Shop – Page 11 – Jellybeans in the City

Food export show IFEX Philippines returns on site this September

IFEX Philippines, the country’s long-running and biggest export-oriented food show, is back on the trade show floor at the World Trade Center Metro Manila in Pasay City from September 22 to 24, 2022.

With the theme “Discover your love affair with Filipino Flavors,” the event is set to offer international food importers, buyers, and aficionados a multi-sensory food experience which has been missed by many at the height of the pandemic. IFEX Philippines is organized by the Center for International Trade Expositions and Missions (CITEM), an attached agency of the Department of Trade and Industry (DTI).

“This is the first time that IFEX Philippines is going to be back on site since the pandemic in 2020. We look forward to welcoming our participants, especially buyers and guests, and for them to see and taste first hand what the Philippines has to offer in terms of food exports,” said CITEM Deputy Executive Director Ma. Lourdes D. Mediran.

It’s a Love Affair

Built on the Filipino concept of a “love affair,” IFEX Philippines 2022 seeks to “pursue and enthrall” participants and guests by capitalizing on the practice of “panliligaw” or local courtship traditions. “Love affair is the heart of Filipino food. We’re tapping into local culture to evoke a sense of discovery and romance in creating a unique Filipino food experience. Through IFEX Philippines, we want to highlight the reasons why Filipino flavors stand out in the world and why the Philippines is a premier destination for food products and ingredients,” said Mediran.

Expected to join the expo are more than 300 companies and enterprises all over the Philippines from the following sectors: beverages; fine food and specialties; fruits and vegetables; biscuits and confectioneries; snacks and crispy savory food products; meat and poultry; dairy products; cereals, grains, and starch; seafood and marine products; organic and natural; raw materials and food ingredients; and allied services.

A Showcase of Familiar and New Flavors

IFEX Philippines 2022 will have multiple trade components including exhibitions, business matching activities, seminars and talks, and special events. The event will also feature a thematic showcase of distinct Philippine food and ingredients, dynamic cooking demonstrations, and product presentations. These on-site activities will be complemented by digital components such as virtual business-to-business (B2B) meetings and online streaming for special events.

This year’s trade show will also introduce a special section named Flavor Finds as its main highlight. It will feature new and innovative products from NXTFOOD PH, the banner for products developed under CITEM’s food innovation program, as well as currently in-demand local products like ube, plant-based food, and handcraft beer among others; and new products from select exhibitors.

The event will also pilot CoconutPhilippines, the country branding of the most versatile food produce of the Philippines, through a showcase of coconut products from food SME exporters. CoconutPhilippines is presented through the Coconut Farmers and Industry Development Plan (CFIDP) of the Philippine Coconut Authority (PCA) under the Department of Agriculture (DA) which aims to increase the productivity of and modernize the country’s coconut industry.

IFEX Philippines 2022 will be held in partnership with the Department of Trade and Industry (DTI) Regional Offices in Ilocos Region, Cagayan Valley, Bicol Region, CALABARZON, MIMAROPA, Eastern Visayas, Zamboanga Peninsula, Northern Mindanao, Davao Region, and CARAGA, as well as the DTI-Export Marketing Bureau, DTI-Foreign Trade Services Corps, Philippine Exporters Foundation Inc. (PHILEXPORT), Philippine Food Processors and Exporters Organization, Inc. (PHILFOODEX), Integrated Food Manufacturers’ Assn. of the Phils. for Productivity (INFOMAPP), and Coconut Farmers & Industry Development Plan (CFIDP).

To learn more about the event, visit IFEXConnect.com or email ifexphilippines@citem.com.ph.

About CITEM

The Center for International Trade Expositions and Missions (CITEM) is the export promotions arm of the Philippine Department of Trade and Industry (DTI).

For nearly 40 years, CITEM has established the country’s image as a premier destination for quality export products and services. It continues to set the highest standards of creativity, excellence and innovation to achieve competitiveness in the home, fashion, lifestyle, food, creative, and sustainability sectors.

CITEM is committed to developing, nurturing, and promoting micro, small, and medium enterprises (MSMEs), brands, designers, and manufacturers by implementing an integrated approach to export marketing in partnership with other government and private entities.

About IFEX

IFEX is the country’s most comprehensive trade promotions program for the domestic food industry, helping Philippine and global exporters promote premium quality food and ingredients to the world through physical and/or digital trade shows and business-to-business platforms, digital marketing efforts, an online community, and a product innovation program.

