Smart is committed to empowering these cooperatives through financial literacy and digitalization. By renewing its partnership with Sun Life, Smart reaffirms its commitment to supporting its partner cooperatives and providing them with relevant solutions.

“Given the key role that cooperatives play in their respective communities and in our country’s economy as a whole, it is important to empower them through financial literacy and digitalization. Through the renewal of this partnership with Sun Life, we are doubling down on our commitment to support our partner cooperatives and help provide them with relevant solutions,” FVP and Group Head of Smart Go-To Market and Subscriber Management Melvin Nubla said.

Joining Forces for Financial Empowerment

The collaboration between Sun Life and Smart represents a collective effort to promote financial literacy and empower Filipinos in their journey toward financial independence. As part of this endeavor, Sun Life encourages individuals to stay updated on the program and other initiatives by following @SunLifePH on social media platforms such as Facebook, Twitter, Instagram, and TikTok. To learn more about Sun Life and its products, visit its website at www.sunlife.com.ph.

Details provided in a recent press release.

#TwitterForAgency: How businesses can leverage the Twitter advantage

Twitter has been around for sixteen years and, in the tech industry, that is quite a remarkable case of longevity.

As a micro-blogging facility where, through short and mostly text-based posts called “tweets,” Twitter has become the venue for news to erupt and go viral and for movements to take root and spread.

While other social media platforms may dominate, in terms of user base or ability to create curated content, Twitter, with a global audience of 237.8 million users as of Q2 2022, has owned the space for “what is happening and what people are talking about right now.” Twitter is where people go to get the on-dits on sports, music, entertainment, technology, gaming, business and cultural changes, among others.

This presents various possibilities that brands can leverage to boost their digital presence and drive their businesses.

Recently, representatives from Twitter’s Asia-Pacific offices and its exclusive Philippine reseller Entravision MediaDonuts gathered its clientele and agency partners for its first in-person event after more than two years.

Held at the Enderrun Tent last September 29, the event titled “#TwitterforAgency” gave the attendees a sneak peek into what’s next for Twitter: from its product roadmap focusing on solutions that drive purchase, emerging trends and conversations that can shape the future for this platform as well as creative executions that can tap communities and conversations to grow their business.

Together with my marketing teammates from SKY, I attended this event to gain some insights on how to leverage Twitter for our company and the brands we carry.

Some of my key takeaways from this learning session include:

Twitter is the platform to launch something new and connect with what’s happening. Given its unique position to capture what is current and what drives conversations, Twitter’s audiences are likely among the first to try out new products.
People visit other social media platforms for who they know, people visit Twitter for what they care and are passionate about. On this platform, people are leaning into their passions: they buy, try and share their experiences in real-time.

Twitter audiences are seen to be broad – have diverse interests, affluent – have significant purchasing power, and growing – mostly young (72% between the ages of 16 and 34) with more joining the platform everyday.
To succeed on Twitter, you must harness the influence of communities. Communities form public and real-time conversations about topics that people are passionate about. Some of the fast-growing communities on Twitter include gaming, food, music, beauty and finance. Users in these communities tweet at least three times more than the average Twitter user, driving a lot of the conversations. Brands are also seen as part of these communities and of users’ enjoyment of the platform.

Wondering what people on Twitter are talking about and how you can ride on these conversations? Here are today’s Twitter trends that can become tomorrow’s big movements:

The Great Restoration which encompasses a heightened focus on one’s well-being as well as a growing appreciation for the environment. Rewilding or “getting back to nature” is seen as a way of coping with anxieties from external factors such as politics and the global healthcare crisis. People are looking for changes in their home and community environments sparking demand for livable cities where there are green spaces and where people can rebuild lost connections and feel at peace with nature. Conversations are also seen to be leading towards topics involving self-reflection, mutual support, green spaces, outdoor exercise, nature photography and forest bathing.
The Force of Fandoms which shows how pop culture topics drive conversations among passionate fans of music, TV and movie personalities, who are no longer content sitting on the sidelines but are actively finding their tribes online for support and friendship.
Finance Goes Social which is marked by the democratization of finance-related conversations, among both finance experts and non-professionals. More people are talking about money: how to make it and spend it.