IFEX Philippines (formerly International Food Exhibition) is CITEM’s long-running trade event and sourcing program for Philippine and global food and ingredients.

Together with IFEXConnect.com, IFEX Philippines serves as a one-stop business-to-business (B2B) platform aiming to optimize their sourcing experience of buyers from anywhere in the world.

IFEX Philippines is organized by the Center for International Trade Expositions & Missions (CITEM).

High time to #TreatYourselfInSM

Now that the world is opening up again, it’s about time you take a break from constantly limiting yourself to the barest of essentials.

Hopefully, those days of deprivation and ultra-cautious spending are behind you, and you can now reward yourself with some simple treats.

Fortunately, doing so is a cinch at SM Markets. Whether it involves helping yourself to good food to nourish your body or give in to your special cravings, indulging yourself with pampering self-care products or equipping your household with nifty and “nice-to-haave” items, SM Supermarket and Savemore have got it all for you.

Want to know what exciting treats await you at SM Markets? Check out these offers:

Mall Activation Promos. On August 20, 2022 (Saturday), SM Markets holds its Treat Yourself Day where attendees can enjoy exclusive bundles, win exciting prizes as well as meet and greet SM Market’s ambassadors. On this day, the first 100 customers with P500 purchase gets a chance to win a 10,000 shopping spree for him/herself and someone he/she wants to treat. Other mall activity offers include a Prize catcher (buy P300 worth of Treat Yourself items and get 1 minute to catch as many prizes as you can in the game module) and a Treat booth (buy P500 worth of Treat Yourself items and get 30 seconds to catch as much “money” as you can inside the money blower machine. Each paper corresponds to a prize).
Discounts on selected Treat Yourself items using your SM Advantage Card at all SM Supermarket and Savemore outlets. Participating items include: Ensure Gold Vanilla 850g (P50 off), Alaska Fortified UHT Milk UHT 1L (P8 off), Promil Gold Four 2.4kg (P50 off), Creamsilk Keratin Rebond Straight 650mL (P10 off), Head & Shoulders Cool Menthol 170 mL (P5 off), Nido 5+ Growing Up Milk 2kg (P30 off) and Jack ‘n Jill Nova Country Cheddar Party Pack 160g (P5 off).

Shopsm freebies. Shop at SM Supermarket and Savemore stores at shopsm.com to enjoy free delivery when you buy P2,000 worth of Treat Yourself items using the promo code TYFREEDEL from August 1 – 31, and get a free SM Bonus soda water 330ml when you buy P1,000 worth of Treat Yourself items using thepromo code TYFREEBIE on shopsm.com from September 1 – 30.
Bundles. Save up to P200 when you buy the Treat Yourself exclusive bundles using your SM Advantage Card. Grab these exclusive bundles during mall activations at SM Fairview on September 3 and 4 and at SM San Lazaro on September 17 and 18, as well as in roadshow stores at SM Supermarket Sta. Rosa, Lipa, Calamba, Dasmarinas and Savemore Alapan from August 12 to 25 and at SM Supermarket Sta. Mesa, Manila, Southmall, Novaliches, and Savemore Angono from September 9 5o 23.

#TreatYourselfInSM is brought to you in partnership with the following brands:

Personal Care: Head & Shoulders, Colgate, Creamsilk
Milk: Nido 3+, Ensure Gold, Alaska, Promil Gold 4
Snacks: Jack & Jill, Jolly
Pantry Items: Argentina, San Marino, Century Tuna, 555, Angel, Purefoods, Knorr Cubes, Knorr Soups, Barilla, Lucky Me!, Mega, Baguio Oil, Amigo Segurado, Golden Fiesta

So don’t hesitate to treat yourself. Drop by your nearest SM Supermarket and Savemore branches to give yourself that little bit of indulgence. #Dasurv na dasurv ‘yan for sure!

To keep yourself updated on SM Markets promos and offers, visit smmarkets.ph, or follow it on Facebook, Instagram and Tiktok.

Disclosure: Product samples were provided to facilitate this feature.

Check out my previous posts about SM Markets:

SM ChocNut Turon — Why not, ChocNut? Check out the limited edition #SMChocNutTuron

Coles SM Markets — Australian brand Coles now available exclusively at SM Markets

Reserving your Lumina home this week? Enjoy a 50% discount at Shopee!

Gone are the days when people believe August as a ghost month. And for Lumina Homes, August means celebrating its anniversary with its growing number of homeowners. You can say that it also marks the start of its long Christmas giveaways, beginning with this awesome 50% reservation discount during Shopee 8.8!

Here’s the step-by-step guide to claim your discounted e-voucher:

Proceed to Lumina Homes Shopee Mall store at www.shopee.ph/luminahomesofficial;
Browse through the available or featured home reservation e-vouchers;
Read the e-voucher description and chat with the seller to inquire about Lumina Homes projects location where you can use the e-voucher;
Choose your preferred e-voucher and click “Buy Now” or “Add to Cart” and pay for the e-voucher through Shopee Pay, GCash, or credit card.
The Lumina Homes Expert will receive a notification of the sale, then he/she will contact you to schedule an online appointment for marketing briefing and completion of documents.

Times are changing, and the ease of reserving your new home only gets more and more appealing, at least when you’re dealing with Lumina Homes.

Choose your preferred location, whether you’re in Luzon, Visayas or Mindanao. The projects are available in over 50 key cities and municipalities in the Philippines, such as Rizal, Bulacan, Bataan, Zambales, Nueva Ecija, Tarlac, Pangasinan, La Union, Cagayan, Cavite, Batangas, Laguna, Quezon, Albay, Sorsogon, Iloilo, Cebu, Negros Occidental, Agusan del Norte, Zamboanga del Sur, Bukidnon, Misamis Occidental, and Davao del Norte.

Is stepping into your home your 2022 Christmas wish? This Lumina Homes x Shopee 8.8 could be your sign to fulfill that goal and more! With Lumina Homes’ beautiful houses and modern community centers, right away you’ll definitely feel that you belong.

DTI Fair Trade Permit No. FTEB-147555 Series of 2022

Here’s how to get Php500 off when reserve your own Lumina home online:

Visit Lumina Homes’ website.
Click “E-Services” and “Reserve Online” then fill out your details.
Fill out the project name, phase, block and lot of your preferred Lumina project.
Proceed to payment and use my code JLBLMN500. Payments via GCash or debit/credit cards are accepted.

For more information and announcements, follow @luminahomesofficial on Facebook or visit Lumina Homes’ official website at www.lumina.com.ph.

How small businesses can tap the power of micro-influencers

So now you’ve launched your own business, congratulations!

I’m sure you’re all excited to bring your particular brand of products and services to customers who need it.

The challenge is how to let them know that it exists, right?

As a small business owner, you might already find your hands full handling the day-to-day operations of your enterprise as well as coming up with long-term strategies to grow your business.

Promoting your business consistently and effectively may be quite beyond your bandwidth at the moment.

Also, while the proliferation of various social media platforms may provide a myriad of possibilities in increasing your business’ visibility, mastering how to use these digital outlets will entail a lot of time and effort that might be better used for your core business.

Why not secure the help of people who are already adept at using these platforms?

Tapping top-tier social media influencers to promote your brand may not be within your budget, but take heart: you can opt to partner with a category of social media mavens who can bring the most bang for your bucks.

I’m referring to, of course, micro-influencers.

A 2021 Forbes article by Kelly Ehlers posits that brands who want to work with any level of influencers should consider several factors which include the following:

Cost. Influencers with high follower counts command hefty fees which may limit the actual output that can be negotiated with them but the number of followers who actually make purchase decisions based on their recommendations may not be as high as expected. This would bring your brand’s return on investment (ROI) into question when working with macro-influencers. In contrast, micro-influencers with a smaller follower base may be more affordable for brands to tap and may tend to bring more into the collaboration in terms of additional posts or other services as a way of building a long-term partnership.
Authenticity. Social media users follow influencers because the lifestyle and views depicted in the influencers’ content resonate with them. A seemingly off-brand collaboration may prove to be off-putting, not just to the influencers’ followers, but also to the brands’ existing customers. Micro-influencers, on the other hand, often reach out to brands that they actually love and want to support, or brands that they feel can resonate with their audience.
Reach. While an individual micro-influencer’s follower count may limit the reach of a single sponsored post, working with various micro-influencers of varying ages, geographic locations and other demographics can allow you to expand your brand’s reach across different market segments. Furthermore, micro-influencers also have the potential to engage with niche audiences, especially if they specialize in a particular topic or interest.