Global leading PR firm Ogilvy & Mather stated “With over 500 million tweets a day, Twitter is the world’s largest focused group.”

By listening, learning from and joining Twitter conversations, brands can bring their attributes to light and get people to talk about them.

Many thanks to Entravision MediaDonuts and Twitter for this very enlightening learning session.

TikTok Launches Creative Competition to Solve Real-World Marketing Challenges

TikTok invites marketing and creative professionals as well as agencies in Southeast Asia to participate in the TikTok Trendsetter creative competition. Winners to receive up to US$40,000 in prizes and mentorship with TikTok Global Business Marketing (GBM) executives

TikTok, the leading destination for short-form mobile videos, is calling all marketing and creative professionals as well as agencies in Southeast Asia to think outside of the box and join the TikTok Trendsetter creative competition. Launched last November 9, 2020, TikTok Trendsetter aims to inspire professionals and agencies in the Philippines to harness the untapped potential of TikTok to solve real-world marketing challenges.

“The power of TikTok is clear, but it requires a new and different way of thinking. Utilizing an entertainment-based platform allows marketers to engage with users in a ‘sound on’ environment, opening an entirely new window of opportunity,” said Ng Chew Wee, TikTok Head of Business Marketing. “Just like our users, we invite marketers to be experimental and explore their creative side while addressing today’s brand challenges through the Trendsetter creative competition.”

Running for over the course of six weeks, the TikTok Trendsetter creative competition is divided into three separate categories including:

Individual Category: Individual contestants to submit one TikTok video creative idea that addresses marketing-related challenges for Small and Midsize Businesses (SMBs), and sectors such as Fast Moving Consumer Goods (FMCG) and Government.

Agency Category:Agency contestants to submit a storyboard for at least four TikTok video creative ideas, a media plan leveraging TikTok and one sample TikTok video that addresses marketing-related challenges for industries such as Fintech, Luxury, Automobile, and Telecoms.

Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.

All submissions will need to be submitted by 24 December 2020 with voting for the most creative ideas taking place from 4 to 22 January 2021. The following panel of judges representing in-house and agency creative executives, as well as CMOs and TikTok Creators, will be determining the winners of the competition which will be announced on 1 February 2021:

Ng Chew Wee, TikTok Head of Business Marketing

Katie Puris, TikTok Managing Director of Global Business Marketing

Dianchen Yao, TikTok Head of Client Solutions SEA

Nguyen Dinh Toan, Senior Vice President of Marketing at Suntory Pepsico Vietnam

Sutirapan Sakkawatra, EVP Head of Marketing at Siam Commercial Bank

Roberto Saputra, Chief Brand Officer at Smartfren Telecom

Jeff Cheong, DDB Group Singapore Deputy CEO and Tribal Worldwide Asia President

Maryzyle Fernadez Galinato, Group Creative Director at Hakuhodo Saigon

Pingkan Rarumangkay, Executive Creative Director at Wunderman Thompson Indonesia

Tay Guan Hin, Chief Creative Officer of BBDO Singapore

Sompat Trisadikun, Chief Creative Officer at The Leo Burnett Group and Publicis Group in Thailand

For each category, regional and local winners will be selected. Agency teams will have a chance to win up to US$40,000 in prizes, while Individual applicants can win a mentorship session with TikTok Global Business Marketing (GBM) executives.

Kantar research shows that in order to tap into the powerful audience response, it is vital to understand TikTok and engage with users on their own terms. To provide a deeper understanding on how to leverage TikTok for marketing purposes, TikTok will also hold a creative workshop on 24 and 26 November in partnership with BBDO Singapore, hosted virtually at https://www.tiktok-trendsetter.com/ for anyone who is interested in learning about leveraging the platform to solve creative challenges.

To enter the competition, view tutorials, best practices and creative playbooks, please visit: https://www.tiktok-trendsetter.com/.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Details provided by Tiktok in a recent press release.