So are you now ready to work with micro-influencers to grow your business?

The next challenge is how to go about finding and engaging them.

Intellifluence is an influencer marketing service that helps brands and influencers collaborate to achieve their respective goals.

Its roster of influencers include celebrities, niche authorities as well as peer-level micro-influencers which can be tapped for campaigns aimed at increasing social sales, pre-launch product testing, branding, amplification of communications and search engine optimization (SEO). Its covered platforms run the gamut of popular social media sites such as Facebook, Instagram, Youtube, Tiktok, Twitter and LinkedIn, as well as custom marketplaces, Amazon, and blogs.

Photo credits: Header and in-article photos by freepik on Freepik

MetroMart gives tips on how to make the most out of your online grocery shopping

One great thing that came about with the new normal is the convenience of shopping for our groceries online. Here are some tips so you can really maximize your budget and time on your next digital shopping journey with MetroMart – the #1 online grocery delivery service in the Philippines.

Make a list

Just like a physical trip to the store, go into the shopping platform with a plan, and stick to it. Try writing down all your meals for the coming week so you know all the ingredients you’ll need. If you come across something you like but can’t buy yet, don’t worry, just click the heart or like button and you can add it to your wishlist for later!

Save through sales

Try to schedule your checkout time when there’s a sale. These are usually during payday periods like the 15th and end of every month. Check out featured items on sale in MetroMart’s “Payday Specials” to score a big bargain. In this way, you not just save with your online shopping by foregoing the gasoline and transportation expenses, but you also get more savings on your groceries and essentials.

Buy in bulk

Take advantage of the wholesale and retail prices of supermarkets such as UltraMega, that’s now also available on MetroMart! Re-stocking for your home pantry or for your sari-sari store is now 1, 2, easy, and just a few taps on your phone. Especially with the wide selection of items with budget- and retailer- friendly prices from UltraMega Supermarket. You can also avail FREE Delivery for orders with a minimum spend of ₱1,000 until August 2.

Pay and get more discounts

All customers of MetroMart have a wide selection for modes of payment on their online shopping. These include Cash on Delivery, via e-wallet through GCash, or via Debit/Credit cards with leading banks nationwide. Even more promos and discounts will be available through the different modes of payment availed by the customer.

Buy for your special someone

Did you know that you can order your groceries with MetroMart and then get it delivered to another address, even when you’re out of town or abroad? This would be especially helpful if you want to get fresh vegetables and food for your family, but they’re in a different location. What’s really cool too is that MetroMart has expanded to new locations throughout the Philippines like in Davao, Bicol, Cabanatuan, Cagayan de Oro, Iloilo, Palawan, and Pangasinan. The big convenience of online grocery shopping is definitely for every Pinoy!

Try new things, love local

Sometimes, you just never know what kind of food you may want to try or what you’ll suddenly need for your home. Never fear, just go straight into your MetroMart app and order right away! Apart from the leading supermarkets, MetroMart has other specialty stores in different categories like hardware, toys, novelty items, pet care, food products, furniture and medicine. It’s a great way to check out and support new brands by awesome Pinoy entrepreneurs, all in the comfort of your home and on your smartphone.

Stay tuned for lots of upcoming promos, discounts and sales events at MetroMart this 2022. Carpe diem and carpe discounts, happy shopping!

MetroMart is the #1 online grocery delivery service in the Philippines. Our grocery partners include Robinsons Supermarket, S&R (with or no membership card required), Landmark, The Marketplace, Shopwise, All Day Supermarket, Merrymart and over 500+ specialty store retailers like Pet Express, Baby Company, Toy Kingdom, Toys R Us, National Book Store, Office Warehouse, Southstar Drug and AllDay Rx. Customers can order from their favorite stores on the MetroMart app and have it delivered to their door in less than 2 hours! For more updates on MetroMart, like and follow us on Facebook at https://facebook.com/MetroMartPH. Order groceries online or download the app via https://bit.ly/DownloadNowMM.

Australian brand Coles now available exclusively at SM Markets

When you think of Australia (the continent and the country!), what comes to mind?

Is it the unusual fauna such as koalas, kangaroos and wallabies that make Austrialia their home? Is it Australia’s iconic landmarks such as the Sydney Opera House and Sydney Harbor Bridge? Is it the natural wonders that abound in the continent such as the Great Barrier Reef and the Great Outback?

Being the sixth largest country in the world, Australia is filled with awe-inspiring wildlife and sceneries, which also makes it one of the top tourist destinations of the world.

And while visiting Australia is not something you can do everyday, you can definitely enjoy some of the flavors that make The Land Down Under a delicious place to be.

SM Markets exclusively brings home hundreds of Coles products and makes them available in select SM Supermarket, SM Hypermarket and Savemore branches.

Coles is one of Australia’s largest supermarket chains with over 800 outlets. It made its way tot he Philippines for the very first time through its sole distributor, SM Markets, giving Pinoys the chance to experience Aussie flavors at home. With high-quality, yet practical and budget-friendly products ranging from cookies, chocolate bars, milk, Australian honey, coffee, tea and cereals to baking needs, condiments, hearty soups, tasty liquid stocks and more, Coles is all set to expand Pinoys’ gastronomic horizons.

“We’re very proud to exclusively carry great selections of Coles products as part of our already wide range of offerings,” shares Jojo Tagbo, SM Supermarket president. “Coles is a very practical brand that offers value for money and we definitely recommend it for everyday use, especially because of its affordability. It has always been SM Markets’ endeavor to bring the world’s best products to the grocery carts and, ultimately, the tables of our customers. We feel very privileged to be the only store where people can find and satisfy their Coles cravings.

Coles products are available in thirty branches all over the country:

SM Supermarket: Baguio, Aura Premier, Davao, Megamall B, Mandurriao, San Lazaro, Bacolod, Fairview, Makati, Naga, Lucena, Cebu Reclamation, Southmall, Dasmarinas, Roxas, and soon in Lanang Davao, Olongapo Central, North EDSA, Puerto Princesa, Seaside Cebu, Sta. Rosa, Marikina, Bacoor, Cagayan de Oro and Pampanga
SM Hypermarket: Mall of Asia, Clark, Pasig, Fairview, Marilao, North EDSA, Taytay, Bicutan, Sucat, Cherry Congressional, Las Pinas, Jazz, Molino, and soon in Baliwag, Rosales, FTI, Marketmall Dasma, Jmall, and Dagupan
Savemore Market: Acacia, La Trinidad, and soon in Light Residences, Parkmall, Dumaguete, Tacloban, Bangkal, Angono and Boracay

Product samples were provided to facilitate this feature. Details provided in a recent press release.

Shop, Sell and Be Entertained on TikTok Shop in the Philippines

TikTok, the leading short-form video platform, recently launched its online marketplace, TikTok Shop, in the Philippines. Through this brand new e-commerce platform, TikTok Shop aims to open up more business opportunities not only for brands, but also for small- to medium-sized enterprises (SMEs). All these, whilst providing a fresh new shopping experience for users and opportunities for local content creators alike.

TikTok Shop products can be purchased through product anchors embedded in short videos, live streams, and the TikTok Product Showcase tab of a merchant’s TikTok page, making it easy for users to be entertained and yet shop at the same time.

At TikTok Shop in the Philippines, affordable and unique items are on offer locally, even those hard-to-find must-haves. TikTok users can purchase items from various categories of products including fashion, home&living, beauty and personal care. They can enjoy shopping from favorite brands such as realme, Unilove, Perysmith and Kily.phonline

During June 15 to 21, TikTok Shop held its maiden mid-year sale in the Philippines, highlighted by super deals and users enjoyed up to 70% discounts, subsidised shipping and first-time buyers received coupons and discounts. For shipments to the Luzon region, there were shipping vouchers of up to PhP 150 off with a PhP 10 minimum spend. For shipments outside Luzon, there were shipping vouchers of up to PhP 150 off with a PhP 50 minimum spend.

#TikTokShopSuperDeals

Celebrities and top content creators joined the very first sale, including top actress Glaiza De Castro, TV host Macoy Dubs, and top creator Alfea, who did key live sessions and short video posts via TikTok Shop.

The week-long mid-year sales campaign saw TikTok Shop Philippines gain a 33% growth in its daily gross merchandise value (GMV). The e-commerce platform’s number of daily orders likewise jumped by 29%, while the volume of livestream climbed 36% compared to the previous week (June 8 to 14).

Top products bought and sold during the mid-year sale were air fryers, high-waist skinny jeans for women, water bottles and colortint make up. Top brands were Gaabor, KILY.PH and Uni-Love. The top creators includes HaroldBalilo, Kntxyrl, Nina Cabrera, actress Glaiza De Castro.

Kimberly Duyag, CEO of the well-known local cloth and garment brand KILY.PH, shared her experience, “We created more than PhP 5 million sales during the first mid-year sales campaign, and we just began to do livestream on a daily basis one month ago. Many sellers have been surprised by the platform’s support, especially the free shipping vouchers and discount promotion. Plus it also enables merchants, brands and creators showcase and sell their products directly on TikTok via feed, content or livestream.”

The creator Harold Balilo achieved more than 500% GMV growth in one single live session compared with his best live before the campaign. “I started on TikTok Shop in late April. It’s my very first time doing live selling. I’m so thankful and happy as a student and as a small creator looking for a part-time job as a live streaming creator. I can say that TikTok Shop has changed my life and offered huge help for me and my family,” said creator Harold Balilo.

Sell products seamlessly and maximize branding on TikTok

TikTok Shop in the Philippines aims to provide local businesses a new avenue for reaching out to customers. It also aims to make purchasing possible and more accessible for Filipinos without leaving their favorite mobile entertainment platform. Merchants will be able to enjoy zero commission fees on the platform for selected products whilst payment service fees are capped at one per cent to payment service partners.

Businesses can check out the Merchant page or view the Seller Recruitment page for more information about being part of TikTok Shop.

For additional information, please visit the Seller Center while the Seller University offers local trainings to sellers.

Download the app on your iOS and Android devices today.

Freebies and deals await at OPPO’s 7.7 Sale on Shopee and Lazada

Global smart device brand OPPO gives you more reasons to shop, as it rains down freebies and exciting deals for its 7.7 Sale on Shopee and Lazada! From July 7-11, you can get up to 56% off on your favorite OPPO devices, like bestselling A Series phones OPPO A94 and OPPO A55, and Portrait Experts OPPO Reno5, Reno6 and Reno7 Series, as well as IOT devices OPPO Band and Enco Buds.

OPPO Reno6 Z gives perfect gaming experience

When the discounts rain, there are plenty more freebies that pour! Tons of freebies await shoppers during the sale, including free G25 Bluetooth Earphones going to all smartphone buyers in the 12:00am-2:00am window of July 7. If you’re not one of the early birds, there’s no need to worry about missing out on freebies, as OPPO will be filling your carts with even more free items! Take home free TG113 Bluetooth Speakers with your A94 purchase; a free Neon Island Deskpad when you check out any Reno6 series phone; and free A8 Long Speakers plus a Neon Island Deskpad when you shop Reno7 series.

Throughout the 7.7 Sale, you can also avail of limited time bundle deals for smartphone and IOT purchases. Get the OPPO Band + Enco Buds bundle for only Php1,999; the OPPO A55 + Enco Buds bundle for Php9,499; the OPPO A94 + Enco Buds bundle for Php11,999; OPPO Reno5 + Enco Buds bundle for just Php15,999; and finally the OPPO Reno5 5G + Enco Buds bundle for Php19,999. That’s more savings and more to take home for you!

That’s not all – discount and shipping vouchers also await you when you check out during the sale period. Get vouchers worth Php200 off and Php400 off with minimum spends of Php9,999 and Php14,999 respectively. And with just a minimum spend of Php500, you can also avail of Php55 shipping voucher on Lazada, and Php50 shipping voucher on Shopee. Lazada customers can also avail of 10% coins cashback on every purchase, and can collect and redeem Lazada Bonus vouchers worth Php50 off for every Php500 spend.

Give yourself a rainy day treat and check out OPPO’s official stores on Shopee and Lazada to start adding to cart!

For more updates and detailed promotion mechanics about the sale, visit OPPO’s official website at www.oppo.com/ph or its official Facebook page at OPPO Philippines.

Details and images provided in a recent press release.

#ISpawnedAReader: How to encourage kids to love reading

We all know that reading is a fundamental skill that not only facilitates more effective learning at school for our kids, but may also set them up for greater success in life.

Reading helps to improve vocabulary and language skills, stimulates imagination and creativity and promotes stronger analytical thinking.

However, with many distractions as well as alternatives for entertainment or information-gathering, reading is often not given priority by youngsters.

This may be because, to them, reading is not a fun activity, or they may be experiencing difficulties in reading that curtail their enjoyment.

As a parent, here are ways you can encourage your kids to love reading:

Being a role model. Show them that you also get entertained and well-informed through reading. Read newspapers or magazines and share tidbits that could interest them. Apply what you read in a joint activity by following a recipe to bake your children’s favorite treat or an instruction manual to assemble a toy.
Make it reading a priority activity. You can establish a “reading time” at home when you can read to your little one, or you and an older child can read side by side. Having some snacks in-hand, as well as a comfortable reading are, will help make reading a special bonding activity between and you kids.
Give them the right tools. If your child doesn’t relish the idea of lugging around books throughout the house or when you go outside, an e-reader may be your best bet.
Expose your children to different book genres. Join your kids in exploring different genres, especially those that they have expressed prior interest in like mystery, science fiction adventure or non-fiction books related to their interests.

What is a Kindle?

Kindle is a line of portable and wireless electronic reading devices (e-readers) produced by online retailer Amazon.com. They make use of a display technology called electronic paper which produces a sharp screen image that resembles text printed on paper, ensuring an easy and comfortable read.

For kids, an Kindle is more appropriate as a reading device as opposed to other personal mobile devices because:

It is purpose-built for reading with a glare-free display that reads real paper, even in direct sunlight. Its brightness van be adjusted to let the little ones read comfortably – indoors and outdoors, day and night.
A single battery charge lasts weeks, not hours.
The kids are subjected to less distractions as there are no games, ads or videos to go to and they can highlight passages, look up definitions, translate words, and adjust text size—without ever leaving the page.
Purchase of Kindle Kids includes a 1-year subscription to Amazon Kids+, where they can explore popular titles and series. It also includes access to the complete Harry Potter series, and the first book from other popular series such as Artemis Fowl. Parents can purchase additional titles from the Kindle Store.
It can hold hundreds of e-books, encouraging the little ones to grow their library which they can take with them wherever they go.
It comes with a 2-year worry-free guarantee. If it breaks, Amazon will replace it for free.

Ready to get this new nifty reading device for the kiddos? Check out your options below!

What is a Kindle?

Kindle Kids

Kindle Paperwhite Kids

For kids ages 1 to 3 years old

Goodnight Moon by Margaret Wise Brown

The Wonderful Things You Will Be by Emily Winfield Martin

I Love You to the Moon and Back by Amelia Hepworth

If Animals Kissed Goodnight by Ann Whitford Paul

How to Catch a Mermaid by Adam Wallace

For kids ages 3 to 5 years old

A Frog Ate My Sandwich! by Christine Durkin

The Angry Dragon by Michael Gordon

Strictly No Elephants by Lisa Mantchev

Elvin and Brayden, Friends Forever by Sandra Morrison

Do Not Wish for a Birthday Unicorn! by Sarina Siebenaler

For kids ages 6 to 8 years old

The Big Book of Silly Jokes for Kids by Carole P. Roman

You are an Amazing Girl: A Collection of Inspiring Stories about Courage, Friendship, Inner Strength and Self-Confidence by Nadia Ross

Oh No! My Dinosaur Is Sick! by JE Comet

The Giving Tree by Shel Silverstein

For kids ages 8 to 12 years old

The Secret Zoo by Bryan Chick

Wish by Barbara O’Connor

The Girl Who Drank the Moon by Kelly Barnhill

When You Trap a Tiger by Tae Keller

Diary of a 6th Grade Ninja by Marcus Emerson

Take advantage of Amazon Prime Day deals

What is Amazon Prime Day?

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NutriChef Double Induction Cooktop

AMZCHEF Double Induction Cooker

Espresso Machines

Philips 3200 Series Fully Automatic Espresso Machine

Tchibo Fully Automatic Coffee & Espresso Machine

Kitchen Mixers

Kitchenaid Artisan Mini Plus 3.5-Qt.

DOBBOR 9.5QT Stand Mixer

Multi-Cookers

Instant Pot Duo 7-in-1 Multi-Cooker

MasterChef Electric 10 in 1 Multifunctional Cooker

Air Fryers

COSORI Air Fryer 6.8 Qt

Chefavor Air Fryer Toaster Oven Combo

Smokeless Grill and Hotpot

Food Party 2 in 1 Electric Smokeless Grill and Hot Pot

4YANG Hot Pot with Grill

Not yet an Amazon Prime member?

Now, how to get your goodies home…